industrial overlord

Chapter 166 Township and Township Enterprises
"Xiao Lin, let me first report to you about the situation of Yonghe Agricultural Machinery Factory." Cen Youjun said.

"Okay, I also want to hear about the entrepreneurial history of the platoon leader." Lin Zhenhua replied with a smile.

Cen Youjun waved his hand: "What kind of entrepreneurial history is this? In fact, you already know a lot of things. You Xiaolin is the great hero, the professors of Huaqing University are the second hero, and Brother Youxin is also the big hero. Only I am the least hero." Contributed."

Lin Zhenhua said: "The platoon leader organizes production in the rear, which is the core of our entire industry-university-research chain. How can we say that he has no contribution?"

To put it bluntly, the development of Yonghe Agricultural Machinery Factory in the past year is indeed a taste of entrepreneurial history. Its rapid development surprised Lin Zhenhua.

At the beginning of last year, Lin Zhenhua went to Xiangping Province because of Cen Youjun's borrowing money, which contributed to Cen Youjun's contracting Yonghe Agricultural Machinery Factory.Lin Zhenhua designed several small accessories for machine tools for the agricultural machinery factory as the main products of the agricultural machinery factory.He also discovered Cen Youxin's talent in business, and persuaded Cen Youjun to hire his cousin as a sales manager.

When Lin Zhenhua left Yonghe, he was worried about whether Cen Youxin had the ability to sell the products. He even made up the idea of ​​using his relationship to help sell some of them. It is not impossible to secretly subsidize the old platoon leader after buying the product.A yearly operating income of 10 yuan for Yonghe Agricultural Machinery Factory is enough to live comfortably, but for Lin Zhenhua, 10 yuan is no longer a big money to worry about.

What Lin Zhenhua didn't expect was that Cen Youxin started his business, and he did it impressively.This young farmer with a low education level has an indomitable spirit and the endurance of resignation.At the beginning, when he went to the company to sell products, he was somewhat timid. After running through more than a dozen companies, he completely adapted to his role, and dared to rush in no matter how big the door was.

In those days, marketing such a thing was relatively rare.A large number of state-owned enterprises don't even bother to sell their products door-to-door. At best, they set up a booth at an exhibition sponsored by the superior competent department, displaying their products for customers to buy.The attitude of most of the exhibitors is like uncles. If customers ask more questions, they will get impatient.

Needless to say, this kind of production enterprise is like this, even the salespersons of enterprises in the service industry such as stores and restaurants have the same face.Writer Liu Xinwu found that on the buses in Beijing, there was such a service code called "don't pinch or drop passengers". inferior.Because of this, he sighed, should there be a notice in the restaurant, saying not to put poison in customers' bowls...

Later, people used the term "official and business style" to describe the state-owned enterprises at that time, which is quite reasonable.You are clearly a businessman, yet you have to act like an official.However, just by selling things like this, these companies can survive.

In the era when there were no township enterprises, all enterprises in the market were government officials and businessmen, the uncles were the ones selling things, and the grandsons were the ones buying things.Even if you don't want to be a grandson, because there is a shortage of commodities in the market, many products are only available in this one, and there is no semicolon. If you have the ability, don't buy it.

The rise of township enterprises has changed this pattern in the market.These grassroots small companies have poor technical strength and no reputation. They cannot compete with large companies in terms of products.But because of this, their attitude is more humble and their service is more attentive.Whatever requirements customers have, no matter how difficult they are, they will try their best to meet them.While the state-owned enterprises are sitting at home waiting for customers to come to their door, the salesmen of township enterprises are walking around the streets to deliver goods to their door.

In the early 80s, state-owned enterprises were completely indifferent to this kind of competition from township and village enterprises, because they believed in their own strength.Township enterprises have grown up by relying on the leftovers that state-owned enterprises disdain to eat. They have updated their equipment, accumulated production experience, and formed brand influence. Finally, in the mid-to-late 80s, they launched a campaign to encircle the cities from the countryside to state-owned enterprises. full-scale attack.

It was only at this time that the state-owned enterprises noticed that the old peasants had changed their guns. The mechanism of the township enterprises was more flexible, the product quality was not inferior to the state-owned enterprises, and the service attitude continued the previous fine tradition.Under this offensive, a large number of state-owned enterprises were defeated, which eventually led to the collapse of state-owned enterprises from the late 80s to the mid-90s.

The Yonghe Agricultural Machinery Factory contracted by Cen Youjun is a typical representative of the sudden emergence of township enterprises.

In one year, Cen Youxin traveled to almost all the machinery factories, repair shops, agricultural machinery factories and other enterprises related to machine tools in Xiangping Province. His footprints even went beyond the provincial border of Xiangping Province to some other places. The provinces went.

