Huayu since 1980

Chapter 800 Brand Promotion (4000+ chapters, please subscribe~)

After the game, Wu Jianye invited Michael Jordan to call Michael Jackson by the way, and the three of them plus Zhou Huimin had dinner together in the evening.

At this time, Michael Jordan was in full swing. After breaking through the bad boy army, Michael Jordan officially ascended to the throne of NBA No.1.

There is really no need to repeat too much about Michael Jordan's future achievements. No. 1 in history can't be shaken by anyone.

Six finals, six championships, six MVPs, and none of them reached the tiebreaker. This is a solid hardcore result.

As for the achievements in the commercial field, Michael Jordan is even stronger. In fact, before Michael Jordan, sports brands favored personal sports, such as golf and tennis.

Only after Michael Jordan did sports brands discover the sports value of basketball stars.

Magic Johnson and Bird Bird were considered the top cards in the NBA before Michael Jordan, but their contracts with sports brands are only 20 million US dollars!

When Michael Jordan retired for the first time, it directly caused shocks in the American stock market, and when he paid for the first time, the then President of the United States bluntly stated that Michael Jordan’s comeback provided more than 1000 million job opportunities for the United States.
"It's a pity!" Wu Jianye looked at Michael Jordan and said helplessly.

Michael Jordan looked at Wu Jianye with a smile, and asked, "What's the pity?"

"It's a pity that you have a contract with Nike. If you are not in Nike, I will definitely let luck sign you at any cost, and then set up a special sub-brand for you!" Wu Jianye said with a smile.

How popular the AIR JORDAN brand is, I don’t need to go into details one by one. Later, the shoes of this brand even became some collectibles.

But as Wu Jianye said, it's a pity.

Michael Jordan smiled. His relationship with Nike can be said to be unbreakable now, and it is impossible to give up the cooperation with Nike at this time.

In fact, if it was when Michael Jordan just joined the NBA, if Wu Jianye had already become a football player at that time, he could compete with Nike. After all, Michael Jordan himself did not design Joe 1 or Joe 2. Very satisfied.

In fact, at that time, Michael Jordan wanted to leave Nike, but although Jordan 1, 2, and Jordan didn't like it, they were all sold like crazy, so Jordan didn't say much.

Of course, now LUCK Sports is not unknown in the United States. With the sponsorship contract signed with the NBA and the cooperation with Phantom Sports, Luck Sports still has some fame, but it still cannot compare with Nike and Adidas.

But now Luck Sports has begun to deploy in the football market.

For example, members of Manchester United's 92 golden generation, Ryan Giggs, Beckham, Scholes, Gary Neville, Feline Neville, Bart and others signed a ten-year endorsement contract.

At the same time, Ronaldo of the Cruzeiro team in the Brazilian League, Zidane of the Bordeaux team in the French League, and Figo of Sporting Lisbon in the Portuguese League. These young players signed endorsement contracts for sneakers.

I believe that after these people grow up, Luck Sports' status in the football field will also rise.

As for the field of basketball, the current Lucky Sports can be said to be good, but now Lucky Sports is not without action. They have set their sights on the current American university field.

Wu Jianye set two goals for them.

One is Penny Hardaway of Memphis State University, and the other is Grant Hill of the University of Kentucky.

Both of them are actually talented players born in the world. When Michael Jordan retired for the first time, the NBA wanted to promote them as Jordan's successors.

They can also be regarded as the first generation of Jordan's successors.

But it is a pity that both of them eventually fell in front of injuries.

Because of the regulations of the American University League, players are not allowed to negotiate commercial contracts before entering the NBA, and they are not even allowed to accept gifts from some brand companies.

So right now, we can only have side contact, and we can't formally negotiate a contract with them.

In fact, many sports brands operate in this way, such as the little emperor James of later generations. At that time, James was famous in the high school league. Providing a contract to James, but also cultivating feelings in various ways.

