From traffic to movie star

Chapter 289

The film "Soul Ferry" on Earth was very shoddy, and the special effects were even fake.

But this low-budget online drama suddenly became the top online drama king of the year, bringing terrifying traffic to A Qiyi, and also allowing this video site to take the lead in killing all other peers and successfully ascending to the top.

The arrival of the post-traffic era is so incredible.

An online drama can rank tens of billions to nearly [-] billions of video websites and drive the market of customer groups.

And Honggao, who offended Wei Xun, lost such precious wealth.

Not only is it lost, Wei Xun also intends to use "Soul Ferry" as a weapon to attack Honggao, equipped with 'membership' bullets.

Because the funds for the medal are sufficient, the special effects for "Soul Ferry" are also very careful, which is much more sophisticated than the original version on Earth.

At the beginning of November, when Honggao Video launched "Xiangong", Jutong here pushed "Soul Ferry" out.

Last time, because the purchase manager Cai Zhiwei was not optimistic about "The Man with Hanging Silk", he didn't promote much after it was launched casually. Unexpectedly, "The Man with Hanging Silk" turned out to be popular all over the Internet.

Therefore, Jutong Video attaches great importance to "Soul Ferry" this time, and it will promote various promotions on the day it goes online.

Of course, no promotion works better than this web drama with 'Producer Wei Xun'.

On the day "Soul Ferry" was launched, many netizens came to watch it.

The plot of this web drama is actually very simple.

The protagonist Xia Dongqing is a college student preparing for the postgraduate entrance examination. He grew up in an orphanage. Unlike others, he has eyes that can see ghosts.

In order to support himself by solving his board and lodging problems during the postgraduate entrance examination, Xia Dongqing came to a supermarket named No. 444 Convenience Store to work as a night shift worker, and his story began like this...

Seeing this introduction, many people complained wildly when the video just started.

"Is there any mistake, ghost movies? These years, domestic ghost movies are almost synonymous with shoddy productions. Wei Xun actually supervises such a small drama, isn't he afraid of being overturned?"

"Barrage body protection, I'm still a little scared watching this at night, I hope there will be no scary plots."

"Don't be afraid, domestic ghost movies are fake. Funny movies may have scary plots, but Chinese ghost movies are the only ones that aren't scary."

It's no wonder that netizens ridiculed.

In recent years, China's low-budget domestic ghost films, there are really not many to watch.

Crude plots, perfunctory costumes and props, some inexplicable post-production music, standard ambiguous plots, and finally a so-called ghost movie combined in a mystical way.

The key point is that this kind of broken film, under the banner of ghost film, horror, and scary, you can watch it from beginning to end with a blank face and even want to sleep.

So what is the situation in "Soul Ferry"?

The first batch of netizens who came to join in the fun may not be interested in this web drama, most of them are just boring to pass the time. After all, there are no big-name stars in this web drama, and they are all unfamiliar faces.

Everyone was even laughing and chatting in the barrage, it was so lively.

However, as we chatted, there were fewer and fewer nonsense in the barrage, but more and more stories.

"Damn it, this special effect is so awesome, it makes me feel a little perverted."

"There's something wrong with this kid. I feel...Mom, it's really a ghost. I'm scared to death, and I'm breaking out in a cold sweat."

"Zhao Li seems to have a problem too."

"A fox fairy can change from ordinary to beautiful, but the price is to be radiant at night and old and ugly during the day... I actually saw humanity and warmth in a small web drama, which is unbelievable."

Unknowingly, after watching the first few episodes quickly, everyone has been immersed in this story.

However, when it came to the fifth episode, the audience found that there was no way to continue watching.

Because there is a fee.

A term called membership, a monthly membership fee of 15 yuan, you can watch all paid videos of Jutong Video.

Before the membership system came out, video websites charged for specific sources, such as Hollywood movies, foreign TV dramas, some Chinese movies, and so on.

But in fact, fixed source fees are not conducive to the development of video websites.

Because the cost is too high, the paying audience cannot be cultivated at all.

