From traffic to movie star

Chapter 208
As August approached, Medal Media's big moves never stopped.

While netizens were still marveling at the latest optimization function of Panda Tickets, there was a new shocking news on the Internet.

Hundreds of celebrities endorsed the promotion of "Wolf Warrior" in the newsletter!
You don't need to think about it, the reason is that this main theme movie has entered the eyes of the Film Bureau, and it is fortunate to be a film that the higher authorities pay special attention to and support.

Otherwise, how could Wei Xun invite so many celebrities to promote "Wolf Warrior", especially among the stars who forwarded the clips of "Wolf Warrior", there are also artists from Dynasty Entertainment such as Bai Qianchi and Zhong Xianxian!

"Wolf Warrior" and "White Shark" are now tearing up each other's films and fighting a marketing war. For the release of the movie next month, you come and I are in a fight. If it wasn't for the order from the higher up, Dynasty Entertainment would have gone crazy Endorsing the film of the rival!

"It's so famous, including the five big golden flower queens in the film industry, and the four box office Ivy League winners, all of them forwarded Wei Xun's newsletter."

"I also heard that the army intends to use "Wolf Warrior" as a promotional film for recruiting troops."

"Crap."

"If I were Ke Runheng, I would be really pissed off. I thought that a movie with an unpopular theme could not hit the box office, but Wei Xun not only made a grand scene, but also got support from the Film Bureau. Artists from Dynasty Entertainment had to give Wei Xun Free endorsement."

As netizens said, Ke Runheng really felt aggrieved.

But since "Wolf Warrior" has already been on the support list of the Film Bureau, it would be too ignorant to use black hands on this movie at this time.

If you can't pour dirty water on the opponent, then rely on marketing and ticket compensation to win.How could a film jointly invested by Golden Lion + Dynasty Entertainment be short of money?
Therefore, when hundreds of celebrities forwarded the news to Wei Xun, "White Shark" also followed suit.

First, the second trailer was released, showing a group of white sharks wandering wantonly in the ocean created by the special effects of the movie. The realistic effects and grand scenes aroused the audience's amazement.

It is worthy of the special effects produced by Hollywood's top technical team, amazing.

And maybe because of wanting to prove that Zhong Xianxian is not the soy sauce heroine in "White Shark", the trailer released by Dynasty Entertainment this time is the heroine trailer.

In the more than one-minute clip, a lot of plots are related to Zhong Xianxian. In one of the scenes, Zhong Xianxian is carefully lying on the back of the white shark and swimming in the blue sea. The picture looks dangerous and tender.

It has to be said that foreigners are good at playing thrills, and they are not weak at playing romance.

A thrilling white shark cannibalism movie can actually produce a romantic and beautiful "human-shark love" effect. The great director Baldwin is indeed of a standard.

After the trailer of "White Shark" came out, the promotion of this movie was everywhere from the Internet, to the subway, bus stop signs, LED screens in shopping malls, and theater posters.

The tough guy action superstar Bruno is paired with the sexy actress Zhong Xianxian, and a group of white sharks who coexist with warmth and ferocity. Hormones and big adventures are intertwined, which can be described as full of highlights.

Moreover, "White Shark" is not only generous in advertising, but also generous in ticket subsidies.

The ticket gang under Dynasty Entertainment has long let the rumors out that they will give out 6000 million ticket subsidies to give back to the audience. The pre-sale ticket price of "White Shark" follows the ticket price of Wei Xun's "Charlotte Annoyance" at that time. 9.9 sale!

It was 6000 million votes for the first shot, Dynasty Entertainment really has a lot of money!

The amount of ticket supplements this time is also the largest sum since the emergence of ticket supplements in the Huaxia Film Market!
Under the circumstances of such frenzied marketing and high-ticket compensation, "White Shark" initially tore up 56% of the market's film schedule, while "Wolf Warrior"'s film schedule was 40%.

Together, these two films swallowed up 96% of the film schedule in the market, and the remaining 4% was due to a movie that was released at the end of July and was scheduled to be released in August, so the film schedule has not been cut yet.

Of course, it can be expected that by August, 4% of the film's schedule will be swallowed up by "Wolf Warrior" and "White Shark".

This is the cruel film market!

"Although the trailer of "Wolf Warrior" has good online reviews, and it is also equipped with an online seat selection function and theaters to negotiate conditions, but 40% of the film schedule should be the limit we can strive for in theaters."

In the office of the president of Medal Media, Mao Bin said helplessly: "There has never been a film with a theme of military warfare that has achieved a high box office before. It is normal for theaters to have concerns. In fact, if this film is not Brother Yu Xun, if you direct and act on your own, it is basically impossible to get 40% of the filming."

In fact, if the upcoming "Wolf Warrior" is replaced by the movie "Detective Chinatown" in the Spring Festival next year, no matter how hard "White Shark" works, it is impossible to get 16% more films than Wei Xun .

Wei Xun + comedy theme has become an absolute box office guarantee after "Charlotte".

But it's a pity that "Wolf Warrior" doesn't have this treatment yet.

Even if it has the support of the Film Bureau, even if hundreds of stars help to endorse and promote it, the subject matter of a film has already determined its potential to some extent.

"40% is enough. There are only two movies left on the market, "Wolf Warrior" and "White Shark". , Whoever fails to stabilize in the follow-up will have to spit out the film."

Wei Xun said with a smile: "I'm going to Shanghai to do a road show for "Wolf Warrior", hurry up and set up the movie theater of Jingshi Medal Media, and when we come back from the road show, we can hold the premiere ceremony in our own theater .”

Mao Bin nodded and said, "Okay Brother Xun."

In the previous films, Wei Xun rarely spent such time and energy on road shows, but this time, he attached great importance to "Wolf Warrior".

Because "Wolf Warrior 1" is followed by "Wolf Warrior 2", only by laying the foundation of "Wolf Warrior 1" well, and when the second part is filmed in the future, can "Wolf Warrior 2" fully realize its true potential !

So starting from 7.22, in the next 11 days, there were 15 roadshows in 36 cities across the country, and Wei Xun led the main creative team of "Wolf Warrior" to run non-stop.

A road show is actually a small-scale early release of a movie, and it is also a spark that spreads before word-of-mouth ferments.

From the Shanghai stock market and the flower market to southern Yunnan and Pengshi, wherever the main creative team of "Wolf Warrior" goes, it attracts many fans.

Today, Wei Xun has already torn off the traffic label on himself, and has a large number of loyal fans.

During the 11-day road show, "Wolf Warrior" was highly evaluated by all parties.

"The whole process was full of enthusiasm, and the explosion level of the scene was not inferior to that of Hollywood. I was full of excitement watching it."

"Wei Xun got hurt all over because of filming this movie, but after watching the movie, I feel completely worthy of his efforts!"

"Sitting in the movie theater, when I heard 'Those who commit crimes against China will be punished even if they are far away', I was really touched by the tingling feeling of wanting to cry. I strongly recommend "Wolf Warrior"!"

　Ps:

　　I will post Chapter 3 in half an hour, and I am finishing the code.

　　Chapter 4 may not be until after ten o'clock today.

　　
　
(End of this chapter)