Return to the countryside to engage in industry

Chapter 513 Tickets sold out in a second

Yang Zhenyu's guess is correct. The Yushi Hanfu Association is indeed holding back its big move. According to Liu Ying's description, this year's Hanfu Flower Festival can be regarded as the first-class Hanfu in China in terms of scale and popularity. The cultural publicity activities have started. With the rise of the national style, the social attention is also increasing. There is no doubt that it is an excellent publicity opportunity for Yangcun.

Liu Ying frowned slightly after hearing Yang Zhenyu's suggestion, "The Hanfu Flower Festival has been held for so long. We have made lotus, peach, and pear flowers, but we have never used rapeseed flowers as the background."

Yang Zhenyu understood the profound meaning in Liu Ying's words, and felt that the rapeseed flowers were a bit low and could not be put on the stage. Yang Zhenyu also guessed that they would have such thoughts, and he made enough preparations in his heart, and smiled, "President Liu, I Want to ask you a question?"

Liu Ying spread her hands and said, "Mr. Yang, just tell me."

"What is the purpose of you holding this Hanfu Flower Festival?"

"Of course it is to promote our country's traditional clothing culture and carry it forward." Liu Ying replied.

"In your eyes, who is the publicity for?" Yang Zhenyu looked directly at Liu Ying.

Liu Ying felt a sense of oppression, she seemed to understand Yang Zhenyu's words, but she didn't seem to fully understand, "Mr. Yang, you might as well just say it."

"I think Hanfu culture has been passed down for thousands of years, and it belongs to the public. The purpose of your publicity should be in line with the public's aesthetics, so that more and more people can appreciate its beauty and cultural heritage, rather than Yangchun Baixue." Yang Zhenyu said.

Liu Ying nodded after listening. What Yang Zhenyu said seemed to be their original intention of establishing the Hanfu Association, and now they are a little influenced by fame and fortune.

"President Yang is very reasonable." Liu Ying affirmed.

Yang Zhenyu went on to say: "In the tourism market, rapeseed has been packaged as a very attractive tourism product, attracting a considerable number of viewers and tourism income every year, and it is popular in Chongqing City and even the entire Southwest. Region, the audience of this tourism product is very high, President Liu, this is the statistics made by the Yangcun Tourism Office, you can take a look."

"It seems that Yang has always made very good preparations." Liu Ying said with a smile as she took the form handed over by Yang Zhenyu.

Yang Zhenyu smiled slightly, "We have cooperated before, you know my style of doing things, I never fight unprepared battles.

Rapeseed flowers will also become a flagship product in Yangcun tourist attractions, I think you can seriously consider it. "

Liu Ying nodded, and after reading the data, she smiled and said, "Mr. Yang, I agree with the proposal of organizing the Music Festival and the Hanfu Flower Festival together, and I hope you can help build a bridge between the two events. Being able to connect on time and in an orderly manner according to the rules, I believe that these two activities will have a good publicity effect on our association and Yangcun.

Regarding the rapeseed flower, I need to go back to discuss with other directors of the association, and I will give you an answer then. "

Yang Zhenyu intentionally reminded: "President Liu, don't make me wait too long. We have prepared several million publicity funds for the music festival, and we will promote it on multiple media platforms soon. After the publicity, we will open online ticket sales, so the time is not too long." Urgent."

"I understand, Mr. Yang, I won't let you wait too long." Liu Ying smiled.

"Oh! By the way, this year's online celebrity snacks in the village not only include Shopkeeper Yang's vermicelli, but also Brother Monkey potato chips. If you need sponsorship, you can directly contact the company's marketing department, or you can refer to last year's cooperation model."

"Thank you, Mr. Yang." Liu Ying got up and prepared to leave with the data, Xu Yong followed after seeing the situation, and Yang Zhenyu sent the two out.

"Mr. Yang, don't send it away. You are busy with work, so don't worry about us." Liu Ying smiled.

Yang Zhenyu told Xu Yong: "Chairman Liu is a woman I admire very much, cherish it, and come down for a drink together when you have time."

"Must, Mr. Yang."

Xu Yong and Yang Zhenyu exchanged fists.

After the two got into the car, Xu Yong muttered while driving, "I think Mr. Yang's analysis is very reasonable. Although I don't know much about your business, it's definitely right to take the route of public aesthetics, not to mention you are smarter than me. Clearly, the real intention of the Hanfu Flower Festival does not care what flowers are used as the background."

"Since when have you been so loyal to Mr. Yang? Always speak for him." Liu Ying gave Xu Yong a blank look.

"I'm here to solve your problems!" Xu Yong said with a playful smile.

Liu Ying thought: "Yang is always a pure businessman, and his ideas must be based on his own interests, but I really agree with the two events in my heart. The collision of ancient and modern culture and art will definitely attract more people. focus on."

Xu Yong encouraged: "Do according to your own ideas, and I will support whatever you do."

Liu Ying smiled at Xu Yong.

……

On Friday morning, Yang Zhenyu received a message from Liu Ying that the association agreed to postpone the date of the Huachao Festival to April [-]th, which is the day before the music festival. It also agreed with Yang Zhenyu's suggestion that rapeseed Flowers as a background for activities.

Yang Zhenyu was of course happy to hear the news. Everything was in his plan. He walked into the Propaganda Department with a smile and said to Liu Juan, "You and President Liu of the Chongqing Hanfu Association will work together. This year's Hanfu Flower Festival is scheduled It was held on April [-]th."

When Liu Juan heard the time, she was taken aback for a moment, then after thinking about it, she understood Yang Zhenyu's intentions, and replied with a smile, "I'll take some time in the afternoon to talk to her in detail."

"Mr. Yang, the promotional campaign for the previous music festival has achieved very good results. Netizens are all concerned about when the ticket sales channel will open?" Liu Juan asked.

Yang Zhenyu said, "According to your plan, first advertise on a high-traffic platform, and then sell tickets."

"Hmm!" Liu Juan responded.

Yang Zhenyu came out of the Propaganda Department after giving instructions. The specific matters of the event can be handed over to other people in the tourism office. He has to deal with his own affairs and recruit a management team for his Spring Return Restaurant.

Next, Liu Juan successively placed advertisements on the cover of Douyin, Weibo hot search and other platforms, and the response was fierce, and the topic discussion was very high.

In the local area of ​​Yushi, apart from real estate tycoons like Sunac who have spent money to organize music festivals of similar specifications, there is no scenic spot that spends tens of millions of dollars to invite so many celebrity guests. The name Yangcun has already been recognized by many Netizens were impressed.

Later, Liu Juan cooperated with Damai.com and other websites to start online ticket sales for the music festival. Tickets were sold on time at [-]:[-] noon, and [-] tickets for the music festival were sold out in an instant.

The ticket price ranges from 280 yuan to 680 yuan. Compared with music festivals of the same specification, the tickets are slightly cheaper. In addition, the guests have a strong plastic surgery and cover the two most popular types of music, rap and folk songs. Netizens Can't wait.

Of course, Liu Juan could guess that there must be scalpers among them, and she didn't care much about it. It was a matter of common sense. The more scalpers, the more popular the music festival was.

(End of this chapter)