Rebirth of Rural Literary Life

Chapter 692 Content Industry Integration
"God of Gamblers" finally created a box office of 3968 million, successfully squeezed out Jackie Chan's "Miracle", and ranked Hong Kong's annual box office champion.

All beginnings are hard.

The success of "God of Gamblers" opened up Guandong Film and Television in Hong Kong, and many people in the industry have noticed this film and television company from the mainland.

He Ping is thinking about the reform of the content industry in his heart. The content industry under his control can be roughly divided into several major sectors.

The first is the publishing house, which is now very large in scale, with an annual revenue of hundreds of millions, and has opened up a situation in East Asia.

The second is the film and television part. Guandong Film and Television is now the first-rate domestic private film and television production company, and the Xiangjiang branch has also opened up the situation.The proportion of shares in Guandong Film and Television City is relatively scattered, but the control has always been in the hands of He Ping. Now it is the largest film and television shooting base with the best equipment in the country.

The third is the writer’s village, which is the upstream industry chain of the content industry. As long as the writer’s village can continue to exist in a long-term and stable manner, then He Ping’s content industry will never lack motivation.

How to combine the three organically is a test. He Ping does not intend to do it himself. He has too many things to do now, and many things can no longer be done by himself.

Taking advantage of Liang Yuejin's return to Yingcheng to visit relatives at the end of the year, he had an in-depth talk with Liang Yuejin.

"Organically combine publishing houses, film and television, music, and writer villages to become a group company driven by the content industry."

Liang Yuejin was not surprised by He Ping's thoughts. From Good Farm Group to Yawei Group, he watched He Ping integrate the industries in his hands step by step.

Judging from the effects of the past two years, the results of the integration are very satisfactory.

"This task still falls on you."

Liang Yuejin was overjoyed, but he still had to show a calm look on his face.

"Brother, I've been looking forward to this day for a long time. With the success of Good Farm and Yawei, our integration effect will definitely not be bad."

"Don't be too happy. The content industry is not like the industry. It is easy to integrate together, but how to make so many successful companies produce a chemical reaction of 1+1>2 after integration is the biggest test for you."

Liang Yuejin turned serious when he heard this, "Brother, I've been thinking about the 'book-movie linkage' you mentioned before."

He Ping smiled upon hearing this.

"That's right, now I'm thinking in the long run. In fact, 'Book-movie linkage' is just a small direction in which the content industry is interconnected.

Take "Heroes" as an example.In terms of content derivation, we can produce novels, audio novels, TV series, movies, related soundtracks and song releases.In terms of the industrial chain, we also have publishing, production, distribution, and investment in our hands.These are our advantages, and we must give full play to our advantages in order to expand the industry. "

Liang Yuejin nodded. What He Ping said is what he has been thinking about recently. If He Ping's companies are really integrated, this kind of development model is the most ideal.

"The task of group integration falls on you."

"Don't worry, brother, I will do my best."

He Ping also said: "After the establishment of the group, the existing business must be consolidated and expanded, but at the same time, it must also develop horizontally to maximize the advantages of our group's operations."

The eldest brother wanted to give himself some advice, Liang Yuejin subconsciously leaned over, wanting to hear He Ping explain in detail.

"I said before that we want to export culture. After the establishment of the group, making money is the first priority, but cultural export is also our responsibility. In terms of technical difficulty, the content industry is the industry with the smallest gap between us and developed countries.

In addition to our original content output, we also need to make a difference in the fields of comics, animation, and games. These industries are all directions that can complement our content industry, and it is also the content field that is easiest to catch up with developed countries.You have time to visit Nihong and America to see how their local companies are doing. They are ahead of us in this regard, and their systems are relatively mature.

Books, music, movies, TV dramas, comics, animation, games, these industries can all be connected by a good content.

Therefore, after you take over the group, you must not ignore the operation and construction of the writer's village, which is the foundation of our content industry. "

Liang Yuejin nodded heavily. From these words, it can be seen that He Ping has high hopes for the content industry.

Cultural export is something that others would not even dare to think about, but the eldest brother has been planning it for many years.Now that the reform of the group is brewing, it is time for them to sound the clarion call for the cultural industry to go overseas.

