Huayu since 1980

Chapter 746 Huge advertising revenue (4200+ chapters, please subscribe~)

Wearing a normal suit, Zhou Xingchi walked out of the headquarters of Standard Chartered Bank with a suspicious expression on his face.

"Crack!"

Wu Jianye stopped the shooting at the right time.

It's just a cut shot, nothing too difficult, so let's go!

As for why it was Standard Chartered Bank, it was naturally arranged by Wu Jianye.

In the later generations, how to insert advertisements into the plot of the movie without any trace has always been a headache for some film producers. They want to earn this money without making the audience feel abrupt.

This in itself is a relatively difficult matter.

Of course, except for those producers who don't want to be honest, they can make a movie into a commercial.

But the movie "The World of Chu Xing" is different. The plot of the movie makes it possible for them to insert advertisements into the movie justifiably, because in the movie, the world where Chu Xing lives is a variety show, and the placement of advertisements is also the same. Things that should exist in a movie.

And this also created convenient conditions for the industries under Wu Jianye's banner.

Standard Chartered Bank, Very Coke, LUCK Sports, Tunan Technology, Taiwei Electric, and a series of products will appear in this movie.

If it wasn't for the fact that Tesla cars haven't been developed yet, Wu Jianye even wanted to make all the cars in the movie use the Tesla brand.

Of course, these companies should pay Tangting Culture a penny of advertising fees.

Just these advertising revenues have allowed Tangting Culture to recover the investment cost, and there is still a surplus!
These are actually extra income from movies. With the development of the movie industry, what Wu Jianye has to do is to give domestic studios a different idea, that is, movies are not just about box office revenue!

In fact, when the film "The World of Chu Xing" started to be filmed, advertising recruitment had already started to work.

After the news came out, many studios were paying attention to Tangting Culture's operations.

The leaders of major film studios across the country also called Wu Jianye one after another, wanting to know first-hand news. Wu Jianye once taught the cadre training class of the Film Academy, and these people have now become members of the major production companies. Relying on the teacher-student relationship established with Wu Jianye, the leadership of the studio was not very polite.

Wu Jianye did not hide their questions!
The advertising revenue of "The World of Chu Xing" is as high as 3300 million RMB!

And the investment of the movie "The World of Chu Xing" is only 1000 million RMB!

In other words, the movie has not been released yet. Tangting Culture not only recovered the production cost, but also earned 2300 million!

This kind of income has made the major studios envious.

Here is a set of data that allows everyone to clearly see the current dilemma of major domestic studios.

Yan Film Factory has a working capital of 380 million, Shanghai Film Factory has a working capital of 400 million, Changying Factory has a working capital of 860 million, Tianshan Factory has a working capital of 87.8, Xiaoxiang Factory has a working capital of 175 million!
These are the most well-known state-owned studios in China!
Now major studios are basically living on loans. The annual loan interest of Yan Film Studio is about 90 yuan, the annual loan interest of Changying Film Factory is about 70 yuan, and the annual loan interest of Shanghai Film Studio is about 150 yuan. About [-] million yuan.

The most important thing is that the country has been tightening the loan scale in recent years, which means that it is difficult for several major studios to get loans.

With the early announcement of the (3) document, major studios are now undergoing reforms. First of all, they have also adopted a system of survival of the fittest, because a group of old directors can no longer keep up with the trend of the times. Most of the studio systems are based on the seniority system, which greatly restricts the development of domestic films. Now the survival of the fittest system is adopted, which also provides a lot of opportunities for young people.

At the same time, studios have also begun to absorb funds from the society. In fact, they are cooperating with private capital to make films.

In addition, the major film studios have begun to develop their own tertiary industries to promote the development of film.

Among them, the Shanghai Film Studio was the first to step into this step. In 1979, the Shanghai Film Studio had already begun to focus on developing sideline production outside the film production industry.

Such as the development of special and daily cosmetics, the publication of cassette tapes, and the agency shooting of advertisements.

During the four years from 1980 to 1983, the diversified operation created a total profit of 4 million yuan for Shanghai Film Studio, with an average annual profit of 131 yuan. Compared with the figure of 33 million yuan realized by Shanghai Film Studio at that time, although it was insignificant, it still The average cost of a single film in a studio is 960 yuan.

The 33 yuan also shows the possibility of diversification.

