From traffic to movie star

Chapter 236 New Marketing Method
This year's Spring Festival, the most watched and interesting movie must be "Detective Chinatown".

After "Charlotte Annoyance", Wei Xun returns to a brand new masterpiece of comedy, which makes many fans look forward to this new movie.

And because of the outstanding report cards of one high-grossing movie after another, "Tang Detective" has been given the green light all the way in all theaters. It has already won 36% of the film schedule, ranking first in the film schedule rate of Spring Festival movies. .

In addition to Medal Media's "Tang Detective", this year's Spring Festival film box office movies include "The League of Gods" by Huaying Media, "The Story of My Dad" by Tianguang Media, and "All the Way" by Times Pictures. Surprise", and Qicheng Culture's animation film "Little Yellow Duck".

Oh, and finally I have to add the magic-themed movie "Mr. Fox" by Dongheng Film and Television.

It’s just that this movie was returned by major theaters due to quality problems some time ago, and it could only be shown in the Medal Theater in the end, and the film schedule was almost negligible.

It is worth mentioning that Dynasty Entertainment does not have any new films to be released during the Spring Festival this year. The industry speculates that the investment of US$1.2 million in "White Shark" last year was too large. invest.

The confrontation with "Wolf Warrior" in August last year caused the box office of the blockbuster "White Shark" to collapse completely, and in the end it only got [-] million box office in China.

Fortunately, with the help of the Golden Lion channel, "White Shark" was able to be released globally and earned another 2.3 million US dollars in the global box office. After careful calculation, Dynasty still lost tens of millions of US dollars.

This amount of loss directly made "White Shark" the most money-losing movie in the Chinese entertainment market.

But Dynasty Entertainment deserves to be the overlord of the film industry with 600 billion assets, and its blood is not ordinary.Although no new films were produced during the Spring Festival this year, a film "No One's New Year" directed by a new entrepreneur was bought out and released, which made him join the Spring Festival box office battle again.

Counting down, there are a total of seven films released in the Spring Festival this year, and "Tang Detective" alone received 36% of the scheduled films, leaving the rest of the films far behind.

As for how to divide the rest of these films, the major film producers are currently frantically contributing behind the scenes, and the specific data has not yet been determined.

It is worth noting that among the eight major film giants in China, six of them participated in this year's Spring Festival box office competition.The reason why they have to make money during the Spring Festival is because these companies have also noticed the abnormality brought about by the expansion of the film industry's assets, so they started to worry.

However, the two major film companies Xinghui and Sega, which did not participate in the Spring Festival competition, obviously could not adapt to the rapid changes in the film industry, and were the first to fall behind.

Wei Xun doesn't care about which company will go bankrupt. What he cares about is that some of the movies released this year are exclusively signed by Panda Tickets.

With the introduction of the ticket subsidy policy, movie ticket prices have become more and more affordable, and the market share of online ticket purchases has become more and more exaggerated, and the traditional ticket purchase model has begun to decline.

Last year, the box office struggle between "Wolf Warrior" and "White Shark" made the small ticketing software in the market unable to withstand the pressure, and was directly strangled by the joint clearance of Panda Ticketing and Ticketing Help. It is still struggling. There are not many left.

So during the Spring Festival this year, Medal Media can not only rely on "Detective Chinatown" to attract money, but also rely on panda tickets to make money for the rest of the movie promotion.

Medal media video conference room.

On the LED screen, Gu Changming looked helpless: "Including our own movie "Detective Chinatown", there are only three exclusive movies that Panda bought tickets this year. ", and Qicheng Culture's animation film "Little Yellow Duck."

Not counting "Mr. Fox", there are six films released during the Spring Festival this year, and Panda has only been authorized to distribute three films, one of which was filmed by Xing Zhang himself.

The remaining three movies were obviously signed by the ticket buyers.

This is not surprising. In Wei Xun's previous films, he has been able to use Panda Tickets to beat the Ticket Buyers to pry out high box office. A large part of the reason is that he took the lead in taking out the policy of subsidizing tickets, and later launched The 9.9 o'clock screening ticket sale, and the online seat selection function, can make Panda Ticketing grow step by step.

However, the development of ticketing software has begun to stabilize, and there is no innovative policy to come up with.

This is the time to fight for funds.

As a huge listed company, Dynasty Entertainment's capital reserve is absolutely unmatched by Medal, so Kerunheng directly changed the rules of the game.

The ticket supplement that Wei Xun took out before was paid by the investor himself to pry the film.

But now, in order to seize the online box office market, the ticket buying gang takes the initiative to post money to the movie to pry the film, and then seize the exclusive distribution authorization of the movie.

When the channels of the two parties are similar, in order to grab movies, they can only fight for money.

On the earth, Maoyan and Taopiaopiao have traveled such a journey, burning billions of ticket subsidies every year, resulting in Maoyan, even with a market value of nearly [-] billion, still losing money year after year, but Taopiaopiao is backed by A. not bad.

Wei Xun smiled and said, "Let's just have three movies. We don't have enough funds like Dynasty Entertainment, so we can't beat the ticket replacement battle. And if there is no accident, after the Spring Festival, Dynasty Entertainment will be able to fully Replicate our online seat selection function.”

Gu Changming was a little anxious when he heard the words: "Wouldn't it be that pandas will be completely passive next year when buying tickets?"

"After this year, let's find Mr. Chi and Mr. Hang to discuss countermeasures."

Wei Xun said: "The most urgent thing is to promote our own strength first. Lao Gu, this is what I came to you for. This year's publicity basically depends on your panda ticket purchase. "

This is actually a new way for Wei Xun to find a way out for the pandas to buy tickets. If there is a weakness in the ticket replacement battle, they have to break through in other places.

Wouldn't it be too much of a waste of this natural channel to connect to the film and television companies on the top and the ticketing software for theaters to the bottom without distribution.

Gu Changming smiled wryly: "The point is, the ticketing software I've been working on is not very good at things like publicity and marketing. And capital marketing, to put it bluntly, isn't it all about using money to blackmail each other?"

This is also a common practice in movie marketing.

"No, dirty water marketing seems to work, but it's actually a marketing model that both parties lose money. Dynasty Entertainment is sure this year. I don't have the advantage of the new ticket subsidy policy, so I can only rely on marketing to fight hard, but whoever said that marketing is Do we have to blackmail each other? This time we will play a new trick, such as joint marketing.”

As Wei Xun said, he flipped through the documents in his hand, and finally fixed his eyes on the animated film "Little Yellow Duck" which signed an exclusive authorization with Panda Tickets, and said with a smile: "You said, "Detective Chinatown" and "Little Yellow Duck" How about a CP in Yellow Duck? The name is Tang Duck. It’s best to let Qicheng Culture’s late stage help to make a shape, and give this one the sunglasses and green trench coat that Bao Qiang and I used in "Tang Detective" Tang Duck put it on."

　ps: Thanks to the four big bosses of 'No Hesitation', 'A Gentleman's Action', 'Xi Mu Orange' and 'The Immortal of Death' for their rewards, it's a waste of money.

　　
　
(End of this chapter)