Return to the countryside to engage in industry

Chapter 440 Putting TV Ads
After work, Wang Chunyan and Yang Zhenyu went home and had a home-cooked meal together. At the dinner table, Yang Zhenyu mentioned Liu Juan's performance. Wang Chunyan said: "Liu Juan has made a lot of progress. She really wants to prove herself in front of your brother. You You are usually too harsh on her, I know you are motivating her, but girls are different from you boys, they need encouragement, the more you encourage her, the harder she will work."

Yang Zhenyu nodded, "Yes".

Wang Chunyan suddenly put down the bowl and chopsticks, stretched out her hand and picked a white hair off Yang Zhenyu's head, showed it to Yang Zhenyu and Wang Xiuying, with a sad expression on her face, "Honey, you have been so haggard these days."

Wang Xiuying could also see it, but she didn't say anything, to give the couple a stage to care for each other.

Yang Zhenyu didn't care, and glanced at it, "It's normal, I also had white hair when I was studying, and it was white when I was young."

Wang Chunyan said distressedly: "You are still stubborn, and I have been with you for so long, I still don't know if you are young Bai?"

He said helplessly, "Yanghe Distillery is a formidable opponent, without you personally sitting in charge, the matter would not have subsided so quickly, hey~"

He sighed, feeling a little uncomfortable in his heart.

Yang Zhenyu tilted his head and smiled and said: "Okay, grandma cooks the meals herself today, eat more, and I will make adjustments when the time is over."

Holding the bowl and chopsticks in one hand, the other hand showed muscle and said, "How can I fall down with such a strong body? Don't worry, I said that I will find my husband to marry you when the house is repaired, and I won't let you be a widow for me." .”

Wang Xiuying picked up the chopsticks and hit Yang Zhenyu on the back of the hand with the chopsticks, and she immediately turned red, "How dare you make any jokes? If there is no sky and no earth."

Wang Chunyan smiled secretly: "Grandma, he was joking."

Seeing Wang Xiuying's serious expression, Yang Zhenyu realized that he had said something wrong, so he raised his hand and slapped his mouth, "Girl, I should slap my mouth."

Wang Xiuying was both loving and angry, and Wang Chunyan said a few flattering words before she smiled again.

Wang Chunyan leaned close to Yang Zhenyu's ear and whispered: "Husband, grandma and the others like to be serious in this generation, so you can't make such jokes in front of them in the future."

Yang Zhenyu also put on a show, and responded in a low voice in front of Wang Xiuying, "Okay, daughter-in-law, I understand."

The grandparents and grandchildren looked at each other and smiled.

After dinner, Yang Zhenyu took Heihu for a walk with Wang Chunyan. At 08:30, Wang Chunyan drove back.

Yang Zhenyu glanced at Heihu who was squatting on the ground, and said with a smile, "What? Do you want to follow into the city too? Did the food at home treat you badly?"

Black Tiger remained silent.

"Then you go after him! I won't stop you." Yang Zhenyu waved his hand and turned away.

When he was far away, Heihu chased after him panting, walked to Yang Zhenyu's side, raised his head and yelled at him twice, and ran home in a hurry.

It can be seen that Heihu likes his beautiful hostess very much.

On Wednesday morning, when Yang Zhenyu arrived at the company, Wu Xiaotong walked into the office with a TV advertisement placement plan, "Mr. Yang, here are the advertisement quotations for Mango, Tomato, Blueberry and Lychee. Take a look."

While Yang Zhenyu was watching, Wu Xiaotong introduced: "The advertising quotation of Mango TV is the highest among several leading TV stations, and it is also the highest in China. Both Lizhi TV and Blueberry TV have in-depth cooperation with Yanghe Winery. We have previously cooperated with Yanghe Winery There has been friction with the River Winery, and I personally wouldn't recommend running either of these two stations."

"En!" Yang Zhenyu affirmed Wu Xiaotong's suggestion.

The headquarter of Yanghe Distillery is in Jiangsu, and Lychee TV is Jiangsu’s official satellite TV. The close relationship between the two is self-evident. Even if Lychee TV does not participate in the grievances between these companies, it is easy to confuse them if they place advertisements according to the contract. The audience, let the audience mistakenly think that Yanghe Daqu is produced by Yanghe Distillery, the loss outweighs the gain.

Not to mention the Blueberry Terrace. Over the years, under the slogans of "Dream Blue", "Sky Blue"... etc., it has basically been contracted by Yanghe Winery.

Tomato TV is a good choice, but before the old village chief Baijiu named Tomato TV "Happy Comedian" a great success, I am afraid that the old cadre Baijiu will not achieve such a good effect at this time.

Yang Zhenyu finally locked on Mango Channel, and Wu Xiaotong saw that Yang Zhenyu was looking at Mango Channel’s quotation, and then introduced: “The advertising fee of Mango Channel during the day is not high, and the fee for a 15-second advertisement ranges from [-] to [-] per time period, but Low exposure.

Advertisement quotations in the evening prime segment are also divided into two time periods. From Monday to Thursday, the 15-second advertisements range from 15 yuan, while the variety show spot advertisements from Friday to Sunday are on the high side, and the [-]-second advertisements are at least [-] yuan. above.Moreover, the ratings of several ace variety shows are quite different, and the price of interstitial advertisements is also very high.

"Everyday Upward" requires only 10 advertisements, "Happy Camp" requires 36 advertisements, and the recently popular variety show "Longing for Life" requires 25 advertisements. "

Wu Xiaotong analyzed in detail: "The ratings of "Everyday Upward" cannot meet the exposure of our products. "Happy Camp" is a veteran variety show on Mango Channel. Although it has many loyal viewers, the ratings are also declining. With the new program situation, the ratings are not stable.

I personally suggest that you can consider "Longing for Life". Although this program has reached its fifth season, it still shows very good ratings. The average ratings in 55 cities are 12%, and the share is 10.329%. In addition, its popularity on the Internet is also high. Very high, Mango TV has a total of more than 22 billion hits and a comprehensive index of network influence of 99.12, ranking first in the national variety show.

This season also invited traffic stars such as Zhang Yixing and Yang Zi to participate, and the discussion among fans was also very high. The price of 25 yuan is acceptable. "

After reading the information, Yang Zhenyu raised his head and smiled at Wu Xiaotong, "Are you Zhang Yixing's fan girl?"

Wu Xiaotong smiled and didn't answer, but her expression said everything, and finally said, "Mr. Yang, I analyzed it from all aspects, and there is absolutely no personal emotion involved."

Yang Zhenyu smiled and said: "It's normal for young people to chase stars, and the company didn't say that you are not allowed to chase stars.

I read the materials, and I listened carefully to what you just analyzed, and I agree to run the commercials in "Longing for Life", and we will ask for all the commercials in the remaining few issues. "

Yang Zhenyu did some calculations, and found that the cost of an interstitial advertisement was 25 yuan, and the sum of the remaining episodes was only 200 million yuan, which is not a high cost.

Then he said: "In addition, we also have to fight for the advertising space between 07:30 and 08:30 during the prime time from Monday to Thursday night. First, we will discuss the price with Mango TV. If there is a discount, we can sign for a quarter or a month." Half a year."

I just looked at the price, and a 15-second advertisement is about 800 yuan. After one quarter, it was only 1000 million yuan, and it was more than [-] million yuan in half a year. Now the number of franchisees is increasing, and the cash return is fast. Yang Zhenyu is not worried about money, and maintains the product Exposure and influence are the most important thing to do right now.

(End of this chapter)