The film and television city starts from the courtyard

Chapter 1643 Liu Liu Starts a Business
Just when Xue Shanshan thought that Xue Liuliu was preparing for her wedding, she saw Xue Liuliu appearing at home.

"Liu Liu, are you here to deliver wedding invitations? But neither of you have met the parents of both parties, is this too fast?"

Xue Liuliu smiled and said: "No, Shanshan. Although Zheng Qi and I have decided to get married, we don't plan to hold a wedding right now. After all, as you said, we haven't formally met each other's parents. At least you should tell them about the marriage first."

Xue Shanshan became even more curious after hearing this, and asked: "Then why are you here? I see, you want me to tell the family, so that they can make mental preparations first, right?"

Xue Liuliu said helplessly: "Shanshan, can you listen to me first, I am not for this matter, I will tell my mother myself. I am here this time to find your family."

"You looking for Zhao Shucheng? What are you looking for him for?"

"It's not that I resigned from You Chenghao's company, so I'm planning to start my own business. I heard Zhao Shucheng say a lot about starting a business before, so I came to ask for his opinion and ask him to show me the plan to see if there is anything that needs to be revised. The place."

When Xue Shanshan heard about this, she immediately smiled and said: "Well, Liuliu, you have been very good since you were young, and I support you. When you succeed, I will resign and work with you as your little follower."

As he spoke, he directly pulled Xue Liuliu to the study room, and said, "Zhao Shucheng, Liuliu is going to start a business, you can help read the plan book, you must read it carefully, point out any problems in time, I will cut fruits and pour tea for you."

"Okay, you go first!"

When Xue Shanshan walked out, Zhao Shucheng took the proposal from Xue Liuliu and asked, "What kind of business are you going to do?"

"Although I majored in international trade when I was in school, I grew up with Shanshan and watched him make clothes at my uncle's house, so I was more interested in the fashion industry, so I wanted to open a trendy clothing store. It’s a buyer’s store.”

Zhao Shucheng was stunned when he heard Xue Liuliu's words. He originally thought that Xue Liuliu would continue to propose to be in the jewelry industry, but he didn't expect it to be in the clothing industry.In fact, if Xue Liuliu wanted to open a jewelry store, Zhao Shucheng might directly refuse.Because opening a jewelry store is not as simple as imagined. In the eyes of many people, it is a noble and wealthy industry.

A layman may be envious of a jeweler who has tens of thousands of transactions and wears gold and silver every day, so he will think that the jeweler is a wealthy businessman.

But if you really participate in opening a jewelry store yourself, you will know that the difficulty is not ordinary.The salary of the rent and decoration workers is not a small expense, not to mention that it is only an insignificant part of opening a store.It is rare for the jewelry industry to experience huge profits of ten times and a hundred times, but because of the long development, the industry's dividends have long been different from what they used to be.

Although many people see that the transaction volume of the jewelry industry is astonishing, it is because precious metals and jewelry are of high value.What's more, your newly opened jewelry store does not seem to have added value to those big brand products, but can only start from low-end products.

People who do business understand a truth, that is, currency does not make money.Low-end products are the currency of the industry. On the surface, they appear to be of high value, but their profits are not high.Most jewelry stores don't make money from this product, or are unscrupulous profiteers.

And because the jewelry industry is an industry with high inventory and low turnover, compared with other industries, employees may be more relaxed.The antique industry does not open for three years, and it takes three years after opening.Although the jewelry industry is not like this, it does not require how many orders to be closed every day.Of course, it is not without benefits, that is, even if your business is not done, or it is not easy to do, but as long as your goods are there, they will preserve their value.It may even be because of the appreciation of precious metals or jade in the store, not only did not lose money, but made a fortune.

But for Xue Liuliu, the cost of opening a store is relatively high, and there are no contacts, so it is not easy to run it well.The reason for the success in the original plot is entirely because of Feng Teng's support behind the scenes, the store asked for the lowest rent, and even introduced people to shop in the store, which allowed them to open smoothly and even earn a lot of money.

On the contrary, Xue Liuliu now chooses the clothing industry. Although it seems that the competition is fierce, as long as she finds the right direction, she may make some achievements.After all, this clothing industry is said to be an industry, but it can actually be subdivided into many categories, including luxury goods, light luxury goods, and fast-moving consumer goods.There are men's and men's clothing according to gender, and children's clothing, adult clothing, and elderly clothing according to age.There are also types of formal wear, high-end fashion, weekend fashion, and casual wear according to the same type of product.

