carry a world
Chapter 206 Hype!
Chapter 206 Hype!
As the leading mineral water industry in Xingang, Ganlu Spring has a very high headquarters.
In the luxurious living room, Zhong Hui was smiling and talking with some people in front of him.
Those people are naturally the bosses of Xingang's various distributors, supermarket chains, store chains, and 24-hour convenience store chains.
The sales of Ganlushanquan are good, and these people have also made a lot of money on it.
Therefore, when Zhong will speak, these people will naturally come, and in the case of Ganlushanquan's profit, these channel bosses will naturally sell Zhong to save face.
They refused to negotiate with the magical world, and Zhong Hui gave them a new profit-sharing contract.
In order to deal with Lin Jing's magical world, Zhong Hui intends to completely abandon the profits of Xingang, because compared with the long-term benefits, it is worth losing this profit now.
After those distributors left with their contracts, a middle-aged man walked in.
"Dad!" Zhong Hui said.
This man is Zhong Shilei, the boss of Ganlu Spring.
"I didn't expect Cheng Yaojin to appear in the perfect plan." After sitting down, Zhong Shilei said, "I asked someone to investigate that matter. It was Lin Jing and the old man of the Liu family who happened to know each other, so Mr. Qi I can only blame him for being unlucky."
Zhong Hui nodded: "That's good. This time, Lin Jing was not so lucky. Even if he got the machine, the products produced were not wanted, and he had to go bankrupt in the end. I still don't believe that he suddenly found What kind of super sales channel can’t sell the product?”
Zhong Shilei nodded.
……
In the magical world meeting room.
After Lin Jing understood the situation, he frowned and asked, "What happened?"
Tang Haoqi hurriedly said: "I have been investigated. It is the Xingang channels that were greeted by Ganlushanquan. After all, this company was closed down by Ganlushanquan before. Our new products are not well-known, and they obviously have no confidence in us."
"Moreover, in order to deal with us, Ganlushanquan also gave up 30% of the profits. Those sales channels will naturally allow us to give up more profits. As the leader of Xingang, Ganlushanquan is not difficult to block us, a bankrupt company that has just been acquired. .”
Tang Haoqi's words made Lin Jing frowned.
He knows a truth, there is no shortage of good things in this world, even people.
But it is not a good thing, good people will definitely succeed.
Because there are things and people who succeed before them, interests will make these successful people ruthlessly suppress the latecomers.
Those who succeed first have consolidated their own strength, far surpassing those who came later, and it is very easy to suppress the latter.
No matter how good things are for latecomers, no one will know, which is the biggest disadvantage.
Just like now, Ganlushan Spring is the leader in Xingang’s mineral water industry, and Xingang’s distributors all recognize Ganlushan Spring. They are in a state of indifference to this new product that is really sweet, and they are not even willing to talk about it.
Even those who are willing to talk do not look at the product, but want to squeeze more profits, and want them to give up more profits than Ganlushanquan.
Su Yu hurriedly said: "Young Master Lin, why don't we accept the profit-making demands of those distributors? Let's open the situation first."
Tang Haoqi hurriedly said: "This is not a good choice at all. Even if we compromise with these distributors, it will only be a small part. It will not generate much profit, nor will it reflect the power of our product."
Lin Jing also said: "Compromise, this is an insult. It's really sweet. I know how valuable my products are. Don't pay attention to those people's demands. Mr. Tang, is there any way to solve this dilemma now?"
Seeing Lin Jing's question, Tang Haoqi hurriedly said: "Young Master Lin, the best way to break this predicament is to advertise, but Ms. Fu's endorsement advertisement is still in preparation and has not yet started shooting. Other small advertisements and leaflets are nothing use."
"And before that, there are still three ways to try it out. One is in Lin Shao's KTV, bar, disco, restaurant... These places will be put on the shelves first, and word of mouth will be slowly opened up. As more people use it, slowly It can radiate the entire Xingang City, but it will take a lot of time."
Lin Jing frowned and said, "You can do this first, what about the other two methods?"
Tang Haoqi continued: "The second is hype. There is nothing that cannot be popular through hype. For example, melatonin is popular because of advertising hype? Although that kind of method is not suitable for us, finding a way can definitely achieve that kind of popularity."
"The third way is to find a top sales channel and let them order our products. In this way, other sales channels will definitely follow suit."
"But now, our products can't even go to Xingang City, let alone go outside Xingang City. This is even more difficult than hype."
Hearing Tang Haoqi's words, Lin Jing's eyes suddenly lit up, and he asked Tang Haoqi: "Mr. Tang, what if these two conditions can be met?"
