Through the wealth life

Chapter 587 Sales decline

At 9:10 am on the 30th, Li Guangyu was in the office looking at some materials that Li Xuemei had passed on from Baodao, and Gan Qin came to the office.

Li Guangyu raised his head and asked, "Gan Qin, what's the matter?"

"Li Sheng, China Power Group held a press conference just now. Two banks, HSBC and Standard Chartered, and two groups, Jardine and Swire, each purchased 10% of the group's shares."

Li Guangyu didn't expect that he had just released the news about the Heung Kong Electric Group's shareholding to the outside world, and without further action, the Kadoorie family was actively preparing to deal with it.

Now the division of high-level forces in Xiangjiang is very clear. On one side is the interest group headed by the Lee consortium, on the other hand is the interest group headed by the British consortium, and there are several neutral interest groups such as Huo Yingdong, Bao Yugang, Xu Shixun, and Chen Zengxi.

Their teams do not pose much threat to the Li's consortium and the British consortium at all. Xiangjiang's future competition will mainly be between the Li's consortium and the British consortium.

It is naturally impossible for Li Guangyu and the others to let the Xiangjiang Electric Group stay in the Xiangjiang Island and Lamma Island areas. In the future, the development of the New Territories will be very rapid. He plans to build a new power station at the northern end of the Xiangjiang River to supply electricity for the citizens in the north, and then they will March from the north and the south to the central part, squeezing the market of China Power Group.

The British consortium's investment in CLP Power is obviously a sign of the Kadoorie family's integration into the British consortium. It will undoubtedly be much more difficult for the Lee consortium to suppress the Kadoorie family in the future.

Li Guangyu will not take countermeasures against this for the time being. What they need now is to accumulate strength and do a big job next year. At that time, the forces of the Li Family Group and several other big families will have another qualitative change. Ascension, their strength will become stronger.

Li Guangyu said: "I see, I will discuss this matter with several shareholders of Xiangjiang Electric Group in two days."

Seeing that Li Guangyu didn't order, Gan Qin left Li Guangyu's office.

Li Guangyu continued to read Li Xuemei's report on the situation on Treasure Island. Just after Li Xuemei arrived in Treasure Island yesterday, he had a detailed discussion with Executive Yuan President Sun Yunxuan.

Sun Yunxuan hopes that the Lee Consortium can start the construction of the Taipei MRT as soon as possible under the condition of sufficient funds, and also hopes that the major groups under the Lee Consortium can increase their investment in Taiwan.

Li Xuemei also assured Sun Yunxuan that Li's Group attaches great importance to the market in Baodao. In the future, Li's Group will continue to increase investment in Baodao, especially in high-tech investment.

Li Guangyu just glanced at the report on the meeting between Li Xuemei and Sun Yunxuan, and his attention was mainly on the production base of Bentley Group and the joint venture car company with Yulong Group.

Since Yulon Group and Bentley Group's joint venture model is roughly based on Kirin Automobile, after the joint venture company is put into production, it will still have a certain impact on the sales of Kirin Automobile in Baodao.

The Yulon-Kirin in Baodao is a low-end version of the Bentley Group’s Kirin, and the price is much cheaper than that of the Kirin. After this car comes out, families with relatively less well-off families choose to wait for the Yulon-Kirin This led to a sharp drop in the sales of Kirin Automobiles in Taiwan during this month.

Li Guangyu can also understand this. Baodao’s economy is still in a period of rapid development, and the middle class is not too large. Families do not have high performance requirements, and a Yulon-Kirin is enough.

Li Guangyu now needs to consider the future of Kirin Motors under the Bentley Group. Yulon Group will definitely follow suit in the development of the Southeast Asian market and the Xiangjiang market in the future. At that time, the sales of Kirin Motors in these regions will definitely be affected to a certain extent.

Now there are obviously some problems with the positioning of Kirin Motors. At the beginning, Bentley Group decided for it to compete with Volkswagen Group in the low-end market.

Later, after the joint venture with Continental and Yulon Group, although Bentley Group has consciously improved some configurations of Kirin to make it a mid-range car, it is obviously not very successful so far.

Since the style of the joint venture company's car is basically the same as that of Kirin Automobile, although Kirin Automobile's configuration is higher, after the joint venture vehicle comes out, it has been treated coldly by the market.

Li Guangyu is very clear that the brand style of Kirin Automobile needs to be redesigned, and it is necessary to design some styles that are different from the current joint venture cars, so as to win the purchase of the middle class.

At present, the Bentley Group's strongest car design team is the Jaguar team. The design team of Kirin Automobile Company is still part of the staff drawn from them.

Now Bentley Group has seven brands including Bentley, Jaguar, Kirin, Linghu, Hengtong (passenger cars), Taurus (trucks), and Condor (special vehicles), the first four of which are cars, and Jaguar also has sports cars.

The weakest one is Linghu Motors. After acquiring Dennis, the company was divided into four and four brand companies were established to manufacture various types of vehicles.

And Linghu is the Dennis car brand. This car is not well-known in England. Even though Du Yuemei has taken over the company for nearly half a year, there is still not much improvement and the technical strength is still relatively weak. This requires the group to give them Upgrade slowly.

Du Yuemei also made a plan. From now on, Linghu will be the low-end car of the group, Kirin will be in the mid-range, Jaguar will occupy the high-end market, and Bentley will occupy the top-end market. Several brands will implement staggered development.

The report sent by Li Xuemei in Baodao also reminded Li Guangyu that he needs to urge Du Yuemei to complete the integration of the group as soon as possible, upgrade Kirin Automobile, and avoid homogeneous competition with the joint venture company's products. .

After Li Guangyu cleared his mind, he called Baodao and asked them to notify Li Xuemei and call him back at noon.

Li Guangyu knew that Li Xuemei definitely didn't have time at this time, either she was meeting with officials of the Baodao government, or she was inspecting the Li Group's enterprises in Baodao.

Li Guangyu then found Gan Qin and said to her, "Just make a note and notify Du Yuemei after she goes to work."

Li Guangyu said some of his requirements, and after Gan Qin wrote them down, Li Guangyu said: "Remind Du Yuemei to keep an eye on the North American market. At present, our Bentley Group is facing more and more competition there. , especially after the U.S. government raised taxes, compared with Lincoln and Cadillac, our Jaguar has no advantage in terms of price, and Jaguar needs to promote more in terms of performance.”

Now in the United States, Jaguar is not only facing competition from GM and Ford, but also the three major groups of Toyota, Honda and Nissan in Japan are also rushing to the US market, which has caused considerable pressure on the Bentley Group, especially Lexus under Toyota. Considerable threat in the US market.

Fortunately, the Bentley Group and the major Japanese auto groups currently regard the major American auto groups as their opponents, and they are not in a state of hostility for the time being.

……

(End of this chapter)