Media Tycoon since 1999

Chapter 237 Does CPI Dare to Burn Money?
After the banquet, Gao Yang was arranged to sit at a table with Yang Limin, Feng Maonan and other old CPI colleagues.

The couple Wu Peng and He Yong took the initiative to accompany Gu Wenlong and Wu Lan, as well as Gao Yang's parents, plus Gu Yawen and Wu Xiaoyue.

Wu Ruohan was a bridesmaid, and she wanted to toast with Fang Jian and his wife, and suddenly rushed to Gao Yang to ask for something to eat, and Gao Yang could only grab her a piece of snack or something.

Sitting down to drink and eat, Yang Limin and others joked that Gao Yang ran away. In 2003, the revenue scale of CPI also dropped by several million.

Gao Yang said with a smile: "In 2003, the CPI can still maintain a revenue of nearly 1.9 million yuan, which is very good. Even if I stayed and didn't leave, I couldn't do any miracles. In 2003, the gross profit of IT products was obviously reduced. This is the general trend of the industry in a head-down year."

In Gao Yang's memory, in the history of CPI, in 2006, the revenue scale reached 1.5 million, which was already the highest peak.

At this stage, it is maintained at around 1.2 million.

But now, with a revenue of about 1.9 million yuan, the CPI has been maintained for two years, which is good enough.

In this life, because of Gao Yang's several big plans, he worked hard to promote the team to work hard, and everyone from CPI, from boss Feng to all employees, benefited.

The influence of CPI in the industry has really reached a big level.

Yang Limin and others were also concerned about Gao Yang's entrepreneurial situation. Gao Yang did not deny it, and briefly talked about the operation of Solar Media and Yuanda, including Internet companies that will be launched after the Spring Festival.

Hearing that Gao Yang quickly achieved 3500 million solar energy media, and the income of an industry exhibition was 2000 million. Yang Limin and others were extremely shocked.

Yang Limin was shocked and said: "How did your brain grow, you dug this kind of gold mine."

Gao Yang said with a smile: "There is a certain element of luck. I happened to notice that this industry is developing rapidly, manufacturers sell high profits, and there are many and mixed brands. After investigating again, I found that the entire industry does not have a professional media, so I imitated CPI's original entrepreneurial ideas. , Try it, it’s okay, it’s going well, and the effect is not bad.”

Feng Maonan smiled and asked: "Gao Yang, in the solar industry, is it true that you are the only professional media at present?"

Gao Yang nodded: "This is the case at present. We have only been in business for more than two years. In 2003, we really started."

Feng Maonan asked again: "Then do you think there is any chance for CPI to enter this industry?"

Gao Yang said with a smile: "Mr. Nan, there is a chance for CPI to enter, but to be honest, the space in this industry is very small, and the significance of CPI entry is not great.

In the IT industry, there are billions of advertisements placed every year. In IT professional media, IT companies spend more than 15 billion, which is why hundreds of professional newspapers and magazines can be supported.

The solar energy industry is very special. First, the market scale is small, and second, the products are very single.

I have guessed that the future space for the entire industry to invest in professional media will be around 1 million at most.

In addition to Sunshine Company, it may be able to support a professional media. This second professional media can make up to 2000 million at most, and it is estimated that it will take four or five years to accumulate.

If you enter the third house again, you will definitely not be able to survive..."

Yu Guangming laughed: "Mr. Nan, I think Gao Yang is telling the truth, and it doesn't make much sense for CPI to enter this industry. Moreover, Gao Yang is doing it, and he is more than two years ahead. With his brain, maybe he can do it with a few kicks." trampled us to death."

Feng Maonan chuckled: "I'm just making an analogy. Like Gao Yang said, it takes four or five years for CPI to enter this industry before it can reach 2000 to [-] million. It really doesn't make much sense."