Adi was the first to contact James, but in the end he was taken over by Nike. In fact, there was such a relationship. At that time, because they could not provide James with actual benefits, the staff of Nike directly bought a house next to James’s house, with James sets friendship.

In the end, Nike was able to win James because it agreed to let James’ good brother Carter (not the flying Carter) enter the Nike headquarters for an internship. You must know that Nike was already the world’s largest sports brand company at that time. Wanting to enter Nike for an internship is not An easy thing, either from the Ivy League, from the business school, there are very few people like Carter. At that time, Carter and James were both low-level people in society.

In the end, Nike was considered to win James.

According to the news Wu Jianye got, Penny Hardaway intends to sign a contract with Luck Sports, while Grant Hill is a little bit reluctant!

This is also related to the background of the two.

Penny Hardaway’s family was poor, and he lived in a slum in Memphis with his grandmother when he was young. For him, it is not important to sign which brand of sporting goods, what is important is which sports brand can allow him to get more money.

But Grant Hill is different. His family background is very superior. Grant Hill wearing a suit is a gentleman. He has a clearer understanding of his career planning, and naturally he will not rush for his own livelihood. Signed a sports brand.

"Although there is no way for us to cooperate with sports brands anymore, but for your beverage endorsement, have you ever thought about signing it to Very Coke!" Wu Jianye said to Michael Jordan.

Jordan's beverage endorsement is about to expire, and this is what Wu Jianye hopes to get.

"Don't worry, the cost of the advertising endorsement contract will definitely be higher than your current one!" Wu Jianye continued.

Then Wu Jianye looked at Michael Jackson again, and said, "I remember that the endorsement for you and Pepsi is coming up soon, why have you ever thought about changing to a beverage company as the spokesperson, and the endorsement fee is higher than your current endorsement fee?" It can be 30% higher!"

The two Michaels looked at each other. It is impossible for them to answer Wu Jianye right now. After all, this kind of advertisement is a very important endorsement for them. At their level, they no longer only value the endorsement fee of the advertisement. Now, they pay more attention to advertisements that are equal to their own status.

This means that Wu Jianye and the two of them are friends. If someone else said that, they probably would have rejected it directly!

"Let's leave this matter to the agent to discuss!" In the end, both of them used this rhetoric.

Wu Jianye had no objection to this either.

In fact, if you want to increase the popularity of a brand, especially the brand of Xinchuangli, it is easy to say and not easy to say. As long as you can invite top celebrities to endorse and spend a lot of money to promote it, the popularity of this brand will soon increase. Woke up.

Of course, the premise of doing this is that you have to be rich, otherwise there is no way to implement this plan.

Coincidentally, what Wu Jianye lacks most now is money.

The three chatted for a long time, but the rest of the time was not about business matters, but their respective experiences during this period of time. It was after ten o'clock in the evening that they separated.

Wu Jianye took Zhou Huimin back to Beverly Hills, Michael Jackson returned to Neverland, and Michael Jordan returned to the hotel.
It was after chatting with Michael Jordan that Wu Jianye suddenly had an idea.

So on the second day, Wu Jianye came to the headquarters of the Lakers.

After meeting Jerry West, Wu Jianye said straight to the point: "Is there any hope of bringing Penny Hardaway to the Lakers?"

Although the Lakers will enter the playoffs this season, they only entered the playoffs at the eighth place in the Western Conference, and they have already lost the record of the previous two years.

The current Lakers lack a star of their own. In the past, Wu Jianye just hoped to wait until 96 to call Kobe into the Lakers to start the rebuilding journey of the Lakers, but now if he can win Penny Harder ahead of schedule Wei, then in operation to O'Neill.

Think about it, at that time there were Penny Hardaway who was unwilling to score on the back line, Kobe who fanatically liked to score, center plus O'Neal!

Such a lineup may allow them to win more championships.

