Media Tycoon since 1999

Chapter 147 The SMB Special Issue became an instant hit (7 more)
Position: 71000 shares (Yantai Wanhua)

Market value: 2094500 yuan

Cash: 2379 yuan

Principal: 2122013 yuan

Profit: -1.2% (-25134 yuan)
This is the stock account under the name of Gao Yang, on February 2, the income after the stock market closed.

Position: 66900 shares (Yantai Wanhua)

Market value: 1973550 yuan

Cash: 2768 yuan

Principal: 2000000 yuan

Profit: -1.2% (-24082 yuan)
This is the income of the account under Gu Yawen's name, which is the 200 million funds given by the mother-in-law Wu Lan.

The loss of the two accounts was close to 5. In fact, the loss was due to transaction fees.

On February 2, Gao Yang started to open positions in the stock of Yantai Wanhua in two accounts. On February 13, he finally finished all the bullets.

At the close of trading today, Yantai Wanhua rose slightly to close at 29.50 yuan, which is the average cost of opening positions for the two accounts of Gaoyang.

These days, 200 million funds in a stock account is really a lot.

For Gao Yang to bet his entire position on a sub-new stock, even Manager Zhong, who paid close attention to him in the sales department of the brokerage, thought it was bold enough and a little inconceivable.

It's just that Gao Yang didn't know that the other party would look at him like this, and now Gao Yang didn't intend to establish any close relationship with the other party.

In three or four months, the big bear market will begin. In the next few years, many brokerages will have miserable lives.

After the stock market closed in the afternoon, Gao Yang took a look, and followed Song Liangqiu, the executive editor-in-chief of the SMB special issue, to the small conference room to discuss tomorrow's customer promotion meeting.

Song Liangqiu's position in the newspaper is the executive deputy editor. In this new newspaper, he will sign the executive editor.

Gao Yang, will sign the editor-in-chief.

Song Liangqiu has never experienced giving a speech in front of a client, so he is a little nervous. Gao Yang is now communicating with him about the PPT for tomorrow's speech, which links to focus on, and which details to pay attention to.

On March 3th, the SMB special issue will be officially launched and the first issue of the newspaper will be launched.

When it comes to customer outreach, time is tight.

During this period of time, the reporters from the advertising department and the editorial department brought a copy of the publication, focused on contacting some IT companies, advertising companies and public relations companies, and made preliminary introductions.

Tomorrow morning and afternoon, there will be a customer promotion meeting.

In the morning, it is aimed at IT companies and advertising agencies, and in the afternoon, it is aimed at public relations companies.

On February 2, at 23:9 in the morning, the first promotion meeting was held at the New Century Hotel, which is also a five-star hotel.

Held in the hotel, the picture is a formal and grand.

During this time, the advertising department spent a lot of effort, and finally invited 18 IT companies and corresponding advertising agencies, a total of more than 40 people attended today's SMB special issue promotion meeting.

On the newspaper side, Wan Hong attended on behalf of CPI Group and gave a brief speech.

The speakers are Gao Yang, general manager and editor-in-chief of the project, Song Liangqiu, executive editor-in-chief of the special issue, and He Jin, manager of the advertising department.

The point is again Gao Yang and Song Liangqiu.

Wan Hong's speech ended in less than 10 minutes, and then Gao Yang came on stage.

The PPT prepared by Gao Yang focuses on the background, content positioning and value for IT company marketing of this unique special issue on informatization of small and medium-sized enterprises in the IT media circle.

Gao Yang's PPT first showed a simple survey by CPI Research on the current situation and market prospects of small and medium-sized enterprises' informatization.

To be honest, Gao Yang commissioned CPI Research to collect some data and compile it.

It is impossible for CPI Research to understand the current status of the information construction of small and medium-sized enterprises in China.

However, IT companies also do not understand.

In this way, it will appear that CPI is more professional.

However, the general trend is definitely right. No one can deny that the informatization of small and medium-sized enterprises already has a certain market foundation, and IT companies have similar feelings, otherwise it would be impossible to start paying attention to this market.

