Fairy Doctor

Chapter 1892 Attention
Chapter 1892 Attention
"You're right, there are some things we have to guard against." Huang Mingxuan became more cautious, and he nodded slightly.

"Is this your Donglin Yipin's production line?" Zhou Ying and Lin Yu walked together, and Lin Yu took her to one of Donglin Yipin's production bases today.

"Yes, the most advanced international production line." Lin Yu smiled slightly: "My formula is originally a pure Chinese medicine preparation, but because the traditional Chinese medicine formula is relatively old, the taste and appearance are not very good."

"So my mother helped me recruit several experts in the synthesis of chemical preparations from around the world, and improved the original formula, so now we have our Donglin Yipin series of products."

"The packaging is not good." Zhou Ying picked up a bottle of samples, she looked at the green packaging, shook her head and said: "This needs to be improved."

"Uh... Isn't this packaging good?" Lin Yu looked at the pretty good packaging in surprise. He was a little surprised. He felt that the most important thing about health care products was the effect, and the packaging was secondary.

"You're wrong." Zhou Ying said with a slight smile: "A person depends on clothes, this saying is true at all, just like the current Mid-Autumn Festival moon cakes, some prices have skyrocketed, but some can be bought for only a few dollars , is there a big difference? It’s not that big.”

"The ones with high price means that they look good and are well packaged. In fact, during the Mid-Autumn Festival, mooncakes have changed their taste. What is sold is the packaging, which is a gimmick. Your packaging gives people the impression that it is a low-quality old-fashioned product, so if Put it in the pharmacy, I promise, no one will touch it."

"Also, I need to know how you set the price." Zhou Ying turned around and said.

"For the series of Donglin Yipin, we estimate the cost price to be [-], and we plan to sell it for [-]." Lin Yu said.

"One hundred and two?" Zhou Ying frowned even deeper.

"It's expensive?" Lin Yu was slightly startled and said, "We haven't counted the advertising cost yet, this price is already very conscientious."

"It's too cheap." Zhou Ying's words made Lin Yu speechless.

"What kind of people will take health care products?" Zhou Ying said: "First, older people, second, people who are not in good health but don't want to take medicine, and third, rich people."

"And rich people are the main market for premium products." Zhou Ying said with a slight smile: "It's too cheap, they will think it's not up to the grade, if you want to do this, you have to be a hit and take the high-end route. "

"Then according to your idea, what should the price be?" Lin Yu asked.

"I took a rough look at the information you gave me before, and I categorized these health-care products as those that invigorate qi and blood, those that improve energy, those that strengthen the foundation and nourish the body, and some that prolong life. Yes, and judging from the information you gave me, these key products can be used as medicine."

"Yes, to a certain extent, there is no problem at all." Lin Yu nodded slightly.

"How long will it take to take effect?" Zhou Ying said.

"One week at most." Lin Yu said with a smile: "This is the biggest difference between our security products, like other security products, it will only fool you that you have to take it for a long time to have an effect, but ours is different. Ours only needs a week."

"Well, according to the function of your security product, I have divided the price into several levels, from 880 to [-] levels, and there will also be an entry-level version, a hardcover version, and of course, a hardcover version. The price is higher."

"In this way, will it be too expensive?" Lin Yu frowned.

"My brother, your things are cheap, will anyone buy them?" Zhou Ying said bitterly, "You don't need to calculate the cost, you need to grasp the psychology of consumers."

"We need to diversify our products. Now you have more than ten kinds of products. We divide these ten kinds of products into three levels. We have high, middle and low-end products, and our focus is on mid-range products." Zhou Yingdao .

"Why is it on a mid-range product?" Lin Yu asked curiously.

"Then let me ask you, when you usually buy medicine, do you buy the most expensive medicinal materials or the cheapest?" Zhou Ying asked.

"The one in the middle." Lin Yu's: "It doesn't have to be too good, and it doesn't have to be too bad."

"That's right, this is the psychology of most consumers." Zhou Ying said with a slight smile: "Marketing is not an easy task, you have to fully grasp the psychology of consumers, only then can you let your Product sales are better, and it is not easy to quickly occupy the market.”

"Also, have you made up your mind that you haven't asked anyone to speak for you?" Zhou Ying asked.

"I haven't thought about it yet." Lin Yu thought for a while and said, "But I don't want to use fresh meat."

"That's right, you can't use Xiaoxianrou." Zhou Ying nodded and said: "Nowadays, Xiaoxianrou's reputation is generally not good, and most of their fans are young people. If you want to endorse this product, you still have to find It’s the older generation of artists.”

"I already have a candidate in my heart, how about you?" Lin Yu smiled slightly.

"I have someone to choose, who are our candidates?" Zhou Ying said with a faint smile.

"Why don't we write down his name?" Lin Yu said, "See if we think the same."

"Okay, no problem." Zhou Ying smiled slightly, took out a pen, wrote down a name, then handed the pen to Lin Yu, and Lin Yu also wrote down the name.

The two of them spread out the note, and when they saw it, they both had the words Li Xianzhong on the note.

"Haha, heroes see the same thing." The two laughed.

"Although Mr. Li is old, he is an old actor, and he has filmed many anti-Japanese military films. On the screen, he is a hard-working hero. The person who came out of eight scenes has an aura. , can shake the scene." Zhou Ying said.

"That's right, I think so too." Lin Yu nodded slightly and said, "Our effects, coupled with the old man's influence, will definitely open up the market very quickly."

"But the problem is, that old man never accepts advertisements." Zhou Ying said, "How can we impress him?"

"That's no problem. I'll look for him later." Lin Yu said.

"First of all, he is not short of money." Zhou Ying reminded: "For those who cannot be conquered by money, generally speaking, they have no weaknesses."

"Believe me." Lin Yu said seriously: "As long as you are human, you must have weaknesses. That old man is human, so he must also have weaknesses."

"Okay, I believe you on this point." Zhou Ying nodded slightly, and she said with a faint smile: "This is perfect, okay, I will plan a plan later, the first battle, we must win. "

(End of this chapter)