empire superstar

Chapter 222 Five Endorsements
After a week of intense rehearsal and performance work, Liao Yuan was a little tired, but after a night's rest, the next day, Liao Yuan was full of energy and devoted himself to work again.

But during this night, many things changed quietly.

First of all, because Liao Yuan played at the state banquet and was praised by the chief, this made the People's Daily publish the matter the next day.

Among them, a commentator from Xinhua News Agency commented on "Defending the Yellow River":
"A spirit can be seen in every performer. It is a spirit belonging to the Chinese people. It is a spirit of self-improvement, tenacious struggle, and an unbeatable spirit."

"When every enthusiastic son and daughter of China hears this kind of music, their hearts will be as unstoppable as the rushing Yellow River. We will be proud of being Chinese, and only Huaxia can feel the hardships of the war period—for For the future of future generations, how many martyrs gave their precious lives?"

"Music can give people power, just like words. At any time, music and words can be weapons and spiritual pillars."

"Those who can understand music can better understand the spirit of "Defending the Yellow River". In the sound of such music, every note will be concentrated in one's own blood, which makes people's hearts surge and blood boil."

People's Daily's comments completely sealed the conclusion for the concerto "Defending the Yellow River".

Due to the great influence of the track at the moment, it didn't take long for the official website of the Huaxia Music Association to issue an announcement recommending "Defending the Yellow River" to the education department.

In order to make this song more sung, Liao Yuan was invited by the Huaxia Music Association to write lyrics for this concerto, and in the opening part, he filled in an exciting sentence:

"but

Sons and daughters of the Chinese nation
Who wants to be like a pig and sheep

At the mercy of others
We are determined to die

Defend the Yellow River
Defend North China
defend all china

......"

When the lyrics are completed, the lyrics and music version will be passed on through the Huaxia Music Association.

Soon, the Education Bureau publicly announced on the official website——

In the new edition of the primary school music textbook that will be published soon, the chorus version of "Defending the Yellow River" will be added to the book.

This feeling of being famous in history is the envy of all musicians.

In the next week, Liao Yuan, the person involved, became popular in the music circle with the soaring popularity, and his net worth skyrocketed one after another.

The performance fee was once called 30 per show, and there was no market for it-not all orders could be accepted, and it depended on whether Liao Yuan had time.

This price is almost the same as that of a popular first-line star, and it can be called the best among musicians.

That is to say, based on the minimum conservative performance of 150 performances per year for a musician, calculated at 30 yuan per performance, Liao Yuan's annual income is at least 4500 million yuan, which is only the minimum income.

In addition, the successive endorsement advertisements also made Little Yellow Fish's agency painful and happy.

In order to emphasize the coolness of the musicians, Little Yellow Fish's agency had to screen some secondary advertisements.

This kind of advertising endorsement is very profitable, but because it does not fit Liao Yuan's style as a musician, he was rejected miserably.

Afterwards, after careful screening, Liao Yuan accepted a total of four advertisements.

The first one is the advertising endorsement of **L, the world's largest professional speaker manufacturer. The scope of the advertising endorsement will cover the entire Asian region, and the price is 960 million per year, which is nearly 1000 million RMB.

The second is the new flagship mobile phone launched by Huaxing, the most famous mobile phone manufacturer in China. Liao Yuan will become the spokesperson of the mobile phone brand in China, and the annual price is 570 million yuan.

The third is Moutai Prince Liquor, a national liquor. Unlike Feitian Moutai, which is positioned as a high-end product and costs tens of thousands of yuan, Prince Moutai is a mid-range product, priced at two to three hundred yuan. Although it is a global endorsement, the price of Moutai is fixed. The sales targets are basically Chinese, so the price is relatively low, and the endorsement price is 600 million per year.

The fourth is a well-known domestic first-line bathroom brand, which is also an endorsement in Asia, and the price is 720 million per year.

If you count the global endorsement of Steinway pianos, Liao Yuan has endorsed a total of five products this year.

The endorsement income alone has reached a total of 3850 million yuan.

In addition, there is another advertising endorsement that Tian Xingde is striving for, that is, the electronic banking endorsement of China Merchants Bank.

At present, with the rise of electronic networks, the competition among banks is very fierce, and more and more banks are choosing to look for stars in the entertainment and sports circles to endorse them and do activities.

For example, the spokesperson of Huaxia Bank is Hou Zhendong, a basketball superstar who competes in the NBA.

The spokesperson of Donghai Bank is Zhang Henge, one of the Seven Sons of the Empire.

The endorsement fee of the former is 1000 and 500 million, while that of the latter is [-] million, which is more than double the difference.

After all, Hou Zhendong is internationally popular and has countless fans from all over the world, while Zhang Henge is only famous in China.

Now, China Merchants Bank has also begun to select celebrities to speak for the e-bank. It has already chosen a target, Chen Mubai, one of the seven sons of the empire.

Because Chen Mubai is a singer, film and television company, all of them are in top condition, and in the past two years, he has set foot in overseas regions, participated in two multinational films, and has a high overseas influence, so it is the best cooperation target.

Originally, the two parties had already decided to sign a contract, but because of the Yin-Yang contract some time ago, Chen Mubai was listed as one of the suspects, so the recruiting act was cautious and delayed again and again.

It wasn't until the legal net was sorted out, and Han Yu and Huang Zibin, among the seven sons of the empire, both subdued the law, that Chen Mubai was cleared of his suspicions and was accepted again.

After finally dispelling their worries, when the two parties were about to sign a contract, Cheng Yaojin suddenly appeared on the way.

Liao Yuan's fire, as well as the affirmation of Liao Yuan by the No. [-] Chief, CCTV News Channel, and Xinhua News Agency, coupled with Liao Yuan's own popularity at home and abroad, immediately made China Merchants Bank change its mind, while dragging Chen Mubai's contract to not sign , while sending someone to contact Liao Yuan.

In terms of advertising endorsement cooperation, Fu Xiaoci does not have much experience.

Therefore, the boss, Tian Xingde, went on stage in person, facing China Merchants Bank, neither humble nor overbearing. After throwing away Liao Yuan's current social status in the industry, he waited quietly for the reaction of China Merchants Bank.

Liao Yuan's public worth is calculated according to the number when he signed the Steinway contract, that is, tens of millions a year.

But in practice, depending on the situation, and bargaining, it is usually lower than this figure.

For example, among the four endorsement contracts just signed, the lowest Huaxing flagship mobile phone endorsement is only 570 million, which is nearly half of the price.

Of course, China Merchants Bank also understands this truth, and they seem to be on their side—in the process of communicating with Tian Xingde's team, they intentionally or unintentionally disclosed the news that they are about to sign a contract with Chen Mubai, trying to bargain.

But Tian Xingde, as an experienced professional manager, is naturally not a vegetarian.

If you really want to sign a contract with Chen Mubai, why are you still here now?
Both sides come and go, and each other refuses to give in.

In the end, the price was set at 920 million yuan per year, and the contract was signed for two years at a time, that is, 1840 million yuan, or nearly 2000 million yuan.

Faced with this contract, the person in charge of China Merchants Bank signed it very readily, and the contract was signed in just two days.

After all, this is an officially recognized musician, so feel free to sign!

On the other hand, when Chen Mubai's team learned that the contract had been snatched away by Liao Yuan's team, they were all furious and stared, hating Liao Yuan's team.

Especially after knowing that the signing price is 920 million, he is even more angry that he is about to die.

Because for Chen Mubai, the price is only 450 million per year...

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(End of this chapter)