Huayu since 1980

Chapter 656 Negotiation with Stern ([-] daily updates, please subscribe~)

The reason why Stern is known as the most successful president in the history of the NBA is because he helped the NBA open up the global market.

This is why the NBA, which can only rank third among the four major professional leagues in North America, can make the salaries of league players the highest among the four major professional leagues.

In 1989, Stern took a video of an NBA game and went to Yanjing. He waited for two hours in the corridor of the CCTV building before meeting Li Zhuang, CCTV’s outsourcing specialist. After three During the 10-minute meeting, CCTV signed a contract with David Stern, and CCTV also started broadcasting in China.

In fact, before 96, all the NBA in China was broadcast!

Now that Stern is preaching about Wu Jianye's influence in China, Wu Jianye's first thought is that Stern wants to negotiate with CCTV and change the broadcast to a live broadcast!

However, Wu Jianye knew that this kind of thing was basically impossible. Although the current CCTV could no longer be described as poor, there were still countless technical and financial issues involved in broadcasting NBA games live.

Although the price given by Stern is free, other expenses are still not what CCTV can bear now.

"Mr. Stern, the situation on CCTV is a bit complicated. Even if I ask, some problems cannot be solved right now!" Wu Jianye said seriously.

Now that the Lakers have been acquired, Wu Jianye doesn't want the relationship with Stern to become too tense, so this kind of thing must not be agreed.

Stern smiled slightly, and said: "Director Wu misunderstood, this time you are invited to come here, in fact, it is not about Huaxia, but about ATV under Xiangjiang Fengge Media!"

Only then did Wu Jianye suddenly realize that he had been thinking about the situation in China before, but he forgot that ATV is now the largest cable TV in Southeast Asia.

Stern wants to promote the NBA, and it is naturally impossible to miss the Southeast Asian market.

That being the case, what could be better than working with ATV!
Wu Jianye smiled and said, "So it's ATV. ATV does have its own sports channel. If possible, we also hope to cooperate with the NBA, but I don't know how Mr. Stern plans to cooperate?"

The NBA needs ATV to expand its influence in Southeast Asia, and Wu Jianye also hopes to cooperate with the NBA to increase the influence of ATV.

In fact, this matter is a win-win matter for both Wu Jianye and Stern. The choice of timing also determines the reason why the relationship between the two parties will be up and who will be down.

If it is ten years later, ATV will definitely compete with many TV stations for the right to broadcast the NBA, but now the influence of the NBA has not gone out of North America, and it only has the supremacy in the professional basketball circle.

What really brought the NBA to the world was the Barcelona Olympics in 92. The appearance of the Dream Team allowed the world to see the top NBA stars, and only then did they realize that basketball can still be played like this.

When Stern heard that Wu Jianye had no objection, he immediately smiled and said bluntly: "Of course we hope that ATV can broadcast NBA games live!"

Now the two parties are basically at the stage where Lang Youqing concubine is interested, but Wu Jianye has no intention of just agreeing to Stern's suggestion, if he can, he wants to get more benefits.

For example, the sponsorship of Cold Water Drinks to the NBA, or the sponsorship of LUCK Sports to the NBA.

However, it is difficult to get these two sponsorships. Now the beverage sponsor of the NBA is Coca-Cola, and the sports sponsor is Adidas. It is not an easy task to defeat these two opponents.

"Mr. Stern, I do have some connections with Fengge Media, but if they want to let them broadcast NBA games live, the league had better show more sincerity!"

David Stern is also an old and cunning existence. He immediately understood what Wu Jianye meant, and asked with a smile, "I don't know what else ATV needs?"

Wu Jianye said with a smile: "ATV has always had a good partnership with Xiangjiang's Cold Water Drinks and LUCK Sports. I wonder if these two companies can become the exclusive sponsors of the NBA?"

David Stern was slightly taken aback. He didn't expect Wu Jianye's appetite to become the exclusive sponsor of the NBA. Now that the influence of the NBA is increasing day by day, there are too many companies that want to become the exclusive sponsor of the NBA.