Tang Haoqi was taken aback, and hurriedly said: "If we can achieve these two points, then we are really a little sweet and we will be completely ignorant, and we will definitely be a melatonin again. At that time, Ganlushanquan will not be able to stop it."
As he said that, Tang Haoqi looked at Lin Jing suspiciously, and didn't understand what Lin Jing was going to do. To achieve what he said, both conditions were indispensable, but both were very difficult.
Lin Jing didn't answer right away, but called Fu Qing and asked Fu Qing to come over.
Soon, Fu Qing arrived, and immediately asked: "Young Master Lin, you called me over so urgently, what's the matter?"
Lin Jingjing nodded and said, "Miss Fu, you said that if I want most of the entertainment industry to help me promote our products, can Young Master Wang help me? Isn't he called the Disciplinary Committee of the entertainment industry?"
That's right, Lin Jing just wanted to play the star effect, and he wanted the huge effect of the star alliance of half of the entertainment industry.
And this kind of method cannot be achieved by any company with financial resources. To give a very simple example, didn’t it come out not long ago that the advertising fee of Hanlu and Ma Zhenbing cost tens of millions?Even if it's just a meager amount of publicity, it will cost several million.
And if you want to invite most of the stars in the entire entertainment circle to promote it, how many people are there?How much does that cost?
No company can afford this kind of money, nor will it foolishly spend this kind of money.
Therefore, Lin Jing can't do this kind of thing with money, but with connections.
Hearing Fu Qing's words, Fu Qing frowned and said, "Young Master Lin, I'm afraid this is impossible, because most of Principal Wang's acquaintances are Internet celebrities, so let him invite most of them to help you promote easily, but he and the celebrity's There are not many good relationships."
It was only then that Lin Jing remembered that the most meager of Wang Dashao was flirting with celebrities.
But internet celebrities?
This effect will be greatly reduced.
At this time, Fu Qing hurriedly said: "Young Master Lin, Principal Wang can't do it, but if the Wang family behind him joins in, he can definitely do it. Don't forget the Wanda Cinema of Wanda Group, which is definitely a must for stars. Big killer..."
"It makes sense." Lin Jing nodded.
Moreover, the Wang family owes him a favor. If the Wang family is to be asked to help, I am afraid that not half of the entertainment circle, but the big stars in the entire entertainment circle will help him promote it.
It's just that he is considering whether it is worth using the favor of the Wang family on this matter.
(End of this chapter)
As the leading mineral water industry in Xingang, Ganlu Spring has a very high headquarters.
In the luxurious living room, Zhong Hui was smiling and talking with some people in front of him.
Those people are naturally the bosses of Xingang's various distributors, supermarket chains, store chains, and 24-hour convenience store chains.
The sales of Ganlushanquan are good, and these people have also made a lot of money on it.
Therefore, when Zhong will speak, these people will naturally come, and in the case of Ganlushanquan's profit, these channel bosses will naturally sell Zhong to save face.
They refused to negotiate with the magical world, and Zhong Hui gave them a new profit-sharing contract.
In order to deal with Lin Jing's magical world, Zhong Hui intends to completely abandon the profits of Xingang, because compared with the long-term benefits, it is worth losing this profit now.
After those distributors left with their contracts, a middle-aged man walked in.
"Dad!" Zhong Hui said.
This man is Zhong Shilei, the boss of Ganlu Spring.
"I didn't expect Cheng Yaojin to appear in the perfect plan." After sitting down, Zhong Shilei said, "I asked someone to investigate that matter. It was Lin Jing and the old man of the Liu family who happened to know each other, so Mr. Qi I can only blame him for being unlucky."
Zhong Hui nodded: "That's good. This time, Lin Jing was not so lucky. Even if he got the machine, the products produced were not wanted, and he had to go bankrupt in the end. I still don't believe that he suddenly found What kind of super sales channel can’t sell the product?”
Zhong Shilei nodded.
……
In the magical world meeting room.
After Lin Jing understood the situation, he frowned and asked, "What happened?"
Tang Haoqi hurriedly said: "I have been investigated. It is the Xingang channels that were greeted by Ganlushanquan. After all, this company was closed down by Ganlushanquan before. Our new products are not well-known, and they obviously have no confidence in us."
"Moreover, in order to deal with us, Ganlushanquan also gave up 30% of the profits. Those sales channels will naturally allow us to give up more profits. As the leader of Xingang, Ganlushanquan is not difficult to block us, a bankrupt company that has just been acquired. .”
Tang Haoqi's words made Lin Jing frowned.
He knows a truth, there is no shortage of good things in this world, even people.
But it is not a good thing, good people will definitely succeed.
Because there are things and people who succeed before them, interests will make these successful people ruthlessly suppress the latecomers.