With the progress of society, people's clothing is not limited to concealing shame and keeping warm. On the contrary, there are more demands, which also makes the clothing market segmentation more subtle and humanized.

As long as you grasp one of the categories and can be the best in the industry, then this business will bring objective profits.

Zhao Shucheng was thinking about these things in his mind, but his eyes were on the proposal provided by Xue Liuliu.It can be seen that Xue Liuliu has thought carefully, so what she wants to do is the business of the buyer's store, and the capital required at the beginning is not much.

Zhao Shucheng looked at it for a while and said, "Liu Liu, are you only a buyer's store? Have you never thought about being an independent brand?"

"I thought about it, but I think things still have to be done step by step. The buyer's store has a sense of fashion, and you can get the order. But self-owned brands are a bit difficult. You need to find designers and even factories. Now I It may not be possible to come up with so much money.”

Zhao Shucheng nodded and said: "You are right, but the buyer's store is not stable, so you still have to have your own trendy brand, so as not to be completely controlled by others. Besides, you may not have a good designer at the beginning, but you can Cultivate slowly. Besides, your sales will not be very large at the beginning, so the factory can talk about it after the sales increase in the later period. Shanshan’s father’s craftsmanship is good, you can consider a private custom business, and occasionally make clothes for Shanshan’s father .”

"Is this really possible?"

Xue Shanshan came in with fruit, put it down, looked at Zhao Shucheng, and said, "My dad just opened a clothing store in a small city, can I do some custom-made?"

Zhao Shucheng said with a smile: "You also said that your dad is now running a clothing store, isn't it just a private order now? It's just that he was in a small city before, and he was not well-known, and you are used to it, so he thinks his craftsmanship is nothing. It's amazing. But I want to say that since he has been able to open a store for decades, his craftsmanship is definitely not bad, and it is not too outdated. Otherwise, other people have already gone to the mall to sell clothes, why do they have to do it themselves?"

Xue Liuliu looked at Xue Shanshan with bright eyes, and said: "Yes, Shanshan, in fact, uncle's craftsmanship is really good. When we were in college, most of the clothes we wore were made by him, but no one else said No, some classmates even asked me where I bought it. But I was embarrassed to say it at the time, but now that I think about it, I should have told them to let them take care of my uncle's business."

Xue Shanshan hesitated for a moment, then said: "But this matter needs to be discussed with Dad, maybe he is not very willing to do this?"

"Oh, I'll tell my uncle when the time comes to see what he has to say. And this private order is not just random, you must choose a customer."

Zhao Shucheng finished reading the plan and said, "So the total funds you need now is 100 million?"

Xue Liuliu nodded, and said, "I've done the calculations. That's all the funds for opening the store. As for the funds for other buyers' orders, they can be borrowed after the store opens."

Zhao Shucheng thought for a while and said, "The plan is fine, but the problem of finding funds is what follows. How are you going to solve it? Do you take the money from your family, or go directly to investors?"

Xue Liuliu glanced at Zhao Shucheng and said, "I'm going to find investors, what do you think?"

"No problem, this planning document is very complete, and the later self-owned brands and private customization can be added to attract investors more. However, I think the initial capital may need to be a little more, and 300 million is the appropriate number. And it leaves room for discussion.”

Xue Liuliu actually knew that Zhao Shucheng wanted to invest, but because Xue Shanshan was here, some things couldn't be said too clearly.After all, Xue Shanshan still thinks that Zhao Shucheng is just a restaurant owner.

"Another reminder to you, fashion buyers, not only go to the show, and then buy, buy, buy, and more importantly, have your own ideas when it comes to dressing. Aesthetics and life attitude are the key. In addition, don't be easily fooled by It is affected by the fashion trend of the market, because the fashion trend is a cycle of 12 years, and it will change every year or even every quarter. If you just follow the fashion trend, then it is very likely that your products will be outdated when you buy them. Only you Only by strengthening your own fashion concept can you go further."

Xue Liuliu nodded and said, "I remember what you said. My uncle doesn't often go to various fashion exhibitions, but the clothes he makes are so popular because he has his own unique understanding."

"That's right. Uncle is actually quite an amazing person. He can run a shop so impressively by himself. It's worth learning for you."

Seeing that they had finished talking, Xue Shanshan said, "Liu Liu, have you finished talking? Let's go chat!"

Xue Liuliu looked at Xue Shanshan helplessly, and said, "It's over, let's go, what do you want to say?"

"Of course it's your wedding with Zheng Qi. When are you going to meet your parents and get married..."

(End of this chapter)