Sprinkle coins every day

Chapter 425 Ahri Nomi wants to merge, the storm is coming, Zhang Shuo's words are worth billions in marketing!

Ari, Tengda and the like may not be crazy, and they may have other plans.

For example, it is purely for the purpose of promoting the delisting and listing of Ari Dianping after Ari Dianping "becomes bigger and stronger", or to increase revenue and stabilize the stock price of Ari's parent company.

In other words, it is just to compete for the user base of the local life service track.

Fancy.

It is only the role of traffic entrance played by the local life service track.

For giants like Ahri and Tengda, their various businesses are very complicated, and their ultimate goal is to create an independent ecological circle, and integrate as much traffic as possible, that is, users and consumers, like fish The same, captive in their own ecological circle.

It would be great if it could exclude other ecosystems.

Therefore, when looking at the decisions made by Ali and Tengda on the local life service track, we cannot simply judge from the level of a single business, whether the business is profitable or losing, whether it has a future, whether it is worth burning money, etc. .

Instead, it should be placed in the entire ecosystem to measure gains and losses as a whole.

to this end.

Giants such as Ari and Tengda can burn money all the way to the end under the risk of long-term losses.

But in essence, it still destroys the normal industry ecology.

"In fact, not only in the field of shared bicycles, but also various local life services such as food delivery, online ticketing, travel, etc., are essentially packaging a one-dollar business into ten yuan."

"Takeaway as an example—"

"The crazy subsidies in the early stage of the food delivery platform, if you want to recover the investment in the follow-up and continue to generate profits, you can only cut the leeks of the consumers with one hand, and recover the delivery fee, packaging fee, service fee and so on."

"Cut the leeks of the merchants with one hand, what kind of service fees, traffic fees, or even direct dividends will be offered."

"The result of the two-way cutting of wool is that, first, consumers will spit out all the advantages they have gained in the subsidy war; second, on the merchant side, bad money will inevitably drive out good money."

"The end result is—"

"Consumers have to endure being cut leeks by the platform, but they can't enjoy qualified services."

"What's the picture?"

"In the long run, consumers are bound to return to offline, which will eventually lead to a mess in the food delivery industry."

Zhang Shuo, however, was in high spirits and fully fired.

There was a moment of silence below the stage.

Even the reporter who stood up to ask the question before was a little confused at this time. He originally asked the question with the attitude of trying it out, but Zhang Shuo not only answered, but also took the initiative to generate a topic.

That's a lot of shit! ! !
"So, Mr. Zhang, this is the Green Orange Group. Didn't it have the business logic to participate in subsidy activities in areas such as food delivery and bike sharing from the beginning to the end?" The reporter was also astute.

"Yes."

Zhang Shuo nodded, "Qingcheng Group should be the only local life service company that is close to making a profit, but even so, the profit expectation for Qingcheng is still conservative."

"But the valuation of Qingcheng Group has already exceeded 100 billion?"

Journalists are not vegetarians either.

The implication is that since the profit expectation of Qingcheng Group is not high, how can it be worthy of a high valuation?
Obviously contradictory!
"The valuation of Qingcheng Group reflects investors' optimism about the long-term development of Qingcheng Group. It is precisely because we do not engage in radical subsidies that we can become the last choice of consumers."

"Because from the beginning to the end, the Green Orange Group knew that we were doing business for one dollar."

"Not being greedy is the biggest background of Qingcheng Group."

"And we firmly believe that with Huaxia's huge market capacity and the development of overseas markets, even a one-dollar business can become a great company as long as it is done well."

How could Zhang Shuo be asked.

As soon as the words fell, there was sudden warm applause at the scene, showing recognition of Zhang Shuo's views.

It is also an endorsement of the green-orange model.

The so-called green orange model can be summed up very simply, that is, not to engage in radical marketing, but to steadily improve service quality and take the path of sustainable development.

Such a model is undoubtedly precious in today's impetuous Internet market.

