Media Tycoon since 1999

Chapter 479 Are you surprised or surprised?
If the right to adapt "Kung Fu Panda" cannot be obtained, DreamWorks Animation really dare not launch this well-planned animated film, even if it changes the name.

Unless the entire script and character modeling are overthrown and restarted, the 51 Group can sue DreamWorks Animation for bankruptcy.

DreamWorks Animation can't afford the cost of overthrowing and starting over.

Facing Gao Yang's attitude, Melissa Kerber almost despaired.

Seeing this, Gao Yang just smiled slightly: "Ms. Kerber, please don't get excited. We are not considering selling the adaptation rights of "Kung Fu Panda", but we may consider cooperating with DreamWorks Animation."

Melissa Cobb was taken aback for a moment: "Mr. Gao, how do you cooperate?"

Gao Yang said: "Ms. Kerber, before discussing cooperation, I would like to ask, is Mr. Spielberg still the leader of DreamWorks?"

Melissa Kerber said: "Yes, Mr. Spielberg is the main founder of DreamWorks and the owner of DreamWorks Animation. Last year, DreamWorks was sold to Paramount Pictures and retained the animation business. .”

Gao Yang said: "Mr. Spielberg is a great director, I respect him very much, he has many well-known works.

Like Jaws, ET, Indiana Jones, Jurassic Park, Schindler's List, Saving Private Ryan, Minority Report, etc. I've seen them all , I have seen some works several times.

This time, we are not acquainted with DreamWorks Animation. We believe this is just a misunderstanding. However, it is also true that 51 Group was earlier than DreamWorks Animation in the creation of the story theme of "Kung Fu Panda".

The game "Kung Fu Panda" is very popular in the European and American markets, and has formed a well-known IP.

In the next step, we will also launch a Chinese version in the Chinese market, which will further increase its popularity.

We have no malice towards Mr. Spielberg and DreamWorks Animation. We can authorize DreamWorks Animation to use the core of this story, and even invest in your animated film. "

Gao Yang's words turned Melissa Kerber's surprise into joy in an instant: "Mr. Gao, thank you, how do you hope to cooperate?"

Gao Yang asked with a smile: "Ms. Kerber, may I ask how much investment you have budgeted for "Kung Fu Panda"?"

Melissa Kerber hesitated for a moment, but still answered truthfully: "We have a total budget of 1.2 million to 1.3 million U.S. dollars. It is a real big production. However, due to the impact of this copyright lawsuit, some investors have already withdrawn." $2000 million."

Gao Yang nodded: "We can consider making up the investment gap of 2000 million US dollars. However, I would like to ask Ms. Kerber to read some information first, and then discuss the cooperation."

Afterwards, Li Qin opened a PPT, projected it on the wall, and gave a brief introduction to the 51 Group.

Then, it switched to several high-definition close-up photos of Liu Yifei, as well as some video clips of her participation in the new version of "Sculpture of the Gods", her participation in the China TV Art Festival as the Golden Eagle Goddess, and her singing.

Afterwards, Gao Yang introduced: "Ms. Kerber, as you just saw, the Internet platform of 51 Group has a total traffic scale of more than 5 million users in China.

This girl named Liu Yifei is the image spokesperson of 51 Group. She is not yet 20 years old. She is an actress and singer. young star.

51 Group has an entertainment brokerage company called 51 Entertainment, and Liu Yifei is a signed artist of 51 Entertainment.

One of the conditions of our cooperation with DreamWorks is that Liu Yifei can act as the voice of a character in "Kung Fu Panda". "

Melissa Kerber was surprised: "Mr. Gao, considering the Chinese Kung Fu elements of "Kung Fu Panda", we have already confirmed that the Chinese martial arts star Jack Chen will be the voice of the character. This young Ms. Liu, can she be competent? "

Gao Yang said with a smile: "Ms. Cobb, your crew can arrange for her to audition for dubbing, and I believe Liu Yifei can do it.

