giants of the era

Chapter 443 It's on fire, it's on fire (first update)
"Happy Camp" has been popular for 1997 years since 6, and has accumulated a large number of viewers. Every Saturday night at 6 o'clock, people sit at home, turn on Hunan Satellite TV, and watch "Happy Camp".

Even if "Run, Brother" is good, is it better than "Happy Camp"?
Almost everyone in Hunan Satellite TV feels that Zhejiang Satellite TV is digging its own grave.

……

The smell of wine is also afraid of deep alleys. Before the new program is broadcast, there is no fan base, so publicity work is essential.

Zhejiang Satellite TV spent a lot of money to buy the first season of "Run, Brother", so naturally it spared no effort in publicity, and almost gave up the best promotional resources in the station to "Run, Brother".

In addition to advertising on TV stations, "Run, Brother" is also widely promoted on the Internet. For example, "Run, Brother" is on the Yahoo portal, Netease portal, Sohu portal, Tencent qq software, and YouTube. More than a dozen online platforms have made publicity advertisements.

As for offline promotion, it is mainly in glory chain Internet cafes and buses.

In addition, the stars of "Run, Brother" are also participating in some activities to promote the show!

However, because there is no Weibo yet, the influence of celebrities is much weaker.

Li Zetian has been paying attention to "Run, Brother" all the time, thinking that if there is a Weibo, the stars only need to update Weibo and appeal a little, and the fans will respond in groups, and "Run, Brother" will be on the hot spot right away. No. [-] on the search list, so it didn't broadcast first.

Fortunately, this show has a strong lineup of stars, which has attracted great attention from the media and fans. Moreover, the promotional video released by the show, especially the game link of tearing up famous brands, is even more shocking and surprising. It is unexpected that the stars are so open , and being able to play in such a "fierce" way, it's just astonishing.On the Internet, netizens almost maxed out the comment section of "Run, Brother".

"I feel sorry for the fairy sister for 100 seconds!"

"Lu Yi 6666!"

"Huang Lei is so witty!"

"Damn it, Jet Li's skills are extraordinary, he is indeed from Shaolin Temple!"

"This show is awesome, it's full of stars, and it's so fun, I really want to watch it!!"

"..."

As the publicity progressed, the popularity of "Run, Brother" gradually increased.

On October 10th, the media suddenly broke out that "Run, Brother" was designed by Li Zetian himself, and Li Zetian's celebrity effect is no less than that of a star.

As soon as the news came out, it was quickly reprinted by major media and the Internet, causing a huge sensation in China, and even foreign media followed suit!

After continuous exposure, the program "Run, Brother" is almost becoming a household name.

At this moment, Hunan Satellite TV was finally a little moved and scared.

At 11 o'clock in the evening on November 1st, "Run, Brother" started broadcasting 8 minutes earlier than "Happy Camp".

Many viewers originally wanted to watch "Happy Camp", but the show hadn't started yet, so they wanted to watch "Run, Brother" first.As a result, I fell in love with it at first glance, but left "Happy Camp" out of the sky.

It takes some time to calculate the ratings, neither Zhejiang Satellite TV nor Hunan Satellite TV knows who has the highest ratings, this night is bound to make many people unable to sleep.

On the YouTube website, the comments of "Run, Brother" increased very fast.

"It's so beautiful! "Run, Brother" is the most interesting variety show!"

"This is the real variety show!"

"The first large-scale outdoor variety show in China is awesome! Support "Run, Brother"!"

"I've always been a big fan of 'Happy Camp', but now I have to say that after watching 'Happy Camp' for a few years, it's kind of boring. It's amazing that 'Run, Brother' came out. It's not black, I really think "Run, Brother" is much more interesting than "Happy Camp"!"

"..."

At 12 o'clock that night, the number of hits on the first issue of the first season of "Run, Brother" reached 400 million.This is 2003. This is an era before the development of smart phones. Although the Internet in China is much more developed than in the previous life, it is amazing how amazing it is to achieve 400 million hits a night! ! !

And this just shows how popular "Run, Brother" is! !

In comparison, this issue of "Happy Camp" only had a hit rate of 90, a huge difference between the two.

The number of clicks on the online video of "Run, Brother" caused a sensation in the entire Chinese e-commerce industry.

Taobao is the exclusive title of "Run, Brother", and the stars will introduce Taobao from time to time during the show.In addition, this episode of Nima's program was recorded in Hangzhou, at Alibaba's headquarters, and it's all about advertisements! ! !

Other e-commerce sites are already speechless.

Advertisements made like this are too insane!

Masayoshi Son of Softbank and Li Guoqing, CEO of eBay Dangdang website, were about to vomit blood.

With the popularity of "Run, Brother", Taobao must have become famous, and the number of website visits has increased greatly!
Moreover, what scares all e-commerce companies is that Taobao advertises on the program that it will hold a "Double 11 Global Shopping Carnival" on November 11, and also defines Double 11 as Singles' Day. Look, four Arabic numerals "11" , more like four smooth sticks!Isn't a bachelor just a single person?1 days a year, which day can there be so many bachelors? Isn't November 365th Singles' Day? ! !

"Singles' Day" has become popular on the Internet, and young people like to hype it up, crazily reposting it in the QQ group, so that more friends and classmates will know about this "Singles' Day".At the same time, the "Double 11 Global Shopping Carnival" has also become popular. What makes countless e-commerce shoppers ecstatic is that on the "Double 11" day, Taobao has crazy discounts, with all products ranging from 10% to [-]% off. Wait, and giving away [-] billion RMB in shopping allowances, this is crazy! ! !
A long-term online shopping user said: "I can't believe what I see. I have never seen an e-commerce website with a discount of less than 5%. The original 10% discount on eBay Dangdang's website is already impressive. Surprised. Moreover, Taobao also presented 11 billion yuan in shopping allowances. As long as users get the shopping allowance, they can save further money! I believe that on the day of Double [-], there will be countless users frantically pouring into Taobao! "

The "Double 11 Global Shopping Carnival" to be held by Taobao has spread to the United States, attracting great attention from the American media and the industry.

Amazon.com headquarters.

"Mr. Bezos, what do you think of the 'Double 11 Global Shopping Carnival' held by China's Taobao? Will Taobao impact Amazon.com's leading position in China's e-commerce market?" the reporter asked.

Jeff Bezos pondered for a while and said: "I have to say that the 'Double 11' event is a great initiative! Taobao will achieve a leap forward in this 'Double 11' event!" Jeff Bezos paused, with a solemn expression, "Frankly speaking, China's Alibaba is very powerful and impressive. It will be Amazon's biggest competitor in China!!!"

PS: There was no 5 update yesterday, so sad.The only way to relieve worries is to explode...

(End of this chapter)