Huayu since 1980

Chapter 398 Big Brother and Advertising

In fact, in the original time and space, the investment of the TV series "Desire" was 102 million, but the current price is not that high, and with Tangting Culture's complete equipment, the cost is relatively much less.

However, many viewers actually did not expect that although this TV series caused a huge sensation at the time, this TV series did not actually sell much money.

The most important thing is that TV stations now buy TV series on a per-minute basis, so in another time and space, this TV series only sold about 50 yuan.

However, this TV series has entered the hands of Wu Jianye, and the advertising promotion he represents is the most important.

In fact, CCTV is not at a disadvantage. Although it is only 50% of the income, which is almost hundreds of thousands of income, CCTV has gained its own influence.

Of course, Tangting Culture will also reap their influence.

The last favorable condition is that both TV and movies can be called classics because they allow audiences to watch more. When other TV stations want to buy the rights to broadcast the second and third rounds, The capital invested will come back.

The whole country mourned Liu Huifang, the whole country scolded Wang Husheng, and all the people lamented Song Dacheng!
This is the impact of the TV series "Longing" in China!

Zheng Xiaolong and Zhao Baogang happily left with the script of "Longing".

Jingle Bell!
Wu Jianye's office phone rang.

"Who?" Wu Jianye asked after picking up the phone.

"Old Wu, me." Zhou Tao's voice came from the other end of the phone, but he didn't know where he was calling, the voice was a little unclear, and there were a lot of noise on the phone.

"What's wrong?" Wu Jianye asked.

"Haha, guess where I am calling you now?" Zhou Tao's voice on the phone was very excited.

"If you have something to say, if you have to fart!" Wu Jianye hated guessing questions the most.

Zhou Tao didn't care too much: "Haha, I'm at the airport now, and I'll be flying to Yanjing in a while, so hurry up and find someone to pick me up!"

Although Wu Jianye wondered why Zhou Tao didn't let the people from Yaoguang Group's Yanjing office pick him up, he still said, "Okay, I know, I'll arrange someone to pick you up later."

"Okay, I'll show you a present when I get to Yanjing!" Zhou Tao said excitedly, and then hung up the phone.

Although he didn't understand what the gift Zhou Tao was talking about, Wu Jianye still asked Xia Xiaohong to arrange someone to pick up Zhou Tao.

In the evening, Wu Jianye was sitting in his office, drawing the storyboard of "New Dragon Inn".

Although "New Dragon Inn" does not have as many characters as "The Last Emperor", and the scenes are not as grand as "The Last Emperor", the pressure on Wu Jianye is no less than that of "The Last Emperor".

When filming "The Last Emperor", Wu Jianye almost invited the top behind-the-scenes and directors in the country. With their escort, they provided great help for the filming of "The Last Emperor", but This time is different.

The theme of "New Dragon Inn" is relatively unfamiliar to many people in China. Although many martial arts films have been shot in China, the domestic martial arts films in this era are really too rough.

Therefore, Wu Jianye had to personally arrange many details, which greatly increased his psychological pressure.

Soon Zhou Tao's hearty laughter came from outside.

"Haha, Old Wu, here I come!"

Wu Jianye rubbed his head, put away the storyboards he had drawn, and Zhou Tao also walked into Wu Jianye's office.

Zhou Tao was still carrying a handbag in his hand, which was bulging.

"Old Wu, this is the gift I brought you. Guess what it is?" Zhou Tao shook the handbag in his hand.

Wu Jianye smiled and said, "Mobile phone!"

"Fuck, old Wu, you are amazing, how do you know?" Zhou Tao showed a surprised expression.

Wu Jianye explained with a smile: "At this time, besides the mobile phone, what can make you so excited is the laptop, but this handbag obviously can't fit the laptop, let's think of the kind of embarrassment you just had when you were on the phone, It's easy to guess."

"It's boring, I want to give you a surprise!" Zhou Tao said with some disappointment, took out a mobile phone the size of a brick in his handbag, and handed it to Wu Jianye.

Although Wu Jianye had already experienced the era of smart phones, he still seemed a little excited when he saw this phone.

People are nostalgic, especially when they see an item that is similar to a myth.

