life after divorce

Chapter 202 Grand Event
At [-] o'clock in the evening, more than a dozen video advertisements with a length of only a few minutes were launched in turn on Weichat Post Bar and Tongye Shopping Mall. Almost all singers who can be named in the mainland, Hong Kong and Taiwan have recorded a short video of less than ten seconds, and in the video they are the platform of Tongye Shopping Mall. Ye Feng quickly realized his plan, so that all The singers all said the same slogan on the video: "Buy the genuine version, go to Tongye Shopping Mall!"

All the cooperative record companies regard Tongye Shopping Mall and Weichat as a powerful online sales promotion platform, so the cooperation has been very smooth from the very beginning. They all fully cooperated with Ye Feng's request, so these singers recorded In the short video, there are all sorts of strange scenes, some were recorded in their own living room, some were recorded in the airport terminal, and some were recorded in costumes on the set of film and television dramas, but the more so, the more exciting Users seem friendly, and they no longer regard this kind of video advertisement as an advertisement. They are completely watching various celebrities line up to show their greetings.

This caused a huge sensation on the Internet, and hundreds of singers took turns to be the platform of Tongye Shopping Mall. Before this, no company could do it, neither physical enterprises nor Internet enterprises had such a strong influence. Not to mention enterprises, not even any TV station can do it.

In addition to CCTV, most provincial TV stations usually ask celebrities to help record some similar VCRs during the New Year and holidays. In the star's congratulatory speech, it would be nice to have one or two real big-name stars, and the others are just out to pretend to be familiar and pretend to be numbers. The record company that Weichat deeply cooperates with has caught almost all the singers in one go. This time, Guo Kun didn’t even send a shooting team out. All the VCRs were organized by the record company themselves to shoot artists who signed contracts, and converted digitally by themselves. It was edited and sent over. The high degree of cooperation made the Internet company who was staring at the Tongye shopping mall stunned.

Through these small videos, the brand value, popularity and influence of Tongye Shopping Mall have been greatly improved, especially the influence in the entertainment industry is so strong that it cannot be added. The main reason is the "omni-channel promotion" proposed by Ye Feng. model".

Ye Feng's popularity also played a role in such an efficient operation. Hu Ge, He Jiong, Huang Sanshi, Liu Dehua, Zhou Huajian, Liu Huan, and Na Ying all helped.

More than a dozen video advertisements pieced together by a large number of stars are constantly brewing hot topics on the Internet.

A celebrity can sometimes support a brand, not to mention so many celebrities. For most companies, the cost of hiring celebrities is ridiculously high, but for Tongye Shopping Mall, it doesn't cost a penny. For record companies and these stars, they need to build a good relationship with Tongye Shopping Mall and Ye Feng behind Weichat, so recording a small video for them is just a piece of cake, which is nothing at all, but for users, This influence is too great.

Users do not understand the connection between Tongye Shopping Mall and the record company, nor what Tongye Shopping Mall means to the record company. When they see these videos, they just think that Tongye Shopping Mall is awesome. And it's not generally awesome, so I instinctively added more recognition and trust to Tongye Shopping Mall in my heart.

The background data shows that many users have even watched over a dozen unused video advertisements, and some people sorted out all the celebrities who advertised for Tongye Shopping Mall in the post bar, and posted the list, which is more intuitive It makes people feel the power of Taobao.

All of a sudden, these dozen or so videos became the subject of hot discussion among netizens, and the click-to-play volume of the videos continued to increase, and Tongye Shopping Mall's brand day pre-sale activities also pushed to another level.

The next morning, a sudden news broke the entire Chinese pop music circle. Envision Technology teamed up with Tujia.com and Tongye Shopping Mall to officially invite singers under major record companies to join the post bar. At the same time, in order to encourage singers to work hard to manage themselves Tieba with the same name, Tieba will use all the resources of the three companies to provide unique "omnichannel promotion" services for singers who work hard to manage Tieba.

Lin Xue and the major record companies have already made it clear, and celebrities from all walks of life also responded through their record companies, expressing their willingness to enter the post bar.

Celebrities also learned the importance of the "omni-channel promotion model" through the company.

By noon, Tieba's business contacts had received clear replies from more than 200 singers, so Tieba immediately started the follow-up work. According to the requirements arranged by Ye Feng, the follow-up work was divided into two directions:
First, publicity!
Push the news of celebrities entering Tieba in all channels, vigorously build momentum, and must let the entire network users know that a large number of singers from the mainland, Hong Kong and Taiwan are about to enter Tieba in the form of real people, and interact directly with users in Tieba. Tieba is a fan The only platform to have the closest contact with idols and generate direct communication;

Second, execute!
Open an exclusive personal account for celebrities who are willing to enter Tieba. The account requirement is the word singer + real name to avoid conflicts with other users with the same name. In addition, the verified singer's account must be displayed in gold, and the suffix is ​​added with a golden V letter symbol, meaning For an officially authenticated user, for example: Hu Ge’s post bar authentication ID is “Singer Hu Ge”, and then the singer will officially enter his own post bar with the same name, and the weight calculation method will also be officially launched.

