Return to the countryside to engage in industry

Chapter 300
Yang Zhenyu's team and Cao Hui's team walked into the office building of Easy Angel Investment Company and entered the conference room. The two sides shook hands, and Cao Hui extended his hand to invite: "Mr. Yang, please."

"President Cao, please."

Cao Hui took the product plan from the assistant next to him, flipped through it a few times, and said to Yang Zhenyu, "Mr. Yang, I have carefully read the product plan you provided, and I can see that you are on it. It took a lot of thought, but I am not very interested in things on paper, so today I invite your team to come and have a chat."

When Cao Hui chooses investment targets, he first looks at people and then products.

He attaches great importance to the leadership ability of the product manager. Before inviting Yang Zhenyu to talk, he also did a lot of homework and had a general understanding of Yang Zhenyu.

There is no doubt about Yang Zhenyu's ability to develop a village-run enterprise to the present stage.

As for the product, he pays more attention to the novelty. The village canteen is not a very innovative product, but out of personal appreciation for Yang Zhenyu, Cao Hui wants to hear Yang Zhenyu talk about his ideas face to face.

Yang Zhenyu smiled and said: "It's a great honor that the project of the small shop at the entrance of the village can be supported by Mr. Cao and Yi Angel Investment Company."

"Let's start directly." Cao Hui said bluntly, "Mr. Yang, please introduce the customer types and market prospects of the small shop at the entrance of the village in detail."

Yang Zhenyu had done his homework and replied calmly: "The village store is based on being the most influential e-commerce platform for agricultural and sideline products in China.

Mr. Cao, I have a data here. The number of domestic migrant workers has reached 1.7 million, and the domestic floating population has reached 2.7 million. To the most authentic and homegrown agricultural and sideline products.

This market is very large.

Moreover, each of our families has a great demand for agricultural and sideline products. As long as the platform provides a complete range of products, better quality, and better services, I believe that our competitiveness in the same industry will be very strong. "

After listening to Cao Hui, he felt that Yang Zhenyu's expressive ability was quite good, and his thinking was very clear. Then Yang Zhenyu asked, "At present, every e-commerce company in the market sells agricultural and sideline products, and consumers' needs in this regard can be met. Mr. Yang, under such competitive pressure, what are the product advantages of the small shop at the entrance of the village?"

"Data!" Yang Zhenyu responded quickly without any hesitation.

The other members of Cao Hui's team stared at Yang Zhenyu. They felt that the number of users and the scale of the products in the canteen at the entrance of the village could not be connected with the word "data".

Cao Hui smiled and became interested, "Mr. Yang, be more specific."

Yang Zhenyu said: "It is undeniable that the current big data analysis has brought consumers a convenient shopping experience, but the algorithm of this kind of data is too rigid.

What the village store needs to do is humanized data analysis, so as to deliver the highest quality products that customers want most.

The actual needs of consumers are the most necessary data for us to grasp, instead of pushing all similar products to him because of what products they searched for.

Establishing such a database not only requires huge financial support, but also involves continuous maintenance of new and old customers. Mr. Cao, this work is very complicated. "

Cao Hui nodded, and said in his mouth, "Humanized data sounds very novel."

Yang Zhenyu continued: "Currently, the company has introduced talents who graduated from prestigious domestic schools, and is also trying to equip high-end talents with more professionalism and richer experience. I have great confidence in our team."

In terms of talent introduction, Cao Hui feels that Yang Zhenyu has a big structure. A team and a company are not supported by one person. It needs to put all kinds of talents in the right position. Professional people do professional things, and the company can operate It went smoothly.

Although he only talked about two issues, Cao Hui was already inclined to invest in the canteen at the entrance of the village.

He finally asked Yang Zhenyu a question: "Mr. Yang, a very important question, how does the product supply chain end?"

Yang Zhenyu responded: "Mr. Cao, before talking about the supply chain, I have to talk about the product categories first.

I have conducted detailed investigations on several e-commerce platforms such as Taobao and Pinduoduo. Only for agricultural and sideline products, there are more than [-] types of products that can be searched. If we classify these [-] kinds of agricultural and sideline products in detail, The variety of different products may be only one-fifth or even a little less.

Tens of thousands of agricultural and sideline products are enough to meet the needs of users.

The existing products of the village canteen are mainly divided into two types, one is that manufacturers directly enter the platform, and we provide sales channels.The other is that the platform establishes a purchase relationship with self-employed farmers and sells them on their own. We provide products.

After obtaining the financing, we will also expand the product supply chain through these two methods, starting from Chongqing City, and establishing cooperative relations with agricultural and sideline product manufacturers, self-employed, and farmers across the country.

Mr. Cao should be very clear that as long as the number of users and influence of the platform expands, many manufacturers will take the initiative to come to seek cooperation.

So the focus of our next work is still on product promotion and promotion. "

Clearly organized, clear in thinking, and full of confidence in his speech, Cao Hui affirmed Yang Zhenyu from the bottom of his heart.

In the industry, there is a saying that angel round investment mainly invests in people, which is not unreasonable.

"Mr. Yang, you made me more interested in the product of the village store." Cao Hui said with a smile, "However, there may be a big gap between us in terms of product valuation."

The financing amount proposed by Yang Zhenyu is 2000 million. Hearing what Cao Hui said, the amount he is willing to invest is estimated to be far from this figure.

"Mr. Cao, how much are you willing to invest in this product?" Yang Zhenyu asked directly.

"Up to 500 million." Cao Hui raised his hand and gestured.

Wang Chunyan and Yang Fan, who were sitting on the left and right sides of Yang Zhenyu, turned their heads to look at Yang Zhenyu at the same time, and Yang Zhenyu fell into a short thought.

Cao Hui could see dissatisfaction from Yang Zhenyu's face, and continued, "500 million is my personal opinion as an angel investor. Of course, if Mr. Yang insists on financing 2000 million, he can talk to the company and change the method." seek investment.

Mr. Yang, let's stop talking here today. I have to meet the next client. You can contact me when you think about it. "

Yang Zhenyu knew what the other method Cao Hui mentioned was to sign a VAM agreement with Yi Angel Investment Company to obtain 2000 million yuan in financing.

He hesitated, because the risk was too great, and it was related to all shareholders of Yangjiawan Village. If it failed, the current assets of Yangjiawan Village would not be enough to compensate.

This has nothing to do with self-confidence. Yang Zhenyu must rationally analyze the consequences of signing the VAM agreement.

His original plan was to spend the venture capital company's money to build a canteen in Dacunkou, but he didn't expect Cao Hui to take him first.

(End of this chapter)