No wonder it is called heterogeneous.

Even Li Shilang, Tao Lao and others on the stage smiled and applauded.

.........

Zhang Shuo's assertion was quickly spread on the Internet and immediately aroused the resonance of countless people.

"Meng Wang is so right!"

"It's still the cute king, Niubi, who punctured the pustule behind the subsidy war!"

"I have to say, Meng Wang is really brave, and dare to say it!"

"The public enemy of the whole industry belongs to it!"

"A public enemy is a public enemy. Anyway, Germination is behind us, and Mengwang must continue."

"It's really an illusion to expect capital to show mercy, right?"

"That's why a messenger of justice like Meng Wang is needed!"

"How much fun it is to receive subsidies today, but how miserable it will be to be cut leeks in the future!"

"Fortunately, there is such a firewall as Qingcheng Group, so that we can now enjoy the subsidies from Ahri and Tengda without worrying about being cut off."

"Green Orange Group: So, I became a backup tire for countless people?"

"Pfft haha, it seems really cruel to Qingcheng if we do this."

"But there is no way, subsidizing it is really delicious!"

Netizens are so real, they should take advantage of it, and they don't want to be left behind.

Especially in the case of knowing that there is Qingcheng's bottom line.

This is human nature, and no one can change it.

Even in the original time and space, after successively experiencing shopping subsidies, takeaway subsidies, shared bicycle subsidies, taxi subsidies, and waiting for grocery shopping subsidies, isn’t it still a scam?

The difference is that after many losses, consumers have become more and more thieves.

I also learned to reverse harvest the leeks of capital.

It’s like the grocery shopping business. When a new app is launched, it’s hard to squeeze the wool, and when it finds that the subsidy has disappeared or the quality of the dishes is not good, it will be decisively uninstalled.

As a result, the major grocery shopping platforms lost even their underpants.

The weaker ones, like Fresh Everyday, will not escape the fate of disintegration in the end.

Of course, from the beginning to the end, the Green Orange Group did not expect that, except for the core user group, that is, urban white-collar workers, other consumers could be so impartial.

As long as you don't uninstall the Qingcheng app, you will come back sooner or later.

And such a wave of public opinion on the Internet is tantamount to a bolt from the blue for Ahri Dianping and Nomi Dianping, which are still engaged in a subsidy war on the two fronts of food delivery and shared bicycles.

Immediately confused!

If it's just a big V or a media person, even if it's a not-so-well-known entrepreneurial celebrity, Ari and Tengda will have the confidence to pass the public relations if they say such a remark.

But in the face of Zhang Shuo, the big devil, there is only a kind of powerlessness, even despair.

PR Zhang Shuo?

It's almost the same as being killed by Zhang Shuo.

Coupled with Zhang Shuo's reputation and super influence in China, Ahri and Tengda didn't even have time to discuss a countermeasure. This wave of public opinion has fermented rapidly and swept the entire Internet.

Fortunately, Ali Dianping and Nomi Dianping have not yet been listed, otherwise it would cause a stock market crash.

But it wasn't much better.

In the face of such a public opinion turmoil, after Zhang Shuo exposed his trump cards, or his true intentions, both Ari Dianping and Nomi Dianping have actually fallen into a dilemma.

Continue to subsidize?

Given the sobriety of consumers today, that would be tantamount to giving away for free, and the effect of the subsidy will inevitably be greatly reduced, and it may become a joke in the industry.

Not subsidized?
With the word-of-mouth and service standards of the two companies, in front of the peer Qingcheng Group, without the blessing of subsidies, they will not have any competitiveness, and will only be slowly abandoned by consumers, and eventually become an outcast in the market.

"However you choose, it's a dead word!!!"

.........

Tenda Building.

The second master immediately called Lu Jian to the office to discuss how to deal with this crisis.

Yu was absent.

"Zhang Shuo's move is really too insidious. He directly lifted off the emperor's new clothes, making all our responses invisible."

