From traffic to movie star

Chapter 251 Fare Dispute
The ticket price of a movie is determined comprehensively by the market.

Simply put, it consists of three parts: screening cost, profit, and tax.

Generally speaking, there are two kinds of minimum ticket price and theater ticket price.

The minimum ticket price is the issue price, which is determined by the distributor, and the theater ticket price is determined by the cinema.

This is also the main reason why online ticketing software has been able to overthrow traditional theater ticketing in recent years.

Because the price of buying tickets online is issued and distributed, which is very cheap.

But different movies have different distribution prices because of their different investment costs.

For example, the investment in "Detective Chinatown" is infinitely close to 39.9 million. In order to recover the cost quickly, and because the director and starring actors of this film are Wei Xun who can carry the box office, the issue price was finally set at [-].

In other words, because Wei Xun is there, there is no fear of high prices.

However, "Nobody's Chinese New Year" has an investment of only 800 million, and there are no big-name stars to support the stage. It can only win by quality, so the issue price is set at 19.9.

In layman's terms, it is to increase attendance and rely on small profits but quick turnover.

Dynasty Entertainment spent 5000 to [-] million in ticket subsidies for "Nobody's New Year", and spent tens of millions in advertising and marketing, in order to make a lot of money by tearing up the film during the Spring Festival.

But this year's movies are very good, and there is no way to tear out a large number of films.

What's even more exaggerated is that "Detective Chinatown" didn't spit out the filming at all, and today it started to pay for tickets, preparing to fight against the filming.

So Dynasty Entertainment was in a hurry.

Ke Runheng also plans to make the box office of "Nobody's Chinese New Year" and give the director Kang Cheng a report card, and then continue to tie up Wei Xun to take off, but if he can't get the film, how can he get the box office?
The film schedule of "Nobody's Chinese New Year" is not as good as "Tang Detective", and the ticket price is not as good as "Tang Detective".

On the first day of the Lunar New Year, "Nobody's New Year" was able to have a box office of nearly [-] million yuan, all thanks to ticket subsidies.

But ticket subsidies cannot be poured into it like a bottomless pit. Whose money is not money?

So with Kang Cheng in the newsletter, he led the producers to kneel down and sell miserably.

It was obvious that it was tearing up the film, but Kang Cheng was not a fool, how could he naively think that he could get the film after selling a few words.

The main purpose of selling badly this time is to pave the way for the rise in ticket prices for "Nobody's New Year".

Support conscientious movies, support the poor director, and support the sincere works of the filmmakers, so please understand and do more for "Nobody's New Year"!
Under the deliberate guidance of some marketing account big V, some netizens also expressed their support for the price increase of "Nobody's New Year".

And because "Detective Chinatown" maliciously occupied the first place in the lineup, out of sympathy for Kang Cheng, everything was advancing in the expected direction.

Until Wei Xun talked about his relationship with Meng Guang in the live interview.

Then the big V gentleman tore up Kang Cheng in the newsletter.

The game behind the capital is definitely not clear to the people who eat melons on the Internet, but "No One's New Year" has invested [-] million yuan, and I have the nerve to cry poorly. Everyone can see it clearly.

So, when the entry of #无人新年Director失少# was still on the hot search list, another entry #康宇哭穷# rushed up.

This entry is full of malice. After clicking on it, it is the news that the movie "The Great Gentleman Xingzhi" tearing up Kang Cheng.

Netizens who originally supported Kang Cheng became rational after seeing these contents.

"When did the movie market rely on kneeling and crying to arrange films? How did Wei Xun get the high-grossing movies in the past few years? Could it be that he kneeled?"

"With all due respect, there is [-] million dollars invested in advertisements behind the scenes, so it is better to spend more money to make a better movie. Although the filming of "Nobody's New Year" is okay, but because the crew is seriously underfunded, there are still quite a lot of flaws. .”

"What does this director mean? He knelt down to guide the public opinion to make everyone hate Wei Xun and "Tang Detective". The newsletter cried poorly and said that it is not easy to make a movie by yourself. Then the question is who made it easy. You made it with your heart, others just fooled it human?"

