The film and television city starts from the courtyard

Hearing Zhao Shucheng's words, Xie Xiaoxia was not happy at all. After all, her work is not considered a work of art at all, let alone be sold at a high price.

"But there are always few works of art or collections, just like our woodcarving shop, where many master craftsmen in the village have carved works that cannot be sold for a year or two, or even for many years. It will take us many years to reach you. What about when it makes people feel that it is valuable for collection, and can even be sold at a high price? And in these years, what do we rely on to support ourselves, can’t we always rely on our parents and family for support?”

In fact, this is a problem that many handicraft skills need to face. It is said that the cultural inheritance of the ancestors needs to be passed on and cannot be broken in the hands.But in fact, these inheritances require a lot of time and energy to learn. Not only is learning difficult, but also because there are no reasonable channels for cashing in, life is more difficult than ordinary workers.

Zhao Shucheng said: "In fact, there is a problem of publicity involved. As the saying goes, the smell of wine is also afraid of deep alleys. Whether it is handicrafts or various antiques and jades, the value of works by famous artists is naturally higher than that of ordinary people. Much higher. Official ones are more valuable than private ones, and celebrity ones are more valuable than ordinary people’s.”

"The art of woodcarving was inherited from Lu Ban, the ancestor of carpentry. It can be said to have a long history. The woodcarving of Tang, Song, Ming and Qing Dynasties is basically mature and exquisite. Yes. And a wood carving of agarwood from the early Qing Dynasty may cost hundreds of thousands to be auctioned off. Even the works of modern celebrities may cost tens of thousands or even hundreds of thousands."

"However, because woodcarving is still a relatively small thing, it is not like porcelain, which is indispensable to every household. Naturally, not many people know about it, so we can't let more people know about it. No matter how good the work is, the price can't be high. "

"In fact, the solution is very simple. Since others don't know that my products are good, I will promote them myself to let everyone know that there is a wood carving shop here, and the wood carvings inside are all handmade and carefully crafted. Now It’s the Internet age, and even the best things are worthless if no one knows about them, so no one will buy them. And if we can use the Internet to let more people know about woodcarving, know that Yunmiao Village has state woodcarving intangible heritage inheritors , then not only can we sell woodcarving products online, but we can also promote our woodcarving and Yunmiao Village in Yunmiao Village online.”

Xie Xiaoxia said a little dejectedly: "I also started a live broadcast to do woodcarving before, but no one watched it at all, and my master refused to let me, saying that I was not doing my job properly."

Hearing what Xie Xiaoxia said, Zhao Shucheng couldn't help but shook his head, looked at Xie Heshun and said, "Master Xie is actually right. If your craftsmanship is not perfect, you will broadcast live. Not only will it not be able to attract people to watch, but it may even make others think that woodcarving is not good enough. in this way."

Regarding Xie Xiaoxia, although Zhao Shucheng didn't have much contact with him, he knew that this person was actually an honest person.In fact, if such a person is engaged in work, it can be said that he is a very good worker, and he can do whatever he is asked to do.But if you let him deal with people or do business, he will be restrained, and it is easy to trust others, and it is easy to be deceived.

Although with the rise of short video platforms, it seems that it is not difficult to shoot short videos or even live broadcast, as long as you have a mobile phone, you can do it.But in fact, the live broadcast is far from as simple as it seems. It’s not that you just sit there and brag to the camera without any talent, and people can reward you.In fact, live broadcasting is easy to do, but it is not easy to do it well.Compared with a big anchor with 80 million fans, a live broadcast anchor with three or five fans is not a star.

What the big anchors seem to do is very simple, and there is a feeling that I can do it myself, but in fact they are not fighting alone, but a team.They have already clearly grasped the emotions of the audience in the live broadcast room, mobilized their emotions, and even knew how to attract more passerby fans to become their own fans.

Instead, Xie Xiaoxia just buried her head in the sculpture, and only chatted with the audience occasionally, and she didn't know what to say to make people like it. In addition, simple sculpture would be a bit boring, so naturally the audience would not like to watch it.It is basically impossible to expect Xie Xiaoxia to realize this point by herself.

"Xiaoxia, I'm not saying that you are not good at live broadcasting, but that live broadcasting is not as simple as it seems. Before you have a deep understanding, all you see is a little superficial. Just like when many people watch wood carvings, they feel that this It’s not enough to have hands, but in fact, if you want to really do a good job of woodcarving, I think you know how much hard work, sweat, blood and tears it takes. If you really want to do a good job of publicity, my suggestion Don’t be in a hurry to broadcast live, but start with short videos first, and don’t buy big things right away, just make some small things, such as bamboo dragonflies, cicadas, grasshoppers, etc. Wait for your skills to come out Now, let’s go get the bigger ones.”

When Xie Heshun heard what Zhao Shucheng said, he wanted to refute it, and felt that it was still a bit irresponsible, but he didn't rush to refute.