The NBA is not without a bottom line. If they can, they naturally hope to cooperate with well-known international brands. I have never heard of Hanshui Drinks and LUCK Sports in North America. They must not be compared with Coca-Cola and Adidas.

The NBA itself also needs to be competitive. Although Stern hopes to get the support of ATV, if the NBA is exchanged for exclusive sponsorship, Stern will not agree.

"Director Wu, I'm afraid this matter is a bit difficult. You may not know that our alliance has signed long-term contracts with other companies, and the liquidated damages are all a lot of money." Stern politely refused. .

Wu Jianye showed a regretful expression, and then said: "Then what if we just become one of the sponsors of the NBA?"

This is Wu Jianye's real purpose. It is basically impossible for Coke and LUCK Sports to become the exclusive sponsors of the league, but it is still possible to become a partner of one of the NBA's many sponsors!
Before, he was also worried that Stern would not like Coke and LUCK Sports, so he opened his mouth first, and then waited for Stern to bargain.

The essence of negotiation is to start the price on the ground and pay back the money when it lands!
Stern really thought about it seriously, and he was quickly analyzing the pros and cons of this matter.

"Mr. Stern, ATV is now the largest satellite TV in Southeast Asia. Its network covers all countries in Southeast Asia, and its audience has exceeded [-] million. What kind of influence will such a huge audience group bring to the NBA in the future? , I think you should be very clear!"

[-] million viewers!
This reason attracted Stern. Although he knew that it was impossible for [-] million people to watch the NBA, as long as one-fifth of the people watched it, the influence on the NBA would be inestimable!
Compared with this population of 5000 million, among the sponsors of the NBA, Coca-Cola and LUCK Sports are insignificant.

"Director Wu, you are a person who is very good at negotiating, so can we talk about the details now?"

Wu Jianye spread his hands and said with a smile, "I'm just looking for conditions that are beneficial to both of us!"

A lengthy negotiation ensued between the two.

Although the two have reached a consensus in general, the details will still make them argue, such as the number of years when ATV broadcasts the NBA for the first time.

Stern is very confident in the future development of the NBA, so he also believes that the NBA will have a very high influence in the future. Now he is using ATV to increase the influence of the league in Southeast Asia, but in the future, the influence of the league will increase , he naturally also has to consider the interests of the alliance.

What Stern knew, Wu Jianye knew better, so he also wanted to take this opportunity to increase ATV's live coverage of the NBA, so as to save Stern from raising prices in the future.

At the same time, Wu Jianye also hopes that ATV will have the exclusive live broadcast rights of the NBA in Southeast Asia, while Stern just hopes that ATV will only have the live broadcast rights, not the exclusive live broadcast rights.

After many battles between the two parties, it was finally agreed that ATV would have the exclusive live broadcast rights of the NBA in Southeast Asia for five years, and ATV would need to pay the NBA $100 million a year.

At the same time, Very Coke and LUCK Sports will also become sponsors of the NBA next season.

Seeing that the negotiation between the two had been completed, Wu Jianye proposed a condition that caused Stern some headaches.

"Mr. Stern, I hope that in the agreement between ATV and the NBA, an item will be added, that is, any player in the league and the management of the team. The management of the league has a clear stipulation that they cannot publish any Malicious political speculation with Southeast Asian countries and China, if such a person appears, no matter whether it is a manager or a player, they are prohibited from appearing in the NBA!"

Wu Jianye said seriously!

Stern looked at Wu Jianye in embarrassment, and said, "Director Wu, the United States is a country that values ​​freedom of speech. If this article is added, many people will have bad thoughts about the NBA!"

Wu Jianye shook his head and said: "Mr. Stern, this condition is not negotiable. I mean that players or managers can express their opinions, but they cannot maliciously speculate on a country's politics. It does not hinder their freedom of speech, and you must know that if such a person appears in the NBA, it will be very detrimental to his development in that country, and I am actually thinking about your league!"

Stern naturally understands what Wu Jianye means, but this kind of thing is an unspoken rule. If it is brought to the surface and becomes an explicit rule, it will still have a certain impact in North America.