Lu Jian was naturally angry.

Based on his thinking, he subconsciously decided that this was Zhang Shuo's means of commercial competition.

The purpose is not difficult to guess.

It is nothing more than to pull on Ali Dianping and Nomi Dianping to support the Green Orange Group under Germination.

That's exactly what happened.

After this wave of public opinion fermented, the number of downloads of the Green Orange app increased at a speed visible to the naked eye. It is conservatively estimated that at least it has saved the Green Orange Group a billion in marketing expenses.

It's not unwise.

In contrast, Ahli Dianping and Nomi Dianping are miserable, spending money and being scolded by consumers.

What's the point of this?

"I don't want to listen to complaints. What I want is strong countermeasures." For Zhang Shuo, including Zhang Shuo's actions, the second master no longer wants to judge.

Because it doesn't make sense.

Whether Zhang Shuo has selfish intentions or not, with the ferment of public opinion, it has become irrelevant.

Because Zhang Shuo stood on the moral high ground.

"After urgent consultations with Qiandu, including the management team of Nomi Dianping, we initially reached an opinion that what we can do now is to gradually reduce the level of subsidies."

It's not that Lu Jian doesn't know what to say when he comes up. It's because he has a little bit of survival skills in the workplace. He should covertly say what the boss is inconvenient to say.

like now.

The second master didn't seem to be listening to complaints and weird words, but his expression still relaxed for a moment.

Unlike Ari Dianping, Nomi Dianping is jointly controlled by Tenda and Qiandu. When encountering such a major event, it often needs three-party communication, and the communication cost will be higher than that of Ari Dianping.

This is also impossible.

Perhaps, it is precisely because of the mutual checks and balances of the three parties that Nomi Dianping's business strategy is relatively less aggressive than Ahri Dianping, and will be more moderate.

Like the solution that is coming up now.

As mentioned earlier, because of Zhang Shuo's remarks, Ari Dianping and Nomi Dianping were directly pushed to the wall.

face such difficulties.

A more pragmatic solution is neither to cut off all subsidies at once, nor to be so stupid as to continue to maintain the original subsidy intensity, but to lower the subsidy amount quietly.

It can also be regarded as a timely stop loss.

First stabilize the situation in the general direction, and then secretly observe the follow-up development of this wave of public opinion, so as to have enough time to discuss and adjust the next business strategy.

"can."

The second master was very satisfied with the solution Lu Jian came up with, and immediately said: "The question now is, how should we go after Nomi's review?"

"Uh, this..."

Lu Jian looked embarrassed. The incident happened so suddenly that he hadn't had time to think about it.

More importantly.

Tengdaji’s previous approach in various new business lines, either relied on its absolute traffic advantage, greatly borrowed from the practices of its peers, and then realized “Li Gui replaced Li Kui” and came from behind.

This has been tried and tested in fields such as games and news clients.

Of course, there are also things that have not been done well, such as the map business, or the largest heart-knot e-commerce business.

Another way of fighting, which is even more simple and crude, is to use financial strength to directly set off investment acquisitions, or engage in subsidy wars until the competitors are beaten to the ground.

Nomi Dianping is such a style of play.

In addition, no matter how high-end the operation is, it is a bit beyond Lu Jian's cognition.

Not at all! ! !

If there is no sprouting out of nowhere, with the Huaxia Internet environment, coupled with Tenda's super size and advantages in traffic and capital, these two methods of play, at least in practice, are very successful.

Although the food is not very good-looking, but it is not shabby to make money!

It's not that there are sprouts now, so that Tenda has repeatedly hit the wall. From games, to social networking, to news clients, they have now spread to the field of local life services.

Lu Jian was really worried that one day Tengda would be swallowed whole by Germination
"Is it possible to learn from the business model of the Green Orange Group, and not provide any subsidies, and just earn that dollar steadily?" The second master had some ideas.

