Huayu since 1980

Chapter 962 The verbal sword at the press conference (4100+ chapters, please subscribe~)

The film and television industry has a lot of hidden income, which is generally invisible to outsiders.

For example, advertisement placement, although at the stage of Wu Jianye's rebirth, the advertisement placement has reached the point of insanity, which aroused the resentment of ordinary audiences, but in many cases, people only know about advertisement placement, but they don't know that this advertisement How much sponsorship did the implantation give the producer!
Why do later generations of film and television works like to use small fresh meat and small flowers, because their commercial value is large enough, after they join the group, they not only bring their own capital to enter the market, but also help the producers bring a lot of advertisements Implantation, these are hidden income.

Sometimes you will see that a movie with an investment of over [-] million, because of the addition of Xiao Xianrou, the box office hits the street, but it does not have much impact on Xiao Xianrou itself. They can still join another movie at a high price. The crew went to Huo Huo.

why?
It is because they have their own traffic and funds!
A movie with an investment of more than 1 million yuan has a box office of several thousand or more than [-] million yuan. Does the studio lose money?

From the box office point of view, it must be a loss, but sometimes, just the placement of advertisements is enough for them to recover the cost!
Of course, the failure of the box office will definitely have a certain impact on Xiao Xianrou's popularity, but the production company doesn't care, and Xiao Xianrou's brokerage company doesn't care either!
Later generations have calculated that it will cost at least 5000 million to cultivate a successful fresh meat combination!
But as long as one or two people are successfully trained, it will take less than half a year to pay back the cost, and the freshness period of a small fresh meat is at most three years, and three years is enough for the brokerage company to offer a few more small fresh meat. The meat came out, anyway, there are fans paying for it, so what are you afraid of?

The idol in the hearts of fans, in the eyes of the brokerage company, is actually a time-sensitive money printing machine. Once the three-year shelf life is over, whether it is packaged for sale or squeezed out of the last drop of value, for the brokerage company is earned.

As for the so-called fans
Fans are the most fickle, maybe the one who is still a fan of you one moment wants to give birth to a monkey for you, and the next moment wants to give birth to another idol
And where did the start-up capital for "Inception" come from?

It's not that Wu Jianye invested in Tangting Culture again, but it came from the placement of advertisements!
Unlike the fairy tale movie "Eternal Night", there are very few advertisements that can be implanted. As a science fiction movie, "Inception" has too many advertisement products that can be implanted.

Very Coke, Tunan Computer, Tunan Mobile, Splendid Clothing, and a series of products have almost all invested here.

"Inception" has received nearly [-] million yuan in advertising costs just for the placement of advertisements.

Coupled with the early settlement income of Fengge Cinemas and Tangting Culture, which the reporters didn't know, it was enough to cover the initial investment of "Inception"!
Afterwards, with the arrival of the overseas box office, overseas videotapes, and the overseas copyright income of the movie "Eternal Night", peripheral income is enough to pay for the next expenditure of "Inception"!

When Wu Jianye told reporters this, it seemed as if a new door had been opened for them.

It's not that Wu Jianye has never done the placement of advertisements. There were many advertisements in the previous movie "The World of Chu Xing", but Tangting Culture didn't announce them at that time.

Now that Wu Jianye, on behalf of Tangting Culture, announced these things, everyone discovered that movies can still make money like this?
In fact, just as Wu Jianye expected, when the advertising placement of "Inception" was publicized, domestic studios and film companies began to learn, and advertising placement became an important part of their work for a while. One of the benefits!

Tangting Culture has always been leading the domestic film industry on how to make money!

Although there was a period of time when the process of ad placement was a bit insane, comparable to later generations, but it is still the same sentence, the market will slowly sum up its own set of rules, when the audience responds to the insane ad placement When it was unbearable, the film industry also began to restrain such behaviors, and finally returned to a normal and controllable situation!

At that time, the domestic film industry had allowed mistakes to occur!

But now the domestic film industry, the most important thing is to start this industry first, otherwise all worries will be superfluous!
Just like a bachelor, if you always think about how many wives you should compete with each other in the future, what should you do, but you forget that the prerequisite for competing for favor is that you have so many wives
After the reporters digested this question for a while, they began to ask other questions!
"Mr. Zhu, we all know that you and Director Wu have cooperated three times, which is the most number of times in China. May I ask whether you have taken advantage of Director Wu's wife in this matter?" - -The reporter of "Film Age" has begun to turn the question into the direction of gossip.

With a smile on his face, Zhu Zhu did not evade this question, and said with a smile: "If you say no, then you will definitely not believe it, but if you say that I can act in his movies at will because I am Mrs. Wu's wife, then I think I have cooperated with Teacher Wu more than three times!"

"Mr. Chen, this is the second cooperation between you and Director Wu. Although the movie "Eternal Night" you collaborated with before was a success at the box office, it seems that the evaluation of the industry is not very good. What do you think of it?" The movie "Eternal Night"?" The reporters' questions became more and more sharp!

Chen Daoxuan responded lightly: ""Eternal Night" is a very good movie!"

The attitude was indifferent, and he was not affected by the reporter at all.

"But why are so many professional filmmakers not very satisfied with this film?" The reporter did not intend to let Chen Daohuang go.

Wu Jianye took the microphone from Chen Daohuang's hands at this time, and said with a smile: "I think I, as a director, are more qualified to answer this question!"

The reporters were very excited. In fact, they also wanted Wu Jianye to answer this question more, but they just happened to ask Chen Daoxuan.

"I've actually seen what you said in your magazine. I remember that two people's comments on the movie "Eternal Night" were published in your magazine!"

