Manufacturing Empire in the Valley

Chapter 2223 A lawsuit with Apple
Niu Xiaoqiang nodded with a smile, thanked him and led Xie Jun into the gate of Apple Tree Company.As for the other bodyguards, they were all waiting in the car.

As Niu Xiaoqiang walked and observed, he found that the employees of Apple Tree Company were very serious and walked in a hurry.This shows that the atmosphere inside Apple Tree Company is a bit depressing. If nothing else, this is probably the effect that Joss deliberately created.

Joss has a weird temper and is also very subjective.As long as it is something he approves, he will not allow others to oppose it, and as long as it is something he opposes, he will not allow others to agree with it.So working under him is not a very pleasant thing.

Of course, Joss is not without advantages. For example, he is very interesting in terms of salary and treatment. As long as employees do not make principled mistakes, he is still very tolerant.If it weren't for these advantages, it is estimated that no one would be willing to work for him.

Niu Xiaoqiang came to the reception room under the guidance of the receptionist. Not long after he sat down with Xie Jun, Joss’ voice sounded from the corridor outside the door: “Mark, you go to the design department immediately and ask them to follow my instructions immediately. If you modify the appearance design of the product according to my opinions, you tell them that if they cannot design the appearance of the product that meets my requirements within three days, they will no longer have to come to work in the company!"

"Okay, I'll let them know."

Then the door of the reception room was pushed open, and Joss appeared at the door with a vigilant face.He didn't bother to be polite to Niu Xiaoqiang, so he asked directly: "Mr. Niu, according to our original agreement, you can't interfere with my business and management activities. I wonder what you want to do here this time?"

Niu Xiaoqiang smiled wryly and said, "Joss, you don't have to be so nervous, I'm not here to interfere with you, but just happened to come to California to discuss business with someone, so I stopped by to visit you."

Joss' face softened when he heard this, he nodded slightly, and sat on the sofa opposite Niu Xiaoqiang: "My situation is relatively good, if Mr. Niu has any questions you want to ask, you can ask them now , if not, I'm still busy, so I won't chat with you."

For other investors, they would probably be pissed off when they heard this.Niu Xiaoqiang's mentality is relatively good, and he has long been mentally prepared to face this kind of situation.

I saw him chuckle: "Joss, you are still the same, you seem so unreasonable, but this is your freedom, I don't want to say anything more, if there is any question I want to ask, there is only one. "

Joss made a gesture of invitation: "Then you ask."

"I want to find out the current development of Apple Tree Company, and please introduce it to me."

Niu Xiaoqiang is an investor after all, so it is more reasonable for him to raise this question.

After hearing the words, Joss thought for a while, then stood up and said, "Wait a moment, I'll get the company's report, and you can understand it by yourself."

Niu Xiaoqiang nodded in agreement, and after Joss left the reception room, Xie Jun couldn't help curling his lips: "This guy is really annoying."

Niu Xiaoqiang smiled and waved his hands: "Most capable people are very arrogant, but some people are good at covering it up, and some people prefer to be straightforward."

Xie Jun snorted: "I didn't see how capable he is, but he has a big temper."

Niu Xiaoqiang chuckled: "If you don't believe it, you will find out after reading the report later."

Xie Jun hummed, and then looked at the sky outside the window: "Boss, it might rain later, why don't we just go back after reading the report, we are not familiar with this place, in case we get lost in the heavy rain Road, it may be troublesome."

Niu Xiaoqiang nodded: "Well, go back after reading the report."

The two waited in the reception room for less than 5 minutes before Joss walked in with a folder and a cardboard box.

Niu Xiaoqiang looked at the cardboard box and asked curiously, "What's in the box?"

Joss opened the box: "It contains the electronic products that Apple Tree will soon put into production, including laptops, tape players and handheld game consoles."

Niu Xiaoqiang didn't look at the report first, but looked into the box.

The appearance of the three electronic products mentioned by Joss gives people a strong sense of impact. This sense of impact comes from the extremely textured appearance of these products.

Generally speaking, these three products are very sci-fi, giving people an extremely high-end feeling.

Niu Xiaoqiang nodded again and again: "Not bad, at least the appearance is very strong."

Joss showed a little pride: "These products are all designed under my guidance. I have an advantage as a person. If I don't do it, I will do it to the best."

Niu Xiaoqiang made a gesture of invitation: "Could you show me the functions of these products on the spot?"

