From traffic to movie star

Chapter 107 The idea of ​​building an IP

Since winning the lawsuit with Tianguang Media in August, Wei Xun has actually become a favorite in the eyes of capital.

Because of the terrifying traffic that comes with him, it is really too enviable.

Especially when "Story of Time" was first released, Guanchi Group directly tripled its sales that day with the help of Wei Xun's traffic, which once attracted the attention of the capital world.

Since then, advertisers have been waving money trying to find Wei Xun as a spokesperson.

Of course, in addition to advertisers, there are film companies.

Previously, Huaying Media and Times Films had expressed successively that they wanted to sign a brokerage contract with Wei Xun, but Wei Xun refused them all.

So in the early stage of the "Wuwen Xidong" promotion, both companies deliberately ignored Wei Xun.

After all, Wei Xun does not belong to other people's company, so there is no need for them to spend resources to praise you.

However, what Wei Xun didn't expect was that the third film and television giant who approached him for an appointment would be star-making culture.

If he changed to another film and television media company, Wei Xun would definitely refuse it directly. He has already started to plan to do it himself, and there is really no need to contact these companies.

But the star-making culture is different. This is an animation film company.

The purpose of their coming to the door was not to sign Wei Xun, but to want Wei Xun to dub them an animated film that will be released on Children's Day next year.

What surprised Wei Xun even more was that it was just the dubbing of an animated movie, yet the star-making culture directly offered him a sky-high salary of 800 million yuan.

800 million, if it is replaced by Wei Xun's salary for acting in a movie, it is not too much.

But if you switch to dubbing a movie, it's really scary.

"Brother Xun, you can't push this anymore. How many endorsements have you pushed these days?"

Mao Bin said with a painful face: "We have a road show of "Chinese Partner" in the afternoon, and "Wuwen Xidong" will hold a celebration banquet in the evening. While eating at noon, you go to meet the people who made the star culture Bar."

That's 800 million. It's a fool to have money and not make money!
Wei Xun thought for a moment and said, "Okay, let's make an appointment for dinner."

For the current Wei Xun, now that he has decided to start working alone, he must fully blossom and develop in this circle in order to quickly amass money and rise.

The animation industry...actually, there is also a lot to do, but I don't know how the animation film companies in this world operate, and what is the quality.

Just by negotiating with the star-making culture, I can get a preliminary understanding.

At noon, Wei Xun met Cheng Yan, the production director of Star Culture, in the restaurant of a five-star hotel.

Maybe it's because of doing anime, the female director is in her 40s, with a round face, she looks very kind and easy to approach.

"I heard that it is very difficult for many people to meet you now." After greeting Wei Xun, Cheng Yan said with a smile: "After all, you are really popular now."

It is indeed very red.

Although the box office of "Wuwen Xidong" failed to break through the 4.9 million mark, the record of [-] million is enough to be proud of the crowd.

As the screenwriter, starring role, and possibly even the actual director of this film, Wei Xun is really doing well now.

At the same time, another movie "Chinese Partner" starring him will be released in the Spring Festival in half a month, and in this movie, Wei Xun's name is directly behind Shao Bing.

That's right, Wei Xun signed the assistant director of "Chinese Partner".

With a box office myth of 4.9 million to advertise, no one dares to easily question Wei Xun's directing ability now. The success of "Wuwen Xidong" also made the public have expectations for "Chinese Partner".

After two blockbuster films were released one after another, Wei Xun rose strongly at a speed that was almost visible to the naked eye, completely owning his name in the film circle.

It is precisely because of this achievement that Wei Xun began to get in touch with more and more high-level people in the film industry.

"You're joking, the so-called concept of red is nothing more than some false popularity, it can't be taken as real." Wei Xun shook his head and sighed: "Besides, during this period of time, almost every day I open my eyes is on various schedules. .”

Cheng Yan smiled and said, "It's always good for young people to be busy. I came here today to make you busier."

"I would like to let myself relax, but Mr. Cheng, you are too generous." Wei Xun also said with a smile: "I just don't know what kind of animation movie can make a star spend so much money."

"Starmaking can't afford 800 million yuan to ask you to do the dubbing. It's the parent company of Starmaking, Xingman. They plan to launch a new cartoon character, so they made this movie of "Flying Pigman". The matter of dubbing the seven characters made Xingman notice you."

Cheng Yan took out the phone and handed it to Wei Xun, and introduced: "It's this little piggy, with a very cute image, and the quality of the movie is completely top-notch in China, you can rest assured that it won't have a bad influence on you. "

Starman's parent company, Xingman?

Wei Xun thought about it for a while, and then he understood that the role of creating star culture is to release animation movies and advertise movie toys for Star Man.

And Xingman is the top toy production company in China, and they have achieved each other with Xingxing.

"And this little piglet is a new member of Xingman's toy family. Previously, Xingman's cartoon characters such as Goo-gu Chicken and Pop-tailed Cat are very popular."

Seeing that Wei Xun was carefully looking at the contents of the phone, Cheng Yan continued: "Xingman is interested in your popularity. This dubbing will not only give you a generous reward, but a good anime character will also help improve your popularity." Your image can also open up the children's market in the future."

It has to be said that Cheng Yan is very good at lobbying to become the production director of a film and television giant, and she packaged a movie dubbing job very excitingly.

But Wei Xun actually didn't listen to her seriously at this time.

Because when he saw the 'Little Piggy' in Cheng Yan's phone who claimed to be designed by a top domestic film company, Wei Xun laughed to himself.

The image of this little piggy is quite ordinary to be honest.

Or it is because the animation industry in this time and space is very backward from aesthetics to production.

It's a pity that making animation films is a very expensive investment, and it's equivalent to cross-industry, Wei Xun is not good at it.

Otherwise, relying on a bunch of animated character images such as 'Minions', 'Peppa' and 'Joyful' in Wei Xun's mind, he will definitely achieve something.

But not without inspiration.

For example, as Cheng Yan said, Xingman, the parent company of Xingman Culture, launched a family series of cartoon toys.

To put it bluntly, it is actually a brand concept.

In another time and space, there is a more professional vocabulary to describe it, called IP.

In the era of network information flow explosion, the value derived from a super IP is absolutely astonishing!For example, on the earth where Wei Xun lived in his previous life, a "minion" image IP can create more than one billion or even billions of dollars of terrifying profits for the world every year, and it can be called one of the strongest IPs in the world.

Wei Xun started late now, and because the contract is still in Tianguang Media, he can't even set up his own company.

It is too difficult to embark on the road of capital by purely making movies.

How can a multi-billion movie giant survive on just two or three movies?

But at this time, if you create a huge IP and spread the influence of IP in advance, it is entirely possible to achieve speeding around corners and make money quickly in the future!
(End of this chapter)