Return to the countryside to engage in industry

Chapter 503 In-depth analysis of development models

Those who can sit on the board of directors are not just for nothing. They must have played an important role in the development of Huayang Group, needless to say their ability.So when they saw the report submitted by Yang Zhenyu with a professional eye, they immediately became interested and turned their heads to look at Yang Zhenyu on purpose.

The consumer market mentioned in the report is what these people are most concerned about. Regardless of any investment made by Huayang Group, the main purpose is still to make profits.

Yang Zhenyu glanced at everyone, and said, "Sorry to bother everyone, I think you have almost read the feasibility report in your hand, if you haven't finished it or there is something you don't understand, you can listen to me and read it.

First of all, the issue that the directors are most concerned about is the consumer market.

I have seen the previous plan of Huayang Group. The main profit channels come from real estate rental, sales, and scenic spot tickets. , is obsolete. "

After Yang Zhenyu finished speaking, he took a special look at everyone, and continued: "In addition to the original profit model, we still have a larger market to explore, such as relatively stable markets such as business reception, company team building, school activities, and parent-child activities. This is also an important reason why we put forward the idea of ​​developing the theme of agricultural research.

All regions and ethnic groups in our country have created splendid farming cultures in the long history, and the various elements contained in these farming cultures will become the tourist consumption market that we dig deeply.

For example, tangible elements, including residential buildings, clothing, labor tools, and food, combined with the current popular elements of rural tourism, can develop industries such as hotels, homestays, clothing photography, and farming museums. Based on the good natural environment of Yangjiawan Village, create a natural The slogan of the oxygen bar attracts tourists.

In addition, the intangible elements of farming culture are also potential development markets, such as farming systems, festival customs, farming activities, folk art and farming legends and cultural spirits, etc., can develop tourism products with a stronger sense of experience, For example, the introduction of intangible cultural heritage, the establishment of farmhouses, crop planting, poultry breeding, etc., let tourists experience the pleasure brought by such tourism products. "

Speaking of this, several directors who agreed with Wang Wei and Wang Delin smiled and nodded, agreeing with Yang Zhenyu's analysis.

Several other directors who questioned him in the discussion just now, and gave him a slap in the face, pretended to be thinking, and continued to read the feasibility report in their hands.

Yang Zhenyu didn't take it seriously, smiled slightly, and continued: "Let's analyze the problems in the development of agricultural research and tourism products in detail.

It is undeniable that both the tourism market and the national level attach great importance to farming culture, and have been working hard to protect this traditional culture. The protection of farming culture has gradually been recognized. From the perspective of cultural inheritance, I think farming There are two problems in cultural research products.

First, the excavation of the cultural level of the product is not enough.Agricultural culture research products are generally an extension of rural tourism products. The basic model is still based on agricultural sightseeing, farmhouse entertainment, agricultural picking and rural museums, etc., assisting modern capacity development projects, and the development of agricultural culture is at a shallow level. Eat, live, play, lack of deep cultural connotation.

Second, the theme of culture is not prominent enough, and the experiential nature of the project is not enough.Insufficient excavation has resulted in unclear cultural themes of the experience project. There are problems of repeated construction and similarity in the project. The embodiment of cultural characteristics mainly relies on static displays such as the reproduction of agricultural production and life scenes and the display of production tools and living utensils. The agricultural experience required by the research institute The design of practical activities in production and life is not enough. "

After reading Yang Zhenyu's report, Wang Wei also went to learn about this development idea in detail in private. Judging from the existing travel investment cases in the market, there are many problems.

Yang Zhenyu summed up these issues in just two sentences, which can be said to hit the nail on the head.

Wang Wei showed a gratified expression. He was indeed the young man who likes to surprise people. At the same time, his confidence in Yang Zhenyu had increased a lot. As long as he figured out what the problem was, he could find a solution.

It means that this development project of Huayang Group will stand out among similar cases, which is refreshing.

Yang Zhenyu noticed Wang Wei's expression, turned his head and smiled at him, and continued: "I just mentioned the problems existing in the development, and then we will talk about the solutions.

The final result of the development of agricultural cultural products is to make the intangible content tangible and the abstract spiritual connotation to be materialized.

I think that the development of farming culture suitable for research should be carried out on the basis of the following principles: enhance the cultural connotation of products and integrate cultural and creative elements; use practical experience as the starting point of product design, combine dynamic and static; establish a long-term mechanism for experience.

Combined with the consumer market I mentioned earlier, I summed up the development model into four words, travel, entertainment, food, and housing.

The first is tour. There are two forms of expression about farming culture: static and dynamic. The static state of current development mainly reflects the physical display of farming living utensils and the display of text and pictures.The dynamics mainly reproduce the style of farming production and life in the form of video, scene simulation, and situational reproduction.

The path of combining dynamic and static is the starting point and entry point of development ideas.We need to incorporate more cultural elements on the basis of drawing lessons from existing achievements, and look for a more intuitive experience mode.For example, Suishi culture, as the crystallization of the wisdom of my country's farming culture for thousands of years, combines solar terms with farming, and has a strong national connotation.In practice, with the age as the time axis, phenology, folklore and agricultural production are combined for development. At the same time, it is necessary to build a scene display, practice place and cultural activity place that integrates "participatory", "educational" and "interesting".

Then there is entertainment. Farming culture has bred rich folk customs and festival culture. Different regions have different folk activities, including our Yangjiawan Village. We can fully use the ethnic cultural characteristics of Qingjiang County to restore the original festivals of local rural traditions. Activities, strengthen the sense of the scene, let tourists participate in the experience as the main body, and arouse the local feelings of tourists.Taking the Spring Festival as an example, after thousands of years of accumulation, the Spring Festival has formed a complete custom system.However, affected by various factors, various ceremonies have been simplified.The development of recreational activities can reproduce the activities of the New Year's Eve until the Lantern Festival on the 15th of the first month.

Next is food. On the basis of the principle of based on the region and local materials, it is combined with agricultural production practice experience activities, combined with food customs in cultural customs, and turns the harvest that you participate in into gourmet food, allowing tourists to experience traditional food at the same time. Get the satisfaction of harvesting.

The last is housing. This part is not only the reception infrastructure of the project, but also the composition and carrier of farming culture. In the long river of cultural development, various regions have created unique residential buildings with local characteristics, such as the stilted buildings in Yangjiawan Village. Renovating the old is the guideline, instead of following your antique reconstruction method, you will lose a lot of rural and human touch. "

(End of this chapter)