giants of the era

Chapter 396 Fangs
On the second day after the broadcast of "A Bite of China", many customers were welcomed at the door of Panda fast food restaurants across the United States. From a distance, it looked like a long queue.

"Damn it, there are so many people!!" A young man who had just rushed over saw so many people queuing up, he couldn't help shouting in shock.

"Hey, brother, if you want to eat the food at Panda Express, hurry up and queue up, there will be more people later!" A middle-aged uncle said.

"Uh, well, in order to eat Chinese food, I have to wait in line!" The young man sighed slightly and walked to the back of the line.

……

Beverly Hills, Lee Mansion.

Yu Jingqiu was answering the phone.

"Dad, how is the business of Panda Express? Last night, "A Bite of China" aired. Will it help Panda Express's business?"

A deep voice came from the other end of the phone.

"Haha, the business is very good!" Yu Jingshan laughed loudly, "The store is too busy now, and there are six to seventy people queuing outside the door!"

"Really?!" Yu Jingqiu was overjoyed.

"Well, really! This "A Bite of China" documentary really helped us a lot. Customers came to the restaurant and specified that they wanted to eat the food on the show. Fortunately, we have designed and prepared this kind of food! I was thinking, what if The business is still so hot in the future, I plan to open more branches, surpassing KFC and McDonald's!" Yu Jingshan laughed heartily.

"Okay!"

……

At this time, many people in the United States are talking about "A Bite of China", and they are full of praise.The media also reported it, further increasing the influence of "A Bite of China"!
school.

"Is the food documentary "A Bite of China" really that good? I think everyone is talking about it!"

"It's really beautiful. I'm hungry after watching it. I really want to taste the food in the show!"

"Hehe, there is a panda fast food near my house, and they have the Chinese food in the show. I went there for breakfast early in the morning, hey, let alone, the food there is so delicious, it makes people The aftertaste is endless! Fortunately, I went early today, you don’t know, the people queuing at the door are too scary, there are more than a hundred people!”

"Really? Although I haven't seen this program yet, after hearing what you said, I'm immediately very interested in this food documentary! When it's noon, I'm going to go to the Panda Express Restaurant to taste the Chinese food you mentioned. Go home to watch last night's video at night!"

"I'm going too, let's go to Panda Express together!"

"it is good!"

"it is good!!"

……

……

"A Bite of China" spread word of mouth and became popular in the United States.

On Saturday of the second week, the ratings of "A Bite of China" increased by 4% year-on-year, shocking the industry and the media!

And a food documentary can be popular, which can't help but make everyone dumbfounded.

The program production company and the TV station are thinking about why the "A Bite of China" documentary is so popular, but no one cares about the previous documentaries!

Even many university professors began to study "A Bite of China" as a research topic.

At this time, someone has noticed that besides other people, there is Chronos Li in the producer column of "A Bite of China", and his name is still ranked first.

This news immediately aroused heated discussions on the Internet, and Li Zetian was shocked.

"Damn it, "A Bite of China" was actually designed by Chronos Li! No wonder it's so popular!!!"

"If you don't tell me, I don't know why Chronos Li is so awesome. Even such an unpopular documentary can be made into a popular show. It's really amazing!"

"It's really awesome, it makes those professionals feel ashamed!"

"A layman is better than an expert, really ashamed!"

"..."

"A Bite of China" was soon broadcast in mainland China, Hong Kong, Taiwan, Southeast Asia, Europe and other places. Chinese cuisine and Chinese culture swept the world like a hurricane.This played a huge role in spreading Chinese culture.

Seeing that "A Bite of China" is so popular, it has become a phenomenon-level program.

At this time, many follow-up food documentaries began to emerge, and even the producer of the American Broadcasting Corporation (ABC) expressed that they planned to take this opportunity to create a food variety show.

In this regard, Li Zetian had to praise the producer for being smart.

In fact, if food variety shows are done well, the ratings are still very good. In previous lives, there were many food variety shows, such as "Chinese Restaurant", "King of the Kitchen", "Star Chef Comes", "Please Take Care of the Refrigerator", etc. Wait, it's all hot!

