I am a rich second generation

The reason why Wang Xiaocong came up with Yang Xiaotian's idea of ​​these technologies is because the current situation of the Wang family is not optimistic.

The Wang family started out in real estate. In the early years, real estate was a sunrise industry, and housing prices rose earth-shatteringly.

Up to now, buying a house of one's own has become an unattainable dream for many people.

Countless young people, carrying mortgages at a young age, live a breathless life, burying their youth and ambitions, just for the small [-]-square-meter hut.

For a long time, real estate companies have made a lot of money, and real estate companies are even synonymous with money.

But now the situation is not optimistic.

The house is too expensive, and the price has been hyped too much.

Those who can afford to buy a house have already bought a house.

However, no one took over the newly built houses, and it wasn't because everyone didn't want to take over, but because they couldn't afford to take over.

And many desperate young people have become Buddhist youths, who are on par with Japanese otaku, living a low-consumption life, and consumption is constantly degrading.

The pressure of life has also caused the marriage rate and birth rate to continue to decline. Real estate developers have found that there are fewer and fewer customers who can take over their own houses.

Those crowded first-tier cities are fine, but those second- and third-tier cities have a per capita income of 4000 yuan and house prices start at as low as 1 yuan. How can this be sustained? Naturally, there is a price but no market.Prices go up, but sales volume goes down.

This is a great pressure for real estate developers.

In fact, the house is also a commodity.

The businessman goes to the bank for a loan and buys raw materials - land, rebar, concrete, bricks...

Hiring designers and engineering teams to build houses is equivalent to producing commodities.

And at this time, the "thrilling jump" mentioned in the theory of capital appeared!

Just sell it!

Once the goods are sold, they will make money, pay wages to workers, repay loans to banks, and a trickle of living water will flow.That's a healthy economy.

This seems to be a matter of course, but who can guarantee that the product will be sold? Does the market need this product? Does the person who needs this product have the ability to pay? These are all potential crises.

Therefore, it was called "thrilling jump" by Marx.

For a businessman, if he fails to jump over the thrilling jump, he will fail.There are many examples of this kind. The things produced with hard work cannot be sold, so they can only be sold with tears, and the business fails.

For a country, if a large-scale thrilling jump fails, it is an economic crisis.As early as 1857, there was an economic crisis, and the capital world almost collapsed.But at this time, God opened his eyes. Gold mines were discovered in the United States, and the gold rush began.

The gold scattered in the hands of the major gold diggers is the natural purchasing power. With these purchases, the economy is alive again.

And the most serious economic crisis in 1929, the solution was to fight the Second World War, which turned the whole world into ruins. Naturally, demand was everywhere, and the economy would no longer be in crisis.

And now, since the economic crisis in 08, the economy has been in crisis, and this crisis has become more rapid and violent every time.The downturn in the real estate market reflects the decadence of the overall environment.

Why has half the world noticed Yang Xiaotian’s press conference? Because the economy has no new growth points! And artificial intelligence is likely to be a brand new economic engine just like the Internet in the 90s!

That's why Murong Yunhai said, if Yang Xiaotian masters artificial intelligence, he will definitely surpass the current richest man in the world, gaining endless wealth and endless danger.

Under such circumstances, Yida's life is not easy.

Wang Xiaocong once asked his father: How much money does our family have?

The king's father replied: You can't spend all of our family's money in your whole life.

Wang Xiaocong was happy for a second.

The king's father added: "The debts owed by our family will not be paid off in your whole life."

The current debt ratio of Yida Group is as high as 80%, which has reached a critical value, and if it continues to decline, it will become insolvent.Now that the real estate market is in a downturn, Yida Group has difficulties in withdrawing funds, so there are many crises.

Companies like Yang Xiaotian with zero debt are rare in the entire capital market.

Some people may ask, why is the house not sold cheaply? Anyway, it is not easy to sell, so it is better to sell it cheaply.

But unless it is really unbearable, no real estate company will sell the house cheaply, and the reasons are very complicated.

Once the land cost is high, the construction cost and labor cost are superimposed, it is doomed that the housing price will not be low.Moreover, there must be a certain profit margin to maintain the operation of the company, which makes it impossible to lower the house price indiscriminately.

Moreover, if a company lowers housing prices, there will be a chain reaction, and the entire market may collapse. This is something that cannot be easily done.

Besides, in fact, it is not easy to sell housing prices. Houses are not only a necessity, but also a financial product.

Many people point to the house to ensure that their rmb will not be wiped out by inflation. If the price of the house drops, customers will just wait and see. What if it falls again after I buy it?

Therefore, instead of rushing to buy, I want to see when the price will end.

Therefore, real estate is now riding a tiger.The Wang family is struggling in this crisis, and Wang Jianling is now starting to sell real estate-related projects, trying to get out of this quagmire.

If it's just that the real estate is not going well, the key point is that Yida's film projects are also losing money one after another and operating poorly.The year before last, the Yida Group was in a relatively good form. Wang Jianling took over Hollywood's Legendary Films. He was ambitious and wanted to create an Eastern Disney!

Wang Jianling has a lot of ideas in the cultural industry. He is preparing for a strong combination of theater chains-movies-theme parks-Yida Plaza to form a powerful industrial chain, and it is very possible to surpass Disney.

Disney seems to be a film company, but it is actually a cultural company. The biggest profit is various peripherals and theme parks.Just after the "Pirates of the Caribbean" series became popular, the pirate rides built by Disney in Disney Parks are just lying down and making money!

Not to mention the current Avengers series, just selling some iron man figures, it will make a lot of money!

When Yida saw it, he was naturally envious and wanted to follow suit. The acquisition of Legendary Films was Wang Jianling's first step.But wishes are beautiful, reality is cruel.Disney is a hundred-year-old store, one of the top six in Hollywood, and it is not so easy to imitate even today.

The "Pacific Rim" that Yida Group just invested in was not bad. Although it lost money in North America, it made all the money back in China.

However, this unsatisfactory start seems to have foreshadowed that Yida Group will not go well in the film industry.