Huayu since 1980

Chapter 544 Fucking in the same room (4000+ chapters, please subscribe~)

Wu Jianye didn't stay in Yanjing for too long, and returned to Xiangjiang on the third day, just in time for the first wave of Coca-Cola's advertisements to be launched.

The first commercial of Very Coke was co-produced by Zhou Xingchi and Fu Yiwei.

The very cola can packaging is also very stylish. It is composed of red and blue colors. The meaning it represents is naturally self-evident. It has the style of both Coca-Cola and Pepsi.

Today, the mainstream cola market in Hong Kong is still dominated by Coca-Cola. Last year, Coca-Cola sold 2500 million boxes in Xiangjiang, followed by Pepsi, which invited Zhang Guoyi as its spokesperson. However, Pepsi is a latecomer, so the sales volume is only 1000. 1000 cases, which is [-] million cases less than Coca-Cola, which is due to the endorsement of Zhang Guoyi.

And this year’s Coca-Cola launched in Xiangjiang, even with Jianlibao’s sales channel, it still has no way to compete with the two major cola brands. It sold only 30 cases in two months!

Many Xiangjiang media have looked down on the market of Coke in Xiangjiang, thinking that this is a failed product of cold water beverage.

However, all of this changed after the news came out that Very Coke had invited several film and television stars with strong market appeal in Xiangjiang as the advertising spokespersons for Very Coke.

However, Coca-Cola and Pepsi, which are the world's top beverage groups, did not take all this seriously. Coca-Cola's position as the world's No. [-] is obviously full of confidence, and Pepsi's No. [-] position in the world is also unshakable.

In addition, the management of the two major companies is very cumbersome, so they did not pay any attention to the news that Very Coke had landed in the Xiangjiang market.

In the commercial, Fu Yiwei is wearing a cool summer dress, standing in Hong Kong's Victoria Plaza, Zhou Xingchi, who is playing chess with the old men, saw Fu Yiwei from a distance, and immediately revealed himself in "Gambling The expression when I saw Zhang Min in St.

In the scorching sun, Fu Yiwei wiped his sweat with his hands. An exaggeratedly tall refrigerator was placed on the street. Even if Fu Yiwei stretched out his hands, he still couldn't reach the drinks on it.

Zhou Xingchi walked over, clenched his hands, and stretched out his index finger and middle finger together. Audiences who have watched the movie "The Gambler" naturally knew that this was Ah Xing's supernatural powers.

Then the audience saw a can of Coca-Cola appear out of thin air in Fu Yiwei's hand.

When seeing this scene, the audience in Xiangjiang showed curious expressions. Isn’t this a very coke advertisement?How could there be Coca-Cola?

At this time, Zhou Xingchi was sitting in his home, watching this advertisement with his mother, sister and sister.

Zhou Xingchi's younger sister, Zhou Xingxia, was as curious as other viewers, and asked, "Brother, what's going on?"

Zhou Xingchi smiled proudly: "You can find out when you look down!"

Regarding Zhou Xingchi's appetizing behavior, Zhou Xingxia gave his brother a blank look.

On the TV, seeing Fu Yiwei holding a Coca-Cola showing a trace of dissatisfaction, he shook his head and put it directly on the ground.

Seeing this, Zhou Xingchi displayed his supernatural power again, and then a can of Pepsi appeared out of thin air in Fu Yiwei's hand again.

Zhou Xingchi looked at Fu Yiwei obsequiously, but Fu Yiwei still shook his head and put the Pepsi on the ground, Zhou Xingchi looked helpless and didn't know what to do.

Then I saw Fu Yiwei stepped on top of Coca-Cola and Pepsi, opened the refrigerator, and there was very Coke on the top.

Fu Yiwei took out two cans of Coke, handed one to Zhou Xingchi, and then himself a can. After the sound of opening the can was heard on the TV, both Fu Yiwei and Zhou Xingchi took a sip of Coke. Through the sound effect, let People felt cool, and Zhou Xingchi gave Fu Yiwei a thumbs up.

In the final scene of the commercial, Zhou Xingchi and Fu Yiwei walk away with a can of Coke in their hands, leaving only a back view of the audience in front of the TV and Coca-Cola and Pepsi that no one cares about on the ground.

Finally, a line of words 'Desire for Infinity' was printed on the TV screen!
"This..." Zhou Xingxia looked at the commercial on TV, and didn't know how to describe the very cola commercial, but finally said: "This commercial is so interesting!"

Zhou Xingchi also showed a smug smile. The fame of "The Gambler" gave Zhou Xingchi a taste of fame, but the time was short after all, and his income did not match his fame.