Gaoyang is naturally unwilling to really hand over the bottom line of the solar energy industry. CPI now has more than 600 employees, with an annual revenue of nearly [-] million, a large number of talents, and a nationwide layout, and its strength is still very strong.

Of course, Gao Yang is not afraid of CPI entering this industry. If it enters, the two parties will be competitors. Naturally, Gao Yang will have a way to attack the living space of CPI.

In 2003, Sunshine had fully established its brand image and industry influence in the solar energy industry, and was not afraid of any opponents.

It is almost impossible for new entrants to catch up with Sunlight Company. Sunlight Company has a very clear plan for its strategy and tactics in stages from now to the next few years.

Yang Limin said again: "Gao Yang, Mr. Feng really listened to the suggestion you made last year. In 2003, CPI stopped losses in the map business in time, and some members of the team transferred to build an independent IT professional media website. The main direction is the server. and storage.

In 2003, this project produced more than 200 million turnover, and it is expected to achieve 400 million to 500 million turnover this year, which will be profitable. "

Gao Yang said: "This kind of transformation is in the right direction. The golden period of the IT paper media market may only be four or five years away. The Internet is a big trend. It is inevitable that traditional paper media will gradually decline, and most of them will be IT paper media. be the first to be hit.

When the advertising revenue of IT paper media declines industry-wide, it may be an avalanche-like situation, with a decline of 30% in one year and half in two years. Most IT paper media will have to close in two or three years. "

Ren Jing smiled and asked: "Gao Yang, the city living website you built seems to have a good prospect. If CPI invests in, are you willing to accept it?"

Gao Yang said with a smile: "We are also testing the waters for this project. The initial investment is only 1000 million, and there are already more than a dozen shareholders. There is no need to accept new investors for the time being. I am thinking about a new direction for Internet entrepreneurship. It's a social networking site."

CTO He Yungang said: "Gao Yang, are you talking about SNS websites? This kind of websites are very popular in the United States at present."

Gao Yang said: "Yes, brother Gang has a very keen sense of smell, there is a SNS website in the United States called MySpace that is very popular.

SNS can be regarded as the concept of web2.0. It is an innovation of Internet applications and has a lot of room for development.

This model, just like Goose Factory borrowed from ICQ to develop QQ and then quickly became popular, it is first of all a free model, a concept of social sharing, focusing on the development of registered users and website traffic.

However, even if the SNS website has a certain amount of traffic, it is still difficult to find a sustainable and stable profit model.

This requires investors to continue to burn money, and it may last for several years. As users continue to grow, more and more money will be burned.

The United States has a very developed capital market. This kind of Internet project can be easily listed, and through the pursuit of the capital market, it can obtain the funds needed for development.

In China, the environment is quite different. At least in the capital market, it is difficult to get through. Once the project is completed, overseas listing can only be considered.

Of course, this may take several years of investment and accumulation.

If there is a chance, I would like to find some investors to cooperate in such an Internet project.

But, in terms of CPI, does CPI dare to burn this money, is it willing to take such a huge risk?

Once invested, it may take several years to invest tens of millions..."

Gao Yang's words caused Yang Limin and the others to fall into deep thought for a while.

Everyone knows that no matter how good the prospect of such a project is, the investment risk is very high. Moreover, even if CPI wants to invest with Gao Yang, the key depends on Boss Feng's own wishes.

As for Boss Feng, who is now in his early 50s, he is already conservative in his thinking.

After dinner, Gao Yang walked with Yang Limin and others in the courtyard of the hotel. Yang Limin asked, "Will you go to Wenbin's wedding in Chang'an on the fourth day of the first lunar month?"

Gao Yang said: "I will go. In the afternoon of the third day of junior high school, I will take a regional plane to Jinyang. Did Wen Bin invite you?"

Yang Limin said with a smile: "Seven or eight people from our side will go. We also flew there on the third day of the first lunar month, so it's considered a trip to the ancient capital. When we arrive at Wenbin's territory, let's continue to have a good chat..."

(End of this chapter)