Every time he went to a company, he would go to the production department of the other party to grind hard and hard, and sell machine tool accessories such as simple gear hobbing machines to the other party.Some companies really need such products. Seeing that the price is not expensive, and Cen Youxin is very humble as he passes cigarettes one by one, he spends a few hundred dollars to buy the next set.

There are also some companies that cannot use their existing products, and Cen Youxin is not discouraged. He still enthusiastically invites people to go out for dinner, and tests the other party's tone at the dinner table to find out whether the other party has any problems with the use of machine tools.Once he got the information, he immediately threatened to find a way to help others solve it as soon as possible.

When Cen Youxin was running his business, he kept a glass of water in a travel mug and a few rice balls wrapped in newspaper in his bag, which was his own food.But when it comes to inviting customers to dinner, he does not hesitate to spend money, making sure that the other party eats and drinks well, and then forms a good personal relationship.

Since June and July last year, more and more registered letters have been sent from Yonghe Agricultural Machinery Factory to Xunyang Hanhua Company, which contain demand information that Cen Youxin got from customers.Lin Zhenhua was busy with the production of fans and the digestion of Yuan Xunzi Factory, so he had no time to solve these technical problems, but he had already opened another strong golden finger, which was a strong expert team from the Department of Mechanical Engineering of Huaqing University.

Inspired by the information provided by Lin Fanghua, Lin Zhenhua contacted Yao Heliang in March last year and set up a "Mechanical Invention Scholarship" in the Mechanical Engineering Department of Huaqing University. Hanhua Company provided 3 yuan a year to reward various mechanical inventions.Of course, the 5000 yuan was not given to the same person, but divided into first, second, third prizes and several excellence awards.The bonus for the first prize is as high as 5000 yuan, and the lowest award for excellence is as much as 1000 yuan.

5000 yuan, for the Hanhua company with a profit of 4000 million yuan, is a small hair on the thigh.For college students, it is an unimaginable astronomical figure.

At that time, the first-class bursary in colleges and universities was only 20 yuan, and only 5% of the students in the class could get it. The second- and third-class bursaries were 10 yuan and 5 yuan respectively, which could only cover 30% of the students in total.The lowest level of Hanhua’s scholarship is equivalent to one month’s first-class bursary, and there is no limit to the number of times each person can win.

The students of the Department of Mechanical Engineering were all plunged into mechanical inventions, and their enthusiasm for learning and research was unprecedentedly high.At first, the reference room of the Mechanical Engineering Department extended its opening hours to 10:12 pm, then [-]:[-] pm, and after that, it was simply open all night.The situation in the drawing room was the same. It was brightly lit in the middle of the night, and a group of young people were working hard with T-squares and set squares.

Over the past few months, the electricity bills of the Department of Mechanical Engineering have been seriously overrun, so much so that they have been warned by the school.

Lin Zhenhua forwarded the demand from Cen Youxin directly to Yao Heliang, and asked him to subcontract it to the students to solve it.Some problems are actually not difficult, but they cannot be solved for a while because of the lack of talents and information in local small businesses.After such a question arrived at Huaqing University, there was feedback within a few days.A set of drawings was sent back to Yonghe Agricultural Machinery Factory. Cen Youjun and Chen Jinfu immediately took the drawings and organized workers to produce them and provide them to customers.

There are also some problems that are relatively more difficult.But the more difficult the problem, the more excited the teachers and students of the Mechanical Engineering Department.Although they often go down to visit enterprises to understand the needs of actual work, it is still very rare for teachers and students of the Department of Mechanical Engineering to cover such large-scale demands as Cen Youxin.At this time, not only the students are participating in the research, but even the teachers are enthusiastically joining in.

Lin Zhenhua provided funds for research in a timely manner, and even covered the expenses for drawing paper, duckbill pens, carbon ink and other consumables used by teachers and students of the Department of Mechanical Engineering.The teachers and students of the entire Huaqing University are envious of the benefits of the Department of Mechanical Engineering, their eyes are red, drawing paper, pencils, and high-end scientific function calculators... This is simply entering the 21st century ahead of schedule!
There are still some problems that must be solved on the spot. In this regard, Lin Zhenhua has also given incredible policy support, that is, to provide round-trip travel expenses and board and lodging expenses for all teachers and students who go to the field trip , and the number is not limited.

At the beginning, Lin Zhenhua stipulated that all teachers and students could be reimbursed for sleeper tickets. As soon as this idea was mentioned, it was strongly opposed by teachers and students of the Department of Mechanical Engineering. They thought it was too extravagant and too wasteful.In the end, Lin Zhenhua had to settle for the next best thing, and stipulated that teachers over the age of 50 should sit in sleeper berths, and other young and middle-aged teachers and students should all sit in hard seats.Even so, a teacher in his early fifties like Yao Heliang voluntarily gave up his sleeper treatment and squeezed into the smelly hard-seat carriage with the students for more than 30 hours at a time.