"Moreover, Wei Xun is recognized as being able to carry the box office. The box office of "Detective Chinatown" on the first day was 1.9 million, breaking the single-day box office record of Chinese movies.

Because Gentleman's Actions directly targeted Kang Cheng, the suspected misfortune of "Nobody's New Year" was put on the bright side. Seeing that the public opinion on the Internet was being biased, Kang Cheng, who was questioned, had to bite the bullet and stand up again. .

@康成：

"Nobody's New Year" was indeed shot by me. After the filming was completed, it was bought out by Dynasty Entertainment and released.Buyout distribution means that it is packaged and sold at a buy-it-all price, and how much money Dynasty Entertainment makes with "Nobody's New Year" next has nothing to do with me.So I would like to say to those who question me, Kang Cheng is definitely not fighting for these things for profit, I just hope that more people can see my work and are willing to come to the cinema to support a good movie.

This explanation, no matter whether people believe it or not, at least it can be regarded as saving a little face, and it will not be too ugly.

But after this marketing overturn, "Nobody's Chinese New Year" will not be able to fool netizens anymore.

You don’t lack the funds to arrange the film, so why are you crying about being poor? Is it possible that you must surpass “Detective Chinatown” to be considered satisfied?
As this farce passed, the box office results for the second day of the Lunar New Year came out.

"Detective Chinatown" 1.8 million, a slight drop from the day of the premiere, but the basic market is very stable.

And "Nobody's Chinese New Year" is 1.1 million, and both the screening rate and the box office have risen, and it has been ranked No. 2 among all the movies in the Spring Festival.

By the third day of the Lunar New Year, the ticket price of "Nobody's Chinese New Year" will be adjusted nationwide, from 19.9 yuan per ticket to 36 yuan per ticket.

In the medal media office, Wei Xun looked at the box office data sheets of various movies in his hand, and said: "I have to admit that "Nobody's New Year" is indeed a sincere movie, but how to put it, the price increase, It is something that is very resisted by the public. If it was originally set at 40 yuan a piece, and now it is reduced to 36 pieces, it will definitely be accepted quickly, but if the price is not lowered but the price is raised, it will definitely trigger a rebound.”

Dong Zhen sneered and said, "But if the ticket price of "Nobody's New Year" was set at 40 at the beginning, who would be willing to buy it? With the ultra-low price to leverage the market, now that the word of mouth has risen, the price will immediately start to rise. The food looks too ugly. It’s too quick for quick success.”

It's easy to say outside the industry, but at least today, the entire film industry is laughing at Kang Cheng's kneeling.

It's too ugly and embarrassing.

"Word-of-mouth is accumulated one movie after another. It doesn't mean that a work can be accepted by the public. Even if it is a good-looking movie, it depends on whether it has the ability to support the ticket price. Not all movies are It is qualified to set the fare very high."

Wei Xun smiled, and said, "Sister Dong, get ready to act. I'm so greedy for the filming of "Nobody's New Year"."

Dong Zhen said: "Okay Mr. Wei, tonight I will ask my subordinates to send the draft to the whole network overnight."

In the early morning of the second day of the Lunar New Year, the ticket price of "Nobody's New Year" rose to 36 tickets.

Afterwards, some netizens successively expressed their refusal to watch "Nobody's Chinese New Year" on the Internet.

"There is only one reason I go to the theater to watch "Nobody's New Year", and that is because it is cheap, a low-budget movie made in a rough manner, not worth watching, and the quality is different. But is it really worth the price of 36 tickets? When it was 19.9, I would choose to watch it without hesitation, but when the price jumps to 36, I can definitely add another three yuan to watch "Detective Chinatown". At least Wei Xun's commercial blockbuster is definitely worth the price. "

　ps: Thanks to the three masters of 'Gentleman's Action', 'Yu Yu' and 'Butterfly Praise' for their rewards, it's a waste of money.

　　
　
(End of this chapter)