Compared with Shanghai Film Studio, other film studios started relatively late, but with another time and space, it was at least a year earlier.

At the beginning of this year, Zhuying Studio opened 24 tertiary industry units in one go, with a total investment of 759.6 million yuan.

In February this year, Xiying Factory even established Xiying Industrial Development Corporation to conduct unified management of extension enterprises that were originally engaged in various businesses.

Since 1985, Xiying Film Studio has successively established 16 companies including Chang'an Film City Co., Ltd., Chang'an Hotel, and Xiamen Bailu Film and Television Company. The business projects involve tourism, commerce, film and television production, service consulting and other industries.

Now the tertiary industry of Xiying has a total fixed asset value of more than [-] million yuan and a total value of working capital of more than [-] million yuan.

While actively establishing the highly profitable Beiying Audio-Video Company, Yanying Factory co-founded Yanjing Film Tourism City with Tianma Tourism Development Co., Ltd., mainly based on the existing antique architectural scenes of Beiying. Funded to develop it into an entertainment place for people to play, Yanying Factory is still actively preparing to establish Tianpeng Industrial Development Company, using the new technology of polymer technology to produce imitations of arts and crafts and the application and development of electronic computers (mainly for the production of cartoons and home software).

In fact, everyone in later generations has seen the desolation of several major state-owned studios. In fact, they did not know that in the 90s, several major studios were also launching self-rescue measures one after another. However, the domestic film industry environment, coupled with their I have accumulated various problems that are hard to get back, and I can't keep up with the reform trend of the times, so I finally feel lonely.

The things here cannot be explained clearly in one or two sentences!
As for the placement of advertisements in movies, it is actually a good attempt for several major studios. Almost all of them plan to make more than ten movies a year, as long as there are two or three modern movies.

Of course, it is impossible for them to achieve the advertising revenue of the movie "The World of Chu Xing".

The reason why "Chu Xing's World" can get such a high amount of advertising is not because Wu Jianye is the boss behind these companies.

It was because of Wu Jianye's fame.

The market for these products is almost not only the domestic market, and these products have now been sold in the global market.

And the movie "The World of Chu Xing" is also destined to be released globally, which is why the advertising placement cost of this movie can reach such a high level.

Li Jing, the president of Standard Chartered Bank in Qiong Province, was also watching the filming of Wu Jianye on the set at this time.

Li Jing has a very good resume. He graduated from Fudan University in Shanghai majoring in finance. After graduation, he joined the talent reserve room of Yiwang Group.

After studying in the talent reserve room of Yiwang Group for one year, he was assigned as the personal credit officer of Standard Chartered Bank in Shanghai Branch. After that, his work performance has been the first in Shanghai Branch for two years. Now Standard Chartered Bank is in Qiong Province. A branch was established, and after a meeting between the headquarters of the Standard Chartered Bank and the Shanghai branch, Li Jing was transferred to the Qiong Province branch as the president!
Sitting next to Li Jing is his assistant named Sun Peng.

"Mr. Li, you don't need to come here to shoot a movie, do you?"

In the movie "The World of Chu Xing", the headquarters of the Standard Chartered Bank's Qiong'an Branch is just a borrowed sales office in this community, not the real headquarters of the Standard Chartered Bank's Qiong'an Branch.

Li Jing came here in person today, but actually made a special trip to visit Wu Jianye.

Sun Peng didn't know Wu Jianye's real identity, but Li Jing knew that no matter if it was the people in Yaoguang Group's talent reserve room or Yiwang Group's talent reserve room, they would be told who they were when they entered the talent reserve room. He is their real boss.

At the same time, Wu Jianye will also speak for them in person during their entry period!

"You don't understand this, remember what I told you, just wait here honestly, if Director Wu doesn't end there, we can't bother you!" Li Jing said seriously.

Sun Peng looked at Li Jing suspiciously. As Sun Peng's assistant, Li Jing naturally knew what his boss was like in Qiong Province.

Although the Qiong Province branch never gave loans to real estate companies in Qiong Province, it became a joke in the banking industry of Qiong Province.

But the reputation of Standard Chartered Bank is too loud. Even if it does not lend to real estate companies, it still gives loans to many other enterprises, such as the tourism industry in Qiong Province.

In fact, Sun Peng couldn't understand the request from the head office. Everyone knew that Qiong Province's real estate industry was booming. The leader of the Provincial Party Committee even personally came forward to discuss this matter with Li Jing.