But it’s different now. Very Coke’s advertising fee is very considerable, which allowed Zhou Xingchi to get a lot of money. After the advertisement ended, Zhou Xingchi immediately stood up and said, “Grandma, let’s go, let’s go as we agreed before. Buying a house!"

Zhou Xingchi's advertising remuneration for cold water drinks has already been transferred to his personal account. Although he can't buy a house that is too big, it is not a problem to buy a unit that is smaller but smaller than the room he lives in now.

At this time, Wu Jianye was sitting in the villa in Repulse Bay, and he had just finished watching the advertisement, and Zhou Tao was also watching it together.

After Zhou Tao saw this advertisement, he expressed a little worry: "If we do this, will there be any problems with Coca-Cola and Pepsi?"

Wu Jianye smiled and said, "What's the problem?"

"I'm worried they will sue us?" Zhou Tao said.

Wu Jianye asked back: "How about you talk about this advertisement first?"

Zhou Tao said with a smile: "There is nothing to say about this advertisement. I dare say that as long as this advertisement comes out, it will definitely be remembered by the citizens of Xiangjiang immediately. It is very pleasant!"

Wu Jianye nodded: "That's right. The main function of an advertisement is to make the audience remember this product. Obviously we did it."

Zhou Tao: "But what about Coca-Cola and Pepsi?"

Wu Jian Yeman said indifferently: "If you want to sue, you can sue. To be honest, I hope they will sue us. Is there any better means of publicity than suing them?"

Coca-Cola and Pepsi are the two largest beverage groups in the world, any troubles will attract the attention of reporters, but what Coca-Cola lacks now is exposure!
After Zhou Tao thought for a while, he understood what Wu Jianye meant, and couldn't help giving Wu Jianye a thumbs up.

Wu Jianye asked with a smile: "How is the conversation between Hanshui Drinks and Café de Joy and Da Happy?"

The city of Xiangjiang is very fast-paced, which naturally drives the development of the fast food industry in Xiangjiang. In 75, McDonald’s cooperated with Feng Bingfen Group and Wu Rizhao to establish the first McDonald’s in Xiangjiang, and it has since become the western fast food industry in Xiangjiang. faucet.

However, the real leader in the Hong Kong fast food industry is still Chinese fast food. The Chinese fast food industry also has two major leaders, namely Café de Coral and Happy Food. These two fast food restaurants are more popular than Western fast food such as McDonald's. The reason is that Xiangjiang has always been a Chinese city.

Among them, Café de Coral is the originator of the Chinese fast food industry in Hong Kong!
For the Xiangjiang market that Very Coke wants to open, it is bound to find a fast food restaurant to cooperate with, just like Coca-Cola controls McDonald's and Pepsi controls KFC is the same concept.

Zhou Tao shook his head and said: "The news from Zhao Chengzhi is not very optimistic, because our very cola is a newly launched product, the price of the two companies is very hard, and both of them answer back, so very cola can only choose to buy it with you. One of the restaurant cooperation!"

As the two largest Chinese fast food chain stores in Hong Kong, Café de Coral and Fairwood are naturally very competitive, and the founding bosses of these two companies are still in the same room!
The founders of Café de Coral are Luo Kaimu and his uncle Luo Shengxiang.They used to run a Cantonese-style restaurant. Knowing that the fast-food industry in Europe and the United States is booming, they decided to open a Chinese-Western fast-food restaurant in Xiangjiang to compete with Western-style fast-food restaurants in Xiangjiang.

In 1972, the first Café de Coral opened on Ferry Street, Jordan Road, Kowloon.

To ensure safety, Roche split the restaurant in half. The upstairs is a Cantonese-style noodle shop, serving wonton noodles and beef jerky powder. It is still an old-fashioned business, where you eat before you pay (checkout), and waiters serve you.

Downstairs is a replica of Western-style fast food. It takes the form of a buffet. Customers buy tickets first, and take their own drinks, hamburgers, hot dogs, and French fries with the tickets.

Due to its low price and quick delivery, it is very popular among students and office workers.

Facts have proved that Roche's practice of preserving Western style in Chinese style is superfluous. The business downstairs is more prosperous than upstairs. Therefore, Café de Coral opened 1974 self-service branches in Vaughan in a row in 4. In 1975, Café de Coral entered the market. Central.Most of the rich and high-income earners in Central, Café de Coral has achieved another success.

"Lunch is fast and full, and dinner pays attention to good food"-this is the reason.

In the 70s, Western-style fast food led by McDonald's aggressively attacked Xiangjiang.

The original Café de Coral was basically an imitation of McDonald’s. Uncle and nephew Luo knew that the key to standing firm in the competition was to have its own characteristics. route.

Since the mid-70s, Café de Coral has sold both hamburgers and rice. There are dozens of Chinese dishes and soups.

