Sprinkle coins every day

The Chinese Internet has never been short of news.

The release of the Xiyang operating system and the birth of the Maili smart watch certainly attracted a lot of attention. For a long time, they were the focus of online discussions.

But that's not all there is to the Internet.

Beneath this lively appearance, there are many other news lurking.

4 month 4 day.

Some people broke the news on the Internet, saying that they were harassed by the driver of the online car-hailing car when they went home from get off work.

Public opinion was in an uproar.

On April 4, Weixin's chat records broke out on the Internet, showing that many online car-hailing drivers secretly photographed female passengers and even made obscene remarks to female passengers.

Once again detonated public opinion.

Immediately afterwards, on April 4, someone broke out that a certain web anchor pretended to be an online car-hailing driver to secretly film the flight attendants commuting to and from get off work, and also broadcast live.

The nature is extremely bad! ! !

The relevant departments noticed the relevant public opinion, intervened in time, and quickly invited the male anchor to investigate.

However, public opinion is still fermenting. The successive scandals in the online car-hailing industry have undoubtedly poured cold water on the online car-hailing industry, which is currently in a bright moment.

Only then did consumers realize how unscrupulous the unsupervised online car-hailing drivers are.

"It's too scary, doesn't the platform censor at all?"

"Censorship? A friend of mine is an online car-hailing driver, and he said that he can pass by submitting materials."

"The only threshold for an online car-hailing driver is to have a car."

"What kind of driver is this? They are simply a group of beasts."

"No way, the forest is so big that there are all kinds of birds."

"Isn't that right? If I remember correctly, Qingcheng Taxi conducted a round of strict inspections on registered online car-hailing drivers as early as the end of last year. Why can't Dick and Kuaidi?"

"In the final analysis, it is still the failure of platform supervision."

"Isn't this confirming what Mengwang said before? Aggressive money-burning marketing like Tick and Kuaidi, in order to expand market share, they will do anything. It's just a matter of time before something happens."

"So, it's not that simple to squeeze capital, and it may be backlashed in minutes."

"You think you are on the second floor, but capital is already on the fifth floor."

"Relevant departments, don't they just ignore it?" Some people appealed.

"Care? Hehe, some time ago, Yangcheng interviewed various taxi companies. What was the public opinion on the Internet at that time? That was overwhelmingly on the side of the taxi companies."

"Well, this is really ironic!!!"

"Let's see how Tick Tock and Kuaidi will react now."

After a three-month crazy subsidy war, China’s online car-hailing market today is basically a world where Didi and Kuaidi are tied together, with the former accounting for [-]% and the latter accounting for [-]%.

The remaining less than [-]% is Qingcheng Taxi.

As for other online car-hailing companies, they have been exhausted in round after round of subsidy wars. They either went bankrupt and withdrew from the stage of history, or were acquired by Tick and Kuaidi.

therefore.

Judging from the results alone, Tick and Kuaidi have been very effective in this subsidy war, at least achieving the occupation of the online car-hailing market.

It is precisely because of this that the online car-hailing drivers who have accidents are basically either tick-tocks or quick-dips.

Did not run away! ! !
The public relations departments of Didi and Kuaidi were not slow to respond. After the incident, they quickly issued an announcement, saying that they would strengthen the review of the registration information of their online car-hailing drivers.

"It's such a time, and I still don't forget to play word games."

When Zhang Shuo saw the relevant news, he just shook his head with a smile, his eyes were full of disdain and contempt.

note.

What the companies say is to review registration materials, and nothing more.

As for how to fulfill the platform supervision duties of online car-hailing drivers, how to divide the responsibilities of online car-hailing drivers and the platform, after the accident, should the platform bear the main responsibility or joint and several liability?
Sorry, none of these.

Strictly speaking, what drivers of online car-hailing companies sign with platforms such as Didi and Kuaidi is a "service contract", which is more like a cooperative relationship between a self-employed business owner and a platform.

responsible?

Of course, it is impossible to be responsible, and the driver of the online car-hailing service is not an employee of the platform.

Why are you responsible? !

Not only are they irresponsible, taking advantage of this public opinion crisis, the two online car-hailing companies, Didi and Kuaidi, have also tacitly reduced their subsidies at the same time.

The first is the subsidy on the passenger side, which is almost zero, leaving only coupons for newcomers.

Next is the driver side.

Although the subsidy is still there, the intensity has been greatly reduced, and the subsidy per order has dropped to less than five yuan.

This also means that this battle of taxi-hailing and burning money, which mainly revolves around the two companies of Tick and Kuaidi, lasted for more than three months, and finally came to an end.