Listening to this statement, it is clear that the second master has already memorized Zhang Shuo's speech.

Tears!
"Hey, you can do it."

Lu Jian scratched his head. He was still very confident in Tengda's operational capabilities.

It also has its uniqueness.

"The problem now is that consumers have already formed an inherent impression. Without subsidies, Qingcheng Group is the best choice. We commented with Ahri, which is the second-class choice."

"No matter how hard you try, I'm afraid it will be difficult to catch up with the Qingcheng Group. You can only follow behind and eat ashes."

otherwise.

Nomi Dianping will not resort to a subsidy war.

If you really want to be able to lie down and make money, just like the game agency business, Tengda and Qiandu are not generous enough to say that they will spend more than one billion, or even billions of funds, as if they were not money.

They are not stupid.

"The local life service track itself is a winner-takes-all track. Whether it is us or Ahli Dianping, if we are one step behind, we will fall behind step by step."

If there was no subsidy to support it, the Green Orange Group would have long been dominant.

"so."

Second Master's eyes dimmed slightly, he would be lying if he said he was not disappointed.

But can't blame others.

In the local life service track, whether it is new retail, or takeaway, shared bicycles, or new formats such as taxis that have not yet become popular, Qingcheng Group can be regarded as a pioneer in the industry.

Beeping is normal.

If you want to complain, you can only complain that Tengda's internal innovation ability is too poor. You can only follow behind the Qingcheng Group and keep picking up people's wisdom. Isn't it just being laughed at?
However, no matter whether it is traffic or capital, Renmind Group is not afraid of Tengda.

How can this be fixed?
There is no move at all.

To put it bluntly, if the Green Orange Group followed suit in the subsidy war, then there would be no such thing as Ahli Dianping and Nomi Dianping, and they would be able to take the turn of the two.

It can be said.

From the very beginning, Qingcheng Group has taken the most righteous path, but also the most difficult one.

But I have to admit that——

This is again the most enduring and invincible path.

Invincible from the start.

How can we fight?
The second master is really curious, Zhang Shuo is so young, how can he have such a vision and pattern?
It's incredible.

"cough……"

Seeing the boss's fluctuating expression, Lu Jian interjected at the right time, "Boss, I have one more thing to do. Just before I came to see you, I received a call from Scarlet Capital."

"What did you say?"

The second master retracted his thoughts and realized that there was something going on here.

"Scarlet Capital proposed a, um, a very bold idea. It wanted to take the lead in merging Ahli Dianping and Nomi Dianping to form a giant in the field of local life services, and to compete with Qingcheng Group."

A gleam of excitement flashed in Lu Jian's eyes. Obviously, he himself was a little moved by this proposal.

Really want to merge.

Behind the newly born Big Mac, there are three giants standing.

It's exciting just thinking about it!

There is a saying that the three giants joined forces to fight against the rush of the Germinal Group.

"With the merger, can we win the Green Orange Group?"

Second Master was expressionless. At this moment, no one could guess his true thoughts.

Including Lu Jian's confidant.

"Even if you can't win, it's at least possible to compete in the chamber."

In front of the boss, Lu Jian didn't say enough. After all, what they had to face was not only the Green Orange Group, but also the Germination Group behind the Green Orange Group.

A mountain pressing on top of the Big Three.

And on the top of this mountain, there is still such a monster as Zhang Shuo.

Who is not afraid of three points?

"At the very least, after the merger of Ari Dianping and Nomi Dianping, there is no need to consume each other in the subsidy field. It is for nothing that Qingcheng Group is a spectator." Lu Jian added.

"That's the truth."

At this moment, Second Master was really moved.

In fact, in the field of taxi-hailing in the original time and space, the two giants, Ari and Tengda, also experienced burning money for each other, and then they couldn't bear it anymore, and finally merged.

It was also Scarlet Capital that was brought together.

It can be said that the current drama is almost a replica of the original time and space.