Although this mobile phone had become an antique when Wu Jianye was reborn, every little friend born in the [-]s must have grown up listening to the stories of Big Brother.

With a BP machine pinned to his waist and a mobile phone in his hand, it was the standard equipment for local tyrants in the 90s!
In fact, Big Brother is just a special name in China, and the origin of the name Big Brother is actually related to Xiangjiang Films.

At that time, the gangsters in Xiangjiang movies often held the big brother in one hand and the beautiful woman in the other, and there were a group of younger brothers shouting: "Brother!"
Then Big Brother replaced the name of mobile phone in China.

"This is the Tunan 1100 produced by Tunan Technology itself. We have already negotiated with Shanghai, Guangdong Province, Pengcheng and other places. This time I came to Yanjing for him!"

"That's fine, I won't keep you!" Wu Jianye waved his hand, leaving the eldest brother behind and letting Zhou Tao leave.

"What's the situation, you just have this attitude, this is the most important project of our Tunan Technology in the next few years!" Zhou Tao said dissatisfied.

"At the beginning, you were the one who was going to manage Tunan Technology, and you had already handed in the report on Tunan 1100, so I have nothing to worry about!" Wu Jianye glanced at Zhou Tao.

"By the way, let me remind you that the main market of Tunan mobile phone is not in China, but Xiangjiang, RB, Korea, Singapore and other places."

The price of Tunan 1100 is [-]!

This is the price set by Wu Jianye himself, because in November this year, Motorola's mobile phone 11 was the first to enter China from Guangdong Province. Definitely not too much.

When Motorola first entered China, it only provided 700 units. Now, Yaoguang Group took advantage of its first entry into the country and the advantages of its relationship with domestic high-level executives to launch mobile phones first, and at the same time surpassed Motorola in terms of quantity.

Shanghai, Pengcheng, Guangdong Province, Zhujiang and other places have 1000 units respectively.

This time Zhou Tao came to Yanjing, and the number of launches is also 1000, but before that, he must communicate with the Yanjing Telephone Office.

At the stage of realization, what is more important for Tunan Technology is market occupation. Although Motorola has withdrawn from the top ranks of global smartphones due to policy mistakes in later generations, Wu Jianye clearly knows the development process of mobile phones.

What Wu Jianye wants to do is not only the simple mobile phone industry, but also the research and development of all supporting equipment.

Let's put it this way, just because of the production of a mobile phone at this time, Tunan Technology has already spent 3000 million US dollars on the purchase of one patent, not to mention other research and development expenses.

At this time, the two major scientific research laboratories under Tunan Technology are the most expensive of all Wu Jianye's industries. From last year to this year, the two major scientific research laboratories burned 5000 million US dollars!
This is 1987 in 5000!
And damn it's dollars.

According to Zhou Tao's meaning, every time he sees people from the scientific research room coming to his office, he wants to run away!

"This mobile phone can only be used in Shanghai, Pengcheng, Guangdong Province, Zhujiang and other places. If you want to use it, you have to wait until I finish talking with Yanjing!" Zhou Tao said.

"It's okay, I'll just treat it as a decoration!" Wu Jianye said with a smile, it's not bad if it's rare, but he really can't do it if Wu Jianye wants to go out and wander around with such a turning head.

It's no different from carrying a brick in your hand.

Don't say it, there really is!

It is more expensive than bricks.

"By the way, what's the phone number?"

"901088!" Zhou Tao glanced at Wu Jianye proudly, "How's it going, Fafa!"

The mobile phone number in this era is still six digits, and 9010 is like 139 and 130 in later generations, which cannot be changed.

Wu Jianye nodded: "Okay, let's put it here!"

Soon on the streets of Yanjing, an eye-catching signboard appeared, on which was the pager and mobile phone Tunan 1100 produced by Tunan Technology.

Although pagers will soon be driven to the corner of history by mobile phones, judging from the present, there are at least eleven or twelve years of golden development.

So Wu Jianyerang did not let Zhou Tao really give up the research and development of the pager. This time, the Tunan pager and the Tunan mobile phone 1100 were also matched.

As for the content of the billboard?
To be honest, it's a bit vulgar. An elite person wearing a black suit and gold-rimmed glasses, which is classified as a successful person in this era, is holding a photo of Tunan 1100 talking on the phone.

