Return to the countryside to engage in industry

Chapter 227 Substantial Growth in Township Market Sales
Long Si had a good lunch this time, and when he came out of the restaurant, he had already started calling Yang Zhenyu brothers and sisters, and Yang Zhenyu also catered to him and gave him face.

A taxi was hailed for him by the side of the road and he was taken away.

Manager Zhou felt that Yang Zhenyu and Long Si were not the same kind of people, so he pointed at the leaving taxi and shook his head at Yang Zhenyu and smiled.

Yang Zhenyu said: "Manager Zhou, come to your office?"

"No problem, I also have two boxes of good tea, I'll make you a cup of sober up."

Yang Zhenyu said: "This little wine will not delay things, the main thing is to talk about event planning."

Manager Zhou nodded and drove to pick up Yang Zhenyu and return to Jiafeng Supermarket together.

The planning plan for this kind of preferential activities is very simple. It is a template for the promotion of daily necessities such as shampoo, toothpaste, etc. It is nothing more than arranging a few more salesmen to attract customers for sales, and then do an event advertisement.

Yang Zhenyu has no objection to the activity plan proposed by Manager Zhou. This is the most direct, effective and cost-effective plan. He nodded and said, "Just do as you say."

Manager Zhou picked up the phone and started to arrange things.

Yang Zhenyu also called Xie Yong to ask about the situation in the township market.

Xie Yong said that it was relatively smooth at the beginning, because he contacted those stores that had already expressed their willingness to sell veteran cadre liquor, and it took a lot of effort to sell them later.

Yang Zhenyu sent Long Si's contact information to Xie Yong, and asked him to discuss cooperation with Xie Yong to further open up the township market. Xie Yong has been in sales for many years, so he knows how to talk to Long Si.

After arranging things, Manager Zhou pushed open the office door, "Mr. Yang, you can rest on the sofa for a while, and I'll go to the other three stores to inform you."

Yang Zhenyu nodded and said, "I'm sorry, Manager Zhou."

"Should be!", Manager Zhou smiled, closed the door gently, went to the administration department and ordered, "Make a cup of tea for Mr. Yang."

"Okay, Manager Zhou."

Yang Zhenyu lay on the sofa in Manager Zhou's office and squinted for a while, woke up, took a few sips of tea and went out.

He will stay in the county for a few days to make overall arrangements.

In the morning of the next day, Jiafeng Supermarket started to hold activities. It was not just a discount on drinks, but like last time, it was a promotional activity for the entire store.

When Yang Zhenyu was notified to go, the supermarket was crowded with people, and the flow of people was very large.

A group of people also gathered around the old cadre baijiu placed on the central stall of the supermarket.

The salesperson said: "This is the best baijiu we sold this year. It is very famous in Qingjiang County. We are holding an event before now. If you buy veteran cadre baijiu for more than 100 yuan, you will get a 2l bottle of drink for free."

Consumers know that to spend more than 100 yuan, they must buy two bottles, but the price of two bottles of old cadre baijiu is [-].

The salesperson did not mention buying two bottles, but only said that the consumption exceeded 100 yuan. This kind of promotional method is actually the same as selling clothes online for full discounts, and it also captures the mentality of consumers who love to take advantage.

"Buy wine and get free drinks. This is the first time we have met."

"Will those drinks be fake?"

The salesperson said: "My dear sister, if our supermarket dared to sell fake products, it would have been investigated and fined by the Industrial and Commercial Bureau. Jiafeng Supermarket has been open in Qingjiang County for so many years. If it sold fake products, it would have passed."

The middle-aged woman said with a smile: "I just mentioned it casually, like those self-service hot pot restaurants, the drinks are free, and they are all counterfeit drinks."

The salesperson picked up a bottle of Mirinda and showed it: "Sister, look carefully, the place of manufacture and the date of production are clearly written, you can scan the barcode with your mobile phone to know if it is true or not.

It retails for seven or eight yuan a bottle, and if you buy our wine today, it will be given away for free. During the holidays, there can’t be only wine on the table without drinks, right? House dolls like to drink drinks..."

Yang Zhenyu nodded with satisfaction. Jiafeng Supermarket has done a good job in training the salespersons, and their professional quality is excellent.

An old man took the wine and sold it to the people next to him: "This baijiu tastes good, authentic grain wine, without blending, and I've been drinking it since it was sold."

The grandson next to him said: "Grandpa, Mom said, I want to buy a big bottle of Coca-Cola back home."

The salesperson smiled and said, "Master, is this your grandson? He looks handsome, as you like."

The uncle was happy to hear that, "Give me two bottles of liquor, is it a free drink?"

The salesperson nodded while loading the wine, "Yes, sir."

Handing the bag containing the liquor to the grandpa, he bent down and said to his grandson, "Honey, the drink is here, you and grandpa go get it, and get what you like to drink."

"Thank you auntie."

"Hey! Baby is so polite." The salesperson smiled.

Yang Zhenyu stood in the supermarket for a while without bothering them. The salesmen in Jiafeng Supermarket were very professional, and it was not his turn to go up and add to the snake. Seeing that more and more customers came to inquire about liquor, Yang Zhenyu went out and drove to the warehouse.

Presumably the business of the other stores is not much different.

Yang Zhenyu instructed the delivery driver: "The supermarket will be sold out soon, you can get the goods, call over there, and you will send them over there."

The delivery man nodded and said, "It's ready, Mr. Yang."

A few hundred meters down from the warehouse, you will reach the retail store. Today, there are as many people entering the retail store to buy wine. It is estimated that the inventory in the warehouse will hardly last until the New Year's Eve.

Yang Zhenyu called back and asked Yang Song to bring another 1000 pieces of liquor from the factory.

When Yang Song went to transfer the goods, Yang Fengxian told him that the current goods in the warehouse were prepared for the dealers, and the deposit had been paid, and they would come to pick them up in a few days, and there were not so many goods to be transferred for the time being.

After Yang Zhenyu learned of the situation, he called and discussed with Master Chu. Master Chu said that if two more boilers of wine were brewed every day during this period, it would be able to meet the market supply.

Yang Zhenyu could only ask Master Chu and the winery's apprentices to work a few more hours during this period to increase the output.

Such a good market cannot be lost.

Master Chu promised to work overtime to ensure the quality of liquor.

Yang Zhenyu asked Yang Song to adjust [-] pieces first, and wait until the liquor produced by the winery in the past few days was ready for the dealer, and then adjusted [-] pieces.

At present, the warehouse inventory in the county is estimated to last for ten days.

……

Before the New Year's Eve, the sales of Veteran Cadre Baijiu's various sales channels have increased significantly, which is what Yang Zhenyu most wants to see.

According to Yang Fengxian's statistical data, the customer demand in township streets has increased from 15% to 32%, which means that the township market has basically opened up.

Even after the new year and this peak sales period, the sales of old cadre liquor will rise to a higher level, and the four counties in the southeast are basically stable.

The fifth phase of the expansion of the winery needs to be prepared. Yang Zhenyu and Zhang Mingkang discussed and hired workers at a high price during the Chinese New Year. The expansion of the fifth phase is very large, which is equivalent to the sum of the previous four phases. It can be put into production in the second quarter after that.

After it is put into production, the winery will introduce another packaging production line.

Packers, movers, apprentices, and drivers will also increase in succession.

At that time, Yang Zhenyu will aim at the city.

(End of this chapter)