Rebirth of Rural Literary Life

Chapter 405 Vulgar Advertisements
He Ping took Zhu Shimao and Bi Likui into the guest house. These days are different from later generations. There are not so many trains, and they can't leave after a while at the railway station.

He settled the two of them first, and then went to Hao Jianjun to get some train tickets.

He Ping called the feed factory through the telephone of the guest house, and told the two young men from the sales department who were on standby to bring money and a letter of introduction to meet him at the train station and prepare to go to Fengcheng.

The next day, several people finally boarded the train to Fengcheng. He Ping specially asked Hao Jianjun to get a high-grade soft sleeper, and he didn't want to make Han Tunna on the train again.

Let Zhu Shimao wrap himself up tightly all the way, and only a few people arrived in Fengcheng smoothly.

I found a guest house to rest for the night, and the next day He Ping went to the TV station first.

Liao Province TV Station is located on Qingnian Street in Fengcheng. It was established in 1959. It was one of the five TV stations established earlier in New China. It merged with Fengcheng TV Station in 78 and became independent in 81.

He Ping found the advertising and investment department of the TV station with a letter of introduction.Since the national TV station began broadcasting advertisements for foreign products a few years ago, several domestic TV stations have responded to the call of the policy and have established their own advertising departments. Some are called advertising investment centers, some are called advertising business centers, and some are simply called Advertising Department.This year is the third year since the establishment of the advertising and investment promotion department of Liao TV Station. It is no different from the previous two years. There are only two people in the office, one old and one young.

At the end of the first lunar month, the heating in the building has not been turned off, and the room is warm, making people sleepy after staying for a long time.

The old man was dozing off, only the young girl was flipping through the newspaper and muttering.

"People's newspapers are full of advertisements, it makes no sense that our TV station has no one to advertise!"

He Ping walked over and knocked on the table, "Little girl, we want to advertise on your station."

"Advertising, advertising you..." The little girl didn't react at first, but when she did, she stood up from the chair and shouted at the dozing old man: "Old Ye, Lao Ye, don't sleep, come to business!"

The old man was woken up by the little girl, and was about to scold a few words, when he heard that there was a business, he immediately became energetic, his small eyes scanned around, and saw He Ping and the others standing there.

"You guys want to advertise?"

Obviously the old man is the person in charge here, He Ping said: "Hello, we are a feed factory in the Yingcheng area, and we want to advertise in Liaotai."

"Are you a state-owned enterprise?" the old man asked.

He Ping frowned upon hearing this, "We are a collective enterprise."

"Collective enterprise..." The old man pondered for a while.

He Ping could hear the hesitation in that tone, no wonder this broken advertising and investment promotion department is half dead, and the person in charge is like a bird, so there is no way for it to develop.

On the contrary, the little girl looked very spirited, poured a few cups of tea for He Ping and others, and whispered to Lao Ye: "If you have business, you still pick and choose, do you want to pay wages?" ?”

The TV station these days is not the kind of cornucopia that attracts tens of millions or hundreds of millions of investment for any program in the later generations. When it comes to Qingshui, it must be number one. For the government | Jin is a big gold swallowing beast.

This situation did not change until the rise of the advertising industry, and the current Liao TV station is in an embarrassing position for this change.

Lao Ye obviously felt the pressure of life, and after being robbed by the little girl, he glared at him.

"Come on, a few do it, let's talk slowly." Only then did Lao Ye show some hospitality.

After He Ping and the others sat down, Lao Ye inquired about his needs in detail, and then introduced to He Ping and the others the charging standards for TV station advertisements.

"Our TV station's advertising time is billed by the second, which is divided into several grades, namely 10 seconds, 30 seconds, and 60 seconds. The shortest contract period is one month, and the fees are calculated on a monthly basis. They are 1000 yuan, 1800 yuan, 3000 yuan. If your contract is signed for a long time, we can adjust the price appropriately."

Although He Ping has never been in touch with the TV advertisement quotations of later generations, he also knows that this thing is divided into time periods, but Lao Ye did not mention this issue. He Ping guessed that it should not be popular at this time.

"Is there no time slot? The price is the same?" He Ping confirmed.

"Time slots?" Lao Ye glanced at the little girl uncertainly, she shook her head at him, and Lao Ye said, "The price is the same regardless of time slots."

He Ping thought about it for a while. Apart from the astronomical advertising fees of later national TV commercials, the only thing he had an impression of was that he had heard that the Yanwu tape recorder, which was so popular in the 80s, cost 40 "sky-high price" on the national TV. Advertised for a year.

Compared with the fees charged by the National TV Station, the price quoted by the Liao TV Station is fair, and the fact that the TV station does not divide the time period also shows that the TV station at this time has not yet realized the ability of advertising to attract money.

After some discussions with Lao Ye, He Ping decided on a 8-second commercial at 00:30 p.m.

It's rare for Lao Ye to see such a happy customer, and after the business deal is over, he wants to take He Ping outside for a drink.

The little girl took the opportunity to sell to He Ping: "Boss He, your advertisement hasn't been filmed yet, right? Do you need help from our station? You are our big customer, and we can give you a discount."

At this time, there were no advertising companies, and most of the advertisements broadcast by TV stations were produced by TV stations.

He Ping didn't know the situation of Liao TV Station before he came here, but he had seen the advertisements of Liao TV TV on TV, which was a low batch.In He Ping's mind, it's okay to advertise the soil, because he is the feed, and the soil is down-to-earth, but it must not be low.

"I don't need to bother you for shooting. We hired someone to shoot the commercial, but we still need to borrow equipment from your TV station. You don't have to worry about the cost."

The little girl was a little disappointed when she heard that He Ping didn't need their help to shoot, but she quickly adjusted her mood.

"Okay, I'll lend you some equipment later."

It took half a day for He Ping to get the TV station's work done, and the next step was to shoot the advertisement.

"Director Bi, I will trouble you with this matter."

"You're welcome. By the way, do you have any thoughts on the ad?"

He Ping really thought about this issue.

"I don't understand the content of commercial shooting. There are only a few requirements. The first picture must be festive, and the second commercial must be catchy. I also specially thought of a commercial. Let me tell you about it." Jin Kela, Jin Kela, the feed is Jin Kela, pig raising depends on it, what do you think?"

Bi Likui carefully tasted He Pingxiang's advertisement, which was a bit vulgar.

(End of this chapter)