Advertisements are also very vulgar, the choice of successful people!

However, this set is more recognized by domestic consumers.

As for the advertisements in Xiangjiang and Southeast Asia, it is naturally impossible to be so vulgar. In order to promote its mobile phones and pagers, Tunan Technology invited Zhou Runfa in Xiangjiang, and RB invited Miura Yuka
All the most famous male stars in their country.

Throughout September, the entire Southeast Asia was invaded by Tunan Mobile's advertisements
And it is with the advertisements established by Tunan Mobile in the domestic book that a person sees the business opportunities in the advertising industry.

"You said you want to start an advertising company?" Wu Jianye looked at Li Xiuming in surprise!
Li Xiuming nodded seriously, "Well, there are more and more advertisements being published on TV or media newspapers. We used to have an old saying that the smell of wine is not afraid of deep alleys, but it is different now. With the development of the times , more and more products come into our field of vision, I think the importance of advertising will definitely become more and more important.”

Wu Jianye did not object to Li Xiuming coming out to start his own company, but he did not immediately agree, but asked, "How much do you know about the current domestic advertising industry?"

Li Xiu understood Wu Jianye with a glance: "Are you going to test me?"

Wu Jianye chuckled: "As a teacher, shouldn't you take the test?"

Li Xiuming: "Do the math yourself, how long has it been since you went to school?"

"Who said, I went to the academy when it started this year!" Wu Jianye immediately argued.

Yenching Film Academy has already started school, so Wu Jianye naturally went to show his face once, and gave a lecture to the students, and then he never went there again.
But then Li Xiuming didn't tease this matter anymore.

"Now there are at least 8000 advertising companies in China. Last year, the national advertising industry's turnover was about 10 million. I believe it will definitely break through the 85000 billion mark this year, and the number of employees will exceed [-]. And now our country's The advertising company has broken away from the earliest art design and advertising decoration company, changed its mode of operation, and formulated a new management policy of "creativity as the center, providing customers with comprehensive services", gradually developing from a pure media agency to a comprehensive advertising agency company , moving towards specialization.”

With the development of economic reform, a series of measures launched in 84 brought the commodity economy into the eyes of everyone, and China's consumer goods market became increasingly prosperous.

The advertising industry has also entered a state of rapid development.

As for the data mentioned by Li Xiuming before, it is also well documented, and later generations have statistics on the development of the advertising industry during this period.

广告公司数量从1979年的不足10家，上升至1987年的8225家，全国广告营业总额从1000万元上升至11.12亿元，首次突破10亿元，从业人员从4000人上升至92279人，人均营业额也从2500元上升至1.21万元。

From these data, it can be seen that the advertising industry in China at this time is definitely a new and fast-growing industry.

1984 is known as the company year of Huaxia!

And 1979 was the advertising year known as China.

On January 1979, 1, "Wen Wei Po" first published the article "Rectifying the Advertisement's Name"

In January 1979, Shanghai TV Station formulated the "Shanghai TV Station Advertising Business Implementation Measures" and "Domestic and Domestic Advertising Fee Standards"

On January 1979, 1, Shanghai TV Station established the advertising business department, marking the official opening of the era of TV advertising.

Many firsts in the domestic advertising industry were given to 1979.

For example, the first paper advertisement: Blue Sky Toothpaste was published on the third page of Jinmen Daily on January 1979, 1.

The first TV commercial: Shengui Nourishing Wine.

The first radio advertisement: Spring Bud Medicinal Hair Cream

The first CCTV advertisement: Domestic Happy Coke
The first foreign advertisement: radar table

These have all been recorded in the history of China's advertising industry.

Compared with the domestic advertising industry which is only purely advertising, foreign brands already have other methods.

In 1980, Huaxia officially introduced the overseas TV version of the cartoon "Astro Boy" for the first time. Once it was broadcast, it became very popular.

In fact, this animation was donated to CCTV by Casio for free, and the adjustment is to add an advertisement for Casio electronic watches when it is broadcast.

After listening to Li Xiuming's description, Wu Jianye didn't object, and said with a smile, "Okay, just open one if you want. I'll find someone to help you with the formalities and office space!"

Li Xiuming nodded excitedly.

(End of this chapter)