Manufacturing Empire in the Valley

Chapter 689 Create Another Foreign Brand
Niu Xiaoqiang took out a document bag and handed it to Xiao Yuhuan: "You will officially join the job today, and the boss is Yu Simei. The factory is still in the preparatory stage. There are many things that need your help. The first thing you have to do is Help Boss Yu to apply for a business license, please trouble Aunt Xiao."

Xiao Yuhuan stood up very readily: "When I was self-employed, I went through all the procedures by myself. I still have some experience in this area. I promise to get the license in the shortest possible time."

Niu Xiaoqiang nodded slightly: "Boss Yu is currently working in the Cave Factory, and may be transferred to the Asian Machinery Factory in the future. I will find someone to take you to meet her first, and she will hand over the work expenses to you."

"Well, I'm going to see her right now."

After Xiao Yuhuan was taken away, Niu Xiaoqiang looked at Wang Xiaoshuang: "Xiaoshuang, did Sister Yu tell you about the construction of the factory building?"

Wang Xiaoshuang nodded: "She mentioned it to me this morning. I have already asked someone to inform my dad. As long as the district approves the land use application, construction can start within a week."

No matter who wants to build a factory, he must obtain the approval of the local government and pay the land use fee.Otherwise, it is an illegal construction, and the government has the right to demolish it.

This was originally a moderate problem, but there was no obstacle for Niu Xiaoqiang. As long as he made a phone call, Wu Ping would complete all the procedures as quickly as possible.

Wu Ping wished that as many people invested and built factories in the district as possible, this would not only increase tax revenue, but also solve the employment problem of some residents, which would be very beneficial to the development of the new district.

"Oh, please help to urge my uncle to organize the manpower to start work earlier. As for the formalities, there is no need to worry about it, and it will be done soon."

"Okay, I'll go talk to my dad after get off work today."

Niu Xiaoqiang hesitated for a moment, but in the end he didn't call Wu Ping to explain the situation.

He put the land use plan drawn by hand yesterday into a document bag, wrote a small note about the application for the garment factory land, and stuffed it in, then sealed the document bag and handed it to Wang Xiaoshuang: "You find someone to send this to Wu Shu, remember where to go."

Wang Xiaoshuang agreed, and walked out with the file bag.

Niu Xiaoqiang lowered his head and continued to review the documents.

What he reviewed was the plan submitted by Wang Deshui this morning. This plan explained in detail the future development plan of the cave factory. Niu Xiaoqiang revised it according to his own opinions while reading it.Especially on the issue of how to build brand awareness, Niu Xiaoqiang almost completely rejected Wang Deshui's plan.

According to Wang Deshui's opinion, the cave factory will conduct marketing by distributing leaflets in the future.This method was used when selling Siji brand toilet water at the beginning, and the effect was not bad, so Wang Deshui used it for reference.

Niu Xiaoqiang thinks that this method is a bit inappropriate, mainly because the efficiency of this propaganda model is too low.If you want to let as many people know your brand as possible, you can't do it by handing out leaflets, you have to rely on the power of the media.

Today, the most popular information dissemination device in China is the radio, which occupies the mainstream of information dissemination. As for the TV, its penetration rate is far lower than that of the radio, so the efficiency of dissemination of information cannot be compared with that of the radio.

Of course, in the foreseeable future, TV will eventually replace radio, but for now, radio is the king.

In order to establish a brand effect, Niu Xiaoqiang felt that it was necessary to keep pace with the times, use the radio as a breakthrough, and at the same time take into account the two channels of TV and newspapers, and adopt a three-pronged strategy to promote his own brand quickly and efficiently.

At present, many domestic enterprises do not pay much attention to advertising, which is a very new thing.As long as you seize the opportunity to do it first, the effect will definitely be amazing.

Advertising costs money. Although Niu Xiaoqiang has prepared a huge development fund of 300 million for the cave factory, it is better to save the money and not spend it just because you have money.

In order to find out the market situation of advertising fees, Niu Xiaoqiang immediately called Li Yu and asked him to contact the news media in the provincial capital to see how each company charged their advertising fees.

After hanging up the phone, Niu Xiaoqiang began to think about the advertisement.Advertising words are a very important link. If you can think of popular advertising words, you can strengthen the impression of the audience, so that everyone can remember your own brand name as quickly as possible.

After thinking for a while, Niu Xiaoqiang took up his pen and wrote down such a slogan: "Siji Jiahua, the first choice for your life!"

After finishing writing, Niu Xiaoqiang felt dissatisfied, so he thought again.After a while, he wrote another slogan: "Siji Jiahua, everyone who has used it agrees!"

After a few glances, he was still not satisfied, so he thought again.

When Wang Xiaoshuang returned to the office, Niu Xiaoqiang had already written four advertisements.Seeing Niu Xiaoqiang frowning in thought, she couldn't help walking up to him with curiosity.She understood what was going on at a glance, and said with a smile: "I think these four advertisements are pretty good, why not use them in turn, if you only use one advertisement, it will make people feel bored if you listen too much. "

Niu Xiaoqiang thought this suggestion was good, and just as he was about to nod, Wang Xiaoshuang continued, "I have another suggestion."

"What proposal?"

"Sister Yu's garment factory is called Diana. The name is very good. At present, there is a bit of xenophobia in China. Choosing a foreign-style name can give people a very high-end feeling, which is very beneficial to brand building. Yes, we might as well learn from Sister Yu and change the name of Siji Jiahua to a foreign name."

It's not that Niu Xiaoqiang hasn't thought about this problem. The reason why he didn't change the name of the company is mainly because the Four Seasons brand toilet water has been deeply rooted in the hearts of the people in this province, and it is also well-known in neighboring provinces. It may be lost. After all, not everyone will worship foreigners. What if these old customers do not accept the new foreign name?
After he expressed his concern, Wang Xiaoshuang made a suggestion that surprised him: "If you are worried about losing old customers, you can simply create another foreign brand. The old brand can adopt a low-price strategy to cover low-end groups. Foreign brands can adopt a high-priced strategy to face those high-end groups, so that both high-end and low-end are taken into account, isn’t this much better than building only one brand?”

Niu Xiaoqiang's eyes lit up: "Yes, we can create different brands to target different customers! This is a good idea, let's do it this way! As for the name of the foreign brand..."

　Thank you book friend "Espimas" for your support again and again!bow!

　　
　
(End of this chapter)