In a special way, shake hands and make peace.

Undoubtedly, the sudden cessation of Tick Tock and Kuaidi was behind the secret promotion of the two giants Tengda and Ari. It is said that the second master took the initiative to call the uncle and asked for peace talks.

When the uncle got the steps, he followed the trend.

In just over three months, Tick and Kuaidi have burned billions in total. Who doesn’t feel sorry for who is left behind?
It's also cheaper to take a taxi from Qingcheng.

The most important thing is that, as Zhang Shuo analyzed before, the subsidy war between Tengda and Ahli around taxi-hailing is essentially a competition for offline payment entrances.

Just because of Weixin's payment demonstration, this kind of competition itself has a trace of helplessness.

No need to die down.

In addition, because of the establishment of the Arnold Group before, the relationship between Ahri and Tengda is no longer so incompatible, and they have common interests with each other, so it is naturally more convenient to communicate.

It's a good idea to borrow the slope to go down the donkey.

After the end of the subsidy war, in the next period of time, Tick and Kuaidi will work together to find ways to consolidate their current market share and complete internal integration.

The expansion was too fast before, and the internal management was almost unable to keep up.

The original time and space, Tick and Kuaidi, two companies, almost ended their subsidies in May and June, but they did not merge immediately, but continued to compete with each other in secret.

It wasn't until 15 years ago that the two companies were on the road to merger.

It can be seen that, at least at this stage, neither Ahli nor Tengda have the intention to merge. Although the subsidy war on the surface is over, the rivalry behind the scenes has just begun.

Especially Ali.

After several months of integration and heavy rewards, the Arnold Group finally got on the right track and began to compete with the Green Orange Group in the field of local life services.

In market segments such as food delivery and shared bicycles, Arnold Group even has a slight advantage.

But what makes Ahri depressed is——

After the data and accounts of Ahli Dianping and Nomi Dianping were opened up, the number of users using Zhifubao did not increase much, but the number of users using Caifutong increased rapidly.

This made Ari realize that Ari suffered a dark loss in this merger.

Tenda is cheap for nothing! ! !
With the lessons learned from the Arnold Group, Ari naturally became more vigilant about the merger rumors of Tick and Kuaidi, and instinctively resisted the merger.

This is true.

After the original time-space tick and Kuaidi merged, the dominance went to Tick supported by Tengda. In contrast, Kuaidi supported by Ari quickly disappeared and withdrew from the stage of history.

As a result, Ali's influence in Tick is far inferior to that of Tengda.

It can be said that Ari is indeed inferior to Tengda in terms of investment and mergers and acquisitions. It is no wonder that after each merger, Ari will always start anew and must ensure absolute control.

Only companies that can struggle to integrate into the Ali system are good investment targets.

Anyway.

With the end of subsidies, the bustling online car-hailing market seems to be about to usher in a rare period of calm, but in many cases, the development of things often does not depend on personal will.

There will always be new surprises inadvertently.

Probably in the eyes of the management teams of Tick and Kuaidi, as long as the public relations department responds to the public opinion on the Internet, the matter will pass after a long time.

no big deal.

In private, of course, you still have to do what you should do.

But in fact, with the sudden end of taxi subsidies, a series of problems have arisen.

The first is the passenger side. Before, because of the huge subsidies, it was almost free prostitution. As a result, many people used online car-hailing services to commute to and from get off work, and they felt at ease.

This has created a false picture of the extreme prosperity of online car-hailing.

It seems that overnight, people's way of travel has undergone subversive changes. There is no need to squeeze the bus or subway, and everyone can enjoy the car to get to and from get off work.

Very beautiful! ! !
But when the subsidy ended, the high taxi fare instantly awakened many migrant workers as if from a dream—"It's so expensive, it turned out that it was all an illusion before, let's continue to squeeze the subway and bus!"

Occasionally taking a taxi is okay, but taking a taxi every day, who can afford it?
If you should bow your head to reality, then you have to bow your head.

As a result, on the second day after the subsidy ended, online car-hailing orders dropped sharply, and in the following week, they showed a cliff-like decline.

How much these people used ticking in the past, but now they abandon it thoroughly.

As a result of the sharp drop in orders, it quickly spilled over to the driver side, and the subsidy for each order was halved. Now it is facing a drop in orders, which has led to a cliff-like decline in the income of online car-hailing drivers.

A monthly income of less than [-] has become an unattainable dream.

Even a monthly income of over [-] is enough.

