giants of the era

Chapter 270 Commercialized Olympic Games

Saigon District is located on the eastern coast of Hong Kong, with a total area of ​​12 hectares, including the southern part of Saigon Peninsula, Clear Water Bay Peninsula, Tseung Kwan O New Town and more than 680 islands in the eastern waters. It is the fifth largest area among the 70 districts in Hong Kong share. 95% of the population is concentrated in Tseung Kwan O New Town.In the process of rapid urbanization, it is rare for Sai Kung countryside to still preserve its beautiful natural scenery, known as the "back garden of Hong Kong".

The Industrial Estate in Tseung Kwan O is the third industrial estate in Hong Kong after Tai Po Industrial Estate and Yuen Long Industrial Estate, where the Science and Technology Park is located.Hong Kong Aircraft Engineering, Next Media and TVB have all established factories here.

Intel's "wafer foundry" factory will also be built in the industrial estate in Tseung Kwan O.

On the morning of July 7, Zhang Zhongmou flew to Hong Kong by plane.After that, he will stay there for a long time.

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As we all know, the cost of the Olympic Games is huge, especially in recent years. For example, in 1972, Munich spent 10 billion US dollars; in 1976, Montreal spent more than 20 billion; and in 1980, Moscow spent more than 90 million. Billion dollars is simply jaw-dropping!As a result, in 1984, only one city in the world, Los Angeles, applied to host the Olympic Games.

However, the 1984 Los Angeles Olympic Games had a unique style. It was the first time in the world to host the Olympic Games in a non-governmental manner. As far as Li Zetian knew, this Olympic Games reversed the huge losses of the previous Olympic Games and made hundreds of millions of dollars. The turning point in the world makes the Olympic Games no longer a hot potato, but a pearl that everyone is vying for!
The specific time for the Los Angeles Olympic Games will be from July 7 to August 28, and it is coming soon. Li Zetian is still one of the leaders in the torch relay.

In addition, Li Zetian's company almost contracted more than a quarter of the advertisements for the Olympic Games, as well as the TV rights.

Taking this opportunity, Li Zetian asked Dongfang Yuqin to acquire the ESPN TV network for less than 2.4 million US dollars. The full name of ESPN is the Entertainment and Sports Network, which was launched on September 1979, 9. This is a 7-hour American cable TV network dedicated to sports programs. ESPN also broadcast entertainment programs at first, and then fully developed sports programs.The Los Angeles Olympics, ESPN snatched the exclusive broadcasting rights from ABC TV at a cost of 24 million US dollars.The Olympics will be a turning point for ESPN to develop from a small TV network into a sports TV network giant!
It doesn't matter if you say that Li Zetian is far-sighted, or you say he is open-minded, anyway, he is so awesome.

In addition, it is worth noting that this Olympic Games is also the first time for a Chinese mainland delegation to participate in the Olympic Games. If there is no accident, it will also achieve very good results!
The Olympic torch was passed from Greece to New York City, USA on May 1984, 5, and then crossed 8 cities and towns to Los Angeles, covering a total distance of 1500 kilometers.However, what is criticized is that there is a 19000-kilometer torch relay, and the organizing committee must pay 1 US dollars for each kilometer passed.In the end, the Olympic organizing committee also raised $1 million in this way.

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Time passed quickly, and it was July 1984, 7 in a blink of an eye!
At 4:15 p.m. local time, the conference officially opened at the Los Angeles Memorial Stadium. Li Zetian dressed in costumes and ignited the granddaughter of Owens (the greatest athlete in modern Olympic history, known as "the best track and field athlete of this century"). torch!

In the stands, 10 colorfully dressed spectators cheered loudly!
"Chronos!!!"

"Chronos!!!"

"..."

That's right, many people shouted Li Zetian's name, and the sound resounded throughout the Los Angeles Memorial Coliseum.

Li Zetian smiled lightly, this time he gave the Chinese people a face!
The status of the Chinese has risen since 666.

The host of this Olympic Games is the famous Hollywood director Dai Volpa. Then under his auspices, scenes of songs and dances full of American national characteristics began to appear one after another, which was very fascinating and made the opening ceremony an exciting artistic event. !

The entire opening ceremony lasted for several hours. When the sunset was over, colorful fireworks rose from the dusky sky above the stadium, which was beautiful and spectacular!Then, more than 2000 Los Angeles citizens dressed in national costumes from all over the world sang and danced to Beethoven's "Ode to Joy", pushing the festive atmosphere of the opening ceremony to a climax again.