Speaking of this, Wu Jianye took out a small note from his jacket pocket, and then said with a smile: "I'm sorry, I really don't have any impression of these two people, so I have to take a piece of paper to write him down first! "

"The first one is Zhuo Xiangrong. In his introduction, you wrote that he is a well-known director. As a person in this industry, when I first saw his name, I first thought, I You should know this person, after all, there are only a few well-known directors in China!"

"It's a pity that no matter how I recall, I can't recall such a person among the well-known domestic directors. At that time, I wondered if I was ignorant, so I asked the people in the company to inquire about Zhuo Xiangrong. Director, I found out later that Director Zhuo Xiangrong was indeed a director, a director of Baidao Film Studio, and there was only one director's work, and the national box office was less than 300 million. At that time, I I was thinking, is this an art film?"

"I found out later that this film was not nominated for any film festival awards, and this director Zhuo Xiangrong, after this film, has no experience in directing films."

"Then the question is, how did you get the title of this well-known domestic director?"

"Don't explain yet, wait until I finish." Wu Jianye waved his hand, preventing the reporter from "Film Age" from asking questions.

"Then there is the second screenwriter Lin Wei. You wrote in his introduction that he is a well-known screenwriter in China!"

"I really don't understand why you are so willing to give someone a name in front of his profession?"

"Then, I also don't know this well-known screenwriter, so I have no choice but to continue to ask the people in the company to see what kind of works this well-known screenwriter has written, but fortunately, this screenwriter is much more reliable than that director Yes, at least he has written two TV series and one movie, but he wrote two TV series, one of which was played by Mr. Zhang and his master and apprentice before. One episode was canceled? The other one didn’t even air on TV.”

"As for that movie, it seems that after it was released, everyone didn't like the content of the story very much. Many viewers were scolding the storyline of that movie?"

After finishing speaking, Wu Jianye directly threw the paper on which Zhuo Xiangrong and Lin Wei were written on the ground, looked at the reporter of "Movie Times" with disdain, and said, "If you just say these two things, you still treat them with dignity. I really doubt the professionalism of your magazine!"

Wu Jianye's last slap in the face directly made the reporter of "Film Age" blush.

However, as a reporter, he still had a lot of restraint, and said: "Director Wu, I admit that those two teachers are not as good as you in film achievements, but it doesn't mean that they don't have their own appreciation. , not to mention what they said is not wrong, your "Eternal Night" is indeed inferior to the previous films, can't you accept any criticism?"

Wu Jianye smiled, and said: "Of course I can accept criticism, but I don't accept criticism that is fabricated out of nothing and intentionally provocative. In the comments of these two, the whole article said that the movie "Eternal Night" has no merits. However, in fact, the movie "Eternal Night" is at least better than most of the current domestic movies in terms of story content. At the same time, the special effects of this movie also provide the audience with an unprecedented visual enjoyment in China. Why do they Can't you see these?"

"Because you are director Wu Jianye, and you are the best director in China, we should naturally judge you with higher standards!" The reporter did not back down.

Wu Jianye laughed and said, "Then what are your evaluation criteria? Why don't you release some evaluations from the audience? Who is the movie made for? It's for the few so-called movies. For professionals, it is for audiences. A movie without audiences, no matter how high its artistic value is, in my eyes, it is still a piece of stinky shit. Some people like to treat stinky shit as food. I won't stop it, but you can't let me, a cook, make stinky shit against my will!"

The reporter of "Film Age" blushed even more.

But the other reporters in the audience were even more excited. This situation is what they want to see the most. They don't have to be mad at Wu Jianye, and they have caught the hot spots of the news. It's the best of both worlds!

Several actors on the stage looked at Wu Jianye's expression, and they were a little worried. After all, these reporters were most willing to take the meaning out of context. Later, when they reported the content of the press conference, they could imagine how they would discredit Wu Jianye.

"In my opinion, it is understandable for a professional filmmaker to evaluate a movie, but as a professional filmmaker, when evaluating a movie, he should evaluate the movie from two aspects, one is Tell the good and bad of this movie in your own professional field, and at the same time, you must also take into account the views of ordinary audiences on this movie, don't always look high and divorced from the audience, they are shit."

Wu Jianye made a concluding speech at the end.

A grand press conference ended under such circumstances.

Because Wu Jianye's speech at the film conference was so shocking, the reporters in the audience actually had a lot of questions that they didn't get the chance to ask.

For example, they also wanted to interview Jiang Yun. After all, "Sunny Day" was the hottest movie in China last year, and Jiang Yun was also one of the hottest filmmakers in China last year.

At the same time, there are some newcomers in this movie, they also have a lot of questions, such as why they were selected by Wu Jianye!
There are many questions, but they have no chance to ask.

But the reporters at the scene were not disappointed, because Wu Jianye's speech was enough for them to have a lot to write!
In fact, after the press conference ended, various movie magazines had published their own reports.

Not only that, but the cover of their magazine is also a photo of Wu Jianye throwing that blank paper at the press conference!
"Wu Jianye angrily denounces professional filmmakers as stinky shit! "--"Movie Age"

"Wu Jianye became angry from embarrassment and lost his temper at the press conference!" "--"Movie You, Me, Him"

"Wu Jianye has an arrogant attitude and bluntly looks down on other domestic filmmakers! "--"Image Dialogue"

Just as those actors worried before, these film magazines did not objectively report Wu Jianye's overall speech, but only captured the part of Wu Jianye's speech that was annoying.

This also made many audiences have a biased understanding of Wu Jianye. In the past, when the media industry was not so developed and not so shameless, the audience and Wu Jianye got to know each other more through movies , I don’t care about others, it’s different now, when these media have issued such reports on Wu Jianye.

Wu Jianye successfully became an arrogant and arrogant person in the description of the media!

This also caused Wu Jianye's reputation to decline like a landslide
(End of this chapter)