Go back to the valley to farm

Chapter 794 Advertising
Chapter 790 Advertising

Liang Huili picked up a small silver hoop, like a ring, with engraved patterns on it, bluegrass on both sides, and a sunflower in the middle. The surface of the sunflower is densely arranged with shallow pits.

Ask the fourth grandfather: "Fourth grandfather, what is this? Is it a ring?"

The fourth grandpa smiled and said: "Girls don't even know this anymore. This is what your fifth grandma has, but hers is not as delicate. It is a thimble. When you put the soles of your shoes, use this to hold the needle." Wear it on the soles of your shoes."

Little things like this made young people like Li Junge and Liang Huili feel quite novel, and the fourth grandfather talked about it casually, and the two enjoyed listening to it.

The next day, Gu Changchuan brought a team to take pictures, measure, rubbings of the Longshou Bridge slab, and then inspected the small pot. It was indeed from the year after Tongzhi, and it was exactly as Li Junge said. , belongs to the level of antiques, and is almost far away from cultural relics.

Longshou Bridge is considered a cultural relic, but it has been documented before, and it belongs to the site of on-site protection, which is considered to be a bargain for Li Junge.

In fact, Gu Changchuan was not concerned about this. This time, he came here mainly for a few Jiachuan traditional oral cultural intangible cultural heritage items. The collection was not comprehensive, so he came to ask Fourth Grandpa to correct him.

"The Daughter's Sutra" is the most important thing collected this time. The text is simple and plain. It is a code of conduct for girls in the feudal period, similar to the "San Zi Jing" for girls.

The Fourth Grandfather smiled and said, "Yo, this is also included in the Intangible Cultural Heritage? But there are many things in it that are sour, I don't agree."

Gu Changchuan said happily: "You really know this? Is it the whole book?"

The fourth grandfather said: "You are much worse. This 'people pass on the word, don't listen to it.' Behind, there is less 'husband is poor, don't be angry, wife is expensive, don't be arrogant. On the official day, persuade the Qing government, caress the people, and persuade lenient Benevolence.'"

Gu Changchuan greeted the team members: "Hurry up and write it down, this content is good, Mr. Li."

The fourth grandpa smiled and said: "There is also a section missing in the back, um, 'the most unfilial, cut off the ancestors, the husband has no heirs, and persuades concubines. Following the ancestors is the most important, obeying the three obediences, and practicing the four virtues. It is hard to learn etiquette. Say, look at the ancients, there are many virtuous. It should be used as a rule.'”

Li Junge opened his eyes wide: "Oh, if Ah Yin finds out, I'm afraid this article won't survive the night."

Gu Changchuan laughed loudly: "Your family is the other way around. The male is in the house and the female is in the outside, so there is no need to say more."

Li Junge: "..."

Gu Changchuan was full of ambition: "The last paragraph is too important. Judging from the level of rhyme, it needs to be recited in dialect to rhyme. This is the proof that "Naughty Girl" comes from our area. Mr. Li is really Jiachuan A master in the cultural world, today is a worthwhile trip!"

After seeing off Gu Changchuan, he received a call from Zhu Dingquan, and the capsule production line was installed.

In the evening, at the request of Mr. Zeng, the board of directors of Lijiagou Group and Li Junge had a video call with him, saying that after the board of directors reviewed the quality of Lijiagou Gastrodia elata, they set the ex-factory price of Gastrodia elata capsules at 20 yuan per box , suggested retail price of 55 yuan.

Li Junge fainted immediately: "Mr. Zeng, it's so expensive, does anyone buy it?"

Mr. Zeng said with a smile: "Brother, at present, the whole Gastrodia elata capsules with 90.00% of the active ingredients retained at [-]% are available in Lijiagou. repair."

"A melotonin can sell like crazy, not to mention our really good stuff? Don't underestimate yourself..."

Li Junge was there listening to Mr. Zeng's blushing and boasting, but Wang Lianghou tapped the keyboard for a while, then wrote on a note for a while, and pushed the note to Li Junge.

Li Junge took a look and saw the above: "The yield per mu exceeded expectations. It is estimated that all dry products will be 35 kilograms, and 900 million boxes can be produced. Based on the ex-factory price of 20 yuan per box, the value of the medicine is 8000 million yuan. The profit is divided into Lijiagou 5000 million, 400 million for the pharmaceutical factory, and 800 million for the Agricultural University.”

Li Junge felt his palms go numb, and glanced at Wang Lianghou. Wang Lianghou and his sister-in-law Fanmei both nodded slightly to confirm with him, their eyes were full of excitement.

Li Junge was about to speak, but his throat was a little dry, so he quickly picked up his teacup and drank water to cover it up.

Ayin took over the conversation: "Mr. Zeng, is there anything we can cooperate with?"

Mr. Zeng said: "This is 2000 million boxes, with an average of 200 million boxes per month. We can no longer just rely on medicines, we need to follow the path of health care products. We will do the specific operations, but this involves large-scale advertising. , The initial investment in advertising costs is at least [-] million."

"I heard that the director is in your Lijiagou? Can you persuade him to shoot an advertisement for us? If the advertisement production fee is borne by you, then Mr. Ding, my alma mater's share of the expenses will be mine. This way Come down, the two of us don’t have to worry about you and me, how about spending [-]-[-] on this [-] million advertising investment?”

Li Junge thought for a while: "That's fine, no problem, you can find time to discuss the rest with the board of directors of our group."

Mr. Zeng said: "Cheer up! Then I'll go down first!"

Li Junge said: "Wait, Mr. Zeng, I have another question. What's the matter with your capsule? Why is it transparent and colorless? Or is it completely sealed?"

