Media Tycoon since 1999

Chapter 218 Difficulty Starting a Business (Part 4)
August 8th, the beginning of autumn.The autumn coolness in the capital was immediate and came quickly.

Two days ago, Gao Yang just celebrated his 29th birthday.

Now, Wu Xiaoyue and Wu Ruohan, who have been making up classes for almost three weeks, are also on summer vacation.

On August 8th, Saturday, seven or eight people including Jin Yang, He Guangwen, Fang Jian, and Chen Sen gathered in Xiangyi Villa again in the family meeting room in Gaoyang to discuss the investment plan for the [9.com] project.

Today, this is the second discussion. The revised plan of the first version is much more executable.

What needs to be discussed today are more details.

Jin Yang was a little worried: "It's not easy for us to make a breakthrough in the real estate industry. Now there are not too few professional real estate websites, such as SO Fang, which has been established for almost 4 years. The website traffic is very good, and it relies on industry associations , compiled an industry development index, in an absolute leading position.

In addition, portal websites are also entering this market, setting up real estate channels..."

Fang Jiandao: "This is indeed a difficult problem. It is not easy for us to take root in real estate and then develop the concept of living in the same city."

He Guangwen said: "The city life website is not difficult to implement technically, what is difficult is to gather popularity, open market breakthroughs, and generate cash flow in a timely manner."

Gao Yang said: "Everyone, the Internet has been developing in China for several years, and now the first wave of investment has just passed, and the capital is not yet enthusiastic. This is the background of industry investment.

Entrepreneurship is naturally not easy, even difficult. The Internet industry, just like the IT industry, has gathered many smart people.

Personally, I don't know much about the Internet, but everyone agrees with the project idea of ​​the same city life website, and they all think that it is hopeful to make it and do it well.

In the initial stage of starting a website project, it is inevitable to burn money. Our advantage is that we have the cash flow of the solar media project to support the start-up of the website, and we do not need to find angel investment.

Since there is no problem with funding and the general direction of the project, the difficulty lies in how to implement and advance.

As far as my personal experience in the past few years is concerned, whether it is working in IT media, or now working in solar media, and public relations and advertising companies.

Then, including Yang Yong and Chen Sen, they started their business in Jinyang, started a small supermarket, and started DM business, all of which were worked hard step by step by the whole team.

At this stage, it is very difficult to start a business on the Internet. The early fake big empty model is no longer feasible, so it can only be implemented step by step, day by day, to accumulate, to get the recognition of users.

In real estate, if you want to accumulate, you need to have a solid foundation.

To put it bluntly, it is to accumulate real and effective housing resources and create an information database that can be verified by users and satisfy the user experience.

We can't have easy shortcuts, we can only work hard to sweep the streets and accumulate.

Then, content directions such as housekeeping, moving, job hunting, etc., are all the same.

You need to sweep the streets, and you can do both at the same time, accumulating information databases together.

In the early days of the project, we may need to use crowd tactics. If 50 people are not enough, then 100 people, or even more.

Entrepreneurship is like practicing martial arts. Only with solid basic skills can there be room for improvement and growth into a master.

As long as the basic skills are solid and the information database is built, we will not be afraid of competition..."

Gao Yang really doesn't understand how to start a business on the Internet and how to operate it. He only understands some general trends in the industry and knows that the direction of living in the same city can be successful.

What he can provide to the team, in addition to the general direction of the project, is entrepreneurial confidence and financial guarantee for project investment.

Funds are of course the most important, and for Gao Yang, it is also the easiest.

Even if the project had to invest 1000 million in the first year, Gao Yang was not afraid.

Mother-in-law Wu Lan has plenty of money in her hand, but she doesn't need to get her mother-in-law's idea now.

The two projects of solar energy media and public relations and advertising companies will have good income this year, and the overall profit is estimated to be around 2000 million.

Next year, doubling it again will not be a big problem.

Therefore, if you want to engage in the Internet, if you find the right direction, just spend money on it, and you are afraid of a fart.

The main investors of this whole project are actually Gao Yang and his wife, and the money invested by other shareholders, except for Wu Peng and He Yong, is not too much.

Moreover, Wu Peng and He Yong still have at least tens of millions of funds in their hands.

Funding, there really isn't any problem.

Zhang Yue said with a smile: "Sweeping the streets is really hard work. Brother Yang, how about I come out of CPI and lead a team to sweep the streets."

Gao Yang glared: "You can work at CPI with peace of mind. Fang Jian will withdraw next year. If you run again, there will be no one for the national version of this project."

Zhang Yue chuckled, knowing that it was unrealistic for him and Fang Jian to leave CPI at the same time.

Chen Sen said: "Sweeping the street, why don't I do it? I used to do DM business in Jinyang, and I also led the team to sweep the street. I can take care of the work of Yuanda Company first, and let Lu Yonggang take more care of it, or I Take it out completely, and join the project of the website.”

Gao Yang thought about it: "You can think about it this way. This year, you will be concurrently working on the work of Yuanda Company. Next year, Yuanda Company will expand new customers and expand the team size. Just let Lu Yonggang recruit a few talents to come here."

For public relations and advertising agency business, it is relatively easy to dig talents and recruit employees in the capital.

Today's project plan discussion ended before lunch. After lunch, Jin Yang and others left. They made an appointment to discuss the project investment plan for the last time next weekend, and then officially registered the company, established the project and started investment.

Chen Sen and his girlfriend Feng Lan stayed and planned to stay for one night before going to the city tomorrow.

After the lunch break, Gao Yang and Chen Sen drank tea and chatted in the study.

Gao Yang asked: "Jinyang's DM business situation, how many salesmen are there now, and what is their income?"

Chen Sendao: "There are about 30 businesses. For those with middle income, the basic salary plus performance commission is about 2000 yuan. It is not bad in Jinyang. Individuals who are hardworking and eloquent can earn about 3000 yuan."

Gao Yang thought about it: "Ask Wang Yun and Wen Yi, after the start of our Internet project, is it possible to draw ten or eight salesmen from the DM business to the capital one after another? Great. If we can get people to come over, will it have a big impact on the business of DM Shangqin?"

Chen Sendao: "It shouldn't be difficult to recruit people, and it won't have much impact. DM business has a good influence in Jinyang now. It's easy to recruit new salesmen. Old employees can take over after half a month with them." Yes. It’s just that after these people are drawn to the capital, how will they be treated?”

Gao Yangdao: "At the initial stage of starting a business, their income level can be doubled compared to that in Jinyang, and then the company will be responsible for their accommodation."

Chen Sen said with a smile: "It's definitely no problem. I guess many people are willing to come and work hard."

Gao Yang said: "Then you should discuss it with Wang Yun and Wen Yi, and try to recruit those who can not only endure hardships and work hard, but also be cultivated as the backbone.

The project of the same city life website will expand to about 30 major cities across the country in the future. The number of employees in the company will definitely exceed a thousand, and a group of cadres who can stand alone are needed.

In the long run, when the project expands to major prefecture-level cities across the country, the number of employees will reach several thousand.

The initial business team needs to train a lot of talents..."

(End of this chapter)