money trouble

Chapter 596 Rumor and slander?

The "IIHS", the full name of which is the Insurance Institute for Highway Safety (Insurance Institute for Highway Safety), conducts systematic and professional crash tests in Europe and the Americas every year. Automakers' investment in safety research.

The test intensity of "IIHS" is very high. Many times the strength of the car body has been upgraded because of the new test method of this institution, forcing manufacturers to work hard on the car body to cope with the harsh crash test.

Both "Consumer Report" and "IIHS" are institutions that are very popular with consumers but not favored by product manufacturers.

But it is undeniable that it is precisely because of the existence of such an institution that the optimization and development of products are promoted and the rights and interests of consumers are protected.

In the conference room, facing the questions raised by the leaders, the senior executives were overwhelmed and couldn't think of an answer. They could only decide to send public relations personnel to the Happy Source company to negotiate and see what to do next.

They know their own affairs, whether the products are real or fancy, the high-level executives know very clearly.

The release of this program has planted a time bomb in the hearts of those car business owners who like to do superficial work. I don’t know when their own brand of cars will be bought by the program group from the 4S store and then appear on the program. ...

Manufacturers who cut corners are anxious, and there are real manufacturers, because the price of the car is slightly high and the market competitiveness is not enough, resulting in poor sales and not being recognized by the market. They want to "certify" through the program "HS Top Gear". Road", open the market.

The enthusiasm of these companies is very high. They have confidence in their products and feel that their opportunity to stand up is coming. They plan to provide their group's cars to the program group, regardless of the comments.

Wu Qian, who is currently raising Aman Cloud, would not know that the car manufacturers are happy and sad because of this program, and some people even suspect that he is going to create a Chinese version of "Consumer Report".

He didn't think about spreading the booth as big as "Consumer Report" and "IIHS". He just wanted to be able to let the host speak freely about the advantages and disadvantages of each car in his program, giving life It is convenient or troublesome to take, and it is a waste of money to buy.

That's it.

At this moment, he had just finished watching the variety show that he single-handedly supported on his own website. Generally speaking, he was quite satisfied with the effect of this show.

If you judge from the perspective of the original version, there are indeed some deficiencies. For example, the host's knowledge reserve is still a little weak, for example, the traces of the plot arrangement are still somewhat unnatural, and the timing of the narration insertion is a bit abrupt, etc. There can be a lot of room for improvement.

These, in the future time, will be tempered slowly, and will always get better and better.

The next morning, Wu Qian's cell phone was very quiet, but Tian Yewang, Yao Xinlu, and some important people from the variety show department and the network department, the phone rang non-stop, and a large number of calls were for the purpose of negotiating sponsorship titles, etc. Business cooperation.

After the deliberation results of the emergency meeting at night, many groups waved a lot of money and wanted to be the first to enter.

Excluding those sponsors, what no one expected was that after only one night, some foreign media also attracted the attention of this program.

Heavyweight media in the United States, Britain, Australia, France and other countries called one after another, expressing their desire to purchase its broadcast rights.

Originally speaking, it is impossible for these foreign media to pay too much attention to the dynamics of Chinese variety shows.

However, because of the deliberate "Amway" of the "three cheap guests" and the recommendation of viewers who watched Manchester United's press conference into a variety show to relatives and friends, it successfully attracted the attention of foreign media.

Attracting attention is only the first step, and you have to work hard to strike the iron. In the end, foreign media are willing to pay for broadcast rights or rely on the quality of the program itself.

This news made the people in the variety show department overjoyed. This was simply a surprise, a windfall.

The chairman has clearly stipulated that it is absolutely not allowed to accept sponsorship from any brand. Seeing the vain money flow away, everyone doesn't say anything, but they still feel a little distressed.

Although the original wish of the variety show department was to achieve the ideal in the heart and create a qualified car variety show, it never thought about making money.

But usually spending so much money for the company, if it can create a certain profit for the company, who would not want it.

There are a lot of good things, but there are also troublesome things.

At around eleven o'clock in the morning, Wu Qian received a call from Tian Yewang, saying that the variety show department was sued by a car company for spreading rumors and slander...

"Slandering rumors?" Wu Qian was puzzled and asked, "How do you say it?"

Tian Yewang said dumbfoundedly: "That's what Kuang Ziyu wanted to vomit..."

It turned out that in the first episode of the program, while testing the fuel consumption of the vehicle, the new car Kuang Ziyu bought had a strong smell in the car. He had been in a closed environment for a long time, and he almost vomited himself.

While feeling nauseated, he teased that when buying this kind of car, the outer circulation and car glass must not be turned off during the new car, otherwise it will cause discomfort.

"Angkor, I've been in that car before, and it does have a bit of a smell. I thought that if I said too much, I might be approached by the car company, so Kuang Ziyu originally wanted to dismantle the car to find the source of the smell, but I stopped him. It's my fault for not letting them do that..."

Tian Yewang was full of grievances. Later, he checked word of mouth on the Internet and found that the car did have a strong new car smell, which was the most complained about.

Wu Qian is sitting in the "Wangjiang Pavilion" for dinner. He has no plans today, so he is waiting to fly directly to Nizhny Novgorod by Aeroflot in the afternoon.

Leaning on the fence overlooking Huang Pujiang while eating, I learned that the variety show has had a certain influence overseas. I was in a good mood, but was disturbed by the news.

"It's really great. The car is complained and exposed. It doesn't actively solve the problem of the vehicle, and finds troubles with consumers and the person who exposed it. Self-owned brands are discredited by such black apples!"

Wu Qian was very angry, because this car is not a joint venture, let alone imported, but a car of its own brand.

After more than 20 years of rapid development in China's auto industry, a number of excellent self-owned brands have emerged. Everyone understands that technology is the fundamental factor that determines the market power and profitability of products.

These excellent car companies work hard on research and development, market research, and after-sales service, and do everything they can to enhance their core competitiveness.

But the forest is big and there are all kinds of birds. It is inevitable that there are still some opportunistic companies among them. They do not study hardware technology, cut corners and occupy the market with price. They don’t care about after-sales and complaints. trust.

(End of this chapter)