Return to the countryside to engage in industry

Chapter 459 Twenty-five million publicity fees
Yang Zhenyu and Wang Chunyan have been together for so long, and there are few conflicts. The reason is very simple. He has no extra thoughts to deal with trivial matters in life. He just needs to sleep in one bed. After all, the purpose of redecorating this house is for him to marry his wife, who can do whatever she wants.

In Wang Chunyan's heart, she thought that Yang Zhenyu's behavior was pampering her and expressing his love. She was intoxicated by this kind of happiness for a while and couldn't extricate herself. Life after marriage is beautiful and happy.This is the mind of a girl.

Yang Zhenyu shook his head deliberately, indicating that there were installation workers beside him. Wang Chunyan smiled and got off Yang Zhenyu's body.

The worker smiled and praised: "Boss Yang's girlfriend is so beautiful."

"When is Boss Yang going to get married?"

Wang Chunyan was very generous, "Hurry up, come and have a wedding wine!"

"If you have a chance, you must come."

It's all polite words.

At this time, Wang Xiuying yelled in the kitchen and told everyone to go over for dinner.

"Let's go there together. We'll install it after dinner. Can we finish it today?" Yang Zhenyu said to several installers.

"Almost, hurry up and finish it before dark."

"Boss Yang, don't worry, I will pack it for you before leaving."

"Hard work!" Yang Zhenyu invited with a smile, "Let's eat first."

The heat from the kitchen had slipped out of the window, and you could smell the aroma when you walked three or four meters in front of the door. Wang Chunyan jumped in with a smile, put her hands on Wang Xiuying's shoulders, and said affectionately, "Grandma has worked hard."

Wang Xiuying was all smiles, and sprinkled some coriander on the stewed meat in the pot, and said to Wang Chunyan, "It's not hard, it's not hard. If you like to eat the food in the cafeteria, come home and grandma will cook for you every day."

"Thank you grandma, the rice cooked by grandma is the most delicious." Wang Chunyan flattered her.

Yang Zhenyu called the master to sit down, "Sit down and eat, just be casual. The wine is brewed in the factory. You can drink it upside down. I'm going to the company to do business in the afternoon, so I won't drink with you. Yang Chuan can drink with them." point."

"Mr. Yang, you can also sit and eat, and leave us alone," Yang Chuan said.

Wang Xiuying likes this kind of lively occasion, she is still the same as usual, as long as there are guests, she will drink a couple of liang at the table, put down the glass after drinking, and bring food to Wang Chunyan, "Eat more, you see you have lost weight again."

"Grandma, I'm not thin. Look, I've gained weight." Wang Chunyan intentionally rolled up her sleeves and showed it to Wang Xiuying.

Regarding the topic of thinness and fatness, the old and the young still talked about it.

Yang Zhenyu shook his head while eating, feeling incredible. In the eyes of the elders, you will always feel that you are thin, but in the hearts of young girls, you will always feel that you are fat again. This is a philosophical question. Yang Zhenyu said that he does not want to participate in the discussion.

After dinner, Yang Zhenyu said to Yang Chuan, "Yang Chuan, help grandma clean up at home."

I was afraid that Wang Xiuying would be twisted when she was doing heavy work, after all, her leg was tens of catties.

Yang Chuan nodded while holding the bowl: "Mr. Yang, don't worry, I'll help clean up before leaving."

Yang Zhenyu nodded and looked at Wang Chunyan, "Have you stopped eating? Go to the company to talk about something."

Wang Xiuying gave Yang Zhenyu a hateful look, "Why are you urging me? You can urge Chunyan to rest even after eating?"

Wang Chunyan glanced at the time and comforted Wang Xiuying with a smile, "Grandma, it's almost time for work. I still have some important things to do. I'll come to accompany you when I'm done."

"Okay! Don't be tired." Wang Xiuying said dotingly.

Wang Chunyan followed Yang Zhenyu back to the company, "To your office?"

"Go to the third floor! I haven't finished reading the information on your computer." Yang Zhenyu said.

Walking into Wang Chunyan's office on the third floor, Wang Chunyan turned on the computer, clicked on the file, got up and gave up the office chair, "Take a look, is there anything else you want to add?"

Yang Zhenyu read it in detail. Wang Chunyan made a more detailed publicity plan for this farm products festival, but it also followed the previous fixed publicity route, mainly using online media channels for publicity.

The publicity expenses allocated to the Agricultural Products Festival this time are 2500 million, which seems to be a lot, but in fact, even the cost of a party similar to Taobao and JD.com’s activities is much less.

Therefore, advertising is a method that Wang Chunyan can think of to save money and achieve results.

Yang Zhenyu knew very well that based on the 10% commission of the village store platform, if the sales of the Farm Products Festival this time did not reach [-] million, the company would definitely lose money from this event.

To be honest, Yang Zhenyu has no idea, but now the capital market is staring at the small shop at the entrance of the village. Only by showing them better data can they get more money in the second round of financing.

So in Yang Zhenyu's eyes, he doesn't pay much attention to the profit and loss of this event. What he pays more attention to is the various data of the small shop at the entrance of the village during the event of the Farm Products Festival. This includes not only sales, but also exposure, average daily traffic, Add new users, new merchants, etc. data.

On the other hand, I also want to make money for the merchants who live in the small shop at the entrance of the village through this agricultural products festival, so that they can see the strength of Haodianjia E-Commerce Co., Ltd.

Wang Chunyan repeated it to Yang Zhenyu, "I have carefully studied the advertising quotations of major platforms such as Douyin, Weibo, Tencent Video, and iQiyi Video.

For platforms like Douyin and Weibo, there are mainly three types of advertising billing. One is CPC billing, which is billed according to the click effect, that is, the advertisement fee is calculated after the advertisement is clicked by the user. Currently, the price of one CPC for the two platforms It is 0.2 yuan.

The conversion rate of this billing method is relatively high, which is very suitable for our low-budget activities, but its exposure may not be ideal, which is why I am still hesitating whether to launch it.

The other is CPM billing, which calculates the cost based on thousand impressions. The price of a CPM of information flow advertisement is 4 yuan, which is relatively cheap. Regardless of whether the user clicks or not, the fee is only deducted according to the exposure. It costs four cents, but most of the funders who choose this kind of advertisement have a certain brand influence, and they pursue continuous exposure, so that their products can be active in front of the audience, which is not very helpful to us in the industry. For a well-known e-commerce platform, it is easy to be ignored by netizens, and the final effect is estimated to be unsatisfactory.

Therefore, I still prefer the more direct CPT billing method. Purchase and bill according to the delivery time. You can choose any time period within 24 hours to place an advertisement. No matter how many times the advertisement is displayed during this time period, you will only be charged once. cost.

I have already contacted the marketing departments of platforms such as Douyin and Weibo, and the quotations for each advertising space on the platform are below. "

Wang Chunyan put her hand on the back of Yang Zhenyu's hand, dragged the mouse and slid down the screen.

(End of this chapter)