"To do a good job of cultural output, the content must be universal. In the past, the writer's village had to rely on the support of the domestic literary world to develop, so it shouldn't be too radical. But after you take over, the tone of the writer's village must change."

"how to change?"

"Reduce the proportion of serious literature writers, and reduce the influence of serious literature in the writer's village. Focus on the cultivation and development of popular literature, science fiction, fantasy, fairy tales, suspense, horror, such themes are works with the ability to go to sea .

We can't put the burden of cultural export on some works that describe the real side of contemporary China. Foreigners are not interested in these. Even if they are interested, it is a bad taste of a few people. "

Liang Yuejin roughly understood what He Ping said, "For example, martial arts?"

He Ping shook his head, "Wuxia has a certain market in East Asia, and the market outside of Asia is very small, but this is also a direction. If we want to go overseas, we must import products according to the local conditions. We must not have the idea of ​​​​one new trick and eat it all over the world. , which is impractical.

Take the Three Kingdoms as an example. The novel "Romance of the Three Kingdoms" was introduced to Nibo during the Edo period. In 1948, Nibo writer Eiji Yoshikawa based on "The Romance of the Three Kingdoms" created the novel "Three Kingdoms", which became very popular once it was published, and successfully integrated the culture of the Three Kingdoms into Nibo's national culture.

If we want to enter the mud boom market, we can start from this aspect.In the first half of this year, the national TV station wanted to shoot "The Romance of the Three Kingdoms", but there has been no movement for a long time. If there is an opportunity, we can cooperate with the national TV station.

At that time, if the TV series can introduce Nibo, can the following novels, comics, animations, etc. try to enter the Nibo market? "

"I see what you mean, brother."

After explaining to Liang Yuejin some matters concerning the group's reform, He Ping left him to have a meal at home, and Liang Yuejin, who was drowsy from drinking, was finally sent back to Yingcheng by the driver.

On January 90, 1, the "People's Daily" published a new year's New Year's Day message "Walking the 1s with Confidence". From this title, we can feel that the tense and depressive atmosphere of the past year is passing.

He Ping will go on a long trip in a few days. Wang Kangmao has helped Goodfarmer Group contact the underwriters and various institutions for the listing, but before they go to China, He Ping, the head of the Goodfarmer Group, needs to go to America for a while. trip.

"There's no need to pack so many things. I'm just on a business trip, and I'll be back in a few days."

Mao Chunhua was packing things for He Ping. He Ping and his generation were used to going out with big bags and small bags, but this time his trip was different, it was purely for business, not to mention that everything was arranged by the group, so he didn't need to worry about it.

"Bring two more clothes to be safe, and wear them both when it's cold or hot."

He Ping knew that it was his daughter-in-law who cared about him, so he could only follow her.

In the early morning of the 5th, the sky was dim and bright, and it didn't dawn until after 7 o'clock in winter in the Northeast.

Lin Tingtao came in to help He Ping with his luggage, and the group's Mercedes had been waiting at the door for a few minutes.

After He Ping finished his breakfast, he kissed He Youyou's little cheek and bid farewell to his family.

Domestically, as of 1987, China's civil aviation has opened 24 international routes to 39 countries including Tsarist Russia and the Northern Dynasties, with a mileage of 14.9 kilometers.At the same time, there are airlines from 21 countries flying to China.

In January 1981, the Beijing-Shanghai-San Francisco-New York international route launched.

This time he will go to Fengcheng by car first, then fly to the capital, and then take the plane to America from the capital.

It took eight or nine hours to arrive at the capital from Xingang. He Ping and his party rested in the hotel for one night, and then flew to America by plane the next day.

This trip will take more than ten hours. He Ping's standard for business trips is naturally first class, while the two senior company officials and secretary Lin Tingtao who are traveling with him are in business class.

There is no one to chat with, so I can only choose to sleep.

The plane landed half asleep, and He Ping didn't know how long he was going to sleep.

A group of people pushed their suitcases out of the aisle, and it took a few seconds to locate Wang Kangmao in the crowd. He was holding a big sign with the words "Good Farmer Group" written on it.

"Mr. He, welcome to America!"

"Mr. Wang, long time no see."

Wang Kangmao was driving a Toyota. At this time, Toyota was gaining momentum in the North American market.

He Ping and his party definitely couldn't fit in a car, so they could only take a taxi to the hotel.