Café de Coral quickly emerged from the fast food industry in Hong Kong and became the dominant player in the same industry.

As for why Happy and Café de Coral are said to be in the same room, it is because the founders of Happy Happy are brothers Luo Kaiyang and his father Luo Fangxiang.

Luo Fangxiang and Luo Shengxiang of Café de Coral are brothers, and their eldest brother is Luo Guixiang, the well-known owner of Vitasoy.

Luo Guixiang's second son is Luo Kaimu, who founded Café de Coral with his uncle Luo Shengxiang in 1972.

At first, Luo Fangxiang and his son Luo Kaifu also worked in Café de Coral, but not long after, Luo Kaifu insisted on starting an independent business, and both quit Café de Coral with his father. At the end of 1972, he opened a Dajiale in a place not far from Café de Coral. The details are unknown. Some people, seeing the similarity of the two store names, think that Happy is the semicolon of Café de Coral.

In fact, the two stores are completely independent, and they are only related to the same family. Since their opening, the two stores have always been competitors.

For a long period of time, Da Huo Huo lost to Café de Carre, and had to follow suit.

At that time, another son of Luo Fangxiang, Luo Kaiyang, was studying commercial design at the New York Academy of Art. Before graduation, he planned to open a Chinese fast food restaurant on Wall Street, and instilled his art knowledge and business ideas into the business.

Unexpectedly, his idea was strongly opposed by his father and elder brother. His elder brother Luo Kaifu wrote a long letter, advising him not to be angry with his book business, but to work in the fast food business in Hong Kong with his father and brother down-to-earth.

In 1977, Happy Life, which was managed by Luo Kaiyang and was responsible for its own profits and losses, was opened in Tsuen Wan, an industrial city in the New Territories. Luo Kaiyang recalled in an interview with a reporter from "Eastern Weekly": "My brother gave me the opportunity to play freely, and I took the opportunity to read The concept of Fanshu is fully utilized.”

As one of the Fastfood chain stores, the Tsuen Wan branch is quite different from the Fastfood run by his father and brother. The facade style, shop decoration, table and stool arrangement, and staff clothing are all designed by Luo Kaiyang.

Luo Kaiyang crossed the river by feeling the stones, practicing and improving. When he opened the fourth branch on Yongle Street, he borrowed the new style and method of New York fast food restaurants and introduced computer system management.

Fast Food entered the market relatively late. For a long time, some people said that Fast Food was a disciple of Café de Coral and deliberately imitated it. Luo Kaiyang denied this statement. He believed that if you want to talk about teachers, American fast food restaurants are the teachers of our two companies. They have been doing it for decades and have accumulated a wealth of experience. It’s just that everyone is happy to enter the market one step earlier, learn one step first, and be happy one step later. Yes, business is never discussed at parties, just business and healthy competition.

Although the words are nice, the competition between Café de Coral and Happy Life is obvious to all.

"What's the current situation of the two companies?" Wu Jianye asked, Wu Jianye didn't know much about Xiangjiang's fast food business.

Zhou Tao said with a smile: "The two families have basically passed the management of the two restaurants to the next generation. The current manager of Café de Coral is the son-in-law of the chairman of Café de Coral, Luo Shengxiang."

"The business of Happy Live is all handed over to Luo Kaiyang."

Since 1987, Happywood has expanded at an alarming rate, adding an average of about 10 branches each year.

After Luo Kaiyang came to power, Da Huan Huo changed from following in the footsteps of Café Café to pressing on every step, even tit for tat.

The promotional slogan of Café de Coral is: "Forever [-] points." Da Happy's wheat awns point to the needle: "The spirit of Da Happy, challenge unlimited points." The challenge of Da Happy is not only for yourself, but also for Café de Coral.

In terms of the layout of the branch, the two branches are close at hand and inseparable. At first, Dashuihuo paid close attention to Café de Coral. Where is the branch of Café de Coral located? It won’t be long before the company’s logo of Dashuihuo will be displayed on the nearby streets. .

Café de Coral is "extremely troubled" by Fairwood's practice of "cutting off its passenger flow", and has nothing to do.Perhaps the wings of Da Happy are hardened, so there is no need to take advantage of the influence of Café de Coral to expand its stores, and find a new way to open branches in new urban areas.

Café de Coral "tit for tat" and opened branches nearby to divert customers and make Da Huo Huo less "happy".

"Are these two catering groups listed?" Wu Jianye asked.

Zhou Tao replied: "Café de Coral has been listed in 1987, but Happy is not yet!"

Wu Jianye murmured: "According to the current expansion speed of Da Happy, is there any problem with their cash flow?"

(End of this chapter)