Rebirth of Rural Literary Life

Chapter 444 The Influence of "East Love"
After "Northeast Love Story" was aired for the first time, in response to the strong request of the audience, Liao Province TV station aired it again.

The effect of the second pass seems to be better than that of the first pass. This effect is not only reflected in the audience's love for the characters, but also the popular phrases that are constantly produced in the play, and even the costumes of the characters in the play have become the focus of the audience's pursuit.

It stands to reason that such a rural light comedy has nothing to pursue in terms of costume styling, but in this era, everyone’s economic conditions are very different. At least it is the aesthetic style of Northeast audiences.

The white scarf worn by He Xiaoping, an expert chicken farmer, and the blue pleated skirt worn by Cong Shan in the play have become fashionable items sought after by female audiences.

Many of the clothes in "Love Story in the Northeast" were sent by He Ping to Han Zhaokun from Yangzhou. Most of the characters in the play are definitely not so fashionable, but they are also indispensable for certain occasions. In this way, the comparison before and after The impression left by the audience is even deeper.

Two young people in the team discovered this fashion trend. They took advantage of Han Zhaokun's convenience and called Han Zhaokun to ask him to buy more clothes that appeared in the drama.

Seeing such a situation, He Ping was quite pleased.The eyes and minds of the younger generation have broadened, and they know that they are planing food from places other than the land.

Time slowly came to New Year's Day in 84, and He Ping mailed out "Xu Sanguan", which had been carefully crafted for half a year.

Mao Chunhua carefully checked the package several times before handing it over to a colleague. This is her husband's manuscript.

Today is also the day when "Northeast Love Story" is broadcast on the national channel, and everyone gathered at He Ping's house after get off work as usual.

Although the TV dramas are not familiar enough, everyone still has a lot of enthusiasm for the national TV broadcast.

The noisy scene was the same as when it was first broadcast on Liao Province TV, even Mao Xueshan's performance was no exception.

What does it mean to be on the national stage?
That's a media at the same level as "Ren M Daily"!
At least Mao Xueshan has never climbed it in his life, and it is unlikely that he will be able to climb it in the rest of his life.

He Ping understands everyone's excitement very well. He is also very excited to see the TV series he planned all the way on a platform like National TV.

That strong sense of accomplishment is a bit similar to the feeling of nurturing, the feeling of watching the pigs that I have fed with shit and urine smash other people's cabbages.

But this emotion passed quickly, because everyone found a problem.

"Northeast Love Story" has already been broadcast in Liao Province, and the repercussions it should have caused have also been aroused, and they have no way of knowing the reactions outside Liao Province.

It's like your family has long lived a well-off life of upstairs and downstairs, lights and telephones, but the people around you have just announced that they have lifted themselves out of poverty, and the lack of sense of identity greatly reduces the sense of pleasure.

After the final draft of "Xu Sanguan" was delivered, He Ping was not idle. Professor Guo asked him to go to the feed factory.

"Thanks to the popularity of "Northeast Love Story", Jinkela's advertising effect is very good. Now the factory's feed production capacity is close to [-]%. I plan to expand the production capacity in the spring of next year, at least to meet the needs of our Liaoning Province. "

The production capacity of the Jinkela Feed Factory is calculated by Professor Guo. It takes two to three years for the production and sales of traditional feed factories to reach full capacity. Many feed factories only maintain 50% of their production capacity all year round.

Companies like Jinkela have definitely benefited from the dividends of the times, or the dividends of advertising.

Today's audiences have not yet reached the point where future generations will be annoyed when they see commercials. Everyone still has a very strong sense of trust in TV commercials.

Not to mention, the Yanwu tape recorders that have been sold in the past two years have been sold like crazy because they were advertised on the national TV station.

Not to mention those advertising kings who will appear in a few years, it is not an exaggeration to say that an advertisement can make a company.

"Professor Guo, you can operate according to your ideas. Now Jinkela's feed is in short supply due to advertising, we can be bold and don't have any psychological burden.

We will lay a solid foundation this year and next, and strive to go out of Liaoning Province in the second half of next year and put our advertisements on national TV. "

He Ping shared some of his future prospects. Feed is not like clothing. It is very troublesome to transport, so Jin Kela must cultivate his internal strength if he wants to get out of Liao Province.

The first is to thoroughly understand the market in Liao Province. After the scale stabilizes, there will be enough funds to support outward expansion.

At that time, it will be possible to establish production bases in other cities in the country to radiate the surrounding areas. This is the model that future generations hope and Zhengda will follow.

In terms of sales, He Ping plans to replicate the strategy in Liao Province. When Jinkela’s production base can cover several provinces, the advertisements will be sent to national TV stations. With the strategy of “rural wall advertisements” that will never fail, it will definitely be possible. Let Jinkela become a well-known trademark in China.

After discussing about the feed factory, He Ping rode his bicycle back home.

There was no one at home, and he sealed the stove when he went out, and it was still there when he got home.

He had just turned on the stove when the phone rang, and it was Zha Haisheng.

"Why did you remember to call me?"

"Mr. He, the three of us are very quiet and want to go out for a walk. The third volume of "Heroes" has been written, just in time for the winter vacation. Liu Jun also has time now, let's go out and relax."

"Read thousands of books and travel thousands of miles. This is a good thing!"

"We decided to go to the Northeast where the high-ranking official of Liao Dynasty has never been to the ice and snow, and the season is just right."

"Welcome, as long as you come, I will have enough good wine and good food!"

On the phone, Zha Haisheng laughed happily, this is the benefit of having many friends, "Then it's settled, we will set off in a few days."

"Okay, let me know in advance before you come, and I will pick you up."

Zha Haisheng and Luo Yihe had already graduated last year, and their work trajectory after graduation was the same as that of later generations.

The only difference is that they have an additional part-time job of writing martial arts novels.

Due to the writing of martial arts novels, the few of them have had no new works in poetry creation for a long time.

Relying on the income from the creation of "Heroes", several people have already lived a material life that their classmates and friends envy at a young age.

The worst thing is Luo Yihe, because the unit is in the capital, and the household registration is also in the capital, he actually bought a courtyard house. Although it is not the mansion of a prince or noble, it is also a courtyard house!
He Ping wanted to hit someone when he heard this, and wondered if the manuscript fee he paid these boys was a bit high.

At the beginning of the creation of "Heroes", he agreed with several people on a fixed manuscript fee, which ranged from 15 to 30 yuan per thousand words depending on the quality.

Later, after the publication of "Heroes", the sales volume was gratifying. He Ping was happy and felt that he should give more benefits to several people, after all, the main creation is still on several people.

(End of this chapter)