The most direct result is that those online car-hailing drivers who are just playing tickets and only want to make some extra money, their enthusiasm has dropped sharply, and they soon quit the sequence of online car-hailing drivers.

Anyway, there are no restrictions.

Those who hold this kind of thinking actually account for the majority of online car-hailing drivers.

The result is--

On the one hand, there is a sharp drop in orders, and on the other hand, there is an even more violent "fleeing wave" of online car-hailing drivers. As a result, during rush hour, it becomes difficult for passengers to take a taxi in popular areas in some popular cities.

No more on call.

Some white-collar workers who were used to taking a taxi to work before were forced to accept the option of "increasing the service fee" in order not to be late. While gnashing their teeth, they also came to their senses——

"Is this any different from taking a taxi before?"

Well, there is actually a little difference.

At least the operation of taxis is more standardized, especially in some big cities, taxi drivers dare not increase the fare at will, and they are strictly metered.

"So, taking an online car-hailing service is even more expensive than taking a taxi?"

The passengers who came to their senses suddenly felt heartache so painful that they couldn't breathe, and couldn't help crying: "Damn it, you've just plucked the capital's wool for a few days, and you're going to pay it back so soon?"

Really want to cry without tears! ! !
If this is placed in the original time and space, consumers will be depressed, but they probably have no choice but to accept the fate of being cut leeks.

But this life is different.

The awakened consumers clicked on the Green Orange app almost immediately, and the reason was simple—"Since it's the same price, why not choose Green Orange, but the unbearable Tick Tock and Kuaidi?"

After all, green orange is true love, right?
Coupled with the recent online car-hailing turmoil, consumers still trust Qingcheng taxi-hailing, which is more strictly regulated, than the inactions of Didi and Kuaidi.

At least it's safer.

At this time, the benefits of not uninstalling the Green Orange app are reflected, it is simply a seamless switch.

The only worry is that the registered online car-hailing drivers who used to take taxis in Qingcheng have already left, and now they use Qingcheng to take taxis, can there still be drivers who take orders?

Especially during rush hour.

The result was unexpected. There were not only many, but also many drivers displayed by Qingcheng Taxi Taxi, and more than [-]% of them were taxi drivers.

"what's going on?"

Passengers who managed to get a taxi were at a loss, "Didn't it mean that under the pressure of the subsidy war, the taxi-hailing business of Qingcheng has almost come to a standstill? Why are there so many drivers?"

The enthusiastic taxi driver brother explained the confusion to the passengers, and said with a smile: "You don't know yet, do you? Qingcheng Taxi has signed a strategic cooperation agreement with our company long ago. All taxi drivers under the company must install Qingcheng Taxi. Orange takes a taxi. But the fare is still charged according to the taxi rules.”

The passenger looked up, and sure enough, the taxi was still playing the meter.

Of course, in order to keep pace with the times, there is no need to use cash to pay the fare. The considerate taxi driver directly pasted the Weixin QR code on the back of the seat.

Mobile payment can also be easily realized.

"That means, a taxi is still a taxi, but you can use Qingcheng to call a taxi?" The passenger was not stupid, and quickly realized.

"That's what it means."

The driver brother is obviously very satisfied with this kind of cooperation. There is no need to change the previous industry habits, and he can easily receive orders through his mobile phone without worrying about being robbed of his job.

Simply perfect.

"Then, what is Qingcheng's taxi chart?" The passenger didn't understand.

"I don't know about that. Isn't Qingcheng Taxi a company under Mengya? It must be different from platforms such as Didi and Kuaidi. It emphasizes corporate social responsibility more."

Obviously, even in the driver's brother's circle, Bud's word-of-mouth is very good.

What is nationality?
This is called citizenship! ! !

The dialogue between the two is of course not an exception. In fact, almost at the same time, similar dialogues were being staged in all major first-, second-, and third-tier cities in China.

As if overnight, Qingcheng Taxi came back as king again.

Attentive consumers also noticed that besides cooperating with taxi companies, Qingcheng Taxi’s other online car-hailing drivers are actually full-time employees of Qingcheng Taxi, and all of them hold certificates.

The sense of security is instantly full, isn't it?

As a result, that night, the news about Qingcheng taking a taxi once again hit the trending searches.

"Green Orange taxi staged the return of the king!!!"

"What is platform supervision? Tick and Kuaidi should really learn from Qingcheng. They can do it in one step and include online car-hailing drivers into the management category of regular employees."

"It's not really a surprise."