"Once merged, the new company can continue to open subsidies, but because they don't burn each other's money maliciously, the pressure on public opinion will be much smaller."

Lu Jian didn't even realize that he looked like a lobbyist now.

do not know either.

What did the president of Scarlet Capital talk to Lu Jian on the phone?

"Consumers are forgetful, and they are used to taking advantage of the present. Just wait for this wave of public opinion to pass, and the subsidy cycle is long enough. In addition, new companies are constantly improving in terms of service content and service quality. It is on par with the Green Orange Group. There is no reason to say that the Green Orange Group cannot be defeated in the end."

The three giants endorsed at the same time, and they are still very influential in the current Chinese Internet circle.

By no means ordinary people!

After all, it is only 13 years now, and the Big Three still have their own supporters.

Word of mouth has not completely collapsed!

"The most amazing thing is that although Zhang Shuo's words had a motivating effect, they actually also limited the Qingcheng Group's performance to a certain extent. That is—"

"In the future, no matter what, the Green Orange Group will not be able to initiate subsidies and compete with us."

"Otherwise, the human setting will collapse!"

It also means that in the face of the challenge of the new Big Mac, the Green Orange Group can only passively accept it.

How can you lose?
"let me see"

The second master rarely became hesitant, couldn't help getting up, came to the floor-to-ceiling windows, looked into the distance, as if he could see the embryonic form of the sprouting industrial park in the distance.

And in that industrial park, there are many skyscrapers rising from the ground.

It seemed like a thorn pierced into the second master's flesh, constantly reminding him that Teng Da was no longer the most beautiful boy in Binhai City, and his dazzling halo had been taken away by another chosen son.

Are you willing?
Certainly not reconciled.

"Then it's up to you to come forward. Let's talk about it first. I agree in principle." The second master didn't turn around.

The voice seemed ethereal for a while.

"it is good!"

Lu Jian was extremely excited, and he said goodbye and left.

.........

At the same time that the second master made the decision, the elder master who was far away in Lin'an, under the lobbying of Scarlet Capital, almost made the same decision, authorizing Ren Xiaoyao to participate in the merger negotiations.

If.

The second master both admired and feared Zhang Shuo's senses.

Then.

This time, as Zhang Shuo once again "uttered wild words", Ahli Dianping suffered heavy losses, and the uncle's sense of Zhang Shuo was already extremely bad.

As Big Brother privately said—

"Huaxia, there is no place for someone as awesome as Zhang Shuo!"

Therefore, this time, the uncle is also determined to teach Zhang Shuo and the Germination Group a profound lesson, even if he wants to cooperate with Tengda, which he is least willing to do, he must resolutely get rid of Germination's arrogance.

"Huaxia Internet, it's not Zhang Shuo's turn to give advice!"

It's just that they don't pay attention to big brothers and seniors like them.

To know.

Along with the listing of Ahri, in the past six months, but the most glorious moment of the uncle, he did not really enjoy the treatment of the application, and Zhang Shuo snatched all the light.

How can this be tolerated?

What scares me the most is that Zhang Shuo breaks the unspoken rules of the industry again and again, challenges the nerves of the entire industry time and time again, and acts more and more out of the ordinary.

If Zhang Shuo is not restrained, who knows what crazier things Zhang Shuo will do in the future?

It's a headache just thinking about it!

.........

In this way, accompanied by the uncle, the second master, and the third master who is far away in the capital, the three giants exert their strength at the same time, and there are various forces such as Scarlet Capital and Big Brother to match them.

An alliance that seems to be aimed at the Green Orange Group, but actually aimed at the Germination Group, is quietly taking shape.

And the gathering of so many forces is used to deal with the same target, which is bound to set off an invisible storm in the darkness.

"got windy……"

Zhang Shuo, who was far away in the Germination Industrial Park, suddenly showed a smile on the corner of his mouth.

Chilling.

(End of this chapter)