giants of the era

Chapter 145 I'm Going, This Is Too Hot!
Intel (processor) quickly elected a new CEO, Ted Hoff, the father of the microprocessor.

Both prestige and technology are impeccable.

This is a scientist of the older generation, and among the rising stars, a 20-year-old Chinese-American Wei Xiuping also received relatively high votes and became a key training target. In the past, the status of Chinese Americans was very low. Yes, but it is different now, with the emergence of such an amazingly talented person as Li Zetian, the attitude of Americans towards Chinese Americans has changed a lot.

Smart, high IQ has become the label of the Chinese.

Some people have even compared the Chinese with the Jews, believing that these two races are the smartest people in the world.

Nowadays, when freshmen register for college, once there is an Asian face in the school, the seniors who welcome the new students will first curiously ask if the person is Chinese.The Chinese can also hold their chests high and feel proud.

……

At the beginning of December, "Star Wars" went offline, and the global box office was much higher than in the previous life, as high as 12 million U.S. dollars, and the Star Wars film company received 8.5 million U.S. dollars.

However, the box office is only a small part, and the big part is the peripheral income, which is completely owned by the Star Wars film company.Because the agreement was signed when the additional investment was made, Twentieth Century Fox was not optimistic about the film, and George Lucas had no money to invest and needed investment from the Star Wars film company.

After "Star Wars" went offline, Netflix officially opened. At this time, there were 51 Netflix movie rental stores in the United States, with more than 400 movies!
The rental store also sells VHS recorders for $199.

At the opening of each rental shop, a super large poster was placed at the entrance of each rental store. The upper half of the poster was a high-definition promotional photo of "Star Wars", and the lower half was a collection of small pictures of dozens of classic movies. At the bottom of the poster was written a line of big characters : "VHS movie tapes, you can also watch "Star Wars" at home!!!"

The posters attracted a lot of people, and the exciting and familiar battle sounds of "Star Wars" came out from time to time in the store, which made people stop and stay.

People who have watched "Star Wars" or who haven't watched "Star Wars" walked into the store one after another.

All of a sudden, the Netflix rental shop was full of people, and it was extremely hot!

"That's great. I thought I would never see the movie once it was offline. I didn't expect there to be such a thing as a videotape! I won't get tired of watching a classic movie like "Star Wars" a hundred times! And There are also many classic movies in the store, such as "Gone with the Wind", "007", "The Godfather", "Modern Times", "One Flew Over the Cuckoo's Nest", "General Patton", "The Wizard of Oz", Spielberg's "Jaws" Wait... omg! I can't help but want to buy them and make them into my permanent collection!"

Fans are very excited!
Buy!

Buy!

Buy!

Countless movie fans frantically selected their favorite movies and bought a VHS video recorder at the same time.

Of course, some people also chose the video tape rental method.

Buy a video tape, ranging from $50 to $80.For rental, it is calculated on a daily basis, 5 dollars a day, but you must pay a deposit first, and the deposit must not be less than the value of the video tape.

The business in the store is getting more and more popular, and there are queues at the door.

People were attracted by this scene and came forward to see what happened one after another, so they became Netflix users all of a sudden.

"The VHS recorder can not only play movie tapes, but also record TV series, watch them later when you want to watch them, and you can also rewind them. This thing really suits my heart! I usually catch up on dramas or watch games. , but sometimes I miss it due to work reasons and don’t have time to watch it. It’s a pity. Now, buy a VHS recorder and record them!!!”

"It's the same, I'm in the same situation!"

"The VHS video recorder is such a great invention, it's easy to use, and it can record for a long time!"

"Yes, this VCR will record much longer than Sony's betamax home video recorder, but the picture may be slightly worse, but it's not much worse, it doesn't matter! Hey waiter, VHS tapes can be used on betamax home video recorders Are you using it?"

"Sorry, sir, the tapes are not available because they are in a different format. To play VHS tapes, you must have a VHS recorder!"

"Okay, then I will buy a VHS video recorder. After watching so many classic movies, I really can't help but want to buy it and watch it at home!"

……

The opening of Netflix naturally attracted the most attention from film companies.

Seeing such a hot scene, many film companies that signed the one-time buyout agreement regretted it and became jealous.And those film companies that signed the share are smiling.

"I didn't expect movie videos to be so popular!"

"The key is that there are too many classic movies, and I can't bear to watch them!"

"Netflix has strong financial resources, and it has won so many movie licenses at once."

