Return to the countryside to engage in industry

Chapter 452

At the promotional event of Brother Monkey Chips on Chunxi Road, Chengdu, the host enthusiastically said to the crowd: "Welcome everyone to our event site. I can already feel everyone's enthusiasm. In this festive festival, Brother Monkey Potato chips have come to Chengdu, our land of abundance, and today we have prepared a generous gift for you..."

Brother Hou's potato chip promotion event in Yushi, the host hosted the event and said, "This handsome guy put all his energy into eating, and grabbed a lot of potato chips, how do you feel?"

"It's cool, if you give me another chance, I'll catch more."

The host joked, "Why don't you just get a truck and drag it back for you? You're playing alone, what should you do with so many people at the scene?"

The locations of the six promotional activities in the three cities are very lively. This kind of free and happy activity attracts a high degree of participation of young people.

The name of the brand Monkey Brother constantly emerged in the minds of the audience and participants tonight, which subtly strengthened the brand mark of Monkey Brother in the hearts of consumers.

The online sales channel is also starting to make efforts on Christmas. Top anchors like Wei Ya and Luo Yonghao can be said to have carefully prepared the special Christmas delivery.

Yang Zhenyu sat in the office staring at the computer and mobile phone.

Wei Ya enthusiastically promoted: "The next product, I believe all the babies must have heard of it, it is so popular that it has dominated the hot search list for a week.

It is our Internet celebrity snack Monkey Brother Potato Chips. The manufacturer of Monkey Brother Potato Chips is a long-term cooperation partner of our team. Their products will sell well every time in my live broadcast room.

To tell you the truth, I personally like brother monkey's potato chips very much, especially its original flavor, which is fragrant, crisp and delicious.

After the negotiation between our team and Brother Monkey’s potato chips manufacturer, I will give you the biggest discount in my live broadcast room tonight.

The original price of these four cans in my hand is 40, and now it only costs 29.9. The original price of the ten bag monkey potato chips next to it is 30, and now it only costs 19.9. If you like it, go and take pictures. "

Yang Zhenyu looked at the barrage and purchase reminder scrolling at the bottom of the live broadcast room. The speed was very fast. He reached out and clicked on the shopping basket, which showed that 56% of the items had been sold.

The sales volume in half a minute is a bit astonishing. You must know that the volume of the cooperation between Monkey Brother Potato Chips and Weiya Company this time exceeded 500 million.

1 minute reached 77%.

Wei Ya took over the next product from the assistant and continued to recommend it, because it was a Christmas special, and there were many products competing for the positions of these top anchors. The big price is to compete for the pit fee.

There are many products to sell, so the time to introduce each product will naturally be shortened. Yang Zhenyu is already very satisfied with the 3-minute recommendation time for Monkey Chips.

Yang Zhenyu then entered Luo Yonghao's live broadcast room. Luo Yonghao and Wei Ya's delivery styles were very different. They were orderly and unhurried. While selling and explaining, they ate with their assistants.

The barrage and purchase prompts below also scrolled quickly. The company and Luo Yonghao's team have cooperated with more than 2000 million goods this Christmas. Of course, liquor sales accounted for more than half of it.

Yang Zhenyu smiled after watching these anchors sell Brother Monkey's potato chips, and the sales target should be achieved.

I went out and walked around the various offices, condolences to the employees who worked overtime, and asked the cafeteria to cook some dumplings for delivery.

At 10:30, Yang Zhenyu went home to sleep.

As soon as she arrived at the company the next day, Liu Juan walked over with all the data of yesterday's online and offline promotional activities, and followed Yang Zhenyu to the office.

Yang Zhenyu sat down and said, "Didn't you go back to rest yesterday?"

Liu Juan nodded, "Mr. Yang, here are the various data of yesterday's promotional activities, please take a look."

Yang Zhenyu took a look at Liu Juan first. This girl was serious about her work, and she was quite scary. She didn't sleep all night.

Yang Zhenyu opened it, and Liu Juan introduced: "The offline activities are mainly to strengthen the brand influence. As of the end of the promotion activities in various cities last night, the statistics from the technical department are that Brother Monkey's WeChat official account has increased by 5 3 people paid attention, the Douyin account increased 4 followers, and the sales amount of offline promotion activities was 89.

The online performance is still strong. Last night, Brother Monkey's online sales exceeded 800 million, reaching 863 million. "

Yang Zhenyu nodded. He was very satisfied with the data. Offline activities and promotions focused on interacting with consumers, so they definitely wouldn't sell much.

The effect of the activity lies in the increase in the number of attention on various media accounts of Monkey Brother Potato Chips, as well as the promotion effect of WeChat Moments.

This is a marketing promotion in itself, and the investment must be greater than the short-term income. It depends on the long-term effect, and there is nothing wrong with it overnight.

"This result is very good." Yang Zhenyu affirmed.

Liu Juan said: "Mr. Yang, Brother Monkey's potato chips are now as famous as the first-line brands in the same industry. According to the statistics of the marketing department, the sales volume has surpassed Angel, Zizi, Panpan and other potato chip brands."

Yang Zhenyu was very clear-headed, and analyzed realistically, "It is expected that the short-term sales will exceed them. The actual benefits brought by Brother Monkey's potato chips being popular on the Internet are visible to the naked eye, but as the popularity decreases, the sales will definitely increase. will be affected, so expanding offline wholesale channels is the key.

We still have a long way to go from first-tier brands such as Lay's, Shanghaojia, Copic, and Abile.

Don't be fooled by the achievements in front of you, you have to make steady progress, step by step. "

Liu Juan nodded and said, "Sorry, Mr. Liu, I was too excited."

Yang Zhenyu smiled at her and said, "You formulated the planning plan for this event, and it was entrusted to you to implement it. You should be proud of achieving such impressive results."

Liu Juan showed a bright smile.

Yang Zhenyu reminded: "But you must pay attention to your body. I don't want to hear people say that I squeeze the employees, and I don't want Uncle Liu to come to trouble me because of the long working hours."

"No, brother, I know it." Liu Juan said with a smile, "Oh, by the way, the agency of the top star I contacted before chatted with me for a while last night, saying that their artist is willing to endorse Monkey King. Brother Potato Chips, the previously negotiated price remains the same."

Yang Zhenyu smiled and shook his head, "Reply to them, Brother Monkey's Potato Chips already have a spokesperson."

"Who is it?" Liu Juan asked in confusion. She was the one who had been looking for a spokesperson all along. Why didn't she know that Brother Monkey Chips had a spokesperson?
Yang Zhenyu picked up the potato chips on the table, pointed to the golden monkey printed on the package, and said, "That's it, our senior brother."

Liu Juan followed suit with a smile, and understood what Yang Zhenyu meant. He used to pay a high price to hire celebrities to endorse him. He felt that the brand of Brother Monkey was too low. Not a fool, let him be at his mercy?

Yang Zhenyu instructed: "Brother Monkey's WeChat official account, Douyin account and other online social media should be operated, and we can't waste our accumulated customers and reputation. Brother Monkey doesn't invite celebrities to endorse, it doesn't mean we don't do product promotion. Social media is the best advocacy channel."

Liu Juan responded, "I understand, brother!"

"Go back and rest, I'll give you a day off." Yang Zhenyu still felt sorry for her sister of the opposite sex.

Liu Juan smiled at Yang Zhenyu and walked out of the office proudly.

(End of this chapter)