"You mean Anfernee Hardaway from Memphis State University?" Jerry West is naturally familiar with all the stars in the university now, and Hardaway is now a star in the American University League, although he is only a freshman new students.

In fact, there is a little story about Penny Hardaway.

This year, the Dream Team was formally established. The Dream Team gathered Michael Jordan, Magic Johnson, Bird Bird, Karl Malone, Gorilla Ewing and others. It can be said that it is the focus of the world as soon as it is established. Such a team According to common sense, it is impossible to have a defeat. In fact, when they competed in the Olympics, they really did not lose, not even a timeout when they took the initiative to call.

But it was such an all-star team that lost a game when it was established.

The loser was the temporary team formed by Penny Hardaway, Chris Webber, Alan Houston, Grant Hill and others.

In fact, these people have also proved that after entering the NBA, they all became All-Star players.

"That's right, it's him!" Wu Jianye said.

Jerry West shook his head and smiled wryly: "It's not easy to get Penny Hardaway. I know this player. Although he is only a freshman, he is already famous. If he participates in next year's draft If it is, it must be selected with a high pick, and it will be very difficult for us to get his lottery!"

The NBA draft picks are drawn by the general managers of all NBA teams after the season ends. Of course, there are some exceptions. For example, the No. [-] pick for Yao Ming to join the Mosaic team was drawn by Francis.

The rules of the NBA lottery are that the worse the record, the greater the chance of winning the No. [-] lottery. This is why when it comes to the draft year, there will be many teams in the previous year who want to be crazy.

The most famous example is naturally that it is reasonable for the old man Popovich to smash the Spurs crazy last season in order to be able to select Tim Duncan.

Wu Jianye nodded. The results of the Lakers are not bad now. If they want to draw a good lottery, then the next schedule must be crazy. For the Lakers, it is impossible for the fans to accept it. .

"Then what if we exchange the already famous star?" Wu Jianye suggested.

Jerry West did not immediately agree to Wu Jianye. When Wu Jianye left the United States last year, he had already given up the position of general manager of the Lakers to Jerry West, and only retained the title of special consultant, so Now Wu Jianye is only suggesting Jerry West, and cannot order Jerry West.

Of course, if he asks Linda to give an order, even Jerry West has no way to refuse, but Wu Jianye has always believed that professional things should be left to professional people. When Phantom Media appointed Jerry West When it came time for him to join the team, he had already agreed to give him a lot of autonomy.

Now if such a hasty intervention in Jerry West's management is likely to have a bad impact on the Lakers.

Although Penny Hardaway is very good, Wu Jianye is more worried about the quality of his glass man. He has no way to guarantee that Penny Hardaway will not be injured after joining the Lakers.

So even when Penny Hardaway enters the NBA, Luck Sports will not sign with Penny Hardaway for too long.

"I need to observe Hardaway's performance for a period of time before I can give you an accurate reply!" Jerry West said.

Wu Jianye nodded and said, "Of course, the Lakers are still under your management!"

After vaguely reminding Jerry West not to think too much, Wu Jianye left the Lakers.

In the days that followed, Wu Jianye's life in Los Angeles was still dominated by the promotion of "The World of Chu Xing". Basically, there would be an exclusive interview every two or three days.

And the more Wu Jianye worked so hard to promote "The World of Chu Xing", the more some professionals disliked the movie.

"Wu Jianye didn't promote it so hard when "Ghost Love" and "Jurassic Park" were released!" This is a common understanding of everyone.

Wu Jianye didn't say much about this, in fact, there was nothing to say, whether this movie is good or bad, at this time, it is no longer as good as it says it is, and it must go through the baptism of the box office.

At the same time, two days before the release of "The World of Chu Xing", Zhou Xingchi, He Qing, Chen Hong, and Zhang Guoli finally arrived in Los Angeles. Wu Jianye took them to accept an exclusive interview with ABC again.

"The World of Chu Xing" ushered in the day of its release in North America!

(End of this chapter)