Liu Yifei has lived in the United States for five or six years, and she has no problems with her English and spoken English.

In addition, Liu Yifei is extremely popular among young people in China, and many people over the age of 30 also like her very much.

Having her participate in the dubbing of "Kung Fu Panda" can strengthen the Chinese elements of this animated film. If you plan to apply for the release of this film in China, the addition of Liu Yifei can also push up the box office of this film in the Chinese market.

Also, before the film is released in China, the various Internet platforms of the 51 Group can also help promote the film, and we can influence at least more than 3 million Chinese netizens, which is a huge advantage in communication..."

After listening to Gao Yang's explanation, Melissa Kerber was also a little moved, and said: "Mr. Gao, if Ms. Liu is capable of dubbing the role, we also welcome her to join. It's just that China is very harsh on Hollywood, and the box office share is very low. The main market for "Kung Fu Panda" is outside of China."

Gao Yang asked curiously: "Ms. Kerber, if "Kung Fu Panda" is released in the Chinese market, what is the percentage of the box office?"

Melissa spread her hands, and said helplessly: "For a long time, Hollywood movies have been released in the Chinese market, and the box office share of the producers has been fixed at 13%.

The international practice is 35%. In the North American market, the highest box office share can reach 55%.

Therefore, the key market for this film is North America, followed by Europe and other regions. "

Gao Yang did not expect that the box office share of Hollywood movies in China was so low.

After thinking about it, he said again: "Ms. Kerber, China is a big country with a population of over 13, and the box office of movies is also increasing every year. I believe that "Kung Fu Panda" with Liu Yifei's dubbing and the promotion of 51 Group, Huaxia's box office revenue will be much higher than your expectations.

In addition, we will soon launch the "Kung Fu Panda" game in China, and it is expected to gain millions or even tens of millions of game players soon.

"Kung Fu Panda" has been a great success in the European and American game markets because it incorporates the cultural background of Chinese martial arts, and it will only be more successful in China.

Therefore, "Kung Fu Panda" will grow into a well-known global IP. DreamWorks launched the first "Kung Fu Panda" animated film, and can release the second and third films in the future. As long as there is a market, it can be made into a Group series.

51 Group will carefully manage this IP and carry out long-term cooperation with DreamWorks Animation.

Since DreamWorks launched the first "Kung Fu Panda" animation, 51 Group can continue to invest. We are optimistic about the box office of this series of works, the distribution of DVDs, and the income from peripheral markets such as TV.

In addition, 51 Group also plans to establish a film company. If there is a suitable script with Chinese elements, we can participate in the investment, recommend outstanding Chinese actors to star in, and invite Mr. Spielberg to direct or produce the film. "

Melissa Kerber finally felt relieved: "Mr. Gao, I will pass on your suggestion to Mr. Spielberg, but we need to solve this cooperation as soon as possible. The filming and production of "Kung Fu Panda" cannot be affected. We Hurry up and plan to release it next year.”

Gao Yang said: "51 Group is willing to invest 2000 million US dollars in this film to make up for the funding gap of the crew, and at the same time, the lawsuits between the two parties can also be settled out of court.

In addition, Liu Yifei is acting as the dubbing role. These few things need to be discussed together.

Authorizing DreamWorks to adapt "Kung Fu Panda", one-time authorization, or authorization per work, can be discussed.

Our principled attitude is to seek win-win cooperation, and 51 Group can also provide useful assistance for DreamWorks Animation in the Chinese market.

Therefore, we recommend signing a comprehensive cooperation agreement and holding a public press conference, which will also be beneficial to eliminate the negative impact of DreamWorks Animation in this lawsuit. "

Melissa Kerber breathed a sigh of relief: "Okay, Mr. Gao, I will feedback your proposal to Mr. Spielberg as soon as possible. Can you give me a copy of the information about the 51 Group and Ms. Liu that you just demonstrated?" ?"

Gao Yang said: "Ms. Cobb, these materials were originally prepared for you..."

(End of this chapter)