Rebirth of Rural Literary Life

Chapter 636 Positioning of Universal Publishing House
Liang Yuejin felt that He Ping was a bit alarmist. How could the government allow them to make such a breach of law and discipline happen.

He Ping shook his head. Liang Yuejin had never seen how rampant the domestic piracy industry was in later generations.

For a movie that has not yet been released, pirated copies can be circulated on the Internet.

A best-selling novel at the national level, in a country with a population of more than one billion people, the original sales volume is only more than 100 million copies.

"You will know in the future." He Ping said one sentence and stopped mentioning this matter. Anyway, it can't be stopped. It was also the reason why He Ping acquired Xiangjiang Universal in the first place.

With Xiangjiang Global as a springboard for going overseas, Universal Publishing House has the ability to extend its tentacles to the East Asian market, and it will be much easier to continue to plan for the European and American markets in the future.

He Ping has two positions in mind for Universal Publishing House.

One is as the cornerstone of the development of the entertainment industry.All publications have the possibility of film and television adaptation, and the film and television industry is related to a country's soft power, how to softly export culture and values, you can refer to Hollywood, Laomei has set an example for everyone half a century ago.

Therefore, the output of the writer's village must be diverse and full of flowers.You can't adapt a Chinese rural light comedy like "Northeast Love Story" for audiences in Europe and the United States, and you won't be enough to pay for it.

He Ping understands that cultural output is closely related to national economic strength. China in the 90s and [-]s did not have the strength to export diverse cultures to developed countries.

But everything must be viewed dialectically.First of all, are foreigners not interested in all our cultures?Of course not, then can we export some cultures at fixed points, such as food culture, which has nothing to do with national power, which is of interest to all sentient beings, otherwise American Chinese food would not have existed in European and American countries more than 100 years ago.

Furthermore, Europe and the United States do not represent the world. There are billions of other people on the vast land of the world, and these are the destinations of their exports.You may not be interested in showing "East Love" to European and American audiences who are used to seeing sci-fi blockbusters, but what if you show it to African elders who have never even seen TV?The effect is definitely different.

To give a very simple example, after Zhang Jizhong’s version of Jin Yong’s martial arts drama was broadcast, there was a lot of criticism in China, but you have to carefully identify the age of those who scolded. Most of them watched the TVB version of Jin Yong when they were young or young. The audience of martial arts drama.

You can interview audiences born in the 90s and 00s again, and ask them which is better, Zhang Jizhong’s version of Jin Yong’s martial arts drama or the TVB version of Jin Yong’s martial arts drama?The answer is different.

The reason is simple. Many post-90s and post-00s have watched Zhang Jizhong’s version of Jin Yong’s martial arts drama since they were young. Some of them have never even watched the TVB version of Jin Yong’s martial arts drama, and they don’t even have a comparison object.

This is often the case, first impressions have a great impact on people.

There is a chain of contempt in the drama chasing circle of later generations. Those who watch British dramas look down on those who watch American dramas, those who watch American dramas look down on those who watch Japanese dramas, those who watch Japanese dramas look down on those who watch Korean dramas, those who watch Korean dramas look down on those who watch Thai dramas, and those who watch Thai dramas look down on those who watch Hong Kong dramas. For Taiwanese dramas, those who watch Hong Kong and Taiwan dramas look down on those who watch domestic dramas.

This thing is very interesting. Many people don’t understand the truth. You can watch TV series and movies made in a country separated by thousands of mountains and rivers. What kind of process is there in the middle.

Which of the film and television works that can come to you has not been verified by countless domestic audiences?Which one has not been carefully selected by the producer and distributor?
But some people's brains are so simple that they think that a country like others can beat China by making any movie or TV series.

There are also some people who, after watching a Korean "Suyuan", will always sigh why there is no such movie in China.

Come on brother, have you watched "Blind Mountain" and "Carnival" in China?

The sense of superiority is not so showy.

The most exaggerated thing is that some people have free time to write a page of information on a seemingly advanced European and American literary film on a certain page. After two years of watching it, hundreds of people actually said that they have seen it.

Nima is outrageous!
Are you reading it with your mind?
In the final analysis, these phenomena are a matter of cultural self-confidence. When your overall national strength is not strong enough, cultural export is bound to be difficult, and it is even impossible to resist the invasion of others.

But this should still be done, because if we do not occupy this territory, the enemy will.

Taizu understood this truth decades ago.

Another positioning of He Ping for Universal Publishing House is that it will be the cornerstone of the future development of e-commerce.

The later global e-commerce giant Amazon started out as a book selling business, which cannot be replicated in China, because domestic copyright protection is really poor.

In the next few years, Universal Publishing House will definitely go overseas. When its scale develops to a certain scale, coupled with the continuous development of the Internet and logistics, it will become a matter of course to implement e-commerce business.

Resisting foreign cultural invasion and improving the country's cultural soft power are He Ping's personal feelings. He has no intention of making money, and it doesn't matter if he has no money.

E-commerce is what he uses to take charge of making money.

What contribution do you think e-commerce has made to the development of science and technology and changing the world?The contribution is really not big, but this thing is really making money!

The history of business development is basically the history of human laziness.

As long as you can think of ways to make human life more convenient, then you can make money. This is a truth that countless people regard as the golden rule.

"The time to enter foreign countries cannot be delayed. Now is a good time for us to rely on the Xiangjiang market to develop into East Asia. This matter is related to our global development in the next ten years. You must be clear that if the domestic publishing business receives pirated copies in the future It is foreseeable that the business volume will shrink rapidly, so it is imminent for us to go overseas.”

Liang Yuejin said: "Xiangjiang Universal is already recruiting. We are going to find two suitable targets in Lijiapo and Nanchao for acquisition, so as to extend Xiangjiang Universal's tentacles to East Asia. In addition, as you said before, set up film and television production in Xiangjiang I have already done the business of the company, but there is basically no business now."

"The matter of Xiangjiang Film and Television Company is not urgent. Let's search for some talents first. I asked Universal to invest in Guandong Film and Television City to allow you to accumulate experience in film and television production and train a group of available talents. Although Xiangjiang's talents are useful, they are not our own people. , It's easy to get right and wrong, and it's different when you have your own people.

Now Xiangjiang's film and television industry seems to be flourishing, but in fact it is just cooking oil. When Hollywood's special effects films conquer the world, Xiangjiang films will not be immune. "

(End of this chapter)