Joss nodded immediately, and began to demonstrate like a child offering a treasure.

Originally, Niu Xiaoqiang thought that these products were just good-looking, and there was nothing special about their actual functions.

After Joss gave a demonstration, he realized that he was wrong.These products not only have a sci-fi appearance, but also have powerful and novel functions, especially in terms of user operation and experience, which are very different from other similar products.

These differences all show the superiority of these products, which makes Niu Xiaoqiang quite satisfied.He praised: "As expected of Joss, your thinking and creativity are really powerful."

Joss raised his chin and said without humility at all: "This is a matter of course. If I didn't have real skills, I wouldn't have been able to lead Apple to create the Apple myth."

Niu Xiaoqiang smiled, picked up the report and looked through it.

After watching it for a long time, Niu Xiaoqiang couldn't help being stunned: "This... I remember that I invested a total of one billion US dollars. How long has it been since the company's accounts only have [-] million US dollars left? You spend money too fast, don't you?"

A billion dollars is not a small amount, and many large companies do not necessarily have more liquidity than that.

Less than a year after Joss established the Apple Tree Company, he had already spent [-] million US dollars. The speed of this kind of spending is indeed a bit shocking.

Of course, if Apple Tree Company is a high-tech technology research and development company, it is relatively normal to invest so much money.Because the investment in scientific research is already huge, let alone 70 million US dollars, even with [-] billion US dollars, it may not even be able to buy expensive experimental equipment, let alone the cost of the experiment.

But Apple Tree Company is only a company mainly engaged in electronic products. The company's current main business strategy is to design products, and then hand over the production of spare parts and the assembly of complete machines to downstream manufacturers through outsourcing.

In fact, the investment in product design is not too large. Niu Xiaoqiang thinks that the investment of 2000 million US dollars is definitely enough.That being the case, how did Joss spend $[-] million in such a short period of time?
Joss pushed the glasses on the bridge of his nose, and said lightly: "You can know the answer by yourself if you look carefully."

Niu Xiaoqiang didn't say much, and immediately looked back.

After reading it, he realized that there are two main areas where Joss spent his affection. The first one is a patent lawsuit with Apple.For this purpose, he formed a team of top lawyers and gave a budget of 5000 million US dollars.

Another place to spend money is marketing. In this regard, Joss provided a budget of 5000 million U.S. dollars, of which 5000 million U.S. dollars were all spent on advertising, and the other [-] million U.S. dollars were used to establish the Apple Tree Company. sales network.

The construction of the sales network is mainly in the form of leasing. Joss specially set up a sales department. This department rented more than 100 stores in just a few months, and then immediately renovated them, turning these stores into apple stores. The direct sales store of the tree company.

In this way, Joss has already spent 5000 million U.S. dollars.Of the remaining 5000 million US dollars, he spent 3000 million US dollars to buy the land of Apple Tree Company, and then invested another 3000 million US dollars to build Apple Tree Company's current headquarters complex.

Of the remaining US$9000 million, only US$4000 million was used by him to maintain the normal operation of the company, and the remaining US$5000 million was used as a deposit and paid in advance to downstream spare parts manufacturers and product manufacturers. Machine assembly factory.

Niu Xiaoqiang looked up at Joss after reading the report, and asked curiously: "Joss, haven't you already left Apple? If that's the case, why did you invest 5000 million US dollars to work with them?" How about a patent lawsuit?"

Joss has been away from Apple for a long time, he has never worked for Apple, and naturally he has not developed any new technology for Apple. Because of this, Niu Xiaoqiang feels very sad about the huge sum of money he spent in the lawsuit. incomprehensible.

Joss replied: "When I left Apple in a hurry, I didn't even pack my personal belongings. I left Apple empty-handed. Later, I found out that they had stored a design concept in my personal computer directly. I took it into production, and I also took the computer programs written in my personal computer as my own. These things are some of my personal ideas, as well as theoretical demonstrations of some brand-new technologies. As a result, they fired me before I had time to come up with these ideas and plans. Since I left Apple, and at that time Apple hadn’t proposed plans to develop next-generation products, it meant that these things It's not a normal labor product of my tenure at Apple. To put it bluntly, they don't belong to Apple, they belong to me personally, so I will spend a lot of money to fight this lawsuit to get back what they stole. .”

(End of this chapter)