Li Zetian gave the American Broadcasting Corporation (ABC) a little idea, and then told his father-in-law Yu Jingshan that ABC planned to produce a gourmet variety show, so that Panda Express could win the title of the show.

This time, because of "A Bite of China", Panda Express has benefited a lot.

Yu Jingshan tasted the sweetness. When he heard that the American Broadcasting Corporation (ABC) was going to produce a gourmet show again, he immediately contacted the company.This time the program is called "Star Chef Arrives". ABC is a subsidiary of Disney and has a huge resource of Hollywood stars. Every time it does a program, it is guaranteed to invite popular first-line stars to participate!

With such an advantage, it would be a pity not to do "Star Chef Driving".

Li Zetian proposed to make "Star Chef's Arrival" an outdoor program instead of an indoor program.

Outdoor programs can show more aspects of stars, especially the various ways of torturing stars, which are the most popular among audiences.In addition, there are pleasant scenery everywhere, which is also very attractive.Indoor programs, on the other hand, give people a sense of invariability and low expectations.

Of course, Li Zetian said a few words casually, but it also shocked the program producers of the ABC, as if they were enlightened.

It turns out that variety shows can still do this!
For a while, these program producers looked at Li Zetian as if they were looking at a peerless beauty, their eyes were shining~~~ This made Li Zetian speechless for a while.

When "A Bite of China" was still on the air, Li Zetian was already preparing for other things.

Lucy Nipet sorted out a daily chemical company's information and passed it on to Li Zetian.

The list includes: Procter & Gamble, Unilever, L'Oreal, Colgate, Henkel, RB Kao, RB Senior Hall...

Among them, Procter & Gamble is naturally the largest daily chemical company, and its revenue in the daily chemical sector is more than that of Unilever, L'Oreal, Colgate, and Henkel combined!
"This Procter & Gamble company is too awesome..."

After reading the materials, Li Zetian was deeply moved.At the same time, he also identified the targets he was going to acquire: Colgate and Henkel.

Colgate provides the public with high-quality consumer products in oral care, personal care, home care and pet food, many of which are well-known global brands such as Colgate, Palmolive, Ajax, etc., especially in oral In the fields of body care, liquid soap and underarm care, it has a clear global strength.

As for the Henkel company in Germany, few people may know it, but it is one of the world's top 500 companies. Henkel's three major business areas: detergent and household care, cosmetics/beauty supplies and adhesive technology.

The most well-known brands are:
1. Persil Laundry Detergent has the largest market share in Germany!

2. Schwarzkopf. In 1995, Henkel just acquired Hans Schwarzkopf, which is one of the three major hairdressing and cosmetic brands in the world. The most well-known and household brand - Schwarzkopf! (The other two major hairdressing cosmetics brands are KéRASTASE under L’Oreal and Wella under Procter & Gamble)

3. Henkel Baide Adhesives, one of the most powerful global strategic brands under Henkel Germany, has a history of nearly 60 years and is widely used around the world!
Colgate, Henkel, Meizu, and Estee Lauder do not have a high degree of business overlap. The acquisition of these two companies can just enrich the products of Kronos Daily Chemicals.

"Lucy Nipe, I have decided to acquire Colgate and Henkel!" Li Zetian called Lucy Nipe and said.

"Yes!!!"

"Oh, by the way, you can consult Unilever and ask them if they would like to sell us Zhonghua toothpaste!" Speaking of this, Li Zetian was very annoyed. The number one toothpaste brand in China was acquired by Unilever in 1994. past.

"Okay, Mr. Li, I will try my best to buy Zhonghua toothpaste!" Lucy Pater nodded.

After Li Zetian gave the order, Lucy Nipe took action immediately.

In fact, she was already ready, just waiting for Li Zetian's order.

The next day, Chronos Daily Chemical Company showed its sharp fangs and immediately launched a takeover offer to Colgate and Henkel!

As soon as the news came out, it quickly caused a sensation!

(End of this chapter)