Mr. Zeng said with a smile: "We sell high-end goods, brother, of course we have to use the best packaging, which are plant capsules, which are used in high-end health care products produced abroad. Of course, good things must be seen at a glance! First I'm down, I have to report to the board of directors quickly, every minute is money hahahaha..."

When the communication with Mr. Zeng was cut off, Wang Lianghou and Fan Mei's sister-in-law jumped up first: "It's amazing! This time Gastrodia's revenue has more than doubled our estimate!"

Li Junge quickly poured cold water on everyone: "We have to wait for the items to be sold to see the market situation, so we can't do it right now."

The uncle laughed and said, "I don't believe what this old Zeng said, but I do believe what the pharmacist said. He said that the quality of your freeze-dried Gastrodia elata tablets is definitely the best he has seen so far, even surpassing the wild hemp he concocted!"

Li Junge said: "This is true. Although Uncle Yaoshi's processing techniques are sophisticated enough, they still can't compete with high technology. Even if the active ingredients of wild hemp are 20.00% higher than our two-year-old hemp under the forest, processed by traditional methods In the end, it was also lost to the same extent as our Lin Xiama, we dare to admit it!"

The uncle said: "Then what are you worried about?! As long as the product is of high quality, just like our goose egg gold, it will not worry about not being sold!"

Li Junge said: "Wine is good but the alley is deep..."

Ayin smiled and said: "Thinking of failure before thinking of success is Erpi's old habit. According to me, good wine is the root. As for moving out of the alley to sell, no matter how stupid we Lijiagou people are, sooner or later What can be learned is just a matter of time."

Lin Zhao said: "I agree with Ayin's statement! And the most important thing is that with this income, our organic agriculture will truly surpass the tourism industry! Moreover, the tourism industry in Lijiagou, There is not much room for improvement, but green agriculture is still in the ascendant! This fully shows that there is no problem with our early layout!"

There is a huge amount of unused video materials archived by the Cultural Department of Lijiagou Group. Si Xingzhun uses less than one-twentieth of the materials for a TV series and a movie.

This commercial is 2 minutes long, and Li Junge is going to take the emotional route.

The old medicine farmers of the Miao family in the green mountains and green fields discovered Gastrodia elata in the forest after going through hardships.

Mr. private school at the foot of the mountain, reading too much, put down the book and rubbed his temples in distress.

Then the old Yaonong who sent his grandson to school found Mr. Private School's discomfort and gave him Gastrodia elata.

In the evening, the private school teacher finished teaching the students and started his own study. His Miao wife brought him a bowl of Gastrodia elata pigeon soup, and the two smiled at each other.

In the end, my husband recovered and gave lectures in the private school in good spirits. Seeing Miao Wa write the word "landscape" in neat script, she stroked her beard and smiled with satisfaction.

This is not called a script. I sent it to Si Xingzhun on WeChat, and Si Xingzhun called the roll. Grandpa Yu, Xiao Yinzi, and A Yin didn’t need to install any costumes. They just acted in their true colors. Li Junge put on a beard and wore a fine linen gown to play the role of Mr.Then I took a shot of Grandpa Yu rock-climbing at Xuantian Cliff, and a shot of digging Gastrodia elata at the Banshan Forest Farm.Then I shot the rest of the scenes in the ancient building complex of Pan'ao Township for half a day, and then interspersed with the ready-made landscape scenes, rendering the whole film, and adding a piece of music that has not been used in the movie Shushan, which was easily done.

Si Xingzhun also praised: "High mountains, clear streams, primeval forests, magical medicines, exotic customs and romantic relationships, rural teachers' selfless dedication, mountain people are simple and grateful, there are many gimmicks, and the performances are all in their true colors without laborious and time-consuming. It’s okay to be opportunistic. But I haven’t seen your Tianma capsules from the beginning to the end.”

Li Junge said: "No, just add a watermark trademark of Lao Zeng's factory in the lower left corner of the advertisement at the end, and the final capsule lens will be handed over to them for matching."

"But I don't see any good in your ad. If you say it's okay, I'll send it to Lao Zeng. If it doesn't work well, it's a bad sign for the director."

Si Xingzhun waved away people: "Take it quickly and don't waste my time. They are all movie-level materials. No matter how bad the idea is, it is better than half of the commercials broadcast on CCTV!"

Transferred the advertisement and the 5000 million advertising fee to Lao Zeng, and Lao Zeng called after a while. The board of directors was quite satisfied with the effect of the advertisement, and it was worth going to the cinema to buy tickets!
The director's hand is really extraordinary, we also saw a strong shadow of "Shushan" in it, why did He De let him bother so much, the people in CCTV's advertising department said that this quality of advertising has nothing to do with it, so don't even think about it think.

While dealing with Lao Zeng, Li Junge couldn't help laughing inwardly. Isn't it the shadow of "Shu Mountain"? The musical landscape materials are all leftovers from "Shu Mountain"!
Two days later, the family stood in front of the TV, and shortly after the news ended, a [-]-second mini-commercial began to play.

Even if you can afford the money, they won't let you go, 15 seconds is the upper limit! For 2 minutes, it can only be put on other channels and other time slots!

The grandma watched with tut-tuts: "My daughter is so beautiful on TV! She is as beautiful as she was on her wedding day! This little Zhun took a really good picture of our family's Ah Yin!"

Dad felt that old was not enough, so he smashed his mouth: "Why is it so short? It feels like I lost my mind in a blink of an eye!"

Li Junge said, "Short, right? At that moment, 20 yuan was gone."

Dad's eyes almost popped out: "What?"

(End of this chapter)