"We need to seriously consider this condition!"

Wu Jianye said: "Mr. Stern, I hope you can seriously consider the Chinese market and the Southeast Asian market. If in the future, with their help, the NBA becomes one of the most influential sports in the world, what will happen? What a benefit to the league.”

Finally, Wu Jianye gave Stern a heavy hammer and said: "Mr. Stern, you also said just now that I still have some influence in China, and my relationship with China CCTV is very good. If this If Mr. Stern does not agree with us, I believe the expansion of the NBA in Asia will be even more difficult!"

Stern's face changed. He knew that Wu Jianye was already threatening him. The situation where the two sides were happy just now was broken in an instant. Stern said calmly: "Director Wu, don't forget the Lakers It is also a member of the league, and the development of the league is also the development of the Lakers!"

Wu Jianye chuckled and said, "The Phantom only spent 8000 million dollars to buy the Lakers, and Phantom doesn't care about that amount of money!"

Stern was taken aback.
Are all the rich people so overbearing now?
8000 million US dollars, that's all!

"Can Director Wu represent Phantom's attitude?" Stern asked.

There are not many people guessing about Wu Jianye's relationship with Phantom now. If "Human Ghost Love Is Not Ended" is not successful, and Phantom continues to invest in Wu Jianye's "Jurassic Park", then it is bound to make the United States once again. It set off speculation about Wu Jianye's identity, but with the success of "The Love Between Humans and Ghosts Is Unbroken".

These speculations no longer exist.

At this time, Wu Jianye had the script and could find cooperation with any production company in Hollywood, and all of them were VIPs!
Wu Jianye chuckled and said, "I'm cooperating with Phantom on a new movie. Both I and Phantom believe that the performance of the new movie will surpass that of "Human and Ghost". Mr. Stern, what do you think? Is cooperation enough to show the relationship between me and Phantom?"

Such a relationship is actually not enough to make Phantom choose to give up an investment of 8000 million US dollars in order to support Wu Jianye, but Stern knows that there are too many ways in the cooperation between Phantom and Fengge Media. Dare to make this bet!
After giving the sweet date and the heavy hammer, Wu Jianye became calm: "Mr. Stern, this is not our unilateral request, but for the development of the alliance, and you don't want the development of the alliance either. Just because of a rat droppings, spoil the whole pot of soup!"

Stern fell silent again
After a long time, Stern chose to agree to Wu Jianye's request. As Wu Jianye said, he attached great importance to the future development of the alliance and did not want the situation Wu Jianye said to happen.

Seeing that Stern agreed to his terms, Wu Jianye smiled and nodded. Sometimes, did he really doubt the shit in the heads of those players and management?
Do you not know what consequences your words can bring?

In fact, this is still a matter of identity.

But this is not something Wu Jianye wants to delve into, anyway, in his own opinion, those people's heads are full of shit, that's right!
"In the next two days, ATV will send its own professional team to sign the relevant agreement with Mr. Stern. I hope everyone will have a happy cooperation in the future!"

Stern said with a smile: "Happy cooperation!"

After finishing the negotiation with Stern, Wu Jianye is ready to return to Los Angeles. With the painting of "The Love of Ghosts", the preparation of "Jurassic Park" has been officially put on the agenda. The first thing to be determined That's the cast. As for the behind-the-scenes arrangement, it's a good arrangement. In addition to finding a suitable assistant director, the rest of the team can use the behind-the-scenes team of "The Love of Ghosts".

David Fincher, the assistant director of "Ghost Love", has already started to prepare his own movie, so naturally he will no longer be the assistant director of "Jurassic Park".

After thinking about it, Wu Jianye called Zhao Fei. He had already returned to China, and now that "Jurassic Park" has started preparations, he should return to North America.

Zhao Fei heard Wu Jianye's request and said that he would go to Los Angeles in the next few days.

At the same time, he mysteriously told Wu Jianye on the phone that he had good news to tell him!

(End of this chapter)