Return to the countryside to engage in industry

Chapter 464 Talking about collapse with Tencent

Since the publicity of the Farm Products Festival, some capital companies have been eyeing the small shops at the entrance of the village. The results of the Farm Products Festival have successfully aroused the interest of many capital companies, including the two giants in the industry, Tencent and Alibaba, and Sequoia, Hony, Hillhouse and other capital companies.

Yang Zhenyu originally predicted that the small shop at the entrance of the village would eventually join the Tencent department or the Alibaba department. Now that both have expressed interest in investing, Yang Zhenyu is a little hesitant.

If you choose to join the Ali department, the result is predictable. The village store will be diluted step by step and eventually be annexed by Taobao. The reason is very simple. The current business scope of the village store belongs to a large category of Taobao platform, and Alibaba cannot spend a lot of money. Cultivate you as a unicorn, and give you a little money now. After you grow bigger, you will acquire platforms to dilute traffic and merchants.

If you join the Tencent department, you may still have the possibility to grow bigger. Tencent didn’t start out as an e-commerce company. Although it used various resources to try to build an e-commerce platform comparable to Taobao, it ended in failure. Instead, it chose to accept Liu Qiang. Dongdong’s proposal, let JD.com do the business of e-commerce, and choose to invest in JD.com.

Aside from Suning, which is already in decline, JD.com is the only platform that can compete with Taobao, because there is a huge difference between Pinduoduo's market positioning and the two, so it is not included in the comparison.

So after receiving an invitation from Li Chaohui, the managing partner of Tencent Investment, Yang Zhenyu prepared the materials and took the team to Shenzhen.

The rest of the team stayed in the hotel first, Yang Zhenyu went to meet Li Chaohui alone, the secretary took him to the door of Li Zhaohui's office, knocked on the door lightly, "Mr. Li, Mr. Yang is here."

Li Chaohui closed the folder, got up and walked towards the door with a smile, Yang Zhenyu followed the secretary's pace to meet him.

"Mr. Li, hello!"

"President Yang, please sit down!" Li Zhaohui invited.

"Please!"

The two sat on the sofa facing each other.

Li Zhaohui gave the secretary a look, the secretary understood, and after serving the tea, he went out and closed the door.

"Thank you, Mr. Yang, for traveling all the way." Li Zhaohui greeted on his own initiative.

"Mr. Li is willing to see me, and he already thinks of me very much." Yang Zhenyu lowered his posture and said modestly, "Some people can't squeeze in Mr. Li's office. I'm one of the lucky ones."

Li Chaohui thought Yang Zhenyu's words were very interesting, so he laughed and said, "It's Mr. Yang's company that attracted me. I'm a relatively low-key person in the industry, and I seldom take the initiative to ask people to talk about things like today!"

"Mr. Li is too modest. You are not low-key at all. Who doesn't know that Tencent's investment territory is dominated by Mr. Li." Yang Zhenyu flattered.

Li Zhaohui has heard too many similar things, so out of politeness, he smiled at Yang Zhenyu, then changed the subject and said, "Mr. Yang, tell me about the product of the village store. I know that several capital companies are paying attention to the village store. To tell you the truth, I should be the first to pay attention to you. Since Jingcheng Shangwei Capital invested in you, I have been paying attention to the development of the small shop at the entrance of the village. The market potential of the small shop at the entrance of the village has successfully aroused my investment interest. .

Before talking about investment, I would like to hear Mr. Yang's plan for the future development of the canteen at the entrance of the village. "

Yang Zhenyu sorted out his thoughts and replied: "First of all, I would like to thank Mr. Li and Tencent for their attention. Regarding the development plan of the small shop at the entrance of the village, I have already expressed my attitude before I came out."

Li Zhaohui smiled and said, "Mr. Yang still chooses to take the IPO route?"

Yang Zhenyu nodded, "Does Mr. Li have any ideas?"

"Mr. Yang, based on my many years of investment experience, I can tell you that if the small store at the entrance of the village maintains its current business philosophy and wants to go public, the chances are slim." Li Chaohui said realistically.

His words undoubtedly poured cold water on Yang Zhenyu.

Observing Yang Zhenyu's expression, Li Zhaohui continued, "Only by integrating resources, expanding the business scope of the small shop at the entrance of the village, and adjusting the operation thinking can it be possible to achieve the goal in your heart."

Yang Zhenyu understood what Li Chaohui meant, and in the final analysis, he had the same idea as Alibaba.

"May I ask, how much is Mr. Li willing to invest in us this time?" Yang Zhenyu asked directly after learning about his attitude.

"3000 million!" Li Chaohui said.

This figure still moved Yang Zhenyu's heart. If the investment from several other capital companies is added, the investment that the village canteen can get this time may exceed 5000 million.

Yang Zhenyu smiled and said, "Thank you Mr. Li for your support."

"Mr. Yang, if you have other ideas, you can tell me directly. I like to talk openly." Li Chaohui said.

Yang Zhenyu did have other thoughts in his heart, "Mr. Li, to be honest, I brought a team with me when I came to Shenzhen this time. There are some things that I want to go back and communicate with them."

"Understood." Li Zhaohui smiled at Yang Zhenyu on the surface, but he already understood Yang Zhenyu's attitude in his heart. He has been in the investment industry for so many years and has met too many people. Basically, the other party's thoughts can't be hidden from him. Yang Zhenyu is also like this.

Li Chaohui chose to invest 3000 million based on the existing market potential of the village store, which can also be said to be determined by the market value. How much effect this 3000 million can play in the hands of Yang Zhenyu determines the attitude of Tencent's investment in the village store.

But now Yang Zhenyu wants to take the money away, and also wants Tencent to integrate resources around the canteen at the entrance of the village to achieve his goal of going public, which means that Tencent has to bear a greater risk than investing 3000 million. Li Zhaohui is not that stupid. The small shop at the entrance of the village has no potential for unicorns. Even if he is willing to spend energy to cultivate, Yang Zhenyu will not be the actual controller of this company, because he feels that Yang Zhenyu's ambition has exceeded his own ability.

Yang Zhenyu returned to the hotel, and the team members asked about today's negotiations.

Yang Zhenyu recounted Li Chaohui's attitude, showing dissatisfaction, "In the next negotiation, we must adhere to the development plan of the small shop at the entrance of the village, control the dilution ratio of equity, and compete for the independent operation right of the company and the chairman's vote. veto power."

As expected, the team encountered difficulties in the subsequent negotiations. Li Zhaohui believed that the various conditions proposed by Yang Zhenyu were too harsh and directly gave up the investment.

For Yang Zhenyu, it is a good thing that the negotiation failed this time, because he clearly understands the difference between "investment" and "buy". Tencent's attitude is actually the same as that of Alibaba, which means acquisition. In the name of a little bit of mergers and acquisitions of the shares of the village canteen.

After rejecting the Tencent department and the Ali department, there are not many ways left for the small shop at the entrance of the village. Even if it can get investment from other capital companies, it will inevitably be surrounded by the two giants. The attitude of the managers of these capital companies must be the same as Li Chaohui is similar, he chooses according to the risk.

The small shop at the entrance of the village wants to stand out from the encirclement and urgently needs a backer. Just when Yang Zhenyu was worried, Luo Yonghao brought him good news that ByteDance intends to invest in the small shop at the entrance of the village.

(End of this chapter)