Those who succeed first have consolidated their own strength, far surpassing those who came later, and it is very easy to suppress the latter.
No matter how good things are for latecomers, no one will know, which is the biggest disadvantage.
Just like now, Ganlushan Spring is the leader in Xingang’s mineral water industry, and Xingang’s distributors all recognize Ganlushan Spring. They are in a state of indifference to this new product that is really sweet, and they are not even willing to talk about it.
Even those who are willing to talk do not look at the product, but want to squeeze more profits, and want them to give up more profits than Ganlushanquan.
Su Yu hurriedly said: "Young Master Lin, why don't we accept the profit-making demands of those distributors? Let's open the situation first."
Tang Haoqi hurriedly said: "This is not a good choice at all. Even if we compromise with these distributors, it will only be a small part. It will not generate much profit, nor will it reflect the power of our product."
Lin Jing also said: "Compromise, this is an insult. It's really sweet. I know how valuable my products are. Don't pay attention to those people's demands. Mr. Tang, is there any way to solve this dilemma now?"
Seeing Lin Jing's question, Tang Haoqi hurriedly said: "Young Master Lin, the best way to break this predicament is to advertise, but Ms. Fu's endorsement advertisement is still in preparation and has not yet started shooting. Other small advertisements and leaflets are nothing use."
"And before that, there are still three ways to try it out. One is in Lin Shao's KTV, bar, disco, restaurant... These places will be put on the shelves first, and word of mouth will be slowly opened up. As more people use it, slowly It can radiate the entire Xingang City, but it will take a lot of time."
Lin Jing frowned and said, "You can do this first, what about the other two methods?"
Tang Haoqi continued: "The second is hype. There is nothing that cannot be popular through hype. For example, melatonin is popular because of advertising hype? Although that kind of method is not suitable for us, finding a way can definitely achieve that kind of popularity."
"The third way is to find a top sales channel and let them order our products. In this way, other sales channels will definitely follow suit."
"But now, our products can't even go to Xingang City, let alone go outside Xingang City. This is even more difficult than hype."
Hearing Tang Haoqi's words, Lin Jing's eyes suddenly lit up, and he asked Tang Haoqi: "Mr. Tang, what if these two conditions can be met?"
Tang Haoqi was taken aback, and hurriedly said: "If we can achieve these two points, then we are really a little sweet and we will be completely ignorant, and we will definitely be a melatonin again. At that time, Ganlushanquan will not be able to stop it."
As he said that, Tang Haoqi looked at Lin Jing suspiciously, and didn't understand what Lin Jing was going to do. To achieve what he said, both conditions were indispensable, but both were very difficult.
Lin Jing didn't answer right away, but called Fu Qing and asked Fu Qing to come over.
Soon, Fu Qing arrived, and immediately asked: "Young Master Lin, you called me over so urgently, what's the matter?"
Lin Jingjing nodded and said, "Miss Fu, you said that if I want most of the entertainment industry to help me promote our products, can Young Master Wang help me? Isn't he called the Disciplinary Committee of the entertainment industry?"
That's right, Lin Jing just wanted to play the star effect, and he wanted the huge effect of the star alliance of half of the entertainment industry.
And this kind of method cannot be achieved by any company with financial resources. To give a very simple example, didn’t it come out not long ago that the advertising fee of Hanlu and Ma Zhenbing cost tens of millions?Even if it's just a meager amount of publicity, it will cost several million.
And if you want to invite most of the stars in the entire entertainment circle to promote it, how many people are there?How much does that cost?
No company can afford this kind of money, nor will it foolishly spend this kind of money.
Therefore, Lin Jing can't do this kind of thing with money, but with connections.
Hearing Fu Qing's words, Fu Qing frowned and said, "Young Master Lin, I'm afraid this is impossible, because most of Principal Wang's acquaintances are Internet celebrities, so let him invite most of them to help you promote easily, but he and the celebrity's There are not many good relationships."
It was only then that Lin Jing remembered that the most meager of Wang Dashao was flirting with celebrities.
But internet celebrities?
This effect will be greatly reduced.
At this time, Fu Qing hurriedly said: "Young Master Lin, Principal Wang can't do it, but if the Wang family behind him joins in, he can definitely do it. Don't forget the Wanda Cinema of Wanda Group, which is definitely a must for stars. Big killer..."
"It makes sense." Lin Jing nodded.
Moreover, the Wang family owes him a favor. If the Wang family is to be asked to help, I am afraid that not half of the entertainment circle, but the big stars in the entire entertainment circle will help him promote it.
It's just that he is considering whether it is worth using the favor of the Wang family on this matter.
(End of this chapter)
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