I really don't want to be a doctor

Chapter 398 The Crisis of Jinjing

In front of the dining table, Jing Xiaoran and Jin Miao sat facing each other.

"Xiao Ran, we came to you this time because we were in trouble."

Jin Miao suddenly said.

He shook his head slightly, put away the smile on his face, picked up the teacup, and took a big sip.

This appearance is completely different from the elegant atmosphere before.

Jing Xiaoran frowned, "Is the company in trouble?"

Today's Jin Miao is completely different from three years ago. Whether it is the situation or social status, it is far beyond the reach of ordinary people.

The only thing that can trouble Jin Miao is Jinjing Catering Company.

"I can't hide any problems from you." Jin Miao sighed, "We, Jinjing, took advantage of the boom in mobile payment to successfully stand out from many competitors. But now, there are so many people who want to squeeze in. This industry has a share in the food delivery industry.”

Jing Xiaoran understood.

Competition is inevitable in any industry.

Many times, a certain industry is hot and making money.

Followed by countless followers, they don't care about the saturation of the industry, as long as they can make money, they should join as soon as possible.

"Our current advantage is obvious. We have accumulated a lot of loyal customers in the past three years." Jin Miao said, "Jinjing Catering is also well-known throughout the country, but our disadvantage is also obvious. The industry we are involved in is single. If the industry suffers setbacks, the business of the entire company will suffer a huge blow!"

Jing Xiaoran thought for a moment, and then asked aloud: "Can you be more specific, which side is the main source of pressure for the company?"

Jin Miao nodded, and continued: "Recently, there have been several emerging food delivery platforms. They have launched a price war and distributed a large number of red envelopes on the platform. The price of each order is extremely low. Originally, a fast food of more than ten yuan, after Full discounts for various discounts, as long as a few yuan, or even less than five yuan, are all losing money!"

"Not only that, these platforms also recruit a large number of takeaway riders, and their salaries are about 10% higher than ours."

"More importantly, these food delivery platforms are backed by various big companies, and they can fully withstand this kind of price war. And we, Jinjing, can't afford this kind of price war with them."

Regardless of the industry, price wars and long-term price wars by large companies will compress the living space of all small and medium-sized enterprises.

Jing Xiaoran said: "Jin Zi, what is your current countermeasure?"

"Yesterday, I convened the senior management of the whole company." Jin Miao said, "I want to start from other industries, not only in the food delivery industry, I want to build Jinjing into a platform that includes catering, accommodation, and entertainment."

"That is to say, you want to give up the current share of the food delivery platform?" Jing Xiaoran frowned, "And then go to expand into new unknown areas?"

"Give up?" Jin Miao smiled wryly, "It can be said to be giving up, but this is not what I want to see. These emerging food delivery platforms have Baidu, Ali, and even Tencent behind them. We insist on it. It's just hitting a rock with an egg."

Jing Xiaoran is well aware of the urgency of such a giant company in China, and if he persists until the end, the best outcome is to be acquired at a low price.

The worst outcome is going bankrupt and disappearing from this industry without a trace!

"Jin Zi, in terms of business acumen, I'm not as good as you." Jing Xiaoran said slowly, he watched Jin Miao pull his head together, "In three years, you have been able to develop Jin Jing to the present level, which is far beyond me. imagination."

Today's Jinjing Catering, if it does not encounter vicious competition, will definitely grow into the leader of China's food delivery industry!

At that time, other industries will naturally be derived, instead of being forced to develop fields other than catering as it is now.

"It's just, have you ever thought that price wars, in the final analysis, are a marketing method to attract customers." Jing Xiaoran continued, "The catering industry is a service industry, and price is very important, but the quality of service and catering is also important." Very important!"

"I'm sure other food delivery apps have pushed the prices so low that in addition to paying the overflow price themselves, those merchants have definitely borne some of it."

"Profits are reduced, or even gone, and costs are reduced. The cost of the catering industry is reduced, and food safety is involved, which is very dangerous!"

Jin Miao shook his head slightly, and said, "Xiao Ran, I understand what you said. But many people who order takeaway don't care about the safety of the food at all. According to the words of the common people, who can control the hygiene if they order takeaway! "

"Jin Zi, you are wrong." Jing Xiaoran smiled, "Food is the most important thing for the people in Huaxia. They eat food made of gutter oil every day. Once something happens, it will not be a small problem. The issue of takeaway food safety As long as it is exposed, it will definitely attract the attention of the country!"

Jin Miao seemed to understand, and asked, "Xiao Ran, according to your opinion, we don't want to give up our share in the food delivery industry?"

"Don't let it go!" Jing Xiaoran nodded, "And in the future, our Jinjing will strictly regulate the entry of various businesses, and the storefronts of the businesses must be subject to review, and businesses with no sanitation and unsanitary businesses will not be able to access any of them. Our platform!"

"Okay!" Although Jin Miao didn't have much confidence in his heart, he always had an inexplicable sense of trust in Jing Xiaoran.

Maybe it was the conversation he had in Jing Xiaoran's dormitory three years ago that completely changed his life.

"At the same time, we also want to fight a price war!" Jing Xiaoran said.

Jin Miao was surprised and said: "Price war? With our current capital chain, the price war will last for a month at most. If it takes longer, it will affect the foundation of the company."

Jing Xiaoran smiled and said, "This kind of price war is not an existing marketing strategy of other platforms, but a membership system!"

The reborn Jing Xiaoran is quite familiar with the marketing strategies of the food delivery industry in his previous life!

In addition to full discounts and large red envelopes, the most successful is this takeaway membership system!
The establishment of a membership system has three values. First, it can bring benefits to users, bring more benefits to loyal users, and make users more loyal to the platform.

Secondly, it enables users to actively share business links or activities on the platform and promote user dissemination; it also allows users to satisfy their own consumption and bring benefits to the platform.

Hearing Jing Xiaoran's membership system, Jin Miao's eyes became brighter and brighter!

(End of this chapter)