Wall Street is a famous financial street all over the world, located in the south of Manhattan, New York City, a large street extending from Broadway Road to the East River.It is only one-third of a mile long and 11 meters wide.The street is narrow and short, only 7 blocks from Broadway to the East River, but it is known as the "financial center".

In the 90s, it is no exaggeration to say that it is not only the financial center of America, but also the financial center of the world.

From here came countless world-famous financial consortiums, such as Rothschild Consortium, Morgan Consortium, Rockefeller, Goldman Sachs Group and DuPont Consortium...

The most famous New York Stock Exchange is also here, and the word "Wall Street" has surpassed the street itself, becoming a synonym for the nearby area, and also a financial market and financial institution that has influence on the entire world economy in America.

The Conrad Hotel where He Ping and the others stayed is a five-star hotel, less than two kilometers away from Wall Street, only a 15-minute walk and a 4-minute drive.

After checking into the hotel, Wang Kangmao first briefly introduced to He Ping and his party the situation of his contacts in America these days.

First Boston Securities is affiliated to Credit Suisse First Boston Bank. Although it is not as good as top consortiums such as Morgan, it is also a first-class bank investment advisory company in the world, providing comprehensive financial consulting, capital raising, Marketing and trade and other services, with bases in more than 37 countries.

Goodfarmer Group is an agricultural and animal husbandry company from a socialist country. It is unrealistic to find such big brokerages as Goldman Sachs, Morgan, and Citigroup.

He Ping was already very satisfied to find a brokerage like First Boston.

After the briefing, Wang Kangmao left.He Ping and his group flew across the ocean for more than ten hours, and needed to overcome the jet lag. The meeting with the brokerage was arranged for tomorrow morning.

Even though he slept for a long time on the plane, He Ping still felt exhausted. After a simple meal, he entered a state of jet lag that lasted more than ten hours.

The next morning, He Ping got up refreshed and had breakfast.

Among the three people in the same group, the two executives of Goodfarmer Group both have overseas study experience and work experience on Wall Street, and they looked calm and calm.

Lin Tingtao, the secretary, seemed a little excited, with nervousness written all over his young face.

"Why are you so nervous?" He Ping teased.

"No!" Lin Tingtao denied against his will.

"You didn't even wear a tie, and you said you were not nervous." He Ping said deceitfully.

Lin Tingtao subconsciously said: "Impossible, I obviously..."

Immediately, he touched his tie, knowing without thinking that the boss was teasing him, he looked at He Ping resentfully.

"Securities company, Mr. He, I've only seen it in books before, let alone the listing of our group."

He Ping turned to the side and said, "The two of them should be nervous today. It has nothing to do with you. Listen carefully, watch carefully, and learn more."

Lin Tingtao said seriously: "I must study hard."

He Ping shook his head. After several years of graduation, he still couldn't get rid of his student spirit.But this is also normal, after all, it is the first time for him to be exposed to such a scene, but because he is the boss, he has more confidence.

Wen Zhaoming is in charge of the securities department of Good Farmer Group. He has the experience of studying in the United States and working on Wall Street. He said to He Ping: "Mr. He, today you are the main force, and we are just supporting."

He Ping waved his hands, and said in a relaxed tone: "I just went up and fired two cannonballs, and the real charge depends on you."

As He Ping said, in such a scene, his boss just started talking to the brokerage, the most important thing is to brag.

And Wen Zhaoming and others are responsible for explaining He Ping's bragging to the brokerage as reasonable as possible, and communicating the specific matters of the follow-up cooperation by the way.

He Ping's relaxed and happy state made the atmosphere in the team relax. Even though Wen Zhaoming and Wen Zhaoming were calm on the surface, they were also nervous inside. They were just nobody on Wall Street, but now they are not what they used to be. They are in charge of the listing business. It is also a world-class brokerage team, and it is impossible not to be nervous.

After breakfast, Wang Kangmao came to join them, and they went out.

Conrad is a five-star hotel that provides customers with car reservations. They take two Mercedes-Benz S-class cars provided by the hotel.

Anyway, it is a company that is going to be listed. If you take a taxi to the brokerage, you will lose the chain.

No matter how far the distance is, the temperament must be taken care of.

(End of this chapter)