Manufacturing Empire in the Valley

Chapter 696 Fang's Motorcycle
Niu Xiaoqiang had no choice but to nod: "Good Master, everyone, you can speak up directly if you have any ideas, and we will seriously consider them."

Wang Xiaoxue immediately said again after hearing the words: "Anyway, I think the Boss motorcycle is pretty good."

Niu Xiaoqiang nodded slightly: "Well, do other people have any suggestions?"

Niu Chunxiang was very dignified, and was the second to put forward his opinion: "I think it might be better to choose a foreign name."

Niu Xiaoqiang looked at several female employees in the advertising department. They were all very excited. It was an honor for them to be able to participate in this level of discussion.

Several female employees expressed their opinions one after another. Niu Xiaoqiang nodded noncommittally, and finally looked at Niu Qiuxiang.

Niu Qiuxiang didn't say a word from the beginning to the end. When Niu Xiaoqiang looked at her, she said calmly: "Or call it Fang's Motorcycle. The trucks in our factory are called Fang's Heavy Trucks. Motorcycles If this name is also used, it can lay a solid foundation for the development of the truck brand in advance, and if it returns to the automobile manufacturing industry at that time, it will be able to achieve twice the result with half the effort.”

To establish a good brand image is difficult and easy to say.This requires both quality and price. As long as you can provide high-quality and low-cost products, you can build a good reputation.

Fang Dongping and Niu Xiaoqiang did this when they were manufacturing Fang's heavy trucks.

It's a pity that Fang's heavy trucks only produced more than 100 units, and [-] of them were exported, which did not play a big role in establishing the brand of Shishi heavy trucks. At present, only a few people in China know the name of Shishi heavy trucks. title.

If the motorcycle brand has the same name and establishes a good brand image, it can indeed lay a solid foundation for the future marketing of Fang's Heavy Truck.At that time, Fang's heavy trucks can use the brand image of Fang's motorcycles to enter the market, and even save the promotion fee.

Niu Xiaoqiang thought so too, he and Niu Qiuxiang coincided.In Niu Xiaoqiang's view, naming the motorcycle brand Fang's Motorcycle is the most appropriate choice.

But other people didn't think of this, which shows that their vision still needs to be improved.

Niu Xiaoqiang laughed: "Third Sister, you thought of going with me. I also think the name Fang's Motorcycle is better. Master, what do you think?"

Fang Dongping didn't know anything about business before, and almost all business-related matters were decided by Niu Xiaoqiang.However, in the two years since Niu Xiaoqiang started his business, Fang Dongping has learned a lot of related concepts.He knew the benefits as soon as he heard it, the only downside was that he would take advantage of it again this time.

The name Fang’s Heavy Truck was created based on Fang Dongping’s name, and Niu Xiaoqiang is the boss. If the motorcycle is also named Fang’s, it seems a bit unreasonable.

I saw Fang Dongping smiled slightly: "From a business perspective, the name Fang's Motorcycle is naturally the most appropriate, but from an emotional perspective, it seems to be a little bit different."

Among the people present, only Niu Xiaoqiang could understand the meaning of the two words "that", he smiled and waved his hands: "Master, we don't need to pay so much attention, let's settle this matter like this, from now on we will produce All the motorcycles in the company are named Fang's Motorcycles."

Wang Xiaoxue originally thought that the name Boss Motorcycle was the most likely to be adopted, but in the end it was Fang's Motorcycle that won. She turned her head sullenly and whispered: "Since I have already thought about it, why do I have to ask other people?" opinion."

Niu Xiaoqiang put away his smile and frowned: "I'm here to experience everyone. The people in the advertising department not only need to conceive good ideas, but also need to conceive an overall marketing plan based on the actual situation. If you patronize and work hard, you don't understand Using the resources around you to promote products and services will increase the cost, just like choosing a name, that’s it.”

Wang Xiaoxue was speechless and froze on the spot.

Niu Chunxiang deeply agreed with this: "What Secretary Niu said is very reasonable. Everyone must work hard in the future and contribute their due strength to the overall development of our factory."

Niu Xiaoqiang saw that the eldest sister had adapted to the leadership role, so he couldn't help but feel relieved, and asked about the situation of the advertising department: "Sister, how is the work of the advertising department going?"

Niu Chunxiang immediately handed the copy in his hand to Niu Xiaoqiang: "This is the advertisement copy that we have planned in the past few days, please review it for us."

Niu Xiaoqiang put down his pen and looked down carefully.

Not long after, he raised his head and handed back the copywriting to Niu Chunxiang: "These copywriting are pretty good, let's implement it according to the plan."

Niu Chunxiang took out a piece of paper from his pocket and handed it to Niu Xiaoqiang: "This is the advertising price inquired by Director Li of the sales department. I originally wanted to find a time to submit it to you for review. Now I just have time, so you can also review it by the way." Let's go."

Niu Xiaoqiang glanced at it casually, then nodded and agreed: "The price is still relatively cheap, I don't have any complaints, you make a form with the number of advertisements and the overall cost, and submit it separately, I will sign and start Let's implement it."

The current advertising plans are all aimed at the province, and they promote old products. As for the newly established foreign brand Champs Elysees, since the production plant has not yet been built, it can only be put on hold for the time being.

The marketing model of advertising is not very popular in China. Many TV stations or radio channels don't pay much attention to the advertising business, and they don't realize the importance of this aspect at all.

Because of this, the advertising fees they offered were all lower than Niu Xiaoqiang's expectations. Niu Xiaoqiang couldn't wait for this, so naturally he didn't have any opinions.

Niu Chunxiang nodded: "Well, I will submit the application as soon as possible."

Niu Chunxiang looked very happy. What she was most worried about was that she could not do a good job and let down her younger brother's promotion.Seeing that the younger brother didn't make any comments on her work, Niu Chunxiang felt happy from the bottom of her heart.

Niu Xiaoqiang hesitated for a moment, and then said: "Sister, your advertising department can conceive a marketing plan for Fang's motorcycles in advance, and when we produce the motorcycles, we can immediately produce and launch advertisements according to the plan, which can greatly save time."

Niu Chunxiang readily nodded and agreed. In order to prevent herself from forgetting, she carefully recorded what Niu Xiaoqiang said in her notebook.

Niu Xiaoqiang withdrew his attention and continued to design Fang's motorcycle.While designing, he also asked Fang Dongping for his opinion.

Fang Dongping smiled slightly: "I am still very confident in the product you designed. There is no need to modify the technology, but there is another question I still want to mention to you."

(End of this chapter)