"That's right. Whether it's the takeaway brother under Qingcheng or the express delivery brother under Qingfeng Logistics, aren't they all formal contract workers? It can be seen that this is in the same line."

"When it comes to fulfilling corporate social responsibility, Germination is really second to none!!!"

"Tears!!!"

"Unexpectedly, in the past few months, Qingcheng Taxi, which seems to have been quiet, has actually done so much work in private, just waiting to provide us consumers with another choice."

"Isn't it? With so many taxi companies in China, the negotiation work is complicated, as you can imagine."

"I was really touched, this is a conscientious enterprise!!!"

"Don't say anything. From now on, I will only use Qingcheng to order takeout, and only use Qingcheng to take a taxi. When traveling, I will use Qingcheng to book hotels and air tickets."

"That's right, Qingcheng is so conscientious, as consumers, we must have a conscience!"

The result is--

In less than 24 hours, the number of new downloads of the Green Orange app reached nearly 10 million, creating another miracle.

In contrast.

Tick ​​and Kuaidi, two taxi-hailing platforms that used to be very popular, are now very lonely. After experiencing a sharp drop in orders and a large number of online car-hailing drivers leaving, they will face another wave of unloading.

The number of daily active people also dropped at a speed visible to the naked eye.

The market share gained through subsidies before was given up almost overnight.

It's really embarrassing! ! !

This had to make the two giants, Ari and Tengda, who stood behind Tick and Kuaidi, dumbfounded.

.........

"How could this be?"

In the office on the top floor of Tengda Building, the second master was in a particularly heavy mood. He never expected that in just a few days, the online car-hailing market would usher in an almost overturning change.

Yes, capsize.

According to the latest market research, the market share of Qingcheng Taxi has risen sharply in just one week, from less than [-]% to nearly [-]%.

The remaining less than [-]% is shared by Tick and Kuaidi.

The whole thing is turned upside down.

Qingcheng Taxi, who was still very low-key before, and was even regarded as marginalized at one time, unexpectedly stepped on Tick and Kuaidi's newly grown body, perfectly staged a return of the king.

pain! ! !
It hurts so much! ! !

As arrogant as the second master, he also felt that most of the billions of dollars invested in before had been in vain.

Who is this Nima talking to?

"Boss, we didn't expect that Qingcheng taxi company cooperated with the taxi company with such a mind. I have investigated their contract terms, and Qingcheng taxi taxi is simply making money at a loss."

Lu Jian was also very depressed.

Just last night, he had a dinner with the management team of Tick to celebrate the victory of Tick in the competition with Kuaidi.

As a result, the slap in the face came too fast, and the whole person was stunned.

"Is it fulfilling corporate social responsibility?"

The second master roughly guessed some of the intentions of Qingcheng taxi. Obviously, from the very beginning, the Qingcheng Group, to be precise, the Germination Group, never thought of profiting from it.

It intends to turn the online car-hailing platform into a semi-public public platform.

Of course, this required a lot of courage, but it also received huge rewards. The small idea of ​​unifying ticking and Kuaidi into taxis was stepped into the soil in one fell swoop.

It also made the previous taxi subsidy battle very funny and ridiculous.

Thinking about it now, from the very beginning, the taxi subsidy war between Didi and Kuaidi was probably a pure clown comedy in the eyes of Zhang Shuo.

It's really sad to think about it.

Of course, Qingcheng Taxi Taxi is not without interest appeals at all. After tying most taxi companies to chariots, it is equivalent to exclusive access to the offline payment portal in the taxi field.

This was what Ahri and Tengda had been coveting before, but unexpectedly, it fell into Germination's hands so easily, almost effortlessly.

This is called four or two strokes.

With such a payment portal, he doesn't care about the little profit from Qingcheng's taxi ride.

"Boss, then, do we need to do something?" Lu Jian asked for instructions.

"What can you do?"

The second master shook his head helplessly. Although he saw through Qingcheng's taxi-hailing routine, Tick could not replicate it, not to mention that Tick's other investors did not agree.

Even the billions of subsidies that were dropped in the early stage did not allow Tick to be so capricious.

This is the world of capital, which is cold and realistic. The more money is invested in the early stage, the more impossible it is to turn back, and it can only go to the road of cutting leeks.

Other than that, there is no other choice.

There is no doubt that, perhaps from the very beginning, Qingcheng Taxi Taxi was a conspiracy, and there was no solution at all.

"Ah, this..."

Lu Jian also didn't know what to do for a while, so he was very confused.

It can only be said that Germination, their competitor, is too amazing and stunning, and they don't follow the routine at all.

How can we fight?