The specific implementation method, Ye Feng's request is: first make overall preparations, after opening accounts for hundreds of singers, set a time node with them, and the activities of celebrities entering the post bar should adopt a step-by-step method, and the hundreds of singers Grouping, from [-]:[-] am to [-]:[-] pm every day, every hour is a time node, and at each time node, ten singers are arranged to log in to their own post bar, and have an hour-long chat with their fans in the top report post. Interactive question and answer, fans who follow the post bar can ask their idols questions in the post, singers can also prepare some photos or even videos in advance, and gradually send them out during the interaction process.

The reason why we separate the stars and let them log in to the post bar batch by batch is mainly to stagger the peak and let these hundreds of singers continue to exert influence on the post bar. Run your own post bar, go to your own post bar to post a post and say hello, it seems too complicated and has no rules, no overall planning, users are easy to be confused, don't know which post bar to go to is better, the traffic of the whole post bar will definitely increase by then Gathered to the post bars of the most popular singers, a large number of singers left could only look at their posts stupidly, feeling the embarrassment that no one cares about them.

Instead of this, it is better for everyone to agree on a time in advance. At this time point, which celebrities will go online to interact with their fans. For example, each batch of ten stars should be divided into half and half as far as possible, and the age levels should be complementary, and the mainland, Hong Kong and Taiwan regions are relatively even, and in the same group, the first-line singers can only be arranged at most. One, to prevent the phenomenon of grabbing traffic from being too serious.

Twelve hours a day, 120 singers a day, calculated in this way, the participating singers can support for three days without repeating, such activities will be guaranteed once a week in the future, for singers, they only need to spend one hour a week However, for the entire post bar, there are only seven days a week, but there are three full days of "fan carnival".

This event is organized by the government. In addition, all stars can arrange their own activities. When they have time, they can post in their own post bar at any time. If there is anything they want to tell fans, they can show whatever they want Post directly, or you can find some fans' posts and reply appropriately, so that you can increase some weight points for yourself.

After this implementation plan is finalized, the Tieba staff will open exclusive accounts for the stars, and at the same time communicate the specific arrangements of the event to the record company. On the other hand, you need to coordinate with them the time schedule of the stars for the next Q&A activities, separate the time slots of different stars, and make a good schedule for the activities.

The operation team of Tieba is very efficient. Since noon, the micro chat pop-up window, the micro chat game scrolling news, the Happy Farm scrolling news, and the post bar top news have started to be promoted simultaneously. Hundreds of singers will gather together at [-] pm Entering Tieba, the influence of this event is unprecedented on the Internet. Up to now, there has been no platform for singers and fans to interact with each other. There is no lack of those first-line celebrity singers, who have greatly touched the netizens.

Sina Blog was the first Internet platform that used a certain amount of celebrities to build momentum. The original celebrity blog did create a great sensation on the Internet, and quickly brought the whole people into the blog era. At that time, Lao Xu’s blog and Han Han’s blog were all visited. Over [-] million super bloggers, but the battle of celebrity blogs is far inferior to Tieba's action this time.

In addition to Sina Blog, another platform where a large number of celebrities have entered is Sina Weibo. It goes without saying that its influence in its heyday, whether it is a movie star, TV star, singer or even a host, as long as it has a relationship with the entertainment industry Celebrities of all ages have voluntarily flooded into Weibo to open their own personal authentication accounts. However, when Sina Weibo first started, it did not have such a strong influence. Transformed into a Weibo blogger, and introduced a batch of fresh celebrity blood, this has continuously improved their cohesion, and turned Weibo into a social platform worth billions or even tens of billions of dollars.

It is precisely because of Ye Feng's deep understanding of the super influence of celebrities on the Internet that he will use his own resources to attract these singers to the post bar. Directly do the most ruthless, hundreds of celebrities will parachute and post together, this is definitely the biggest event in the entertainment industry and the Internet.

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April NO.30, at [-] pm, Ye Feng, Ye Wan, Chen Fan, Zhao Bing, Li Ji and others set off for Xiangjiang.

When they arrive at Xiangkoujiang, they will be picked up by people from the office of Xiangjiang Maple Leaf Clothing Company.

The charity party will start at eight o'clock, and it's still early, Ye Feng and his party checked into the hotel where the charity reception is located to rest.

(End of this chapter)