But now it is changed to 15 yuan a month to watch the whole station, which immediately lowers the basic line of payment and becomes friendly to the general public.

"You need money for a broken internet drama, so let's go."

"However, this membership system feels quite favorable, and I am eager to watch the next episode, let's try it for a month first."

"I also started one. This online drama is poisonous. It's scary and heartwarming. I can't stop watching it."

Some people choose to pay for membership, and naturally some people choose to leave.

This is actually a process of user purification.

As the customer traffic on the website increases, it will be a matter of time to charge fees. After all, large video websites like Jutong and Honggao will burn more than one billion yuan for each item, or even more money to buy movie sources.

There are currently no profitable video sites on the market.

Then relying on "Soul Ferry" to carry this membership subscription system, can it work?

The answer is yes.

The most important reason is that "Soul Ferry" exploded.

This drama is not only as popular as "The Man with the Silkworm", but also has an astonishing reputation, with a rating of 8.9 points on the valve forum.

After entering December, on the subway, bus, shopping malls, and places where various people gather to and from get off work, you can see some people watching mobile phone videos to pass the time, and the video they watch is "Soul Ferry".

This online drama is even more popular than "The Man with Hanging Silk" because of its excellent production and sincere story.

According to the data, Jutong Video, which ranked first in terms of traffic users, has achieved a second surge in user traffic after the launch of "Soul Ferry", leaving the No.2 Honggao Video far behind.

At the same time, Honggao's "Immortal Official" was launched at the same time, and there was no splash in the slightest.

In the newsletter, the discussion on "Soul Ferry" was more intense than that of "The Hanging Silk Man" a few months ago, and even the two roles of Cheng Dongqing and Zhao Li were listed on the trending searches.

The audience of such a phenomenal online drama is actually young netizens.

And there is no doubt that the popularity of "Soul Ferry" is very exaggerated.

"Jutong is really conscientious this year. It first released "The Man with Hanging Silk" and then "Soul Ferry". I think it is worth spending money to buy a member of his family."

"These two small web dramas are supervised by Wei Xun, he is really awesome."

Netizens at most sighed that "Soul Ferry" became popular again, Wei Xun is very good.

But the self-media industry has been stunned by the performance of this online drama.

Because of the free first four episodes alone, the hits of "Soul Ferry" have already exceeded [-] million!

This number of hits is still growing at a crazy rate.

During the broadcast of "Soul Ferry", except for Jutong Video, the traffic of many other websites has declined to varying degrees.

What makes people in the industry even more envious is that this "Soul Ferry" has brought Jutong the most loyal and stable customer group-paying users.

After investigation, the traffic of Jutong Video has not only skyrocketed again, but also the quality of users is the highest in the entire industry.

The stock price of Jutong Video has soared because of this. With the help of "Dangling Man" and "Soul Ferry", the market value has completely exceeded the [-] billion mark, becoming the first video website in China with a market value exceeding [-] billion.

Even the total market value of Jutong Holdings has been increased due to the skyrocketing of Jutong Video.

And the stunning performance of "Soul Ferry" finally made Ren Dong, the boss of Jutong Holdings, focus on Wei Xun of Medal Media.

"This Wei Xun is amazing."

In the office of the president of Jutong Holdings, Ren Dongfan watched the rapid growth of Jutong video traffic in the past six months, and said to Zhang Fan with a smile: "Keep a good relationship with him, I heard that Honggao is eyeing medals? "

Zhang Fan replied: "Yes, Honggao's people used force on him, but in the end Wei Xun did not agree to give them "Soul Ferry". The golden idea of ​​video website membership system was also suggested to me by Wei Xun."

Amazing talent in controlling the market, amazing business talent.

Ren Dong nodded and said: "I see, since he has done so much, we can't watch him being bullied. You directors, come forward and warn the people of Honggao, and the media department of Jutong, Also show your support for your partners.”

　ps: Thanks to the big boss 'Wu Qianyu' for the reward, it's a waste of money.

　　
　
(End of this chapter)