After briefly introducing the background, Gao Yang's PPT was replaced with the "Death of .com" he wrote after the National Day holiday last year.

This is the official start of selling mouths.

"In October last year, when I wrote the article "Death of .com", at that time, the big bubble of website investment had begun to burst.

This year is even worse. After the upstream capital is cut off, a large number of websites will be struggling to die. It is estimated that there will be thousands of closed websites in the world, and there will be no shortage in China. Even the three major portals may be in jeopardy.

Website investment suddenly cools down, and IT companies will lose many customer orders.

However, the SME market is very likely to usher in the rapid development of information technology.

In large-scale industry markets, such as finance, we see that informatization construction is advancing rapidly.

For example, bank cards and ATM machines.

My hometown is Shuchuan, a small third-tier prefecture-level city. In mid-1999, there were no ATM machines on the street, and banks did not promote bank cards on a large scale.

In the Spring Festival of 2000, all these were available, and the popularity was very fast.

The informatization construction of large enterprises is currently in the stage of basically completing the IT infrastructure, and the next market opportunities lie in small and medium-sized enterprises.

Starting from this year, the development of small and medium-sized enterprises is expected to usher in a very big benefit, that is, Huaxia's accession to the WTO.

Recently, there have been a lot of reports on the WTO in the media. We all know that China has been negotiating to join the WTO for several years.

China is unswervingly engaged in reform and opening up, and the probability of joining the WTO after the conclusion of negotiations this year is very high.

Well, let's just assume the negotiations will be successful and sign the agreement this year.

It can be expected that in the future, the processing-oriented foreign trade economy will show explosive growth, China will quickly become the world's factory, and small and medium-sized enterprises will achieve rapid development and become half of the country's economic development.

After the Huaxia economy is fully integrated with the global economy, the first to benefit are privately-owned small and medium-sized enterprises.

These enterprises have a keen sense of the market and will respond quickly. They also have the most urgent demand for informatization construction.

CPI Group has a nationwide resource structure advantage, which is unique in the IT media circle. Our newspapers can be delivered directly to major regions, provincial capitals and key prefecture-level cities across the country for free, covering a large number of SI and ISVs.

The SMB special issue created by CPI currently distributes 5 copies nationwide, and will soon increase to 10 copies. Our readers include SIs and ISVs, as well as small and medium-sized enterprises.

At this stage, the ratio is about 7:3, and next year it will reach a ratio of 6:4. We have 25 local branches across the country, 7 newspapers and periodicals, and self-publishing. Apart from CPI, there is nothing else IT media can efficiently face the distribution channels and users of the SME market..."

Gao Yang talked on and on for nearly 40 minutes. From the eyes of the client, he knew there was something going on.

Then, Song Liangqiu explained the content planning, column positioning, news report mode, publicity cooperation mode, etc. of this special issue.

Finally, He Jin, the manager of the advertising department, introduced the advertising quotations of the SMB special issue.

At noon, entertained customers for dinner, and exchanged a lot of content.

The National Edition spent thousands of dollars to hold this promotion event, which is also a necessary expense.

At 3 o'clock in the afternoon, in the conference room of the newspaper, I introduced to more than a dozen invited public relations companies. Gu Yawen also came on behalf of Aomei.

From Gu Yawen's mouth, Gao Yang learned that the public relations company is still in a wait-and-see attitude towards the new CPI publication, because it depends on whether the IT company agrees.

Gao Yang thinks it is normal, after all, there must be a process of acceptance.

In the afternoon, He Jin approached Gao Yang to report that after the promotion meeting in the morning, the business followed up immediately. The first issue of SMB, the customer has confirmed that the number of advertisements placed is 9, and if there is another surprise attack next week, it is possible to reach 20.

Gao Yang laughed. If the first issue of SMB can sell 20 advertisements, it is equivalent to a hit.

This project is done!
IT company wants to carry out media promotion in the small and medium-sized enterprise market, this is the only one, there is no other branch...

(End of this chapter)