The hard-seat train ticket from Beijing to Xiangping Province and Jiangnan Province costs more than 30 yuan for a one-way trip, and the round trip for 100 teachers and students only costs 8000 yuan. In Lin Zhenhua’s opinion, this is a big deal ?
Lin Zhenhua's move is meaningful. Through such a move, a close connection between Hanhua Company and the Department of Mechanical Engineering of Huaqing University can be established. These students will be assigned to various important departments of the national economy and key enterprises in the future. The network of contacts formed is priceless.

The chain of production, sales, education and research was thus connected by Lin Zhenhua.The intelligence of Huaqing University, through Cen Youxin, a small, almost illiterate farmer, has been sold to hundreds of companies that need technical support, resulting in huge profits.The reputation of Yonghe Agricultural Machinery Factory gradually became famous in the mechanical system of Xiangping Province. Some big companies that used to disdain Cen Youxin also began to accept him, pretending to be half-hearted, and asked him to try to solve some technical problems. Or provide some technical equipment with special requirements.

In one year, Yonghe Agricultural Machinery Factory made a turnover of more than 60 yuan. After deducting the cost of materials, workers' wages, and various expenses paid to Huaqing University, it made a net profit of more than 30 yuan.

According to Cen Youjun's idea, after the profit is settled, he should go to the commune to announce the good news, but Cen Youxin stopped him and told him not to reveal the money, and absolutely not to let the commune know the real operation of the agricultural machinery factory.Cen Youxin believes that the most urgent task is to completely get rid of the commune's control over the agricultural machinery factory and make the agricultural machinery factory completely in his own hands.

Cen Youxin's idea was supported by Lin Zhenhua. After a long telephone conversation with Lin Zhenhua, Cen Youjun and Cen Youxin went to see the commune secretary Liu Limin.Cen Youxin has been setting porcelain with Liu Limin for a while, and every time he comes back from outside, he will bring Liu Limin some special products from other places, so Liu Limin has a very good impression of him.

Cen Youjun told Liu Limin: After a year of operation, the agricultural machinery factory has initially reached a profit and loss balance.At present, Section Chief Lin from Jiangnan Province and Professor Yao from Huaqing University all hope to participate in the management and operation of the agricultural machinery factory. Therefore, he wants to change the contract to a buyout and directly buy the property rights of the agricultural machinery factory, making it a A private company.

This kind of buying out the property rights of township enterprises was relatively common at that time.This phenomenon can't even be described by concealing it, because even the higher authorities are well aware of it.However, the superior didn't want to interfere with this kind of thing, but just pretended not to see it.At that time, no one thought that township and village enterprises could become a big climate. Is it very important who owns the property rights of small enterprises?
Liu Limin is also willing to let Cen Youjun take over the Yonghe Agricultural Machinery Factory completely, so that the commune will never have to bear this burden.After negotiations, the commune agreed that Cen Youjun would pay 5 yuan in cash in installments as the price for purchasing all the assets of the farm machinery factory, including the farm machinery factory's brand name.After the buyout, the agricultural machinery factory has to pay another 2000 yuan to the commune every year as rent for the existing land of the agricultural machinery factory.

Judging from the net asset value of the agricultural machinery factory when Cen Youjun contracted, the buyout fee of 5 yuan was a bit high.But he has to pay the money, because he still needs the commune to give him a title, which was called "red hat" in those days.

Private enterprise was a sensitive concept back then. Even if you were able to apply for a private enterprise license, there were still countless curses on your head when it came to issues such as business scope, number of employees, profit, and source of materials.Products such as machine tool accessories can be regarded as the category of means of production. Whether private enterprises enter this field will endanger the national economic security. It all depends on the mood of the superiors.In case the leader is in a bad mood, you can close the door with a ban, and you can't even find a place to be reasonable.

But with a red hat like a township enterprise, what you do is legal.The state encourages the development of township enterprises, and the commune will help you if something goes wrong. The benefits are too many.Many of the large private enterprises that we are familiar with today were all made of tiger skins and carried the name of township enterprises in those days.In fact, at that time, there was a tacit understanding between the entrepreneur of the enterprise and the commune in charge, and the property rights of the enterprise had nothing to do with the commune.

"Xiao Lin, the situation is like this. Now Yonghe Agricultural Machinery Factory is all our own enterprise." Cen Youjun said.

Lin Zhenhua said excitedly: "Okay, this way we can get rid of our shoulders and don't have to worry about the commune getting a share of the action."

(End of this chapter)