Return to the countryside to engage in industry

Chapter 177 Market Positioning
"It's time to eat, Chunyan, come and help."

Zhao Yaqin yelled in the kitchen.

"Here we come, mom." Wang Chunyan got up and ran to the kitchen.

Wang Wei got up and spread his hands to invite: "Let's chat while eating."

"Okay, Uncle Wang." Yang Zhenyu walked to the restaurant, pulled out a chair and said politely, "Uncle Wang, please sit down."

Wang Wei nodded.

Opened the wine Yang Zhenyu sent, poured a glass, held it up and smelled it, smiled and said: "The fragrance is pure."

He poured another glass for Yang Zhenyu.

The two women in the family brought the food to the table, and Wang Wei held up the small wine glass and said, "Xiao Yang, is it your first time to eat at home? Let's go together."

Yang Zhenyu saluted with the cup in both hands, and swallowed in one gulp.

"harm~"

After drinking, Wang Wei frowned and sighed, as if every drinker had a similar gesture to express his satisfaction with the wine.

"Yes, I will take my wine from your company from now on." Wang Wei said, "Eat vegetables, Xiao Yang, try your Auntie Zhao's cooking."

Yang Zhenyu knows that Wang Wei intends to help him. Wang Wei's personal dinner and the drinks that Huayang Group entertains guests every year are a big bill. Taking it down can at least ensure the operation of the winery.

However, Yang Zhenyu is targeting the entire liquor market. He also knows that the road is long and he has to take it step by step. It is too early to start in front of Wang Wei.

"Thank you, Uncle Wang, for your support. I'll toast you again." Yang Zhenyu smiled while holding the wine glass. After drinking, he took a sip of Zhao Yaqin's stir-fried dishes, chewing with a smile on his face, "Auntie, the taste is just right."

Zhao Yaqin smiled and said jokingly, "Being praised by you, an Internet celebrity chef, I have confidence in my cooking skills again."

Wang Chunyan quietly reached out and pinched the flesh on Yang Zhenyu's waist, and said forcefully, "Are you serious, husband?"

Zhao Yaqin continued to add food to Yang Zhenyu, "Xiao Yang, try this sweet and sour fish."

"Thank you auntie, auntie, you eat, leave me alone, I will do it myself." Yang Zhenyu smiled while enduring the pain.

Wang Wei gave Wang Chunyan a hateful look, "Yaoer!"

Only then did Wang Chunyan put away her hands.

Wang Weidao: "Xiao Yang, have you encountered any financial problems? I can buy shares."

In addition to admiring his son-in-law, Wang Wei is also very interested in the "veteran cadre" liquor.

Yang Zhenyu shook his head and said, "Uncle Wang, it's not a question of funds, and the winery is a collective enterprise. If you buy a share, I won't be able to explain it to the villagers, and it will change the nature of the enterprise..."

Wang Wei understood Yang Zhenyu's difficulties, and said with a smile, "Is it a matter of product promotion?"

In the phrase.

In fact, it is not difficult to guess that the two common difficulties faced by any start-up company are capital and product sales.

Yang Zhenyu nodded.

Wang Wei picked up the wine glass and touched Yang Zhenyu again, and said after drinking, "What is the market positioning of the product?"

Yang Zhenyu said: "Currently it is a low-end mass consumer market."

"I can see that the name Veteran Cadre Wine is very suitable for your market positioning." Wang Wei said, "How much are you going to sell for the bottle of wine in my hand?"

Yang Zhenyu said: "59!"

Before making hardcover baijiu, Zhang Mingkang Distillery sold 52-degree Luzhou-flavor baijiu for 20 yuan a catty, but now the price has almost tripled.

Wang Wei analyzed realistically: "It's a bit high, but it doesn't mean it won't sell. The key depends on how you promote it? You need to find a good gimmick to highlight the uniqueness of baijiu."

Yang Zhenyu nodded and said, "Yes, Uncle Wang, what I want is to use the traditional brewing technique as a publicity stunt to highlight the brewing technique of this wine."

Wang Wei nodded, "This idea is feasible. I suggest making a commercial or documentary to record the brewing process of baijiu."

The two had the same ideas, and Yang Zhenyu had already contacted a young photography studio in Qingjiang County to shoot a promotional video.

Wang Wei continued: "If I'm not mistaken, the first market you're targeting is Qingjiang County."

Yang Zhenyu nodded.

Wang Weidao: "How big is the market demand in Qingjiang County? Have you done any research?"

"Yes, about 15 to 20 tons per year. For local liquor, the market potential is huge." Yang Zhenyu said.

Wang Wei nodded and said: "It is indeed a big market. In addition to your own network resources, I suggest you do infiltrating publicity."

Yang Zhenyu heard a new word, but it was not difficult to understand.

Penetrating propaganda can be simply understood as brainwashing propaganda, infiltrating advertisements into every corner of the county, achieving the effect of being known to women and children, and naturally gaining fame.

A new business card is formed.

"I'll discuss it with them when I go back," Yang Zhenyu said.

Wang Wei smiled and had another drink with Yang Zhenyu.

Zhao Yaqin said: "Xiao Yang, we'll talk about work later, let's eat first, the food is almost cold."

Wang Chunyan had finished eating and sat down on the sofa.

Yang Zhenyu responded, "Okay, Auntie."

"Auntie, this is too much to eat."

"So familiar taste."

"..."

Yang Zhenyu praised while eating, and Zhao Yaqin was very happy when he heard it, and his busy day was not in vain.

After dinner, Yang Zhenyu followed Wang Wei to the study to drink tea and chat for a while.

Zhao Yaqin asked her aunt to tidy up a room for Yang Zhenyu.

There is an unwritten rule in the local area. Before the man and woman are married, the man cannot sleep in the same bed at the girl's house. Knowing this rule, Yang Zhenyu went directly to the arranged room at night.

Instead, Wang Chunyan sneaked into his room, got into bed and said, "I'll just come and lie down for a while, and I'll go back in a while."

Yang Zhenyu flicked Wang Chunyan's forehead with his hand, and said fondly, "Idiot."

……

In the morning, after drinking the porridge cooked by Zhao Yaqin, Yang Zhenyu drove back to the village.

Go straight to the winery.

Walking to the door of the winery, a gust of hot air came over the surface.

It is unbearable to boil wine in summer, and the high temperature of the boiler distillation is unbearable, but people like Master Chu who have worked in the winery for many years and all year round, except for being covered in sweat, do not feel uncomfortable.

Master Chu was instructing the three apprentices who had just been accepted to turn over the materials. When he saw Yang Zhenyu, he turned around and smiled and came up and called, "Director Yang."

Yang Zhenyu pointed to several apprentices and asked, "How is the performance?"

"Because they are rich and strong, these three young people have quick brains, so it's easy to teach them."

Yang Zhenyu glanced around and said, "Where are there five workers?"

Master Chu said: "They come to work the day after tomorrow, and I'm going to burn a new boiler the day after tomorrow."

Yang Zhenyu asked: "Master Chu, if the two boilers are fired up, how much is the monthly output?"

"3000 to 3500 jin, the specific output depends on the degree and flavor of the wine.

Director Yang, this drinking capacity must be the highest in Qingjiang County. I think technically, I am this. "Master Chu gave a thumbs up and said, "But you know that our traditional method of cooking wine is more complicated. Only when every step is done well can the wine taste right.

Material selection, koji making, and tuning, every step must be careful and careful, and there is no rush. "

Yang Zhenyu estimated the current output of the winery and the output after the expansion of the third and fourth phases, and nodded, which can basically meet the market supply of several surrounding counties.

(End of this chapter)