Xie Xiaoxia said, "But how do you cash in on short videos?"

"This involves the monetization of short videos. You can open an online store, or you can book works with fans. This is something that needs to be considered later. The first thing you need to do is to let yourself have fans and enough traffic to monetize. Eat in a hurry If you don’t have hot tofu, you think it’s not that easy to make money from live streaming from the very beginning.”

Xie Xiaoxia fell into deep thought, and said after a while: "I see, I will think about it."

After Xie Heshun and the others left, Ma Qiushan, who was still meditating, opened his eyes, looked at Zhao Shucheng and said, "Since you have a solution, why don't you just tell Xie Xiaoxia how to do it?"

"Master Ma, I thought that when you were meditating, you really entered the realm of forgetting things and me, and you couldn't hear us talking."

Ma Qiushan put down his crossed legs, shook his legs, and said, "I'm only a monk halfway, and I haven't reached the level you mentioned. But meditation is still very effective. It can calm me down and put all my troubles away." Forget it. You haven't answered my question yet."

"Master Ma, Xie Xiaoxia is still a little impetuous. Besides, if he really wants to start a career, he needs to study on his own, instead of going in the direction we have set. Besides, the realization of this short video is not two or two. It can be said clearly in one sentence, and he needs to study and research by himself in order to find the right way out."

Ma Qiushan smiled when he heard it, and said, "Do you think it's better to teach people to fish than to teach them to fish?"

"That's right, by the way, don't you continue to meditate?"

"No, it looks like you will continue to do carpentry for a while, I'd better go to another place to meditate."

Although Ma Qiushan said so, when he saw Xu Hongdou lying on the recliner that Zhao Shucheng made before, there was a trace of longing in his eyes.

Because of previous experience, the reclining chair that Xu Hongdou wanted was completed earlier than expected, but because it had just been waxed, it would take a while to lie on it.

Because Zhao Shucheng was doing carpentry today, he was too lazy to go outside, so he went back to his room to rest after eating at noon, and sat in the yard drinking tea and reading in the afternoon.

In the evening, Xie Zhiyao had dinner with his family and called Xie Xiaoxia over.

He mainly asked Xie Xiaoxia what he was thinking, and if he really wanted to find some friends in Shanghai.

Xie Xiaoxia is actually a little undecided now, after all, what Zhao Shucheng said during the day made him think a lot, and he also has the idea of ​​starting his own business.

But when chatting with Xie Zhiyao, he still said that he was going to Shanghai to take a look.

Xie Zhiyao asked him who his friend in Shanghai was, and Xie Xiaoxia talked about the process of the two getting to know each other.It turned out that this person was a fan who watched Xie Xiaoxia's live broadcast before, and often gave Xie Xiaoxia rewards.Because no one watched his live broadcast, naturally he had a good impression of this fan who liked him, and the two of them got in touch.

Xie Zhiyao said with some regret: "You have been learning woodcarving for so long, and when your uncle was drinking a while ago, he said that you are getting better and better at carving now. It is not easy to learn the craft, so why give up so easily?"

Xie Xiaoxia said: "No, my friend said that he has a friend who opened a woodcarving studio in Shanghai. He can introduce me to the interview. Let's see if it works."

"His friend owns a wood carving studio, so what does he do?"

At first, Xie Zhiyao thought that Xie Xiaoxia's fan was a woman, but unexpectedly it was a man, and the other party was two years older than Xie Xiaoxia, and now he opened a homestay in Shanghai.

In fact, Xie Xiaoxia also knows that people's hearts are complicated, and the outside world is also full of dangers, but people always have to grow, and they want to increase their experience.

Xie Zhiyao saw that Xie Xiaoxia had made up his mind, so he didn't stop him, and promised to do ideological work for him and Aunt Bao Ping, and asked Xie Xiaoxia to tell Xie Heshun first, so as not to make Xie Heshun sad in time.

Xie Xiaoxia actually wanted to tell Xie Zhiyao about Zhao Shucheng's idea for him, but he felt that there was no rush now, if he couldn't go to the woodcarving studio in Shanghai, he would have time to make a short video when he came back.

Xie Xiaoxia stood at the door for a long time when she came home, and finally mustered up the courage to open the door and go home.Aunt Bao Ping talked with Xie Zhiyao on the phone, and she also knew that it was useless to simply stop her, so she did not object to Xie Xiaoxia's going to the magic capital.

In fact, she is not a stubborn person, but as a mother, she is naturally worried about her son going away.The son travels thousands of miles and the mother is worried. For a while, she is worried about whether she can eat the food she is used to in the capital, and for a while, she has to worry about being on her own for everything outside.

Xie Xiaoxia felt uncomfortable hearing her mother's words, and vowed to work hard to make money and buy her a house in a big city.

Ps: Two chapters today, to be added later! (end of this chapter)