"Oh, Chronos Li's business acumen is amazing. Inadvertently, he created a huge wealth company! The movie company will depend on him from now on!"

"Yes, videotapes will obviously become the main source of profits for movies. With Netflix's financial strength, it will definitely expand rapidly! Movie companies must cooperate with Netflix if they want to make money!"

"..."

Countless film companies have discussed it internally.

After the end of the day, Netflix counted today's sales data, and Li Zetian was taken aback immediately.

Dongfang Yuqin said: "The first is the VHS video recorder, 25 units have been sold in the United States, and the sales volume is as high as 5000 million U.S. dollars. Mr. Li, according to the agreement we signed with JVC, we charge 20% of the fee, that is, 1000 million U.S. dollars belongs to Netflix, this piece is almost a pure profit! In addition, 98 videotapes have been rented out, with a deposit of 5600 million US dollars. The cash flow is huge, which can be used for investment and make a fortune. Even if the user returns the videotapes, but There are new users renting video tapes, just like people in the bank have deposits and withdrawals, but the bank always has a lot of money in its hands, so it makes a lot of money."

Li Zetian nodded, motioning for her to continue.

"There were 48 videotapes sold, with a sales volume of about 3000 million US dollars. Some of the best-selling videotapes in Netflix rental stores have even been sold out. In addition, about 22 blank videotapes were sold, and users bought them and recorded them at home. For the show, a $20, sales of $440 million."

Li Zetian sighed: "This is really a big start. Netflix is ​​making so much money. Some people will be jealous and enter this industry. From now on, speed up Netflix's expansion and monopolize the market! In addition, ordered Netflix CEO Xi Rick Adolph, when negotiating with the film company again, try to get an exclusive license as much as possible!"

"Yes!"

……

The opening of Netflix has exploded, causing a huge stir among video recorder manufacturers.

At the moment, JVC is the happiest company. It cooperated with Netflix and sold 25 VHS recorders in just one day. This was unimaginable in the past. It will not take long for VHS recorders to occupy the US market Followed by the global market, the videotape format competition between JVC and Sony will soon be decided!

Sony is really in a hurry now. It did not expect that the video rental store is the key to determine the fate of the video format.

It is a pity that Netflix has already cooperated with JVC and can no longer cooperate with Sony.

Norio Ohga, president of Sony Corporation, said with a serious face in the conference room: "Yesterday, the Netflix movie rental company opened, and it was unprecedentedly popular. According to the information we collected, Netflix helped JVC sell 25 VHS video recorders in one day. If Sony doesn’t take any countermeasures, it can only sit still and be sentenced to death in the β-max video tape format by JVC!!!”

"President, since VHS VCRs are selling so well because of video rental stores, can we also open video rental stores? Just look at Netflix's success yesterday, and you can see that video rental companies are very profitable, and at the same time can help us promote Betamax VCR and β-max videotape format!!!" Someone in the conference room suggested.

"That's right, it's a good idea! Videotapes will attract users!"

"..."

Those present almost unanimously agreed on this approach.

Dahe Norio nodded, and said in a deep voice: "Then follow this method!"

After the meeting, the order to build a video rental store quickly spread to Sony America.The people in the branch office immediately took action, splitting into two groups, negotiating authorization with the film company on the one hand, and looking for a storefront on the other.

However, at this time, the film company is not as easy to negotiate as before.They have seen the value of the video tape, so naturally they want to raise the price severely.

There's no question that Sony has had trouble licensing movies.

Li Zetian soon learned that Sony would also get involved in the film rental business. It was raining heavily that day. Looking at the heavy rain outside the window, he frowned and murmured: "With Sony's financial resources, sooner or later it will win the film license, damn it!" , how should we defeat each other? However, without Sony, there are other companies that want Netflix to maintain its market leadership, unless Netflix has movies that other video rental companies do not have. Therefore, exclusive licensing is very important. In the video rental market , content is an important factor that cannot be ignored! Fortunately, Netflix has signed exclusive licenses with many film companies, so it is naturally much stronger than Sony in terms of content! When Netflix occupies the US market, it will be mandatory for film companies to choose Team, if you don’t choose Netflix, get out! Sometimes, what users watch is not what the users say, but what the giants are willing to show them. If the film companies are smart, they will naturally know which sales platform to choose!!!”

So, Li Zetian picked up the phone again, urging Netflix to speed up the pace of expansion!

PS: Please subscribe and ask for tickets
　PS: Please subscribe and ask for tickets
　　
　
(End of this chapter)