It's a pity that Li Jing was still a little tempted at the beginning, but after going to the head office, she completely gave up this idea.

Li Jing's itinerary today was originally to have a meal with a deputy mayor of Yecheng who is in charge of finance, but after making a phone call, he canceled the meeting and came directly to the shooting of "The World of Chu Xing" on site.

The filming of "The World of Chu Xing" is also a big news in Yecheng at this time. Many people know that Wu Jianye, the most powerful director in China, put his new play in Yecheng.

As Li Jing's assistant, Sun Peng also knew that Standard Chartered Bank advertised in this movie. Although it was not an advertising agreement signed with Qiong Province Branch, they also rumored in private that this time Standard Chartered Bank's advertising in this movie Advertising costs, at least more than 300 million yuan!

This also made Sun Peng a little confused. Is a movie worth 300 million advertising expenses?
The most important thing is that after he and Li Jing rushed over at noon today, they saw that Li Jing respected Wu Jianye very much.
Many things about Sun Peng have been subverted today!

After the crew rested for 5 minutes, they continued the filming. At this time, Chu Xing already had the feeling that he was living in a fictional world.

Start exploring the world you live in.

Chu Xing, played by Zhou Xingchi, once again broke into an office building and saw the staff in the elevator. The panic in his heart was vividly performed by Zhou Xingchi.

Wu Jianye, who was sitting in front of the camera, was also very satisfied after seeing this passage.

Because the movie starring Zhou Xingchi is a comedy, many people mistakenly think that Zhou Xingchi has no acting skills, but in fact, comedy is recognized as one of the most difficult types of movies in the film industry.

Zhou Xingchi's acting skills, in Wu Jianye's opinion, are absolutely top-notch.

At the same time, Wu Jianye was also very satisfied with Zhao Fei's performance in this paragraph. The movie screen in the camera did not bring about a slight change because of Zhou Xingchi's running.

This kind of foundation is not something ordinary people can possess, and now film shooting equipment is also being updated, and Zhao Fei can quickly keep up with the changes in technology, which is definitely the top existence in China today.

The following shot is the conversation between Zhang Guoli and Zhou Xingchi at the convenience store.

This actually tests Zhang Guoli's performance even more. Chu Xing, played by Zhou Xingchi, is uncertain about everything in front of him, so his feelings are real.

And Li Chongnian, the good friend played by Zhang Guoli, knows all of this. He not only wants to show the absurdity of the world that Chu Xing told Chu Xing in front of Chu Xing, but also uses a real I feel like telling Chu Xing how impossible your thoughts are now.

Li Chongnian, played by Zhang Guoli, told Chu Xing in a casual manner while packing up the things in the convenience store, how absurd your suspicions are.

"Crack!"

Wu Jianye stopped the filming again.

There was a problem with Zhang Guoli's performance.
Zhang Guoli himself actually felt it at this time, so when Wu Jianye called to stop, he quickly raised his hand and said, "Sorry, it's my problem!"

Wu Jianye stood up, walked up to the two of them, and said, "Do you know where the problem lies?"

Zhang Guoli nodded, smiled wryly and said, "I know, the performance just now was a bit too sincere!"

Zhang Guoli's performance just now was a bit taken for granted. In fact, at this time, Ma Long, played by Zhang Guoli, would feel a little bit of guilt in his heart, but this kind of guilt may not necessarily be discovered by him.

This is the most difficult part of Ma Long played by Zhang Guoli.

Does Ma Long have any real friendship with Chu Xing?

Zhou Xingchi laughed beside him and said, "You are already very good. If it weren't for you, I wouldn't be able to act so well."

A good actor needs a good opponent, just like playing chess, a good player will improve his chess skills if he plays chess with a good player, but if he is allowed to fight against the stinky chess basket all the year round, his Chess skills are bound to decline.

Wu Jianye didn't say much: "Okay, then get ready and start shooting again!"

After speaking, Wu Jianye returned to his seat, ready to reshoot this segment.

Zhang Guoli stood there and began to brew his emotions. After two or three minutes, Zhang Guoli made an OK gesture in the direction of Wu Jianye!
Then this episode passed smoothly!

When this section is finished, today's shooting task is also over.

At this time, Li Jing walked towards Wu Jianye.

(End of this chapter)