At 7:15, U.S. President Reagan suddenly appeared at the opening ceremony, which caused a huge sensation among the people.This is the first time in the history of the United States that a president personally attended the opening ceremony, which is of great significance!
Li Zetian's face was full of smiles, the more successful the Olympics, the better the advertising effect!

Wells Fargo financial management, CD-Walkman, iMac, Flamingo [-]nd generation game console and many games, Windows system, Word, Excel, GalaxyNet network card, Galaxy router, Anima clothing, genetic technology products, Starbucks, Rolls-Royce Cars, Disney...

There are so many ads that it's mind-numbing!
As soon as you walk into the Los Angeles Memorial Coliseum, you seem to have stepped into the world of advertising.

"Chronos Li is too good at taking advantage of the situation, the advertisements of his company can be seen at any time in the Olympic Games!"

"Think of the Olympics as a commercial operation, and with such a big hand, only Chronos Li has the courage!"

"I never thought that this year's Los Angeles Olympics would be such a sensation. The ratings must be very high. Chronos Li's crazy advertising is simply too profitable!!!"

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Li Zetian knew that the Olympic Games would be very successful, so he asked the company to carefully prepare some ingenious and creative advertising short films, which may be warm, funny, magical, or have a public welfare nature.

The Olympic Games lasted for 16 days. Many people not only have a deep memory of the Olympic Games, but also remember a lot of advertising content.

During this period, the products of the company under Li Zetian's name were very popular, and their performance soared, several times or even ten times that of usual times.

ESPN has the exclusive rights to broadcast. During the Olympic Games, the global viewers exceeded 1 million, which is an astonishing achievement.

With the help of Li Zetian, the 1984 Los Angeles Olympic Games was extremely successful. Instead of losing money, it even earned 5 million US dollars, which shocked all countries!More importantly, after the Olympic Games, the international image of Los Angeles was shown to the world, boosting the economy of the whole city. For example, countless tourists flocked to Los Angeles to spend, stay, eat, play, shop, etc., GDP should not skyrocket?
However, many economists believe that the most successful one is actually Li Zetian. He used the Olympic Games to advertise his company frantically and became the biggest winner behind it! ! !

The Olympic Games will be broadcast in all countries in the world, which will undoubtedly greatly increase the brand awareness of the product and help to open up the international market!
There are different opinions, but the result is that just after the Los Angeles Olympic Games, various countries and companies have been eyeing the Olympic Games, and regard it as a machine to make money!Presumably the competition for the host of the next Olympic Games will be extremely fierce, and the advertising costs will also increase exponentially...

Not long after the Olympic Games ended, the NBA draft began again, and "Flying Man" Jordan is about to make his debut!
Li Zetian likes playing basketball very much, and he practiced casually at home when he had nothing to do.

Jordan, Yao Ming, Kobe, James and others are all basketball players he likes very much.

Jordan should probably be drafted by the Chicago Bulls like in his previous life.

Li Zetian thought to himself that ESPN Sports Network needs more sports programs. If it buys a basketball team, it can guarantee that it can have enough basketball games.

Thinking about it this way, Li Zetian immediately launched a buyout to the Chicago Bulls.

Over the years, the Bulls have not performed well. In the 1982-83 season, the Bulls often struggled during the season. In the first long-term road trip of the season, they lost all seven games, and the team suffered another seven-game losing streak; in the 1983-84 season, Kevin Lockery served as the ball With the new head coach of the team, the Bulls only played 27 wins and 55 losses, the second worst record in team history.

Teams with poor records have high draft rankings, so the Bulls have the opportunity to include Jordan under their banner!
In addition, a poor record also means that it is not worth much.

Within a few days, Li Zetian bought the entire team from the Bulls owner for only US$5000 million.As for the identity of the buyer, Li Zetian has not announced it for the time being, so as not to cause shock!
Admittedly, Chicago is quite far from Los Angeles, but it doesn't matter, you can move the entire team to Los Angeles.

It is also common for teams to change places. For example, the Clippers moved to Los Angeles this year.

At this time, Li Zetian had a whim, and murmured: "Someday, Tian Shuai, Zhang Han, Wei Xiuping, Jobs, Wozniak, Bill Gates and others will be called to the Bulls to play basketball and exercise their muscles and bones. Sitting in the office all the time is not good for your health..."

(End of this chapter)