From teaching to superstar

Chapter 364 Completion (46)

What Hu Yang just said was recorded by the secretary.

"The next thing I want to talk about is packaging. What did your original packaging design look like?" Hu Yang asked.

The advertising manager in charge of publicity and promotion showed Hu Yang the packaging designed by the advertising department.

This is similar to other products on the market. It has no special advantages, nor does it make people feel bright.

Undeniably put these packaging designs down.

He raised his head and said to them: "I won't talk nonsense about the essence of packaging. Packaging is not only about commodities, but also the context we want to express to consumers. If we want our products to stand out, we must compare them to others. products are more compelling and distinctive.”

"Let consumers who walk into supermarkets, pharmacies and specialty stores see its existence at first sight, and let them choose our products at this 'critical moment' of purchasing."

Because no matter how to choose and compare various products before, that is not the point.

The point is that the moment the customer pays, they choose their own product, that's the point.

"As you all know, the product itself is the largest self-media of the company, that is, the packaging is the largest self-media, because effective packaging design can greatly reduce the cost of brand marketing communication."

"Please give me two pieces of A4 paper." Hu Yang said.

Then he drew quickly with a pen, and a simple but not simple picture appeared in front of everyone.

Although there is no coloring, everyone can imagine what kind of packaging it was at that time through this simple image.

The advertising manager took back the computer and started typing on the keyboard and clicking the mouse.

The front view of the package was made with software in just 5 minutes.

After being modified by Populus euphratica, the whole packaging is sky blue, with an oval shape drawn in the middle, and three eye-catching big characters written inside.

It looks very comfortable.

"This is the front packaging, what do you think?" Hu Yang asked.

Shi Yu and the others looked at it for a while, and then stretched out their thumbs.

At first glance, there is a high-tech feel.

"For other aspects, you can follow up and send them to me." Hu Yang ordered the advertising manager.

It is unknown how effective the advertisement will be, but now he has admired Hu Yang's advertisement planning ability from the bottom of his heart.

How could you not listen to him?
"With static packaging, advertisements on TV and the Internet are also essential. Let me tell you about it."

Hu Yang started to work again, and drew two old men and old ladies on another blank paper, smiling and kind.

It's very kind at first sight.

It has to be said that Hu Yang's move made Shi Yu and others couldn't help but give him a few more glances.

Then I started to talk about how to make this animation, all kinds of expressions and actions and the words between them are very detailed.

After the advertising manager expressed his understanding, Hu Yang took a sip of water to moisten his throat.

"By the way, I forgot to ask you, how many products have been produced now?" Hu Yang asked.

"Currently only 20 bottles have been produced, but there are still [-] bottles of raw materials." The manager in charge of production replied quickly.

"Let's produce it as soon as possible, and reserve the raw materials. I'm afraid it will be out of stock." Hu Yang said to him.

"Mr. Shi, you should first arrange for people to introduce soft articles to major portal websites, forums, etc., so that everyone has this concept, and at the same time use the trolls to stir up this concept." Hu Yang said.

Shi Yu nodded and said, "I'll arrange someone to do it later."

Immediately afterwards, Hu Yang began to talk to them about other points that needed attention.

The whole morning, Hu Yang kept saying that the secretary's hand typing on the keyboard was red and swollen.

"That's about all I have in mind. If I think of anything else, I'll call you." Hu Yang said hoarsely.

After more than ten seconds of silence in the small meeting room, everyone applauded unanimously.

In just one morning, Populus euphratica completely conquered them.

At the same time, he secretly admired Shi Yu's vision and courage.

Sure enough, people who can start from scratch must have their own strengths.

"Mr. Hu, can you stay and host the advertising promotion? Money is easy to discuss." Shi Yu invited.

Hu Yang shook his head and said, "Boss Shi, I'm sorry, I have some personal matters to do recently, so I can't stay here in the capital, and I might leave tomorrow."

He didn't expect it to be so smooth.

But this is also good, you can go back early to surprise your father-in-law and mother-in-law.

Hearing what Hu Yang said, Shi Yu didn't speak again.

"Then if there is a problem on our side, we will communicate with you, Mr. Hu at any time." Shi Yu said.

Hu Yang nodded and said there was no problem.

At noon, we all had a meal together.

Continue to return to the dwarf group in the afternoon. This time Hu Yang will face more people, mainly to answer their doubts.

To be honest, not every question Populus euphratica can give an answer to.

On the contrary, there are still many places to make modifications after following the suggestions made by their front-line sales staff.

Of course, the big frame hasn't changed at all, just a few things have been added.

Although it was a bit noisy, the atmosphere of everyone's discussion was still very good.

In the evening, Hu Yang drove home after rejecting Shi Yu's suggestion to have dinner together.

I ate something hastily, and after taking a shower, I lay down on the bed and went to sleep.

He is really, really tired today.

My voice is almost hoarse.

But there is no way, you have to do your best.

But now Hu Yang no longer has to worry about whether the advertising plan can be done well.

You can have a good night's sleep.

Of course, Populus euphratica can sleep peacefully.

But the little man's building was brightly lit, and the leaders of all relevant departments who were qualified to know that some advertising planning were working overtime all night.

The advertising plans provided by Hu Yang are all oral.

In addition, there is still a lack of data support. They need to verify how likely Hu Yang said to be realized.

In addition, the most important thing is to calculate how much advertising costs are spent on this.

This can be very busy for the people in the finance department and the advertising department.

It is definitely the typical one who moves his mouth at the top and breaks his legs at the bottom.

But everyone didn't have too many complaints.

The company went out of business and they lost their jobs.

Moreover, the salary provided by the Dwarf Group is not lower than the industry average, and everyone is very happy with what they did.

Of course I don't want to lose this job.

Shi Yu has been sitting in the office, also did not sleep all night.

Standing on the edge of the window looking at the brightly lit capital city, I don't know where my thoughts have drifted away.

He was secretly glad that he won the advertising plan provided by Hu Yang at the [Southwest Charity Gala].

(End of this chapter)